{"id":28611,"date":"2022-04-28T12:24:28","date_gmt":"2022-04-28T09:24:28","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28611"},"modified":"2023-07-17T14:29:08","modified_gmt":"2023-07-17T11:29:08","slug":"building-a-google-analytics-4-funnel-part-two","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/building-a-google-analytics-4-funnel-part-two\/","title":{"rendered":"Building a Google Analytics 4 funnel | Part Two"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28611\" class=\"elementor elementor-28611\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1cc968fa elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1cc968fa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column 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elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\"> In this series of guides, we will teach you how to build your own funnel in the new Google Analytics 4, step by step.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e73880f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1e73880f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">In part one of the guide I explained the options you could find in the funnel report of Google Analytics 4, and I spoke about its advantages over the old Universal Analytics funnel.<\/span><\/p><p><span style=\"font-weight: 400;\">However, in order for this to work, the first thing that we obviously need is an Analytics account\u2026\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">So, in this part of the guide, we\u2019ll learn how to open our first account in Google Analytics 4, and how to implement it on our site by using Google tag manager.<\/span><\/p><p><span style=\"font-weight: 400;\">Even if you already have a Google Analytics 4 account, I suggest that you still go through this guide, because there\u2019s a chance that you\u2019ll learn some new things that you had not yet known.<\/span><\/p><h2><span style=\"font-weight: 400;\">Step One \u2013 Opening an Account<\/span><\/h2><p><span style=\"font-weight: 400;\">Go into your Analytics account and click on Create Property.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dfffee5 elementor-widget elementor-widget-image\" data-id=\"4dfffee5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"217\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-1.jpg\" class=\"attachment-large size-large wp-image-28614\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-1.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-1-300x127.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3dfba86c elementor-widget elementor-widget-spacer\" data-id=\"3dfba86c\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-column .elementor-spacer-inner{height:var(--spacer-size)}.e-con{--container-widget-width:100%}.e-con-inner>.elementor-widget-spacer,.e-con>.elementor-widget-spacer{width:var(--container-widget-width,var(--spacer-size));--align-self:var(--container-widget-align-self,initial);--flex-shrink:0}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container,.e-con>.elementor-widget-spacer>.elementor-widget-container{height:100%;width:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer{height:100%}.e-con-inner>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner,.e-con>.elementor-widget-spacer>.elementor-widget-container>.elementor-spacer>.elementor-spacer-inner{height:var(--container-widget-height,var(--spacer-size))}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty,.e-con>.elementor-widget-spacer.elementor-widget-empty{position:relative;min-height:22px;min-width:22px}.e-con-inner>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon,.e-con>.elementor-widget-spacer.elementor-widget-empty .elementor-widget-empty-icon{position:absolute;top:0;bottom:0;left:0;right:0;margin:auto;padding:0;width:22px;height:22px}<\/style>\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6818c9a2 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6818c9a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In the following screen, you\u2019ll be prompted to give the property a new name (I recommend entering GA4 at first so that it will be easier for you to find it and differentiate it from your old property) and to designate your location, time, and currency.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c216028 elementor-widget elementor-widget-image\" data-id=\"4c216028\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"443\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/create-google-analytics-4-property.jpg\" class=\"attachment-large size-large wp-image-28615\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/create-google-analytics-4-property.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/create-google-analytics-4-property-300x260.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bc8e89d elementor-widget elementor-widget-spacer\" data-id=\"1bc8e89d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53492d88 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"53492d88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">After clicking Next, Google will ask you a few questions about your business (optional), and then you\u2019ll get to this screen, where you\u2019ll have to select Web.<\/span><\/p><p><span style=\"font-weight: 400;\">In Google Analytics 4 it\u2019s possible to connect a number of properties (site \/ iOS apps \/ Android apps) into one property, but in our case, we\u2019re going to connect the regular website:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c110c38 elementor-widget elementor-widget-image\" data-id=\"1c110c38\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"146\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-setup.jpg\" class=\"attachment-large size-large wp-image-28616\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-setup.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-setup-300x86.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d32e8b4 elementor-widget elementor-widget-spacer\" data-id=\"2d32e8b4\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6678e813 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6678e813\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now you\u2019ll need to enter the website address and your Stream name. Note that it won\u2019t be possible to change these entries later on.