Executive Summary
The online, technology-driven, lightning company, Olight, marked fast expansion into the US market as their main goal for 2019. We created a comprehensive marketing plan using tailor-made targeting across multiple channels. This allowed us to create high visibility to the right audience while keeping our ROAS goal. This strategy proved itself and led to a successful penetration to a new market.
Conversion Value
Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.
+700%
ROAS
(Return on Ads Spend)
Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.
Proactiveness
Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.
Agility
Penetration to the US market involved many result-driven decisions, requiring us to be constantly on our feet and willing to pivot our marketing strategy as needed.
Challenge
The online, technology-driven, lightning company, Olight, marked fast expansion into the US market as their main goal for 2019. We created a comprehensive marketing plan using tailor-made targeting across multiple channels. This allowed us to create high visibility to the right audience while keeping our ROAS goal. This strategy proved itself and led to a successful penetration to a new market.
Main Actions
Following a successful year with Olight Australia, Olight sought to expand into the US market. The challenge was to replicate the success in a fast pace.
The activity goals were to: Maximize visibility and brand awareness Digital expansion with a 900% increase in budget in the past year while maintaining the high ROAS across the Google Paid Search, Shopping campaigns and Facebook.
Solution
Following a successful year with Olight Australia, Olight sought to expand into the US market. The challenge was to replicate the success in a fast pace.
The activity goals were to: Maximize visibility and brand awareness Digital expansion with a 900% increase in budget in the past year while maintaining the high ROAS across the Google Paid Search, Shopping campaigns and Facebook.
About Olight
Olight is a global, technology-driven, light company and a leading manufacturer in the world.
Year established: 2006 Employees: 100 – 150 Head Quarters: China Industry: eCommerce, Consumer Goods https://olightworld.com/
“We are absolutely thrilled with the results we have been able to achieve with Adcore Elite. We could not have had a more engaged and dedicated partner to plan & Execute the penetration to the US market. They really took our performance media to the next level.” Tiffiny Kang, Marketing Manager, Olight
Creatives
