Video Advertising is one of the most preferred ways of promoting a brand today. Videos are no longer just a medium to show all your content but are an effective way to educate and influence consumers. Video advertising has become popular for a reason; besides being an easy-to-digest format, it gives our eyes a break from all the textual information we’re bombarded with online.
Various platforms and video formats also resulted in new video marketing opportunities, which enable businesses to enlarge their marketing reach. In addition, digital video trends and their spending are rising exponentially, while spending on traditional TV ads are declining. In fact, 72% of customers prefer learning about a product or service through a video, and 84% of all consumer internet traffic will come from online videos by 2023!
The following are the top 5 most exciting video trends businesses can expect in 2023.
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1. Short Videos
A new video marketing trend was born from the launch of Instagram Reels in 2020, which came to fruition due to the hyper-growth of TikTok. Instagram has shown a strong desire to further develop Reels to enable content creators to monetize their work. Reels will also have advanced editing tools, an improved interface, and the ability to sell products/services directly to customers.
Obviously, we can’t leave out TikTok, which took the social media world by storm, literally. As the world’s fastest-growing online platform, TikTok reached one billion users in the third quarter of 2021 and is expected to reach 1.8 billion by the end of 2022. Therefore, if you want to win big in video advertising trends in 2023, you’d be better off investing in short-form, fast-paced, and energetic videos.
2. User-Generated Video Content
Many business companies want to connect and blend in on social media, so their goal is to create the most authentic content they can. Viewers are drawn to user-generated content (UGC) because it feels more authentic than professionally produced videos. UGC also allows viewers to connect with the people in the video on a personal level. As a result, businesses and content creators are taking note and beginning to produce more content in this style, taking their most professional video producers and working to make their content feel like UGC content. And it’s not just one-way traffic; businesses are also using UGC as a way to collect customer feedback and testimonials.
Audiences love to feel important, needed, and ultimately, part of the journey and interactive videos does just that.
3. Interactive Videos
Adding interactivity to your videos can lead your audience to anywhere on your site that you want. An interactive video does even more: it prompts potential leads through the buyer journey directly from a video, driving better results and making it a powerful feature in any video marketing strategy. Audiences love to feel important, needed, and ultimately, part of the journey and interactive videos does just that.
4. Videos with Captions
Just like posting captions on images for social media, using captions in your videos is now the social media standard, allowing your users to understand your video dialogue better.
If you decide to use a video with audio (verbal or even musical), you’ll need to give your silent-preferred viewers a medium to understand the message the people in your video advertisement are saying. Ergo, captions and subtitles are the way to go.
5. Social Media Video Ads
Not to be confused with regular videos, social media video ads are videos tailored to each social media channel and are supported with paid placements to deliver very specific results. Social media ads are critical because it allows you to hyper-target specific users, build an audience database, and directly track your return on investment.
Video content has proven to be an influential trend in marketing over the last decade. To run successful digital marketing campaigns, you need to know about the latest trends in video marketing. Although you may not be a professional videographer, you still should understand how video content can be integrated into your design and marketing strategy. The reason is that it will continue to grow as part of your online strategy. If you wish to keep your prospects engaged with your company, you’ll need to take advantage of the facts and trends of video marketing on your website and on social media.