{"id":28567,"date":"2022-04-02T19:11:47","date_gmt":"2022-04-02T16:11:47","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28567"},"modified":"2025-08-04T12:05:35","modified_gmt":"2025-08-04T09:05:35","slug":"what-is-microsoft-advertising-and-how-it-works","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-microsoft-advertising-and-how-it-works\/","title":{"rendered":"What Is Microsoft Advertising and How It Works?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28567\" class=\"elementor elementor-28567\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-218ab28d elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"218ab28d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1f7f407\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23f91d3 elementor-widget elementor-widget-html\" data-id=\"23f91d3\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><span class=\"hs-cta-node hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" id=\"hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" style=\"border-width:0px;\" height=\"476\" width=\"885\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36.png\"  alt=\"$500 Microsoft Ads Coupon\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '2d2311b7-3aa5-41bc-b2f9-4ffdd158da36', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18432ea3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"18432ea3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">What Is Microsoft Ads?<\/span><\/h2><p><span style=\"font-weight: 400;\">Advertising has been used for years to drive business growth. If you are looking to advertise your business, you may have considered using <\/span><a href=\"https:\/\/www.collinsdictionary.com\/us\/dictionary\/english\/pay-per-click#:~:text=adjective,someone%20clicks%20on%20the%20ad.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pay-per-click advertising<\/span><\/a><span style=\"font-weight: 400;\">. It has been around for a while, and it is a popular way to let consumers know what your company offers. It is convenient in that you can set it up from home.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft ads are one of the oldest and most well-established ways to advertise on the internet. The ads have three main objectives: Inform, persuade, and remind. Not only does it provide information, but it also spreads brand awareness. You should know a few things before deciding whether or not Microsoft ads are ideal for you.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0008b67 elementor-widget elementor-widget-template\" data-id=\"0008b67\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Microsoft ads service is one of the oldest and most well-established ways to advertise, specifically on Bing, Yahoo!, and DuckDuckGo SERPs.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f7062 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"58f7062\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">About Microsoft Ads<\/span><\/h2><p><span style=\"font-weight: 400;\">There are three major search engines that everyone may be familiar with:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Yahoo\u00a0<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">These three search engines all provide their own ad service. The Microsoft ad service, also known as Bing ads, offers pay-per-click advertising on several search engines. It includes DuckDuckGo, Bing, and Yahoo.<\/span><\/p><p><span style=\"font-weight: 400;\">Although it once relied upon Overture and Yahoo to provide its pay-per-view click ads, Microsoft now sells these pay-per-click ads directly to its customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Many large and small businesses now use pay-per-view click ads. It&#8217;s a good option for a small work-at-home business because you will not have to sign a contract, and you only pay when somebody takes an interest in your business.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Position on SERP<\/span><\/h2><p><span style=\"font-weight: 400;\">Whenever you buy any advertising on the internet, it is vital to determine your ad&#8217;s position on the Search Engine Results Page (SERP). The SERP is the page that displays after you hit enter on an internet search.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-621a6d3c elementor-widget elementor-widget-image\" data-id=\"621a6d3c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/blog-dev.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-02-at-1.33.45.png\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e05fe25 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4e05fe25\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">For example, if you ask, \u201cWho is the best veterinarian in Cleveland?\u201d You will get a list of advertisements and reviews for veterinarians. The ads will come up before the reviews do.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How Are Microsoft&#8217;s SERPs Determined?<\/span><\/h2><p><span style=\"font-weight: 400;\">A few factors determine both Microsoft\u2019s Bing and Google SERP positions. One of those factors is the search query. A search query is simply the words you use in searching.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A user might be trying to find out simple information about a subject or looking to buy a certain kind of product when they search. They may try to find a specific company&#8217;s website if they do not know the company&#8217;s web address.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There are both paid and organic search results. As the name would indicate, paid search results are advertisements, and organic search results are based on search engine optimization content.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Paid content attracts people who are ready to buy.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Important Differences Between Microsoft and Google Searches<\/span><\/h2><p><span style=\"font-weight: 400;\">The brand name Google has become synonymous with internet searches. When a person wants to look something up on the internet, they do not say, \u201cI will search for it.\u201d They say, \u201cI will Google it.\u201d <\/span><a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">About 85%<\/span><\/a><span style=\"font-weight: 400;\"> of internet users search Google regularly. Around 7% use Bing.<\/span><\/p><p><span style=\"font-weight: 400;\">Bing uses machine learning in its search results. Machine learning is artificial intelligence that uses data to make predictions. When applied to ranking searches, it lists results in the same order as a person would rank results. Microsoft uses machine learning in 90% of its results, and Google only uses them about 20% of the time. Microsoft considers social media rankings, and Google does not.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google uses its algorithm to determine search results. The algorithm relies on a three-step process:\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">1. The Google bots will look for new or updated pages. This process is called crawling.