{"id":28478,"date":"2024-05-01T16:34:14","date_gmt":"2024-05-01T13:34:14","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28478"},"modified":"2025-05-20T10:59:44","modified_gmt":"2025-05-20T07:59:44","slug":"penetrating-the-chinese-market-an-introduction-for-ecommerce-businesses","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/penetrating-the-chinese-market-an-introduction-for-ecommerce-businesses\/","title":{"rendered":"How to Penetrate the Chinese Market? An Introduction for eCommerce Businesses"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28478\" class=\"elementor elementor-28478\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-71158f76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71158f76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-2d085890\" data-id=\"2d085890\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-be7cade elementor-widget elementor-widget-image\" data-id=\"be7cade\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bc9d11b elementor-widget elementor-widget-heading\" data-id=\"6bc9d11b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">With China accounting for over 50% of all eCommerce globally, global brands can no longer afford to neglect this market.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1c73d109 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1c73d109\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-726ed561\" data-id=\"726ed561\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4afd3ea6 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4afd3ea6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Since opening our offices in Hong Kong and Shanghai in 2020, we\u2019ve been focusing on assisting many companies to penetrate the lucrative Chinese market. With China making up over 50% of the global eCommerce sales, business owners can not afford to neglect this market.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49678f39 elementor-widget elementor-widget-image\" data-id=\"49678f39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"485\" height=\"512\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-3.png\" class=\"attachment-large size-large wp-image-28481\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-3.png 485w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-3-284x300.png 284w\" sizes=\"(max-width: 485px) 100vw, 485px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tHow to Penetrate the Chinese Market?\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1a5f5c48\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1a5f5c48\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1a5f5c48\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2884d158 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2884d158\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With Google and Facebook banned in China, and the dominance of local players and ecosystems, the strategy which has worked for you globally would simply not work in China. You, therefore, need to have a good understanding of the market and know which channels would work best for your products.<\/span><\/p><p><span style=\"font-weight: 400;\">The leading online shopping platforms, Alibaba (owner of Tmall &amp; Taobao), JD.com, and Pinduoduo are expected to account for over 75% of the China eCommerce market in 2022. <\/span><\/p><p><span style=\"font-weight: 400;\">In this article, we will go through each of these marketplaces and highlight the pros, cons, and suitable products in order to assist you to come up with the most suitable strategy to penetrate the Chinese market.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6709e6f7 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6709e6f7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p style=\"text-align: center;\"><a href=\"https:\/\/www.adcore.com\/contact\/?ref=penetrate-china\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">If you need more information on penetrating the Chinese market, book a demo with our sales team<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c9eaff elementor-widget elementor-widget-image\" data-id=\"7c9eaff\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"300\" height=\"169\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-2-1-300x169.png\" class=\"attachment-medium size-medium wp-image-28482\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-2-1-300x169.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-2-1.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54a7e05e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"54a7e05e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">1. <a href=\"https:\/\/www.tmall.com\/\" target=\"_blank\" rel=\"noopener\">Tmall\u00a0<\/a><\/span><\/h3><p>Tmall is a marketplace owned by Alibaba and is by far the largest eCommerce platform in the country. T-mall Global opened up in 2014, allowing overseas companies to start selling directly to Chinese consumers.<\/p><h4><span style=\"font-weight: 400;\">Pros<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Largest marketplace by sales share<\/span><\/li><li><span style=\"font-weight: 400;\">Known for overseas brands<\/span><\/li><li><span style=\"font-weight: 400;\">Professional store design<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Cons<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">High set up cost<\/span><\/li><li><span style=\"font-weight: 400;\">Chinese customer support required<\/span><\/li><li><span style=\"font-weight: 400;\">Product descriptions and labels must be provided in Chinese<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Which Product Categories Perform Best?