{"id":28401,"date":"2022-06-20T14:51:03","date_gmt":"2022-06-20T11:51:03","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28401"},"modified":"2025-09-29T15:22:39","modified_gmt":"2025-09-29T12:22:39","slug":"the-new-generation-of-branding","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/the-new-generation-of-branding\/","title":{"rendered":"How Does TikTok Grow a New Generation of Branding?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28401\" class=\"elementor elementor-28401\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-573e0566 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"573e0566\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-32b55cc4\" data-id=\"32b55cc4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-25088ce5 elementor-widget elementor-widget-text-editor\" data-id=\"25088ce5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2>The new branding techniques that bury traditional marketing<\/h2><p>Believe it or not, TikTok is a big contributor to new branding techniques. Branding has been shifting more and more as technology advances.<\/p><p>Since branding techniques are changing, we as marketers need to change as well. Traditional branding used to be portrayed through billboards, magazines, newspapers, radio ads, and telemarketing.<\/p><p>Now it has geared towards social media platforms, YouTube, and online ads. It is not as common to advertise through billboards anymore as we used to.<\/p><p>As sad as it is, we need to keep moving forward with what is trending because that is our future. Advancements in technology make it possible to do this. Nowadays, many people use TikTok to help create a brand identity through various techniques that will further be discussed in this article.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-764f3ada elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"764f3ada\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-60251713\" data-id=\"60251713\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6902973 elementor-widget elementor-widget-image\" data-id=\"6902973\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56078c05 elementor-widget elementor-widget-heading\" data-id=\"56078c05\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">As branding techniques are changing, we as marketers need to change as well. How does TikTok form a new generation of branding?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-30ad993 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"30ad993\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4562d3be\" data-id=\"4562d3be\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-0b38432 elementor-widget elementor-widget-image\" data-id=\"0b38432\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"508\" height=\"339\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/istockphoto-1342504518-170667a.jpeg\" class=\"attachment-large size-large wp-image-29748\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/istockphoto-1342504518-170667a.jpeg 508w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/istockphoto-1342504518-170667a-300x200.jpeg 300w\" sizes=\"(max-width: 508px) 100vw, 508px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f46515 elementor-widget elementor-widget-text-editor\" data-id=\"4f46515\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>First of all, what is branding, and why is it important to a brand?<\/h2><p>Branding is a crucial part of a company. Effective branding skills can make or break a brand. There are many ways that branding can be achieved. So what exactly is branding?<\/p><p style=\"padding-left: 80px;\">\u00a0\u201c<a href=\"https:\/\/blog.hubspot.com\/marketing\/branding?__hstc=250027865.723f346894f3ecd230b0cfca62c4957a.1652441173407.1653562831825.1653565820495.35&amp;__hssc=250027865.2.1653565820495&amp;__hsfp=2547520135\" target=\"_blank\" rel=\"noopener\">The process of researching, developing, and applying a distinctive feature or set of features to your organization so that consumers can begin to associate your brand with your products or services<\/a>.\u201d\u00a0<\/p><p>When branding is done correctly, consumers have a solid vision of what the brand is about. The result of effective branding is an established brand identity. This is how consumers view your brand.\u00a0<\/p><p>The identity of a brand is like the personality of a person. Your goal is for consumers to associate your brand with its personality.<\/p><p>For example, we all know Apple is a sophisticated and luxurious brand. Marketers are always trying to find ways to brand successfully. This is why knowing the new branding techniques might save you time and effort!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47f5e64b elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"47f5e64b\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28401#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45d6a20b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45d6a20b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4e279ef6\" data-id=\"4e279ef6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-777dcaf7 elementor-widget elementor-widget-text-editor\" data-id=\"777dcaf7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ed9a782 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"ed9a782\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><h2>The mentality shift<\/h2><p>As consumers progress and evolve, so do marketers. This is why it is a marketer\u2019s job to keep up with the modern strategies because they control how consumers will react and progress.<\/p><p>Having mobile devices makes marketing much more accessible to consumers. However, things are changing, and it is crucial that you stay on track with the trends and effective marketing strategies.\u00a0<\/p><p>There has been a shift in the branding mentality because before, we would only advertise the final product when it was all pretty and complete.<\/p><p>However, now consumers enjoy seeing how the product is made and behind the scenes of the company. This may be because the older generation was more conventional, so it was not as accepted to show behind the scenes as it is encouraged today.<\/p><p>The reason consumers like to see behind the scenes of a company is that they feel like they can connect to the brand on another level.<\/p><p>These days we are so used to doing everything online that the whole interaction part is almost non-existent. When you can see what an employee does on their daily job, you feel like you are not just part of the end result but as well as the process. It is like having the human interaction part but online, where it is convenient and effortless.\u00a0<\/p><\/div><\/div><\/div><div class=\"elementor-element elementor-element-893d681 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"893d681\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\"><div class=\"elementor-widget-container\"><div class=\"elementor-text-editor elementor-clearfix\"><h2>How to approach branding on TikTok?<\/h2><p>As a consumer, I have to admit I enjoy watching TikTok videos that show how people package their products. You feel like you are part of the journey and that you contributed something to the company.<\/p><p>It is cool to see a day in the life of a brand you care about. Imagine watching what happens behind the scenes at Adcore. The behind-the-scenes videos would show you more than just the professional aspect of the company.<\/p><p>You might see how the CEO makes his coffee every morning or what he eats for lunch. All these little details make you feel part of the brand.