Google Ads launched a new kind of search ad in its advertising platform: Responsive Search Ads. They allow you to create an ad that adapts to show more relevant messages to your customers. By entering multiple headlines and descriptions, Google Ads will test them over time to learn which combinations perform best. At this point, the bad news is that you cannot see which combinations led to the highest number of conversions. The only thing you can see is the number of impressions received for the different combinations. Hopefully, we will see some improvement soon.


Keep in mind that responsive ads are only available for the following languages: English, French, German, Spanish, Portuguese, Italian, Swedish, Dutch, Russian, Japanese, Polish, Turkish, Danish and Norwegian. Also, if there is specific text that you want to show in every ad, add it to either Headline 1, 2 or Description 1.