"Data will help us greatly when everything is put together in order to tell a larger story- one that is easily and intuitively understood." Read more
PPC for Beginners What is CPI? Calculating Cost Per Install If you are interested in mobile advertising or application development, you may have heard the term “Cost Per Install” or CPI. CPI is important to know if you want to market or sell a mobile app effectively. To make this… Read More
"What is an advertising campaign? Read on to learn about campaign objectives and tips on creating an effective campaign for your business or organization." Read more
PPC for Beginners What Is CPM? Calculating Cost-per-Thousand Impressions If you are involved in marketing or promotion in any way, knowing how to get your brand and products out there to a wide audience is an essential skill. However, you also need to make sure that you do not… Read More