<\/p><p>This is why utilizing TikTok for branding might be a great idea. You can post videos of your employees either being serious or foolish. Here are some ideas you can use to show behind the scenes of your company:<\/p><ul><li aria-level=\"1\">Interview employees (you can ask funny questions)<\/li><li aria-level=\"1\">Ask an employee to record their whole day in short snips<\/li><li aria-level=\"1\">Show your workspace, whether it is an office or factory<\/li><li aria-level=\"1\">Making an ongoing joke where your viewers can follow along throughout your videos<\/li><li aria-level=\"1\">Show what you do on your break time or lunch break<\/li><li aria-level=\"1\">Record any cool company events or launches<\/li><li aria-level=\"1\">Give tips to consumers about your company<\/li><li aria-level=\"1\">Share your most challenging thing at work<\/li><li aria-level=\"1\">Give short tutorials on how to do something related to your company<\/li><\/ul><p>This way, consumers feel like they are constantly with you and that they know you. One important tip in recording these videos on TikTok is to act normal and non-formal (as if the camera were not there).<\/p><p>The reason people love behind-the-scenes videos is that it is not staged. The videos should be light-hearted and simple.\u00a0<\/p><p>In addition, you can use effects and music to make the videos more engaging. Don\u2019t make the videos too long because viewers might get bored and move to the next video. But most importantly, be CONSISTENT.<\/p><p>You want your viewers to build excitement for your new videos; this is why you need to post consistently.<\/p><p>Example from Duolingo App: Consistent inside joke using a mascot.\u00a0<\/p><\/div><\/div><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cdb86e elementor-widget elementor-widget-html\" data-id=\"4cdb86e\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@duolingo\/video\/7013717358359383302\" data-video-id=\"7013717358359383302\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@duolingo\" href=\"https:\/\/www.tiktok.com\/@duolingo\" rel=\"noopener\">@duolingo<\/a> <p>This is an SOS <a title=\"duolingoemployee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duolingoemployee\" rel=\"noopener\">#DuolingoEmployee<\/a> <a title=\"owltok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/owltok\" rel=\"noopener\">#owltok<\/a> <a title=\"livelaughlove\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/livelaughlove\" rel=\"noopener\">#livelaughlove<\/a> <a title=\"helpme\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/helpme\" rel=\"noopener\">#helpme<\/a> <a title=\"imscared\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/imscared\" rel=\"noopener\">#imscared<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - k a r l\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6997480338452728581\" rel=\"noopener\">\u266c original sound - k a r l<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08f240d elementor-widget elementor-widget-html\" data-id=\"08f240d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@duolingo\/video\/7028241135923449134\" data-video-id=\"7028241135923449134\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@duolingo\" href=\"https:\/\/www.tiktok.com\/@duolingo\" rel=\"noopener\">@duolingo<\/a> <p>no owls were harmed during the making of this film. <a title=\"duolingo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/duolingo\" rel=\"noopener\">#duolingo<\/a> <a title=\"languagelearning\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/languagelearning\" rel=\"noopener\">#languagelearning<\/a> <a title=\"trend\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/trend\" rel=\"noopener\">#trend<\/a> <a title=\"comedy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy\" rel=\"noopener\">#comedy<\/a> <a title=\"evil\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/evil\" rel=\"noopener\">#evil<\/a> <a title=\"dualipa\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dualipa\" rel=\"noopener\">#DuaLipa<\/a> <a title=\"app\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/app\" rel=\"noopener\">#app<\/a> <a title=\"immadoitagain\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/immadoitagain\" rel=\"noopener\">#immadoitagain<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Wonders of Magic\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-7000873952776129285\" rel=\"noopener\">\u266c original sound - Wonders of Magic<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-963761c elementor-widget elementor-widget-text-editor\" data-id=\"963761c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Example from LinkedIn: Behind the scenes of an employees day.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f91168 elementor-widget elementor-widget-html\" data-id=\"8f91168\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@linkedin\/video\/6997431705921539334\" data-video-id=\"6997431705921539334\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@linkedin\" href=\"https:\/\/www.tiktok.com\/@linkedin\" rel=\"noopener\">@linkedin<\/a> <p>Pack for work with us! <a title=\"linkedin\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/linkedin\" rel=\"noopener\">#LinkedIn<\/a> <a title=\"authenticself\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/authenticself\" rel=\"noopener\">#AuthenticSelf<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - LinkedIn\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6997431562237217541\" rel=\"noopener\">\u266c original sound - LinkedIn<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a55b446 elementor-widget elementor-widget-text-editor\" data-id=\"a55b446\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">To Conclude:<\/span><\/h2><p><span style=\"font-weight: 400;\">Overall, hopping on the trends is important to succeed in branding, especially in TikTok branding. At first, it might be hard to adapt to the differences, but eventually, you become a pro. <\/span><\/p><p><span style=\"font-weight: 400;\">You might want to remember that something that works for one brand may not work for the other. So do not get intimidated by another brand\u2019s branding fail. <\/span><\/p><p><span style=\"font-weight: 400;\">Every company is different, and there is no one size fits all when it comes to branding. This is why you should try each TikTok idea mentioned earlier and see what sticks!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Believe it or not, TikTok is a big contributor to new branding techniques. Branding has been shifting more and more as technology advances. Since branding techniques are changing, we as marketers need to change as well. Traditional branding used to&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/content-marketing\/","category_name":"Content Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/creative\/","category_name":"Creative"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/social-media\/","category_name":"Social Media"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/tiktok-ads\/","category_name":"TikTok Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/video-marketing\/","category_name":"Video Marketing"}],"tags":[],"authors":[412],"article_types":[],"staff_picks":[],"promotions":[178],"class_list":["post-28401","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-content-marketing","category-creative","category-marketing","category-social-media","category-tiktok-ads","category-video-marketing","authors-lilach-shilwan","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28401","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28401"}],"version-history":[{"count":19,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28401\/revisions"}],"predecessor-version":[{"id":32433,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28401\/revisions\/32433"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30792"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28401"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28401"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28401"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28401"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28401"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28401"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28401"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}