9 New Features with Google Shopping
Ah, shopping. It’s the perfect way to spend a day, whether you’re looking for a new outfit, the latest gadgets, or just some good old-fashioned retail therapy. But let’s be honest – it can also be a bit of a hassle, especially if you’re not sure what you’re looking for.
That’s why we’re so excited about the new Google Shopping features that were just announced at the Search On event! These nine new features are designed to make your shopping experience more immersive, informative, and personalized. And they’re powered by the Shopping Graph, Google’s AI-enhanced model that now comprehends more than 35 billion product listings.
Exploring your options, discovering new styles and trends, and researching to ensure you’re getting the right product at the right price has never been easier – or more fun! So without further ado, here are the nine new Google Shopping features you need to know about.
Table of Contents
#1 All You Need Is The Word “Shop”
Visuals are everything when it comes to shopping, which is why the new Google Shopping experience starts with a visual feed of products related to your search.
Just type in the word “shop” followed by an item you’re on the lookout for, and you’ll see a curated selection of products, research tools, and nearby inventory. This is the perfect way to start your shopping journey, whether you’re looking for inspiration or knowing exactly what you want.
With the Google Search On+ update, users are no longer limited to shopping for apparel. Now, you can shop for electronics, beauty products, and more – all from the comfort of your own home.
#2 Like The Look? Shop The Look.
Assembling the perfect outfit (or the perfect home) is about mixing and matching different pieces until you find the perfect combination. Google Shopping makes it easy to do just that with the new “Shop the Look” feature.
This visual search tool lets you shop for specific items or browse through looks put together by fashion experts. And if you see something you like, you can easily add the entire look – or individual items – to your shopping cart. It’s the perfect way to find new style inspiration, and it makes shopping for clothes more fun than ever.
#3 Keeping Up With The Trends.
When it comes to fashion, it’s important to stay up-to-date on the latest trends. But with so many different trends out there, it can be hard to keep track of them all. Thankfully, Google Shopping has you covered with the new “Trending Products” feature.
This feature shows you popular products within a category, so you can easily discover the latest styles and brands. No longer will you have to worry about being the last person to know about a new trend – with Google Shopping, you can be the trendsetter.
#4 Shop in 3D
3D shopping was once a thing of the future, but now it’s a reality with Google Shopping. With this new feature, you can view products in 3D to get a better sense of their size, shape, and texture. This is especially helpful when shopping for things like clothes and shoes, as you can see how they look in real life before you buy.
3D shopping is also great for getting a feel for how a product will look in your home. So if you’re considering a new piece of furniture, you can see how it fits within your space before you buy it. No more guessing – with Google Shopping, you can be sure that the product you’re buying is the right one for you.
The best part of this feature is that it’s not just limited to marketers who understand how to build 3D models. In fact, Google now offers a new way to build 3D visuals that is more efficient and cost-effective, and it’s super easy to use. All you need is a 2D image of your product, and Google Shopping will do the rest.
Shopping doesn't have to be a guessing game. You don't have to settle for the first thing you see, and you certainly don't have to overspend.
Tools To Shop Smarter
Shopping doesn’t have to be a guessing game. You don’t have to settle for the first thing you see, and you certainly don’t have to overspend. With Google Shopping, you have all the tools you need to make smart shopping decisions.
#5. Get Assistance With Tricky Purchases.
Making big purchases can be daunting. There are so many factors to consider, and it’s often hard to find unbiased information about the products you’re interested in. But with Google Shopping, you can get all the help you need to make complex purchases with confidence.
The new “Buyer’s Guide” feature provides helpful insights about a product category from a wide range of trusted sources. So whether you’re shopping for a new car or a new fridge, you can be sure that you’re getting the best possible information to help you make your decision.
#6. Get An Outside Opinion With Page Insights.
When you’re doing your research on a product, it’s important to get as much information as possible. But with so much information available online, it can be hard to know what to trust. That’s where page insights come in.
Google Search On+ page insights will give you even more reasons to shop with confidence. This new feature in the Google app brings together helpful context about a webpage you are currently on or a product you are researching.
With it, you’ll be able to see things like star ratings, reviews, and even price comparisons – all in one view. And to sweeten the deal, you can opt-in to get price drop updates for the products you’re interested in.