{"id":28594,"date":"2022-04-26T12:07:28","date_gmt":"2022-04-26T09:07:28","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28594"},"modified":"2025-04-24T10:54:58","modified_gmt":"2025-04-24T07:54:58","slug":"building-a-google-analytics-4-funnel-part-one","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/building-a-google-analytics-4-funnel-part-one\/","title":{"rendered":"Building a Google Analytics 4 Funnel | Part One"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28594\" class=\"elementor elementor-28594\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-431bc259 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"431bc259\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-209c1a15\" data-id=\"209c1a15\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ddc36c elementor-widget elementor-widget-template\" data-id=\"5ddc36c\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">In this series of guides, we will teach you how to build your own funnel in the new Google Analytics 4, step by step.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b31b36f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4b31b36f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Even if you don\u2019t have Google Analytics 4, and even if your technical knowledge isn\u2019t up to par \u2013 I will explain to you step by step what you have to do in order to build your own wonderful funnel and analyze the behavior of those browsing your site.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">First of all \u2013 what\u2019s so special about a Google Analytics 4 funnel?<\/span><\/h2><p><span style=\"font-weight: 400;\">One of the features I love most about GA4 is the flexibility and ease that it affords to build a funnel.\u00a0 In Universal Analytics, the only option for building a visual funnel that displays where users left the site was via page views.<\/span><\/p><p><span style=\"font-weight: 400;\">We had to create a goal and enter the list of pages in it that users have browsed through.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5982248b elementor-widget elementor-widget-image\" data-id=\"5982248b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"357\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-funnel.jpg\" class=\"attachment-large size-large wp-image-28597\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-funnel.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-funnel-300x209.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4782b895 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4782b895\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If the user would execute a funnel of an event (for instance, by clicking on something, by filling out the first part of a form or the second part of a form, etc.), they\u2019d have to bend over backward in order for it to be possible to build a visual funnel from this.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This is what a funnel looks like, by the way, in case you don\u2019t remember:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2710302d elementor-widget elementor-widget-image\" data-id=\"2710302d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"371\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics.jpg\" class=\"attachment-large size-large wp-image-28598\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-300x217.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31c486b2 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"31c486b2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The funnel itself was very limited as well, because, for instance, if you\u2019d have wanted to distinguish between a mobile funnel and a desktop funnel, it wasn\u2019t possible (at least not in this report), and this report is generally very basic in contrast with what\u2019s possible to do with a Google Analytics 4 funnel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In Google Analytics 4 it\u2019s possible to build an enhanced funnel and analyze it with maximum flexibility.<\/span><\/p><h3><span style=\"font-weight: 400;\">Here\u2019s An Example<\/span><\/h3><p><span style=\"font-weight: 400;\">Here\u2019s a funnel, for example, that I created on an eCommerce site.<\/span><\/p><p><span style=\"font-weight: 400;\">Step One: All those who entered the site.<\/span><\/p><p><span style=\"font-weight: 400;\">Step Two: Those who entered a product page.<\/span><\/p><p><span style=\"font-weight: 400;\">Step Three: Those who added something to the cart.<\/span><\/p><p><span style=\"font-weight: 400;\">Step Four: Those who filled out their shipping details.<\/span><\/p><p><span style=\"font-weight: 400;\">Step Five: Those who filled out their payment details.<\/span><\/p><p><span style=\"font-weight: 400;\">Step Six: Those who completed their purchase.<\/span><\/p><p><span style=\"font-weight: 400;\">Notice that some of the steps are based on an event (for instance, adding something to the cart), and if I had built this funnel in the old Universal Analytics I wouldn\u2019t have been able to use them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b56eb0d elementor-widget elementor-widget-image\" data-id=\"6b56eb0d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"146\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics.jpg\" class=\"attachment-large size-large wp-image-28599\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics-300x86.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fbba315 elementor-widget elementor-widget-spacer\" data-id=\"7fbba315\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36e2001a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"36e2001a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In any case, you can see that due to the fact that the number of people that entered the site and viewed a product page is significantly higher than those who added something to the cart or executed one of the remaining steps, the proportions of the funnel don\u2019t allow me to see the discrepancies between the columns clearly, and I, therefore, execute a small step that we\u2019ll learn further ahead, and this is what happens:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b894548 elementor-widget elementor-widget-image\" data-id=\"7b894548\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"147\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics-2.jpg\" class=\"attachment-large size-large wp-image-28600\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics-2.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics-2-300x86.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35ee7a76 elementor-widget elementor-widget-spacer\" data-id=\"35ee7a76\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b19116 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4b19116\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Notice the wavy line that appears on the two columns on the left \u2013 this tells us that Google Analytics has \u201ccropped\u201d them, and this enables me to clearly see the discrepancies between the last four steps of the funnel.<\/span><\/p><p><span style=\"font-weight: 400;\">Another convenient option is to add a breakdown and see the transition between the different steps of the funnel for every one of the parameters that I\u2019ve selected (in this case \u2013 a desktop device\/mobile device\/tablet):<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77f6fc39 elementor-widget elementor-widget-image\" data-id=\"77f6fc39\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"507\" height=\"512\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel.jpg\" class=\"attachment-large size-large wp-image-28601\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel.jpg 507w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-297x300.jpg 297w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-150x150.jpg 150w\" sizes=\"(max-width: 507px) 100vw, 507px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f77ba37 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7f77ba37\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I can also add the time that has elapsed between each and every step (for every one of the segments).