{"id":28379,"date":"2025-04-12T23:22:15","date_gmt":"2025-04-12T20:22:15","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28379"},"modified":"2025-04-24T10:36:25","modified_gmt":"2025-04-24T07:36:25","slug":"elon-musks-marketing-strategy-secrets","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/elon-musks-marketing-strategy-secrets\/","title":{"rendered":"Elon Musk&#8217;s Marketing Strategy Secrets"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28379\" class=\"elementor elementor-28379\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3dc923c3 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3dc923c3\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-58f837b7\" data-id=\"58f837b7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-17855a4d elementor-blockquote--skin-border elementor-blockquote--button-view-icon-text elementor-blockquote--button-skin-classic elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"17855a4d\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n@charset \"UTF-8\";.entry-content blockquote.elementor-blockquote:not(.alignright):not(.alignleft),.entry-summary blockquote.elementor-blockquote{margin-right:0;margin-left:0}.elementor-widget-blockquote blockquote{margin:0;padding:0;outline:0;font-size:100%;vertical-align:baseline;background:transparent;quotes:none;border:0;font-style:normal;color:#3f444b}.elementor-widget-blockquote blockquote .e-q-footer:after,.elementor-widget-blockquote blockquote .e-q-footer:before,.elementor-widget-blockquote blockquote:after,.elementor-widget-blockquote blockquote:before,.elementor-widget-blockquote blockquote cite:after,.elementor-widget-blockquote blockquote cite:before{content:none}.elementor-blockquote{transition:.3s}.elementor-blockquote__author,.elementor-blockquote__content{margin-bottom:0;font-style:normal}.elementor-blockquote__author{font-weight:700}.elementor-blockquote .e-q-footer{margin-top:12px;display:flex;justify-content:space-between}.elementor-blockquote__tweet-button{display:flex;transition:.3s;color:#1da1f2;align-self:flex-end;line-height:1;position:relative;width:-moz-max-content;width:max-content}.elementor-blockquote__tweet-button:hover{color:#0967a0}.elementor-blockquote__tweet-button span{font-weight:600}.elementor-blockquote__tweet-button i,.elementor-blockquote__tweet-button span{vertical-align:middle}.elementor-blockquote__tweet-button i+span,.elementor-blockquote__tweet-button svg+span{margin-inline-start:.5em}.elementor-blockquote__tweet-button svg{fill:#1da1f2;height:1em;width:1em}.elementor-blockquote__tweet-label{white-space:pre-wrap}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button{padding:.7em 1.2em;border-radius:100em;background-color:#1da1f2;color:#fff;font-size:15px}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover{background-color:#0967a0;color:#fff}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:hover:before,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button:hover:before{border-inline-end-color:#0967a0}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button svg,.elementor-blockquote--button-skin-classic .elementor-blockquote__tweet-button svg{fill:#fff;height:1em;width:1em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button{padding:0;width:2em;height:2em}.elementor-blockquote--button-skin-bubble.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i,.elementor-blockquote--button-skin-classic.elementor-blockquote--button-view-icon .elementor-blockquote__tweet-button i{position:absolute;left:50%;top:50%;transform:translate(-50%,-50%)}.elementor-blockquote--button-skin-bubble .elementor-blockquote__tweet-button:before{content:\"\";border:.5em solid transparent;border-inline-end-color:#1da1f2;position:absolute;left:-.8em;top:50%;transform:translateY(-50%) scaleY(.65);transition:.3s}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:before{right:auto;left:-.8em;border-right-color:#1da1f2;border-left-color:transparent}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-left .elementor-blockquote__tweet-button:hover:before{border-right-color:#0967a0}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:before{left:auto;right:-.8em;border-right-color:transparent;border-left-color:#1da1f2}.elementor-blockquote--button-skin-bubble.elementor-blockquote--align-right .elementor-blockquote__tweet-button:hover:before{border-left-color:#0967a0}.elementor-blockquote--skin-boxed .elementor-blockquote{background-color:#f9fafa;padding:30px}.elementor-blockquote--skin-border .elementor-blockquote{border-color:#f9fafa;border-style:solid;border-inline-start-width:7px;padding-inline-start:20px}.elementor-blockquote--skin-quotation .elementor-blockquote:before{content:\"\u201c\";font-size:100px;color:#f9fafa;font-family:Times New Roman,Times,serif;font-weight:900;line-height:1;display:block;height:.6em}.elementor-blockquote--skin-quotation .elementor-blockquote__content{margin-top:15px}.elementor-blockquote--align-left .elementor-blockquote__content{text-align:left}.elementor-blockquote--align-left .elementor-blockquote .e-q-footer{flex-direction:row}.elementor-blockquote--align-right .elementor-blockquote__content{text-align:right}.elementor-blockquote--align-right .elementor-blockquote .e-q-footer{flex-direction:row-reverse}.elementor-blockquote--align-center .elementor-blockquote{text-align:center}.elementor-blockquote--align-center .elementor-blockquote .e-q-footer,.elementor-blockquote--align-center .elementor-blockquote__author{display:block}.elementor-blockquote--align-center .elementor-blockquote__tweet-button{margin-right:auto;margin-left:auto}<\/style>\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\"The rumour that I'm secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false.\"\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">Elon Musk @elonmusk<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/intent\/tweet?text=%22The+rumour+that+I%27m+secretly+creating+a+zombie+apocalypse+to+generate+demand+for+flamethrowers+is+completely+false.