"The study analyzed over 800,000 data points from Google and Facebook ad libraries from the two weeks prior to the 2020 presidential election..." Read more
Marketing The Global Digital Out-Of-Home Advertising Market Size Is Expected to Reach $14.3 Billion by 2028 Read More
PPC Study: Consumers Associate High-Pitched Ads With Healthier Food We’re all aware of the marketing tricks or methods that advertisers use to get us to purchase the advertised product. Here’s a new one: consumers associate commercials that contain higher-pitched sounds with healthier food products. A new study performed by… Read More
"A new study from an independent research group found connected TV (CTV) customers would rather have more ads than pay more for streaming services." Read more
Audio Research Reveals the Power of Music in Advertising A recent study from The Music, Mind, and Brain Research Group at the University of London found that music can increase positive emotions towards advertisement by 16.4% – a breakthrough for marketing agencies worldwide. The research in question comes from… Read More