{"id":28499,"date":"2023-12-21T15:54:04","date_gmt":"2023-12-21T13:54:04","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28499"},"modified":"2025-05-20T11:22:20","modified_gmt":"2025-05-20T08:22:20","slug":"pinterest-ads-for-beginners-best-practices","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/pinterest-ads-for-beginners-best-practices\/","title":{"rendered":"Pinterest Ads for Beginners \u2013 Best Practices"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28499\" class=\"elementor elementor-28499\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b621ca2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6b621ca2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4742ac90\" data-id=\"4742ac90\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a657101 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4a657101\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Pinterest is a popular site for creators and influencers. Unsurprisingly, advertisers are set on promoting their products and services on the platform. With <\/span><a href=\"https:\/\/www.statista.com\/statistics\/995071\/pinterest-app-mau-region\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">356 million active monthly users<\/span><\/a><span style=\"font-weight: 400;\"> (89 million in the United States), Pinterest is growing endlessly.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you&#8217;re considering using Pinterest advertising, it&#8217;s important to know the tips and tricks of the site to maximize the profit of your ad. This will also help you reach the greatest amount of your target audience possible.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Like any other type of marketing, Pinterest advertising has its advantages and disadvantages. We&#8217;ll highlight some of the ways using Pinterest\u2019s best practices can help boost your sales and traffic. Additionally, we will discuss the site&#8217;s many tools for advertisers, like the Pinterest business manager.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c1939e elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"64c1939e\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__64c1939e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__64c1939e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__64c1939e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ba18002 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7ba18002\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Why is Pinterest Suddenly Getting Popular Among Advertisers?<\/span><\/h3><p><span style=\"font-weight: 400;\">Advertisers are drawn to any popular site, app, or page that attracts a great amount of internet traffic and has a sizable following\/number of users. As discussed, Pinterest has a vast number of users, and a lot of them are social buyers who use Pinterest to inform their purchases.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Since Pinterest is a site for exploration, discovery, and inspiration, people often make and save things to their Pinterest boards that they&#8217;re interested in purchasing or at least learning more about. That is one of Pinterest&#8217;s advantages; it&#8217;s image-based, so you can show off your products.<\/span><\/p><p><span style=\"font-weight: 400;\">In 2020 alone, the number of social buyers on Pinterest increased thirty percent, and it is expected to grow another 16.4% by the end of 2022. In fact, the number of social buyers on Pinterest will increase to 15.1 million people and gain another million by 2023. This means in 2023, Pinterest social buyers will make up a solid fifteen percent of the total US social buyers. With extreme competition from Meta, Instagram, Tastemade, and huge retailers like Amazon, Pinterest is holding its own with new e-commerce ideas.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-290bcafe elementor-widget elementor-widget-image\" data-id=\"290bcafe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"470\" height=\"460\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/266470.png\" class=\"attachment-large size-large wp-image-28502\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/266470.png 470w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/266470-300x294.png 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2262915a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2262915a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.emarketer.com\/content\/pinterest-pines-more-social-buyers\" target=\"_blank\" rel=\"noopener\">eMarketer<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-59c1839e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"59c1839e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Buyable and product pins allow Pinterest users to go directly to the e-store that sells the items they like and provide sellers with a way to automatically connect their goods to inspiration, creativity, and advertising pins. With this feature, advertisers can include direct links in ads for the site.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Are Pinterest Ads Worth It?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">The short answer is it depends on your marketing goal and your industry. Nowdays, Pinterest ads are best for e-commerce businesses and for those working on building brand awareness, boosting engagement, and driving web traffic. If you know your audience and are sure that they&#8217;re on Pinterest, your advertisements should reach them just based on their search activity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Remember that Pinterest is a discovery channel, which means people go there to mainly find products and inspiration. Lifestyle, home improvement, inspirational, and seasonal content are all extremely popular on Pinterest, so it&#8217;s best for advertisers to touch on these areas of interest.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Home improvement, DIY projects, and fashion and beauty content are also highly favored on Pinterest. If you have an e-commerce business and your product is in one of these categories, Pinterest business manager will have specific tips and tricks to help improve your ads.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c27c772 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7c27c772\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What do Pinterest Ads Look Like?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Pinterest ads are designed to look like regular pins to encourage consumers to click on and interact with them. Frequently, product pins or buyable pins will be attached to the ad so that one click or swipe up takes you to the website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sometimes Pinterest ads are done in the site&#8217;s color scheme of white and red, but they can also be created and promoted in your brand&#8217;s color scheme or fonts. In addition, Pinterest ads can often be slides, collages, or even small videos like regular pins.