%22+%E2%80%94+Elon+Musk+%40elonmusk&amp;url=https%3A%2F%2Ftwitter.com%2Felonmusk%2Fstatus%2F957494364028071936%3Fref_src%3Dtwsrc%255Etfw&amp;via=elonmusk\" class=\"elementor-blockquote__tweet-button\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fab fa-twitter\"><\/i>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-blockquote__tweet-label\">Tweet<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78642583 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"78642583\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Here&#8217;s a fun fact: over the last 13 years, Elon Musk tweeted an average of almost four tweets a day! With his more-than-83 million followers, these facts alone are enough to provide all the awareness a brand needs.<\/span><\/p><p><span style=\"font-weight: 400;\">As a father of two, I can&#8217;t even imagine how Elon Musk, a father of eight(!) children, including a pair of twins and a set of triplets, can even find time to tweet.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We are dealing here with a completely different story.<\/span><\/p><p><span style=\"font-weight: 400;\">You can love or hate Elon Musk. You can think that he is a good CEO or not, but there is no doubt that he is among the best marketers of his time, sharing the hall of fame with people such as Steve Jobs or Benjamin Netanyahu.<\/span><\/p><p><span style=\"font-weight: 400;\">Recently, he has also blown everyone&#8217;s minds with his decision to buy Twitter, a decision that demonstrates his strategic thinking and how he calculates his business moves. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fc0c4ba elementor-widget elementor-widget-image\" data-id=\"6fc0c4ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"480\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/266f18cecdd2cbaf6bae751f22d02b03-768x576.jpeg\" class=\"attachment-medium_large size-medium_large wp-image-28382\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/266f18cecdd2cbaf6bae751f22d02b03-768x576.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/266f18cecdd2cbaf6bae751f22d02b03-300x225.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/266f18cecdd2cbaf6bae751f22d02b03.jpeg 800w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f63251 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"58f63251\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">What can CMOs and marketing managers learn from him, and how can we apply Musk&#8217;s tactics to our marketing strategy?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we will explore the principles, ways of thinking, and psychological methods Elon Musk uses to build and grow a vast community of followers and how we can apply them to our brand&#8217;s marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s get started.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc71659 elementor-widget elementor-widget-table-of-contents\" data-id=\"1bc71659\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tElon Musk\u2019s Marketing Strategy Secrets\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1bc71659\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2183352 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2183352\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">1. Think Strategically\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Let&#8217;s say you want to buy Twitter, but the owners do not wish to sell. In a way, you have to lead them to accept your decision, whether by making them think differently or forcing them to do so.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To change one&#8217;s decision, we need to carefully plan and calculate our path there. Therefore, knowing your goal and setting your strategy is critical.<\/span><\/p><p><span style=\"font-weight: 400;\">Strategy is a part of almost every decision we make. However, it&#8217;s not a plan we all sit and think about once every quarter or year. Instead, strategy is a state of mind we should adopt to help us properly set the different pieces of the puzzle.<\/span><\/p><p><span style=\"font-weight: 400;\">So how did Elon Musk convince Twitter to sell?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Let&#8217;s analyze his main actions:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First, he bought 9% of Twitter&#8217;s shares.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Although he could, he refused to join the board (being a board member limits the number of shares they can buy).<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He gained the public&#8217;s support using transparency; he constantly interviewed about it, explained his ideas and vision, and talked about freedom of speech.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">He kept the threat to sell all his shares if the board would not approve his offer, the carrot-and-stick approach, making them responsible for a possible crash in stock price.<\/span><\/li><\/ul><p>These calculated actions eventually cleared the way to take control of Twitter. Quite impressive, isn&#8217;t it?<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79b796a elementor-widget elementor-widget-template\" data-id=\"79b796a\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">You can love or hate Elon Musk. Nevertheless, there is no doubt that he is among the best marketers of his time. Let's explore why.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26087775 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"26087775\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Simon Sinek once said, &#8220;Our vision is only actionable if we share it,&#8221; Elon Musk seems to act according to this notion; he constantly tweets his thoughts and decisions, making them easy to follow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It&#8217;s fascinating to see how a minor action like a tweet that initially seems inconsequential will lead to such an outcome.