<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Clothing<\/span><\/li><li><span style=\"font-weight: 400;\">Jewelry<\/span><\/li><li><span style=\"font-weight: 400;\">Cosmetics &amp; Personal Care<\/span><\/li><li><span style=\"font-weight: 400;\">Luxury Goods<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Fees<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Upfront deposit: 8-25k USD<\/span><\/li><li><span style=\"font-weight: 400;\">Annual fee: 5-10k USD<\/span><\/li><li><span style=\"font-weight: 400;\">Commission Fee: 2%-5%<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Requirements:<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Overseas business registration<\/span><\/li><li><span style=\"font-weight: 400;\">Chinese language product labels<\/span><\/li><li><span style=\"font-weight: 400;\">A verified Alipay cross-border escrow settlement account<\/span><\/li><li><span style=\"font-weight: 400;\">Bank statement<\/span><\/li><li><span style=\"font-weight: 400;\">Contact details of shareholders\/directors<\/span><\/li><li><span style=\"font-weight: 400;\">Trademark registrations\/Licensing agreements<\/span><\/li><li><span style=\"font-weight: 400;\">Products need to be dispatched within 120 hours and be delivered to customers within 14 days<\/span><\/li><li><span style=\"font-weight: 400;\">Chinese customer support<\/span><\/li><li><span style=\"font-weight: 400;\">Returns must be handled in China<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Registration process: 4-6 weeks<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37e56e84 elementor-widget elementor-widget-image\" data-id=\"37e56e84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"300\" height=\"129\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-6-300x129.png\" class=\"attachment-medium size-medium wp-image-28483\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-6-300x129.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-6.png 512w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52777107 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"52777107\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a href=\"https:\/\/global.jd.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">2. JD.com<\/span><\/a><\/h3><p><span style=\"font-weight: 400;\">With a market share of 16.3% and over 20,000 brands for sale, JD.com is the second-largest marketplace after Tmall. JD Worldwide launched in 2015 and is a platform that allows Chinese consumers to buy goods from international, non-Chinese companies in an easy and secure way.<\/span><\/p><h4>Pros<\/h4><ul><li><span style=\"font-weight: 400;\">Largest marketplace by sales share<\/span><\/li><li><span style=\"font-weight: 400;\">Known for overseas brands<\/span><\/li><li><span style=\"font-weight: 400;\">Professional store design<\/span><\/li><\/ul><h4>Cons<\/h4><ul><li><span style=\"font-weight: 400;\">Chinese customer support required<\/span><\/li><li><span style=\"font-weight: 400;\">Customers must be able to return their products to a Chinese address<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Which Product Categories Perform Best?<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Electronics and Home Appliances<\/span><\/li><li><span style=\"font-weight: 400;\">Food, Beverage &amp; Alcohol<\/span><\/li><li><span style=\"font-weight: 400;\">Fashion<\/span><\/li><li><span style=\"font-weight: 400;\">Cosmetics and Personal Care<\/span><\/li><li><span style=\"font-weight: 400;\">Baby Products<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Fees<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Upfront deposit: $15,000<\/span><\/li><li><span style=\"font-weight: 400;\">Annual Service Fee: $1,000<\/span><\/li><li><span style=\"font-weight: 400;\">Commission Fee: 2-8% of sales (depending on category)<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">\u00a0<\/span><span style=\"font-weight: 400;\">Requirements<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Overseas business registration<\/span><\/li><li><span style=\"font-weight: 400;\">USD bank account<\/span><\/li><li><span style=\"font-weight: 400;\">Operational history<\/span><\/li><li><span style=\"font-weight: 400;\">Provide a 7-days refund policy<\/span><\/li><li><span style=\"font-weight: 400;\">Provide additional documentation upon request<\/span><\/li><li><span style=\"font-weight: 400;\">Chinese customer service for customers<\/span><\/li><li><span style=\"font-weight: 400;\">Chinese language customer service for customers<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Registration process: 2-5 weeks<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6394bd31 elementor-widget elementor-widget-image\" data-id=\"6394bd31\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"168\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-3-1.png\" class=\"attachment-large size-large wp-image-28484\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-3-1.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-3-1-300x98.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-642fdc01 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"642fdc01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a href=\"https:\/\/en.pinduoduo.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">3. <\/span><span style=\"font-weight: 400;\">Pinduoduo<\/span><\/a><\/h3><p><span style=\"font-weight: 400;\">Relatively new, Pinduoduo was founded in 2015 by ex-Googler Colin Huang. It has since grown to be the 3rd largest marketplace and has pioneered new trends such as social commerce and consumer-to-manufacturer (C2M).<\/span><\/p><h4><b>Pros<\/b><\/h4><ul><li><span style=\"font-weight: 400;\">Simple and quick setup<\/span><\/li><li><span style=\"font-weight: 400;\">Good penetration of lower-tier cities<\/span><\/li><li><span style=\"font-weight: 400;\">Utilizes social selling<\/span><\/li><\/ul><h4>Cons<\/h4><ul><li><span style=\"font-weight: 400;\">Price sensitive consumers<\/span><\/li><li><span style=\"font-weight: 400;\">No English version platform<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Which Product Categories Perform Best?<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Household items<\/span><\/li><li><span style=\"font-weight: 400;\">Clothing<\/span><\/li><li><span style=\"font-weight: 400;\">Fresh Produce<\/span><\/li><li><span style=\"font-weight: 400;\">Low priced electronics<\/span><\/li><\/ul><h4><span style=\"font-weight: 400;\">Fees<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Upfront deposit: $1,000 &#8211; $10,000 (depending on category)<\/span><\/li><li><span style=\"font-weight: 400;\">Annual Service Fee: $0<\/span><\/li><li><span style=\"font-weight: 400;\">Commission Fee: 0.6%<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">Requirements<\/span><\/h4><ul><li><span style=\"font-weight: 400;\">Overseas business registration<\/span><\/li><li><span style=\"font-weight: 400;\">Contact details of shareholders\/directors<\/span><\/li><li><span style=\"font-weight: 400;\">Distribution\/Logistics documentation (e.g. proof of warehousing)<\/span><\/li><li><span style=\"font-weight: 400;\">Trademark registrations\/Licensing agreements<\/span><\/li><li><span style=\"font-weight: 400;\">Customs declaration information<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Registration process: 3 weeks<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3997e4c elementor-widget elementor-widget-image\" data-id=\"3997e4c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"365\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-1-1.png\" class=\"attachment-medium_large size-medium_large wp-image-28485\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-1-1.