Is First-Party Data Marketing’s New Super Power?
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Everybody is hurting right now. Well, nearly everybody. Working for an established performance agency, you get to see a 10,000-foot view of what is happening in the market across many different categories and businesses. It’s a question often asked in…
“Why is there such a big difference between our sales from Facebook on Facebook Ads versus our sales shown on Google Analytics?” “GDN and Discovery are spending so much money and hardly providing sales; why are we throwing money down…