Customer Acquisition Cost (CAC) – A Management Concept Worth Knowing
If you want to effectively measure the quality of your leads, make sure you know your Customer Acquisition Cost.
Business Strategy
Are Digital Marketing Agencies Still Needed in the Age of Automation?
Does the gradual shifting of online advertising giants to DIY marketing, made digital agencies redundant?
11 Tips for Your Clubhouse Marketing Strategy [+free e-guide]
Turn the voice-first social platform into a lead-generating machine [+ free e-guide download]
Why Marketers Need Clubhouse (And How to Use it)?
Clubhouse is the new kid on the block, gaining huge buzz and millions of users in only a few months
An Essential Google Ads Guide for E-Commerce Beginners
Advertise on Google like a pro with this Google Ads for beginners guide, created specifically for online store owners
Google’s Performance Max Campaign: The Future Is Here
Everything you need to know about Google’s new campaign type that will shake the PPC industry.
What do customers really want?
"A customer walks into a hardware store and asks for a drill, but they don’t really need the drill, but rather the hole it creates."
10 Best PPC Automation Tools for PPC Growth Hackers
With these 10 PPC automation tools, you can finally sit back and relax knowing a third-party is helping you to get the job done.
How Apple’s iOS 14 Release & Google’s New Privacy Policy Will Affect Digital Advertising
Many people from different sectors have been approaching me lately and raising concerns about the recent privacy changes led by Apple and Google.