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-1-1-300x214.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d88e810 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"d88e810\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Boosting Traffic With Chinese Search Engines<\/span><\/h2><p><span style=\"font-weight: 400;\">The easiest way to boost traffic to your store and items is by utilizing Chinese Search Engines<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e1b337 elementor-widget elementor-widget-image\" data-id=\"1e1b337\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"301\" height=\"167\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/download-7.png\" class=\"attachment-medium_large size-medium_large wp-image-28486\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5551998c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5551998c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a href=\"https:\/\/www.baidu.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Baidu<\/span><\/a><\/h3><p><span style=\"font-weight: 400;\">Baidu is the #1 Search Engine in China by market share. There are over 1 billion search queries per day, the number goes up to 20 billion when you take into account their affiliate websites. We view Baidu as a must-have channel for PPC Ads.<\/span><\/p><p><span style=\"font-weight: 400;\">Similar to Google, you are able to run search, shopping, and display ads as demonstrated in the picture below:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58c82d1b elementor-widget elementor-widget-image\" data-id=\"58c82d1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"238\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-4-1.png\" class=\"attachment-medium_large size-medium_large wp-image-28487\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-4-1.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-4-1-300x139.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e29fca7 elementor-widget elementor-widget-image\" data-id=\"2e29fca7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"392\" height=\"200\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/360-1.webp\" class=\"attachment-medium_large size-medium_large wp-image-28488\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/360-1.webp 392w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/360-1-300x153.webp 300w\" sizes=\"(max-width: 392px) 100vw, 392px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516374ff MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"516374ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><a href=\"https:\/\/www.so.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">360<\/span><\/a><\/h3><p><span style=\"font-weight: 400;\">Although the potential and reach of 360 are not as attractive as Baidu, it is still the #2 Search Engine in China. Stats\u00a0 + 80% user engagement rate<\/span><\/p><p><span style=\"font-weight: 400;\">From our experience, this is the best search engine to penetrate 2<\/span><span style=\"font-weight: 400;\">nd<\/span><span style=\"font-weight: 400;\"> Tier Cities<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2899c947 elementor-widget elementor-widget-image\" data-id=\"2899c947\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"242\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-5.png\" class=\"attachment-medium_large size-medium_large wp-image-28489\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-5.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-5-300x142.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea479ca elementor-widget elementor-widget-template\" data-id=\"ea479ca\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28478#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33631a60 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"33631a60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>The Road Ahead<\/h2><p><span style=\"font-weight: 400;\">To sum up, T-mall, JD.com, and Pinduoduo are the 3 largest marketplaces in China and provide the best stepping stone to reach the Chinese market, which is simply too large to neglect. <\/span><\/p><p><span style=\"font-weight: 400;\">To succeed in these marketplaces, it\u2019s crucial to have local expertise in the market.<\/span><\/p><p><span style=\"font-weight: 400;\">In part 2, I will be going through the importance of influencer marketing in China, along with the importance of WeChat.<\/span><\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.adcore.com\/contact\/?ref=penetrate-china\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">If you need more information on penetrating the Chinese market, book a demo with our sales team<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Since opening our offices in Hong Kong and Shanghai in 2020, we\u2019ve been focusing on assisting many companies to penetrate the lucrative Chinese market. With China making up over 50% of the global eCommerce sales, business owners can not afford&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30806,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"}],"tags":[],"authors":[242],"article_types":[182],"staff_picks":[],"promotions":[418],"class_list":["post-28478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-e-commerce","authors-omri-brill","article_types-how-tos","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28478","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28478"}],"version-history":[{"count":17,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28478\/revisions"}],"predecessor-version":[{"id":30807,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28478\/revisions\/30807"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30806"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28478"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28478"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28478"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28478"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28478"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28478"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28478"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}