Analytics & Reporting

Is First-Party Data Marketing’s New Super Power?

Marketing

Google Pushes Back Demise of Third-Party Cookies to 2024

Understanding Data Metrics & The Common Mistakes to Avoid

Analytics & Reporting

Why Dynamic First-Party Integration Is So Important For Paid Marketing

PPC Tools

What Is Google Tag Manager and Why Should You Start Using It

Learning

How To Upgrade Google Conversion Tracking To Enhanced Conversion

Google Ads

Getting Started With Google Tag Manager

Analytics & Reporting

What Is First-Party Data?

First-party data is the information companies collect from their audiences; it usually consists of site visitors, social media followers, and customers. As such, it is relevant to marketers and businesses who want to focus on building their audience. The term…

"Do you know the difference between the new Google Analytics 4 (GA4) and Universal Analytics (UA)? If not, there's an important discussion to be made."

Analytics & Reporting

What is Google Universal Analytics?

Analytics & Reporting

The Complete Beginner’s Guide to Google Analytics 4 (GA4)

Google Analytics 4 is the latest incarnation of Google’s popular website analytics platform. It was first introduced in October 2020, and has since taken the web by storm. GA4 offers several new features and enhancements than its predecessor, Universal Analytics,…

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