{"id":28540,"date":"2024-04-28T10:05:58","date_gmt":"2024-04-28T07:05:58","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28540"},"modified":"2025-05-20T11:07:22","modified_gmt":"2025-05-20T08:07:22","slug":"5-must-have-google-ads-campaigns-for-e-commerce","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/5-must-have-google-ads-campaigns-for-e-commerce\/","title":{"rendered":"5 Must-Have Google Ads Campaigns For e-Commerce"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28540\" class=\"elementor elementor-28540\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-742eeef1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"742eeef1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8218f99\" data-id=\"8218f99\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4bd87889 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4bd87889\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Demand for e-commerce is at an all-time high, and recent events have massively accelerated its growth. In the U.S, e-commerce jumped by $52 billion compared to the previous year. More businesses are switching from offline to online and those who were already online are growing faster than ever.<\/p><p>Google Ads is one of the main marketing channels for many e-commerce businesses. If you are planning campaigns for your e-commerce activity, then you&#8217;re in the right place.<\/p><p>We\u2019ve gathered our top 5 must-have e-commerce campaigns that you should always have on Google and how they will help you increase sales efficiently.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51b3b918 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"51b3b918\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t5 Must-Have Google Ads Campaigns For e-Commerce\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__51b3b918\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__51b3b918\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__51b3b918\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2de8924 elementor-widget elementor-widget-html\" data-id=\"2de8924\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"AI powered feed optimization tool\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5235039a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5235039a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>1. Shopping &amp; Pmax Campaigns\u00a0\u00a0<\/h2><p>Powered by Google Ads and the Google Merchant Center, Google Shopping allows online e-commerce stores to sell their products directly on Google. Shopping campaigns drive high-intent traffic by giving users detailed information about what you\u2019re selling before they even click your ad:<\/p><ul><li>Pictures<\/li><li>Customization<\/li><li>In-depth reviews<\/li><li>Product details and descriptions<\/li><\/ul><p>You should be aware that as of September this year, <a href=\"https:\/\/www.adcore.com\/blog\/google-ads-to-replace-smart-shopping-and-local-campaigns-with-performance-max\/\" target=\"_blank\" rel=\"noopener\">Google Shopping campaigns will be replaced<\/a> by Performance Max campaigns.\u00a0<\/p><p><a href=\"https:\/\/www.adcore.com\/blog\/googles-performance-max-campaign-the-future-is-here\/\" target=\"_blank\" rel=\"noopener\">Performance Max<\/a> is a goal-based campaign requiring you to provide a conversion goal and several creatives solely. All the rest will be done automatically by Google\u2019s algorithms.<\/p><p>Thus, If you plan to open a new Shopping campaign, we recommend creating them with Performance Max.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55edd241 elementor-widget elementor-widget-image\" data-id=\"55edd241\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"280\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/shop-airpods.png\" class=\"attachment-full size-full wp-image-28543\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/shop-airpods.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/shop-airpods-300x164.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32176351 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"32176351\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p>Google Shopping works by pulling data from the Google Merchant Center based on your online store. In order to do so, you\u2019ll need to establish a <a href=\"https:\/\/www.adcore.com\/blog\/what-is-a-product-feed-how-to-manage-it\/\">product feed<\/a>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9fb0713 elementor-widget elementor-widget-template\" data-id=\"9fb0713\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">What are the must-have e-commerce campaigns that you should always have on Google Ads?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-341c4f19 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"341c4f19\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>2. Own-Brand Campaign\u00a0\u00a0<\/h2><p>Many people don\u2019t understand the importance of bidding on your own brand, especially for e-commerce, if they are already being triggered organically. Yet, there are many advantages in bidding on your branded terms:<\/p><ul><li>Dominate your search engine results.<\/li><li>Control your messaging.<\/li><li>Competitors may be targeting you which can cause traffic to be diverted towards them.<\/li><li>Capture high-quality leads that are close to converting.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33361b1f elementor-widget elementor-widget-image\" data-id=\"33361b1f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"667\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-04-28-at-19.49.02.png\" class=\"attachment-large size-large wp-image-28544\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-04-28-at-19.49.02.png 903w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-04-28-at-19.49.02-288x300.png 288w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-04-28-at-19.49.02-768x800.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-465a5f69 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"465a5f69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>3. Dynamic Search Ads (DSA) Campaign\u00a0\u00a0<\/h2><p>DSA are the perfect match for e-commerce, specifically for a well-developed website or a large inventory. DSA uses your website content (not keywords) to target your ads and can help fill in the gaps of your keyword-based campaigns. The best practice is to target <em>the whole website <\/em>and wisely exclude URLs such as blog pages.<\/p><p>DSA campaigns are efficient and dynamic and can substantially save your time on ad creation. It can also show up in low-volume queries and more relevant searches by using Google\u2019s algorithms.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6bbdce MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"b6bbdce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>4. Brand + Model Search Campaigns\u00a0<\/h2><p>Search campaigns are the \u201cregular\u201d and the most common campaign type on Google Ads. The core to search ads are the keywords you select where you want your ads to appear.<\/p><p>eCommerce highest converting search terms are &#8216;brand and model&#8217; such as &#8220;iPhone X&#8221;, &#8220;Nissan Micra&#8221;. These searches usually indicate high purchase intent &#8211; meaning they know exactly what they&#8217;re looking for.\u00a0 \u00a0<\/p><p>You can build such campaigns manually on Google Ads, by creating dedicated ad groups for each brand and model. The problem with working manually is that you will constantly need to update your campaigns, based on your stock&#8217;s items.\u00a0 \u00a0\u00a0<\/p><p>Many advertisers use automation tools such as <a href=\"https:\/\/www.adcore.com\/technologies\/views\/?ref=5-must-have-google-ads-campaigns-ecommerce\" target=\"_blank\" rel=\"noopener\">Adcore Views<\/a> to solve this problem.\u00a0<\/p><p>With Views, you can create a lower-funnel brand + model structure campaign with dynamic keywords and ads taken directly from your feed.<\/p><p>In addition, you can add dynamic parameters such as price or discount to increase CTR and conversion rate. If your stock fluctuates a lot, you can set up the campaign to update every hour, making sure you won&#8217;t spend money promoting any out-of-stock items.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95c52a7 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"95c52a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>5. Dynamic Remarketing Campaign\u00a0<\/h2><p>Lastly, dynamic remarketing campaigns focus on retargeting or showing ads to people who have already visited your website. They are a special type of display ads so the ads will be images instead of text ads which are used for search campaigns.<\/p><p>Dynamic remarketing ads show the user the specific product they viewed which is done by using the tracking code placed on your website.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Demand for e-commerce is at an all-time high, and recent events have massively accelerated its growth. In the U.S, e-commerce jumped by $52 billion compared to the previous year. More businesses are switching from offline to online and those who&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30814,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/e-commerce-basics\/","category_name":"E-Commerce Basics"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"}],"tags":[],"authors":[412],"article_types":[179,183],"staff_picks":[],"promotions":[],"class_list":["post-28540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-e-commerce","category-e-commerce-basics","category-google-ads","authors-lilach-shilwan","article_types-articles","article_types-guides"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28540"}],"version-history":[{"count":29,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28540\/revisions"}],"predecessor-version":[{"id":38388,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28540\/revisions\/38388"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30814"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28540"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28540"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28540"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28540"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}