Creation of omnichannel activity together with a smart use of data & audiences managed
to take Olight’s success in Australia and replicate it in the United States in just six months
The online, technology-driven, lightning company, Olight, marked fast expansion into the US market as their main goal for 2019. We created a comprehensive marketing plan using tailor-made targeting across multiple channels. This allowed us to create high visibility to the right audience while keeping our ROAS goal. This strategy proved itself and led to a successful penetration to a new market.
Building and executing omnichannel activity boosted the conversion value
(Return on Ads Spend)
By creating a detailed Audience
strategy we increased ROAS while
We were an active partner in every business decision to ensure that the marketing strategy would be harmonized with the actual day-to-day business operations.
Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.
Following a successful year with Olight Australia, Olight sought to expand into the US market. The challenge was to replicate the success at a fast pace.
The activity goals were to:
- Maximize visibility and brand awareness
- Digital expansion with a 900% increase in budget in the past year while maintaining the high ROAS across the Google Paid Search, Shopping campaigns, and Facebook.
- Launching activity on multiple channels
- Processing all the exciting activity using Adcore in-house proprietary technology to quickly gather big data and execute
- Conducting profound audience research & build a tailor-made plan to reach each audience in the right place with the right message.
We conducted profound market research and competition analysis:
- Identify relevant audiences & their behaviour
- Build a detailed media strategy across all relevant channels
that utilised each channel’s advantages
- Create different creatives based on each channel
This allowed us to reach the right audience, at the right channel,
with the right creatives in order to achieve outstanding results
within a short time frame.
Year established: 2006
Employees: 100 – 150
Head Quarters: China
Industry: eCommerce, Consumer Goods
Olight is a global technology-driven
light company and a leading
manufacturer in the world.
“We are absolutely thrilled with the results we have been able to achieve with Adcore Elite. We could not have had a more engaged and dedicated partner to plan & Execute the penetration to the US market. They really took our performance media to the next level.”
– Tiffiny Kang, Marketing Manager, Olight