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The ad will have &#8220;Promoted by&#8221; and the brand name written underneath it. If consumers are using a smartphone, the advertisement can take them directly to the product in the app if they have it downloaded.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13e4613b elementor-widget elementor-widget-image\" data-id=\"13e4613b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"314\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.11.35-1024x502.png\" class=\"attachment-large size-large wp-image-28503\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.11.35-1024x502.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.11.35-300x147.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.11.35-768x377.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.11.35.png 1453w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8d56a1a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"8d56a1a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What are the Pros and Cons of Pinterest Advertising?<\/span><\/h2><p><span style=\"font-weight: 400;\">We&#8217;ve included two important ones here to help you decide if Pinterest advertising is right for you. First, we recommend researching advertising stats for your specific business category before signing up.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Advertising on Pinterest is Cheap\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Advertising with Pinterest is relatively cheap compared to Google, Facebook and LinkedIn ads, with three common pay models:<\/span><\/p><p><span style=\"font-weight: 400;\">1. Cost-per-click (CPC)\u00a0 &#8211; you pay every time someone clicks your ad link. That&#8217;s around <\/span><a href=\"https:\/\/www.webfx.com\/social-media\/pricing\/how-much-does-pinterest-advertising-cost\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">10 cents to 1.5 dollars<\/span><\/a><span style=\"font-weight: 400;\"> per click.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">2. Cost-per-mile (CPM) &#8211; you pay for every one thousand impressions (views) on your pin. That&#8217;s approximate $2-$5 per one thousand impressions. On platforms like Facebook Ads, on average you will pay $5-$15, Google Ads $8-$20, and\u00a0 LinkedIn Ads can go $50 and above.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">3. Cost-per-engagement (CPE) &#8211; you pay every time someone engages with your ad. That&#8217;s about 10 cents to 1.5 dollars per engagement.<\/span><\/p><h3><span style=\"font-weight: 400;\">Pinterest Requires An Account<\/span><\/h3><p><span style=\"font-weight: 400;\">A significant disadvantage to advertising your business on Pinterest is that it requires its users to have an email-based account. This means that consumers outside of Pinterest will not be able to access your ad or promoted pin, limiting the amount of impact your advertisement can have.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Pinterest for B2B vs. B2C &#8211; Different Approach<\/span><\/h2><p><span style=\"font-weight: 400;\">Pinterest can be used for any type of marketing, and like most social media sites, it&#8217;s used for both business-to-business and business-to-consumer marketing. Below we&#8217;ve outlined what we know about using Pinterest for B2B or B2C marketing and if one is better.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Pinterest for B2B<\/span><\/h3><p><span style=\"font-weight: 400;\">When using business-to-business advertising on Pinterest, it&#8217;s important to know your way around and learn to speak the language of the platform. What do pins look like? What is the content format? What boards are?\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think about what industries are most popular on the site. Pinterest is favorable to the home decor, cooking, and beauty industries, so advertising to these types of businesses will yield better results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When marketing to other businesses on Pinterest, remember that images and videos are what the site is all about. Utilizing pinned images from your other posts, links to images on your website, and creative marketing copy will easily help users choose your business.<\/span><\/p><h3><span style=\"font-weight: 400;\">Pinterest for B2C<\/span><\/h3><p><span style=\"font-weight: 400;\">The business-to-consumer marketing approach probably has the upper hand when it comes to advertising your product on Pinterest. <\/span><a href=\"https:\/\/business.pinterest.com\/audience\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Eighty percent<\/span><\/a><span style=\"font-weight: 400;\"> of weekly pinners say they have discovered a new brand or product through using Pinterest.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Pinterest&#8217;s primary demographic is women (sixty percent of their users), who often do online shopping for other male family members or children. Knowing your target audience on Pinterest is vital.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7c39e248 elementor-widget elementor-widget-image\" data-id=\"7c39e248\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"476\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/statistic_id248168_pinterest_-distribution-of-global-audiences-2022-by-gender.png\" class=\"attachment-large size-large wp-image-28504\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/statistic_id248168_pinterest_-distribution-of-global-audiences-2022-by-gender.png 1000w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/statistic_id248168_pinterest_-distribution-of-global-audiences-2022-by-gender-300x223.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/statistic_id248168_pinterest_-distribution-of-global-audiences-2022-by-gender-768x571.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b92c8f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1b92c8f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Source: <a href=\"https:\/\/www.statista.com\/statistics\/248168\/gender-distribution-of-pinterest-users\/\" target=\"_blank\" rel=\"noopener\">Statista<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f18775 elementor-widget elementor-widget-template\" data-id=\"6f18775\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">The interest in Pinterest Ads is quickly growing in the marketing world. Learn how to make them work for you.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e08a06d MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6e08a06d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How Do I Get Started?