{"id":28581,"date":"2024-04-13T11:42:41","date_gmt":"2024-04-13T08:42:41","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28581"},"modified":"2025-05-20T11:07:47","modified_gmt":"2025-05-20T08:07:47","slug":"what-is-google-shopping-promote-your-products-online","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-google-shopping-promote-your-products-online\/","title":{"rendered":"What Is Google Shopping? Promote Your Products Online"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28581\" class=\"elementor elementor-28581\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7bd30881 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7bd30881\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2e77900b\" data-id=\"2e77900b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7cf30e63 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7cf30e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">If you\u2019re looking for a way to market your products online, Google Shopping is one of several search engines available to help get your products to customers. However, with Google\u2019s popularity worldwide, Google Shopping is one of the largest and most well-known.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ll explore Google Shopping, who should use it, how Google Ads works with it, and other information you need to know about it.\u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7021e1de elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"7021e1de\" data-element_type=\"widget\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7021e1de\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7021e1de\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7021e1de\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-712297a elementor-widget elementor-widget-html\" data-id=\"712297a\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-781e379b MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"781e379b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Is Google Shopping?<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Shopping is a service that allows Google shoppers to easily compare the prices of similar products from various retailers. It serves as an intermediary between shoppers and sellers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google Shopping is a way for online retailers to market to buyers who already know what they want and are actively searching for it on Google.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a0d07e2 elementor-widget elementor-widget-image\" data-id=\"4a0d07e2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"338\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/airpods.png\" class=\"attachment-large size-large wp-image-28584\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/airpods.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/airpods-300x198.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-27596d58 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"27596d58\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Who Should Use Google Shopping?<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Shopping allows small and medium-sized businesses to showcase their products alongside larger businesses.<\/span><\/p><p><span style=\"font-weight: 400;\">Google shopping is also a way for local customers to discover that you have a product available to purchase in your physical store near them, available for pickup or delivery.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c32e21b elementor-widget elementor-widget-template\" data-id=\"c32e21b\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">If you\u2019re looking for a way to market your products online, Google Shopping is one of several search engines available to help get your products to customers.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a06ca3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7a06ca3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Why Is Google Shopping Important?<\/span><\/h2><p><span style=\"font-weight: 400;\">E-commerce has grown substantially in the past few years, <\/span><a href=\"https:\/\/www.forbes.com\/sites\/jasongoldberg\/2022\/02\/18\/e-commerce-sales-grew-50-to-870-billion-during-the-pandemic\/?sh=13dfb7434e83\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">growing 50% to $870 billion<\/span><\/a><span style=\"font-weight: 400;\"> during the Covid-19 pandemic. If you want a slice of that pie, you have to be competitive online.<\/span><\/p><p><span style=\"font-weight: 400;\">Since many people start with Google when they want to make a purchase, it\u2019s important to rank high on Google Shopping to compete with other companies selling products similar to yours.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Do People Use Google Shopping Ads?<\/span><\/h2><p><span style=\"font-weight: 400;\">Once you understand how GS works, you can use Google Ads to make even more money. Google Shopping Ads allows you to make your products more visible by placing your product at the top of Google Shopping search results.<\/span><\/p><h2><span style=\"font-weight: 400;\">How Do Customers Find Products on Google Shopping?<\/span><\/h2><p><span style=\"font-weight: 400;\">When searching for an item, Google users can click the Shopping tab at the top of the Google search results page for more product listings. Thus, it\u2019s easy for anyone to find and use.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208cfde8 elementor-widget elementor-widget-image\" data-id=\"208cfde8\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"280\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/shop-airpods.png\" class=\"attachment-large size-large wp-image-28543\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/shop-airpods.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/shop-airpods-300x164.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f9f4236 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3f9f4236\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Item listings include photos and are sortable based on factors that may include:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local availability<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Business type<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Price range<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Color<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Variety<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product rating<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seller<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Shipping options<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">What Do I Need to Get Started?<\/span><\/h2><p><span style=\"font-weight: 400;\">Here\u2019s what you need to do to sell on Google Shopping:\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">1. Create a <\/span><a href=\"https:\/\/www.google.com\/intl\/en_us\/retail\/solutions\/merchant-center\/?