"Our industry has changed drastically since the Mad Man days. Marketing 4.0 is the next generation of marketing. Let's talk about it." Read more
Analytics & Reporting Smart Filters in Data Studio This time I want to show you how to create smart filters in Data Studio. Let’s say that you have a multilingual site and you want to display a graph that shows you, new users, on a time axis, separately… Read More
"Google announced it will phase out support for Universal Analytics (UA) to make room for the company’s new Google Analytics 4 product." Read more
Attribution Google to Start Blocking Cross-App Tracking Google is currently engaging in a multi-year effort to prevent Android apps from being able to collect data from users’ other apps to profile internet activities. Their new Privacy Sandbox will improve Android users’ privacy while still allowing personalized advertising… Read More