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    What is ASIN (Amazon Standard Identification Number)?


    If you are selling or planning to sell on Amazon, probably you already heard about ASIN, which applies to Amazon shoppers and small businesses that use Amazon to showcase their products.

    This article will help you understand better what ASIN actually is and how to use it during your shopping sessions on Amazon.

    • What Is ASIN?
    • Who Should Use ASIN?
    • Why Is ASIN Important?
    • How Do I Get an ASIN?
    • Things To Note About ASIN

    What is ASIN?

    Amazon standard identification number (ASIN) is a 10-digit alphanumeric unique identifier used in Amazon’s database of over 12 million products. This identifier code is what shoppers use when searching for products while browsing Amazon’s catalog.

    ASINs will also protect your brand from counterfeit sellers and items because of the strict policies put in place by Amazon.

    Who Uses ASIN?

    Amazon uses ASINs to index catalog pages to ensure shoppers can find a product on Amazon when searching. Shoppers can search using specific keywords registered to an ASIN for all matching products. They can also search using the product’s exact ASIN if they know the actual product they want to purchase.

    Amazon standard identification number (ASIN) is an identifier code that shoppers use when searching for products while browsing Amazon.

    Why Is ASIN Important?

    ASIN is important because of the following reasons:

    • Amazon and its affiliates only use ASIN.
    • ASIN will be different based on the marketplace you list your product. For example, the ASIN of your product is different when listed on Amazon US compared to Amazon CA.
    • You must use an existing ASIN if one exists. It is against Amazon’s policy to create a new ASIN if one already exists.

    How Do I Get an ASIN?

    The first step in obtaining an ASIN for your product is logging into your Amazon Seller Central account on Amazon’s website. From there, you will use the “Add a Product” feature.

    As an example, here is the information you will need when adding a T-shirt product:

    • Product ID (You can read more about Product IDs here)
    • Product name
    • Brand name
    • Color map
    • Color
    • Size map
    • Size
    • Material composition
    • Outer material type
    • Department

    Things To Note About ASIN

    It is possible to organize your inventory by using a hierarchy structure called “parent” and “child.” Using our previous T-shirt example, you will have one parent ASIN for the T-shirt style and individual child ASINS for variations, like sizes and colors.

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      How Do I Locate a Product’s ASIN?

      You can use two easy methods when locating a product’s ASIN.

      The first method is looking at a product’s additional information section on its Amazon listing page. For instance, check out the Additional Information section of a listing for an LG television.

      The second method is by using the URL of the product page on Amazon’s website. The ASIN will be located after the letters ‘dp’ when looking at the URL of the product’s page. For instance, the ASIN of the same LG television is found in the page URL.

      Main Takeaways

      Amazon Standard Identification Number (ASIN) is critical because it makes Amazon’s vast catalog searchable. A customer wouldn’t be able to find and purchase a product without it.

      ASIN also provides you with protection against counterfeit sellers because of policies and restrictions put in place by Amazon. 

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