Executive Summary

The online, technology-driven, lightning company, Olight, marked fast expansion into the US market as their main goal for 2019. We created a comprehensive marketing plan using tailor-made targeting across multiple channels. This allowed us to create high visibility to the right audience while keeping our ROAS goal. This strategy proved itself and led to a successful penetration to a new market. 

Conversion Value

Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.

+700%

ROAS

(Return on Ads Spend)

Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.

Proactiveness​

Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.

Agility

Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.

Challenge

The online, technology-driven, lightning company, Olight, marked fast expansion into the US market as their main goal for 2019. We created a comprehensive marketing plan using tailor-made targeting across multiple channels. This allowed us to create high visibility to the right audience while keeping our ROAS goal. This strategy proved itself and led to a successful penetration to a new market. 

Main Actions

Following a successful year with Olight Australia, Olight sought to expand into the US market. The challenge was to replicate the success in a fast pace.

 

The activity goals were to: Maximize visibility and brand awareness Digital expansion with a 900% increase in budget in the past year while maintaining the high ROAS across the Google Paid Search, Shopping campaigns and Facebook.

Solution

Following a successful year with Olight Australia, Olight sought to expand into the US market. The challenge was to replicate the success in a fast pace.

 

The activity goals were to: Maximize visibility and brand awareness Digital expansion with a 900% increase in budget in the past year while maintaining the high ROAS across the Google Paid Search, Shopping campaigns and Facebook.

About Olight

Olight is a global, technology-driven, light company and a leading manufacturer in the world.

 

Year established: 2006 Employees: 100 – 150 Head Quarters: China  Industry: eCommerce, Consumer Goods https://olightworld.com/

“We are absolutely thrilled with the results we have been able to achieve with Adcore Elite. We could not have had a more engaged and dedicated partner to plan & Execute the penetration to the US market. They really took our performance media to the next level.” Tiffiny Kang, Marketing Manager, Olight

Creatives

Curious to learn more about Adcore?

Was this article helpful?