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-256c7c5b elementor-widget elementor-widget-image\" data-id=\"256c7c5b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"242\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed.png\" class=\"attachment-medium_large size-medium_large wp-image-28383\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-300x142.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-933910f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"933910f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Elon Musk&#8217;s first tweet<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a646fe MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"64a646fe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>2. Zero dollar marketing<\/h2><p><span style=\"font-weight: 400;\">The essence of marketing is to build mental and physical availability, so buyers will find it easy to buy your product. It requires reach, distinctiveness, and consistency.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Brand Reach is the estimated number of potential customers you can reach with your marketing effort.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Brand Distinctiveness is how a brand can be recognized as unique, having its own feel and look, and identified as one of a kind.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab93f05 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"ab93f05\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">So how does Elon Musk help Tesla reach their potential customers and be distinctive while his paid media campaigns spend zero dollars?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Twitter.<\/span><\/p><p><span style=\"font-weight: 400;\">Twelve years of tweets, some of which are not politically correct, four tweets per day, helped Elon musk reach his marketing strategy goals.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12911f59 elementor-widget elementor-widget-image\" data-id=\"12911f59\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"253\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed.jpeg\" class=\"attachment-large size-large wp-image-28384\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed.jpeg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-300x148.jpeg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-606dd4fa MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"606dd4fa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">On top of that, Musk shares his revolutionary ideas and talks about his vision and agenda everywhere he goes, making people extremely excited about attending his public speaking events. In that way, he increases his reach and distinctiveness even further.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This consistency in marketing also leads to a Halo effect that I will elaborate on later in the article.<\/span><\/p><p><span style=\"font-weight: 400;\">Eventually, Musk succeeded in connecting his Twitter account and Tesla, so his Twitter account&#8217;s reach, distinctiveness, and consistency are reflected in Tesla&#8217;s brand.<\/span><\/p><h2><span style=\"font-weight: 400;\">3. One of us<\/span><\/h2><p><span style=\"font-weight: 400;\">Most CEOs and marketing managers occasionally use social networks to publish achievements and success stories and avoid posting extreme opinions; I call this type of sharing &#8220;I&#8217;m happy to announce&#8221; posts. Although these managers might be perceived as professional and serious, probably as they intend to, it ends up there. As a result, they are detached from their followers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So how does Elon Musk do it? <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48d5b3ed elementor-widget elementor-widget-image\" data-id=\"48d5b3ed\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"409\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-1.png\" class=\"attachment-large size-large wp-image-28385\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-1.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-1-300x240.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1905a346 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1905a346\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">He is putting on a show as if he was a nobody. It allows him to say (almost) whatever he feels and respond to whoever he wants, often not obeying the PC rules.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">He is also very reachable &#8211; responding to threads towards him or any of his businesses, replies, customer complaints, and idea suggestions.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">All of that makes him more human and less machine or formal position holder, making people want to follow him and interact with him, increasing his popularity and reach.<\/span><\/p><p><span data-preserver-spaces=\"true\">Musk is an authentic influencer; his approach is different from most CEOs we know, who treat their social assets as another marketing tool or even a task.<\/span><\/p><h2>4. &#8216;You can trust me&#8217; effect\u00a0<\/h2><p><span data-preserver-spaces=\"true\">To have influence, you need to be trusted and respected, and if you aren&#8217;t authentic, no one will trust you. Therefore, being authentic and trustworthy is the only way to become a real influencer.<\/span><\/p><p><span data-preserver-spaces=\"true\">A study made by <a href=\"https:\/\/www.emerald.com\/insight\/content\/doi\/10.1108\/EJMBE-10-2017-0027\/full\/html\" target=\"_blank\" rel=\"noopener\">Hernandez-Fernandez and Lewis in 2019<\/a> has shown that the three antecedents, individuality, consistency, and continuity, effectively capture and positively influence consumer perceptions of brand authenticity.<\/span><\/p><p><span data-preserver-spaces=\"true\">In other words: if you want to build an authentic brand, you need to have these three elements. Why? Because higher consumer perception of brand authenticity results in higher perceived value and brand trust.