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Today’s clients don’t just want to receive proposals—they expect to be engaged. That’s why choosing the right proposal software is no longer just about sending PDFs; it’s about delivering immersive, data-driven experiences that accelerate decisions and drive conversions. Two platforms leading that charge are Qwilr and Proposaly. While both aim to help businesses close deals faster, they take very different paths to get there. This comparison breaks down each platform’s positioning, features, strengths, and limitations to help you choose the best tool for your proposal strategy.
Table of Contents
Overview
Qwilr
đź‘€ Qwilr transforms traditional proposals into interactive web pages that capture attention and improve client engagement. From embedded videos and ROI calculators to dynamic pricing and e-signatures, Qwilr helps sales teams build impressive, reusable content that looks and feels modern. It also integrates well with CRMs and automates much of the content creation process.
Proposaly
đź‘€ Proposaly is a modern, all-in-one solution designed to automate and elevate every aspect of the proposal process. From lead management and legally binding e-signatures to real-time project updates and integrated payments, Proposaly focuses on creating a frictionless experience for both businesses and clients. With a boutique, automation-first approach, it delivers customized functionality without complexity.
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Market Positioning
Qwilr
🔍 Focus:  Interactive Content & Sales Enablement
📢 Key Message: Qwilr is built for sales teams that want to wow prospects with visually compelling, interactive proposals. It blends web design with sales tools to offer a more immersive experience and is especially valuable for teams that want reusable, scalable content tied to CRM automation.
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Proposaly
🔍 Focus: Automation & Client-Centric Sales Workflows
📢Key Message: Proposaly emphasizes efficiency, automation, and client satisfaction. It’s crafted to support businesses looking to streamline proposal creation, automate approvals, and provide a full-service client experience—from the first touchpoint to final payment.
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Key Features
Qwilr
🔑 Interactive Proposals: Turn static documents into sleek, web-based proposals with videos, dynamic pricing, ROI calculators, calendar links, and more.
🔑 Reusable Templates: Build and scale consistent sales content with branded, drag-and-drop templates.
🔑 E-Signature & Payments: Get legally compliant signatures and receive payments instantly via Stripe integration.
🔑 Engagement Tracking: Real-time alerts show when clients view, interact with, and accept proposals.
🔑 Automation & CRM Integration: Connect to your CRM to pull in deal variables and automate content creation.
🔑 Team Controls: Manage permissions, organize assets, and maintain brand consistency across teams.
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Proposaly:
🔑 Automated Proposal Design: Generates visually rich, professional proposals based on your inputs—no design skills required.
🔑 Lead Management: Track, nurture, and manage leads within the platform.
🔑 Interactive Client Portal: Clients can view, approve, and interact with proposals in real time.
🔑 E-Signature & Legal Compliance: Customize signature workflows with legally binding, pre-approved protocols.
🔑 Integrated Payments: Accept online and offline payments directly through the proposal.
🔑 Add-Ons & Dynamic Pricing: Offer upsells, discounts, and flexible pricing structures directly in your proposals.
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Strengths
HoneyBook
âś… Visually Engaging Proposals: Ideal for businesses that want to stand out with web-like, interactive documents.
✅ Scalable Content Management: Create once, reuse endlessly—great for fast-growing sales teams.
âś… Deep Analytics: Tracks every interaction to guide smarter follow-ups and deal optimization.
Proposaly:
âś… Automation-Driven Workflow: Saves time and reduces friction with smart automation at every step.
âś… Client-First Experience: Provides clients with a branded, interactive proposal journey in one centralized portal.
✅ End-to-End Simplicity: From quoting and signing to payments and updates—everything is built in.
âś… Custom-Tailored Flexibility: Developed with feedback from clients to meet real-world sales needs with precision.
Weaknesses
Qwilr
❌ Limited Pricing Flexibility: While interactive, Qwilr’s pricing tools are somewhat rigid compared to more customizable options.
❌ Not Suited for Complex Workflows: Better for visual storytelling than for managing long, detailed approval chains or B2B complexity.
Proposaly:
❌ Less Focus on Visual Gimmicks: While sleek and polished, it doesn’t offer the same web-like interactivity as Qwilr.
❌ Newer to the Market: May have fewer off-the-shelf integrations than long-established players, depending on your tech stack.
Conclusion
🔥Choose Qwilr if your priority is creating visually stunning, interactive proposals that wow prospects and enhance engagement. It’s especially well-suited for creative industries, digital agencies, and fast-moving sales teams that benefit from beautifully branded, web-style content.
🔥Choose Proposaly if you’re looking for a smart, client-centric platform that automates every part of your proposal process—while keeping it sleek, legally sound, and payment-ready. It’s a powerful fit for businesses that value efficiency, customization, and a smooth client experience from start to finish.
Whether you’re optimizing for engagement or for operational excellence, both tools bring strong offerings to the table. Your decision will come down to what matters most: presentation or process.
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