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">So how can you get started? Whether you&#8217;re a small business looking to increase your traffic, or a large business trying to attract a new audience, Pinterest has the tools for you. With their goal-orientated advertisement options and helpful analytics, it&#8217;s easy to run your first ad campaign.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6211adc6 elementor-widget elementor-widget-image\" data-id=\"6211adc6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"341\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.18.06-1024x546.png\" class=\"attachment-large size-large wp-image-28505\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.18.06-1024x546.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.18.06-300x160.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.18.06-768x409.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.18.06.png 1362w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31003934 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"31003934\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Pinterest Business Manager\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Pinterest ad manager is the portal through which you can watch, edit and track all the promotions and advertisements for your Pinterest business account. It allows you to start new campaigns, study the strength of your ads, and strategize your budget and schedule.<\/span><\/p><h3><span style=\"font-weight: 400;\">Goals, Targeting, Demographics\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Through Pinterest business manager, you can set goals for different campaigns or preset your goals to stay the same regardless of your audience. It also provides you with information about your target audience and strategies to reach new or existing customers and demographics.<\/span><\/p><p><span style=\"font-weight: 400;\">The goals of your business depend on the product you sell and the demographic you&#8217;re trying to sell it to, but Pinterest makes it simple. Building awareness, driving traffic, and getting conversions are the three goals available to Pinterest business users.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c9429d3 elementor-widget elementor-widget-image\" data-id=\"6c9429d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"239\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.30-1024x383.png\" class=\"attachment-large size-large wp-image-28506\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.30-1024x383.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.30-300x112.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.30-768x287.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.30.png 1188w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3355f9d7 elementor-widget elementor-widget-image\" data-id=\"3355f9d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"584\" height=\"436\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.38.png\" class=\"attachment-large size-large wp-image-28507\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.38.png 584w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-03-at-14.20.38-300x224.png 300w\" sizes=\"(max-width: 584px) 100vw, 584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9748b63 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9748b63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Creatives Best Practices\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Best practices for creatives on Pinterest include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Utilizing the <\/span><a href=\"https:\/\/business.pinterest.com\/content\/5-tips-to-nail-your-holiday-content\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">five dimensions of inspiration<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creating videos with a lifestyle focus and an innovative call to action.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Advertising multiple products in one pin to increase your clickthrough rate (CTR).\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Pinterest Analytics\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Pinterest analytics allows you to monitor and understand how your advertisements are doing while giving you insights into what your customers and target audience are interested in. Pinterest analytics shows you the organic, paid, and earned engagement for all of your pins.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">It also allows you to see how people who have saved your pin have interacted with it and if it led to a sale. Most importantly, analytics shows you which of your pins and promoted content are doing well and which possibly need to be adjusted to ensure success.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d4c36d0 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6d4c36d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">To Conclude<\/span><\/h2><p><span style=\"font-weight: 400;\">The interest in Pinterest ads is quickly growing in the business world. With a high amount of monthly users, a wide variety of content, and different types of clientele, almost any business can benefit from utilizing Pinterest for advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Pinterest is a popular site for creators and influencers. Unsurprisingly, advertisers are set on promoting their products and services on the platform. With 356 million active monthly users (89 million in the United States), Pinterest is growing endlessly. If you&#8217;re&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30808,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/content-marketing\/","category_name":"Content Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/social-media\/","category_name":"Social Media"}],"tags":[],"authors":[250],"article_types":[183],"staff_picks":[],"promotions":[],"class_list":["post-28499","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-content-marketing","category-marketing","category-social-media","authors-adcore-marketing-team","article_types-guides"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28499"}],"version-history":[{"count":31,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28499\/revisions"}],"predecessor-version":[{"id":38790,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28499\/revisions\/38790"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30808"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28499"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28499"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28499"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28499"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}