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">How does Elon Musk do it?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In 2020, Musk tweeted that Tesla&#8217;s stock price &#8220;is too high, &#8221; leading to a drop in share price, making him also face problems from the SEC for tweeting about it. It&#8217;s hard, if any, to find another company owner or CEO that makes such a statement about his company, leading the stock to drop by more than 10%.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6add9063 elementor-widget elementor-widget-image\" data-id=\"6add9063\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"224\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1_jciqpv8un9IRWyMLI_ZliQ.png\" class=\"attachment-large size-large wp-image-28386\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1_jciqpv8un9IRWyMLI_ZliQ.png 648w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1_jciqpv8un9IRWyMLI_ZliQ-300x105.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d48714e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3d48714e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">5. Stand out in the crowd\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Will Coca-Cola ever sell cars? If you ask Elon Musk, everything is possible as long as it contributes to the vision and mission of the company, or even if it&#8217;s just funny.<\/span><\/p><p><span style=\"font-weight: 400;\">These days people are flooded with so many stories and posts that they mentally block most of the content. In advertising, it is called &#8216;<a href=\"https:\/\/www.google.com\/search?q=ad+blindness&amp;rlz=1C5CHFA_enHK974HK974&amp;oq=ad+blindness+&amp;aqs=chrome..69i57j0i512j0i22i30l4j0i10i22i30l2j0i22i30l2.8728j0j9&amp;sourceid=chrome&amp;ie=UTF-8#:~:text=What%20is%20Ad,1\/615\" target=\"_blank\" rel=\"noopener\">ad blindness<\/a>&#8216;. Meaning that if you want your brand to be memorable or even noticed, you have to stand out in the crowd<\/span><\/p><p><span style=\"font-weight: 400;\">How does Elon Musk stand out?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">He is just\u2026different, using what science refers to as the Von Restorff Effect. When multiple similar objects are present, the one that differs from the rest is most likely to be remembered.<\/span><\/p><p><span style=\"font-weight: 400;\">One example is the FlameThrower, made by one of Elon&#8217;s companies: <\/span><a href=\"https:\/\/www.boringcompany.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">The Boring Company<\/span><\/a><span style=\"font-weight: 400;\">. While you expect Elon to sell cars, he is creating flamethrowers &#8211; a product that has little use or demand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So while you expect him to convince you to buy it &#8211; he is doing the opposite, asking you not to buy it &#8211; making it even more interesting &#8211; drawing a lot of attention.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47cea313 elementor-widget elementor-widget-image\" data-id=\"47cea313\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"382\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-2.png\" class=\"attachment-large size-large wp-image-28387\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-2.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-2-300x224.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18479a77 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"18479a77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">6. Investor relations marketing 2.0<\/span><\/h2><p><span style=\"font-weight: 400;\">In marketing, you always have to think about your audience: who are they, what they love and hate, what are their pain points, etc.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Defining accurate audience segments and using the right message for each is key for successful, performance-driven campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">A public company has to market its products and success not only to clients but also to its investors, who are in charge of many aspects of the company&#8217;s equity and ability to grow.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">And investors love to see how their investment turns into profit, meaning &#8211; to see the stock rising. The ability to keep investors engaged and attract new investors is called investor marketing or investor relations marketing.<\/span><\/p><p><span style=\"font-weight: 400;\">Why do you even need investor relations marketing? According to <\/span><a href=\"https:\/\/hbr.org\/2021\/07\/engaging-with-your-investors\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Harvard<\/span><\/a><span style=\"font-weight: 400;\">, regular efforts to communicate will pay handsome dividends: Your investors will get a fuller picture of the company they hold, and you will gain insights into their most pressing concerns.<\/span><\/p><p><span style=\"font-weight: 400;\">So how does Elon Musk do it?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Well, he is not going to lose his panties.<\/span><\/p><p><span style=\"font-weight: 400;\">In 2018, Musk delivered on his promise to produce a pair of &#8220;short shorts&#8221; to celebrate his victory over investors who had bet against Tesla (also called short investors).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">He launched a special edition of Tesla shorts in red satin with &#8220;S3XY&#8221; written on the backside, a tribute to all Tesla models (S, 3, X, and Y). The price was $69.420; also a tribute to the price Elon Musk offered to repurchase the company in 2018 ($420 per stock).<\/span><\/p><p><span style=\"font-weight: 400;\">This action only led to an enormous response from all media channels, shorts were selling out quickly, and the stock rose 10% the next day.