5 Must Do Mobile Practices
It’s no news that Mobile has become one of the main channels when it comes to Online Advertising. The growth of Mobile Search has skyrocketed in the past 3 years, and it got to a point that in 2015 it will beat desktop searches in the US, according to a study made by E-marketer.
Since mobile offers powerful information about the consumers, such as precise geolocation, it enables unique opportunities to advertisers to connect with their audience. They can identify the consumers’ need at that specific moment, therefore deliver better ads that stands out from the competition.
That being said, if you don’t have your campaigns optimized for mobile – it’s time to catch up! Here are the adCore’s experts Top 5 tips and best practices for mobile advertising:
- Use Short Tail Keywords
Have you ever tried writing a long text, while walking down the street? Quite hard, isn’t it? Typing on a mobile device is harder than on a keyboard, especially if you are on the go.
When people perform a search on their phones, they tend to type shorter queries and with geo-location keywords. It’s likely that someone will type “Coffee shop downtown LA” or “Gas Station Camdem”. Optimize your mobile campaigns so the keywords that will trigger your ad are short and include geo-location.
- Have a clear, short and direct ad copy
Consumers who perform a mobile search tend to be single goal oriented, perceiving clear actions such as buying tickets or checking an address.
Your ad copy should be direct to the point, so the message can be effortlessly understood, the call to action clear and easy to perform. Bare in mind that whatever action you want your audience to execute, it has to be easy, quick and possible to be done through the mobile device.
- Implement Mobile Ad Extensions
Ad extensions can be very useful when advertising on mobile; they create more reasons for your audience to click on your ad. These are some of the most popular ones:
Sitelinks: include direct links to certain pages on your website to help your costumers reach the information faster, and also direct the traffic to specific landing pages you want them to visit.
Call Extensions: make it easy for your audience to contact you on the go by including your phone number and a clickable call button. Just make sure to set this feature to show only during operating hours, so calls won’t go unattended.
Location Extensions: show your address, phone number, map and directions. It’s great to encourage people to take an action, such as visiting a store or even getting information whether the place is currently open or closed.
- Choose the Right Time
Choosing the right timing is essential for any kind of advertising, and mobile is no exception. Depending on your type of business and actions you are trying to encourage, you may opt for specific times for your ads to show.
If you are an e-commerce, for example, you may want to focus on the periods of lunch time and after work, which are the periods that people are usually using their phones over desktops. A coffee shop may want to show ads with a special offer in the morning, encouraging people to pass by before heading to the office, and so on.
- Make sure to create mobile friendly landing pages
Most users, when performing a search from mobile devices, are looking for fast information. If your website takes a long time to load, doesn’t display well in a small screen and essential data (such as phone number) isn’t clearly shown – you will very likely lose that potential customer.
Your mobile page ought to be brief and to the point. Certify that the font size is readable (and doesn’t require zooming) and that all buttons are clickable. Ensure that users can easily navigate and find what they were looking for, and don’t forget to hyperlink the phone numbers!
Mobile is a powerful platform for online advertising, and should be treated separately (but in sync) with desktop. These tips are a must-do and can help you move toward success in your mobile campaigns.
Do you have a best practice you think is essential and we didn’t list? Any questions or comments? Suggestions? Let us know!
Fill out the comment section below and we’ll get back to you.