&amp;fmp=1&amp;utm_id=gfr&amp;utm_source=google&amp;utm_medium=ha&amp;utm_campaign=us-en-bkws&amp;mcsubid=us-en-ha-g-mc-bkws&amp;gclid=CjwKCAjwu_mSBhAYEiwA5BBmf-KSmqAIgg_k6VlSIKX0TaLATBKmyBiuu-EmLIuvWWq3Vd2kMm3vLBoCi5gQAvD_BwE\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Merchant Center account<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2719dcbf elementor-widget elementor-widget-image\" data-id=\"2719dcbf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"260\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-merchant-center.png\" class=\"attachment-large size-large wp-image-28585\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-merchant-center.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-merchant-center-300x152.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60249081 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"60249081\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">2. Set up your online store with business settings related to shipping, taxes, branding, and returns.<\/span><\/p><p><span style=\"font-weight: 400;\">3. Connect your website.<\/span><\/p><p><span style=\"font-weight: 400;\">4. Link your Google Ads account if you want top ad spots.<\/span><\/p><p><span style=\"font-weight: 400;\">5. Upload product data into the Merchant Center to create a feed. Read more about feeds and how to create them.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5eade8c7 elementor-widget elementor-widget-image\" data-id=\"5eade8c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"352\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/add-products-to-merchant-center.png\" class=\"attachment-large size-large wp-image-28586\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/add-products-to-merchant-center.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/add-products-to-merchant-center-300x206.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8a629e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"b8a629e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">6. Create a Google Shopping campaign.<\/span><\/p><p>If you want to learn more about the who, what, and how of creating your first Google Shopping campaign, visit our <a href=\"https:\/\/www.adcore.com\/blog\/getting-started-with-google-shopping-your-ultimate-guide\/\" target=\"_blank\" rel=\"noopener\">ultimate guide for beginners<\/a>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-786c7d1 elementor-widget elementor-widget-html\" data-id=\"786c7d1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-769f331a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"769f331a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How Much Does It Cost for Google Shopping?<\/span><\/h2><p><span style=\"font-weight: 400;\">It is <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/9977875?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">free to list your products<\/span><\/a><span style=\"font-weight: 400;\"> in the Google Shopping tab, and Google no longer collects a commission fee on purchases.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, if you want to place a Google Shopping Ad that shoppers will see at the top of the Google Shopping feed, Google uses a cost-per-click (CPC) model.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you place an Ad, you determine how much you\u2019re willing to pay for each click when you create your Shopping campaign and bid to outrank other sellers.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Things to Note About Google Shopping<\/span><\/h2><p><span style=\"font-weight: 400;\">The <\/span><a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2019\/04\/01\/shopping-ads-benchmarks\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">average monthly budget<\/span><\/a><span style=\"font-weight: 400;\"> for Google Shopping Ads is $770.41.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Most clicks on paid Google Shopping ads cost less than a dollar. The average click for an ad in Google Shopping is $0.66. The highest average cost per click is for office and business needs ($1.09 per click), while the lowest average cost per click is for child and infant care ($0.36 per click).\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Tips for Success with Google Shopping<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Take advantage of Google Ad promotional options such as promotional codes, sales, and free shipping offers to attract more Google Shopping customers.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Local inventory ads can get more local customers into your physical store.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Adding product ratings to your ads shows potential customers your trustworthiness.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Include important information about your products, like size, color, age group, gender, brand, pattern, and material to help match Google searches better.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Don\u2019t use more than 150 characters in your product title if you want Google to approve your product.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The more precise your product title, the more likely algorithms are to match your product with someone looking for that product.\u00a0<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Main Takeaways<\/span><\/h3><p><span style=\"font-weight: 400;\">It\u2019s free to promote your products with Google Shopping. The more specific features you list, the more searchable your product will be. However, Google Ads campaigns can help get more exposure for your product within Google Shopping.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re looking for a way to market your products online, Google Shopping is one of several search engines available to help get your products to customers. However, with Google\u2019s popularity worldwide, Google Shopping is one of the largest and&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30859,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/shopping-and-pmax\/","category_name":"Shopping and Pmax"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[],"class_list":["post-28581","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ppc","category-all","category-ppc-basics","category-shopping-and-pmax","authors-adcore-marketing-team","article_types-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28581","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28581"}],"version-history":[{"count":17,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28581\/revisions"}],"predecessor-version":[{"id":37903,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28581\/revisions\/37903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30859"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28581"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28581"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28581"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28581"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28581"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28581"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28581"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}