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a588c4f elementor-widget elementor-widget-image\" data-id=\"5a588c4f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"288\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-4.png\" class=\"attachment-large size-large wp-image-28388\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-4.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-4-300x169.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cb512c8 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1cb512c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">7. The hype-master\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">A vital component of a successful release is building hype around your new product. But how do you do it? Using a range of marketing channels can create brand awareness and get people interested in your latest offering. Utilizing these tools in a way that gets people excited is the key.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Elon Musk has demonstrated how he can do it right by presenting Tesla&#8217;s new Cybertruck in 2019. Musk said that Tesla would charge $100 for pre-ordering a Cybertruck, fully refundable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The idea was that everyone can order a Cybertruck right now, post a screenshot of it to Instagram, Twitter or YouTube and then eventually get their $100 back.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a6be373 elementor-widget elementor-widget-template\" data-id=\"a6be373\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28379#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a68a53a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"a68a53a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tesla Cyberturcks were ordered more than 200,000 times in only two days, generating a nice $20 million income. Further still &#8211; for some time, if you had visited Instagram, Twitter, or YouTube (and who doesn&#8217;t?), you would have thought everyone was buying the trucks because all you would see was people announcing it.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Most people probably wouldn&#8217;t buy these trucks, and they don&#8217;t even need them. However, because the order is so cheap and refundable, many people have been tempted to pre-order, spreading the word to everyone they know. As a result, Tesla&#8217;s Cybertruck became so popular that it was almost impossible not to hear about it or witness someone who had purchased one.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25c3b2a5 elementor-widget elementor-widget-video\" data-id=\"25c3b2a5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=cAqEFBj-6Ug&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2b2df1d2 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2b2df1d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>8. Marketing decision-making methodology<\/h2><p><span data-preserver-spaces=\"true\">How to make a successful marketing decision?<\/span><\/p><p><span data-preserver-spaces=\"true\">While developing your marketing strategy, annual marketing plan, or re-evaluating your marketing mix, you are constantly faced with complex questions and forced to make big decisions. You need to decide on the right approach for your marketing strategies, funnels, or go-to-market strategy.<\/span><\/p><p><span data-preserver-spaces=\"true\">Musk described to Rolling Stone reporter Neil Strauss that he always uses the same method to solve tricky problems and answer complex questions.<\/span><\/p><p><span data-preserver-spaces=\"true\">According to Musk, the process goes as follows:<\/span><\/p><p><span data-preserver-spaces=\"true\">1. Ask a question.<\/span><\/p><p><span data-preserver-spaces=\"true\">2. Gather as much evidence as possible about it.<\/span><\/p><p><span data-preserver-spaces=\"true\">3. Develop axioms based on the evidence and assign a probability of truth to each one.<\/span><\/p><p><span data-preserver-spaces=\"true\">4. Draw a conclusion based on cogency to determine: Are these axioms correct, are they relevant, do they necessarily lead to this conclusion, and with what probability?<\/span><\/p><p><span data-preserver-spaces=\"true\">5. Attempt to disprove the conclusion. Seek refutation from others to further help break your conclusion.<\/span><\/p><p><span data-preserver-spaces=\"true\">6. If nobody can invalidate your conclusion, then you&#8217;re probably right, but you&#8217;re not certainly right.<\/span><\/p><p><span data-preserver-spaces=\"true\">To summarise, I can say that there are so many more examples of how Elom musk inspires me, and probably continte doing so. Many things can be taught and copied for your brand in so many ways.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;The rumour that I&#8217;m secretly creating a zombie apocalypse to generate demand for flamethrowers is completely false.&#8221; Elon Musk @elonmusk Tweet Here&#8217;s a fun fact: over the last 13 years, Elon Musk tweeted an average of almost four tweets a&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30789,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"}],"tags":[],"authors":[239],"article_types":[179],"staff_picks":[],"promotions":[418],"class_list":["post-28379","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","authors-yossi-elchanan","article_types-articles","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28379","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28379"}],"version-history":[{"count":22,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28379\/revisions"}],"predecessor-version":[{"id":31710,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28379\/revisions\/31710"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30789"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28379"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28379"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28379"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28379"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}