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-108ec146 elementor-widget elementor-widget-image\" data-id=\"108ec146\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"466\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/building-a-google-analytics-4-funnel.jpg\" class=\"attachment-large size-large wp-image-28602\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/building-a-google-analytics-4-funnel.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/building-a-google-analytics-4-funnel-300x273.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4723b5ca elementor-widget elementor-widget-spacer\" data-id=\"4723b5ca\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e38eee2 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5e38eee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I can do it in a slightly different way and see the differences between mobile and desktop (or any other segment) in a visual format.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48c1de54 elementor-widget elementor-widget-image\" data-id=\"48c1de54\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"155\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-4-funnel-analytics.jpg\" class=\"attachment-large size-large wp-image-28603\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-4-funnel-analytics.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-4-funnel-analytics-300x91.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-747d043 elementor-widget elementor-widget-spacer\" data-id=\"747d043\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58f7eb9b MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"58f7eb9b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Or to see the overall trend of the funnel on a time axis chart (for instance, whether or not there has been a period of time when more users transitioned from one step to another, in contrast with another period of time):<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19f0c79 elementor-widget elementor-widget-image\" data-id=\"19f0c79\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"153\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics-3.jpg\" class=\"attachment-large size-large wp-image-28604\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics-3.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-funnel-analytics-3-300x90.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-320d7d08 elementor-widget elementor-widget-spacer\" data-id=\"320d7d08\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b944750 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"b944750\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In short, that was just a small showcase to help you understand how many options will become available to you if you build a funnel using Google Analytics 4.<\/span><\/p><p><span style=\"font-weight: 400;\">The goal of this guide is not to tell you exactly how to do it, but rather to bring it to your attention and make you want to have this great funnel from Google Analytics 4 for yourself.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-40f1d51 elementor-widget elementor-widget-template\" data-id=\"40f1d51\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28594#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e550348 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"e550348\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">But how do we create the funnel?<\/span><\/h2><p><span style=\"font-weight: 400;\">Excellent question.<\/span><\/p><p><span style=\"font-weight: 400;\">In order to create the funnel, there are a few preliminary steps that need to be taken.<\/span><\/p><p><span style=\"font-weight: 400;\">Don\u2019t worry! I\u2019m going to show you exactly what to do in the following guidelines, but for now, I just want to give you the basic summary.<\/span><\/p><ol><li><span style=\"font-weight: 400;\">First, you\u2019ll need to create a new Google Analytics 4 account, and implement the code on all pages of the site. I know that this may be obvious for some people, but this guideline is also meant for those who are new to this whole thing.<\/span><\/li><li><span style=\"font-weight: 400;\">Afterwards, you have to plan out the funnel and designate its series of steps from the outset. I\u2019m making note of this because usually when people say \u2018funnel\u2019, they imagine visual lines that show them all the navigations that users have navigated throughout the site, but in order for you to really be able to make sense of the data, you have to determine ahead of time where the funnel will go through and what are the points at which site users are most likely to leave.<\/span><\/li><li><span style=\"font-weight: 400;\">Now you have to implement the relevant events throughout the entire course of steps of the funnel. For instance, if you want a certain step to be \u201call those who clicked on the button for filling out the form\u201d and the second step to be \u201call those who sent in the form\u201d \u2013 you need an event that will report these actions to Google Analytics. The implementation of the events is done with a tag manager. Don\u2019t worry, I\u2019ll show you exactly what to do.<\/span><\/li><li><span style=\"font-weight: 400;\">Finally, we\u2019ll build the funnel in the Google Analytics interface and see how to make sense of it.\u00a0<\/span><\/li><\/ol><h2><b>Conclusion<\/b><\/h2><p><span style=\"font-weight: 400;\">In order to analyze the behavior of site users, you don\u2019t need to use a funnel, but it can be a very convenient option for observing the processes of a number of steps that could happen one after another, and to see where the users are most likely to leave the site before it actually happens.<\/span><\/p><p><span style=\"font-weight: 400;\">In this series of guides, I\u2019ll show you exactly what to do in order to build your own funnel, even if you don\u2019t have any knowledge or experience with Google Analytics 4 or tag manager.<\/span><\/p><p><span style=\"font-weight: 400;\">If you didn\u2019t get to this page through my newsletter \u2013 I recommend that you sign up on this page here so that you could receive all of the guides.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Even if you don\u2019t have Google Analytics 4, and even if your technical knowledge isn\u2019t up to par \u2013 I will explain to you step by step what you have to do in order to build your own wonderful funnel&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30817,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/google-analytics\/","category_name":"Google Analytics"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/","category_name":"Marketing Analytics"}],"tags":[],"authors":[240],"article_types":[183,182],"staff_picks":[],"promotions":[418],"class_list":["post-28594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-google-analytics","category-marketing-analytics","authors-shuki-mann","article_types-guides","article_types-how-tos","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28594","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28594"}],"version-history":[{"count":17,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28594\/revisions"}],"predecessor-version":[{"id":30217,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28594\/revisions\/30217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30817"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28594"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28594"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28594"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28594"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28594"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28594"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28594"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}