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">2. The data is then indexed into a massive database. The website&#8217;s content and images determine the indexing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">3. It then determines which pages are most relevant to a user by using a process called serving.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Are the Benefits of Bing Pay-Per-Click Ads?<\/span><\/h2><p><span style=\"font-weight: 400;\">Given the popularity of Google, it may seem that they are the best choice for pay-per-click advertising. However, this is not always true. There are several benefits to choosing Microsoft\u2019s Bing for your advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d8b229 elementor-widget elementor-widget-image\" data-id=\"6d8b229\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"383\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-02-at-1.39.24-1024x613.png\" class=\"attachment-large size-large wp-image-28571\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-02-at-1.39.24-1024x613.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-02-at-1.39.24-300x180.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-02-at-1.39.24-768x460.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-02-at-1.39.24-1536x919.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-05-02-at-1.39.24-2048x1226.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-623a1796 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"623a1796\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">You will pay much less per click for Bing ads than for Google. If you are debating whether or not pay per click is for you, trying it out for a lesser price may be a good way to test out whether or not pay per click is the best way to advertise your particular product.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Even if Google is used more often than Bing, it does not necessarily mean that it is a better place to advertise. You will be able to get a higher ranking on Bing than you would on Google, and a higher ranking means more clicks.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Also, older people use Bing. If you are selling a product that is likely to appeal to middle-aged or elderly people, Bing might be for you. Bing also allows you to use social media extensions in your ads. If your advertising campaign relies on social media, this can be very beneficial.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5263c59 elementor-widget elementor-widget-template\" data-id=\"5263c59\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28567#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9f4588 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"c9f4588\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Basic Terms\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">You should know a few basic things about how pay-per-click ads work.<\/span><\/p><p><span style=\"font-weight: 400;\">When you decide to buy pay-per-click ads, you will <\/span><a href=\"https:\/\/www.bigcommerce.com\/ecommerce-answers\/ppc-keyword-bids\/#:~:text=Definition%3A%20A%20PPC%20bid%20(or,terms%20relative%20to%20their%20business.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">bid<\/span><\/a><span style=\"font-weight: 400;\"> on certain search terms with Bing or Google. When someone searches for a word that you have bid on and have the highest bid, you will appear at the top of the SERP.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When a customer clicks on the ad, they will be taken to your webpage, and you will pay a fee. The average cost per click is $1.50 or so for each click. If you sell a high-end product, this is quite a good deal.<\/span><\/p><p><span style=\"font-weight: 400;\">You will get a <\/span><a href=\"https:\/\/help.ads.microsoft.com\/apex\/index\/3\/en-in\/50813\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">quality score<\/span><\/a><span style=\"font-weight: 400;\"> for your ads, which determines the number of people who buy once they are on your site. You will also be able to see the path they take when they visit your site.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Important Information<\/span><\/h2><p><span style=\"font-weight: 400;\">Before deciding to buy pay-per-click ads, keep in mind that when you take out a pay-per-click ad, you are making yourself gullible to click fraud. When your competitors click on your ad, you may need to pay repeatedly for advertising that will not turn into sales. However, you may be able to get these charges removed if you can prove that the clicks are coming from the same place.<\/span><\/p><p><span style=\"font-weight: 400;\">Ready to check it out? Bing pay-per-click advertising is worth trying. It can get traffic to your site without breaking your budget.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-decf16b elementor-widget elementor-widget-html\" data-id=\"decf16b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><span class=\"hs-cta-node hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" id=\"hs-cta-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2d2311b7-3aa5-41bc-b2f9-4ffdd158da36\" style=\"border-width:0px;\" height=\"476\" width=\"885\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2d2311b7-3aa5-41bc-b2f9-4ffdd158da36.png\"  alt=\"$500 Microsoft Ads Coupon\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '2d2311b7-3aa5-41bc-b2f9-4ffdd158da36', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advertising has been used for years to drive business growth. If you are looking to advertise your business, you may have considered using pay-per-click advertising. It has been around for a while, and it is a popular way to let&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30857,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[252],"article_types":[179],"staff_picks":[102],"promotions":[178],"class_list":["post-28567","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-microsoft-ads","category-ppc","category-ppc-basics","authors-charlotte-akirav","article_types-articles","staff_picks-staff-pick","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28567","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28567"}],"version-history":[{"count":18,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28567\/revisions"}],"predecessor-version":[{"id":42621,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28567\/revisions\/42621"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30857"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28567"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28567"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28567"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28567"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28567"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28567"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28567"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}