Hi! I'm Barak, I was born in Israel but grew up in California. I used to be a corporate-commercial lawyer so I know what it means to deliver with a strict deadline without missing any detail in the process. Today, I'm Adcore's Corporate Secretary. I believe that we, as marketing professionals, must plan together with the client before we act while remembering to be dynamic as we go along by willing to pivot and change our perceptions based on the data we encounter.