Creation of omnichannel activity together with a smart use of data & audiences managed
to take Olight’s success in Australia and replicate it in the United States in just six months

Executive Summary

The online, technology-driven, lightning company, Olight, marked fast expansion into the US market as their main goal for 2019. We created a comprehensive marketing plan using tailor-made targeting across multiple channels. This allowed us to create high visibility to the right audience while keeping our ROAS goal. This strategy proved itself and led to a successful penetration to a new market. 

+700%

Conversion Value

Building and executing omnichannel activity boosted the conversion value

+130%

ROAS

(Return on Ads Spend)

By creating a detailed Audience
strategy we increased ROAS while
increasing sales

Proactiveness

We were an active partner in every business decision to ensure that the marketing strategy would be harmonized with the actual day-to-day business operations.

Agility

Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.

Challenge

Following a successful year with Olight Australia, Olight sought to expand into the US market. The challenge was to replicate the success at a fast pace.

The activity goals were to:

  • Maximize visibility and brand awareness
  • Digital expansion with a 900% increase in budget in the past year while maintaining the high ROAS across the Google Paid Search, Shopping campaigns, and Facebook.

Main Actions

  • Launching activity on multiple channels
  • Processing all the exciting activity using Adcore in-house proprietary technology to quickly gather big data and execute
    complex optimisations
  • Conducting profound audience research & build a tailor-made plan to reach each audience in the right place with the right message.
Adcore case study - olight results

Solution

We conducted profound market research and competition analysis:

  • Identify relevant audiences & their behaviour
  • Build a detailed media strategy across all relevant channels
    that utilised each channel’s advantages
  • Create different creatives based on each channel

 

This allowed us to reach the right audience, at the right channel,
with the right creatives in order to achieve outstanding results
within a short time frame.

About Olight

Year established: 2006
Employees: 100 – 150
Head Quarters: China
Industry: eCommerce, Consumer Goods
Website: https://olightworld.com/

 

Olight is a global technology-driven
light company and a leading
manufacturer in the world.

“We are absolutely thrilled with the results we have been able to achieve with Adcore Elite. We could not have had a more engaged and dedicated partner to plan & Execute the penetration to the US market. They really took our performance media to the next level.”

 

– Tiffiny Kang, Marketing Manager, Olight

Creatives

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