<\/span><\/p><p><span style=\"font-weight: 400;\">Likewise, you\u2019ll be able to choose whether to use an automated measurement of events like scrolling, searching, clicking outside the website, watching videos, and downloading files.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s important to note that this measurement is very basic (for instance, Google measures only about 90% of the scrolling on a given page, and not 25%, 50%, etc.), and if you want to implement the follow-up on your own, you\u2019ll be able to turn off the events that you don\u2019t want by clicking on the gear icon.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b282be elementor-widget elementor-widget-image\" data-id=\"b282be\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"197\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-set-up.jpg\" class=\"attachment-large size-large wp-image-28617\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-set-up.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-set-up-300x115.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d89c18a elementor-widget elementor-widget-spacer\" data-id=\"4d89c18a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-448ec8e7 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"448ec8e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nice! We\u2019ve finished opening our new Google Analytics 4 account.<\/span><\/p><h2><span style=\"font-weight: 400;\">Step Two \u2013 Adding Tag Manager<\/span><\/h2><p><span style=\"font-weight: 400;\">On the right side of the screen that you\u2019ve now arrived to after creating your new Analytics account, you\u2019ll see a number titled Measurement ID.<\/span><\/p><p><span style=\"font-weight: 400;\">Do you remember the number on the old Analytics that started in Universal Analytics? In Analytics 4 it begins with G.<\/span><\/p><p><span style=\"font-weight: 400;\">In my case, that number is G-JS7KRHFTXC.<\/span><\/p><p><span style=\"font-weight: 400;\">Copy the number by clicking the copy icon on the right:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-131c46f0 elementor-widget elementor-widget-image\" data-id=\"131c46f0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"308\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-1.jpg\" class=\"attachment-large size-large wp-image-28618\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-1.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-1-300x180.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-655fb2b1 elementor-widget elementor-widget-spacer\" data-id=\"655fb2b1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-400ce4cf MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"400ce4cf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Open tag manager and create a new tag.<\/span><\/p><p><span style=\"font-weight: 400;\">Click on the Tag Configuration tab, and then select Google Analytics: GA4 Configuration (I\u2019ll later explain what the difference is between Configuration and GA4 Event):<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a96d6ab elementor-widget elementor-widget-image\" data-id=\"1a96d6ab\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"145\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-setup.jpg\" class=\"attachment-large size-large wp-image-28619\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-setup.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-4-funnel-setup-300x85.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e014acd elementor-widget elementor-widget-spacer\" data-id=\"e014acd\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ab88e6 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"78ab88e6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Now, paste the number that you copied earlier in the Measurement ID field, and select All Pages in the Triggering tab (this exists in all accounts as a default option, so you only need to select it).<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5b425068 elementor-widget elementor-widget-image\" data-id=\"5b425068\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"361\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/ga4-configuration.jpg\" class=\"attachment-large size-large wp-image-28620\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/ga4-configuration.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/ga4-configuration-300x212.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45fa0327 elementor-widget elementor-widget-spacer\" data-id=\"45fa0327\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b21d576 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6b21d576\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">That\u2019s all!<\/span><\/p><p><span style=\"font-weight: 400;\">You\u2019ve finished creating the basic tag for Google Analytics 4.<\/span><\/p><p><span style=\"font-weight: 400;\">Now you have to select Publish in order to upload the changes you\u2019ve executed, and, of course, to make sure that the tag manager is implemented on all of the site pages.<\/span><\/p><h3><span style=\"font-weight: 400;\">What\u2019s really going on here?<\/span><\/h3><p><span style=\"font-weight: 400;\">Everything in Google Analytics 4 is measured via events.<\/span><\/p><p><span style=\"font-weight: 400;\">Here you\u2019ll be able to see, for example, the list of events that are being sent to the Google account:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5749b22b elementor-widget elementor-widget-image\" data-id=\"5749b22b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"395\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/ga4.jpg\" class=\"attachment-large size-large wp-image-28621\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/ga4.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/ga4-300x231.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3980383d elementor-widget elementor-widget-spacer\" data-id=\"3980383d\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-174eecc7 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"174eecc7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Also, a report of everything that the user viewed on the page gets sent as an event titled Page_View, which will be sent every time that the user will go to a new page.<\/span><\/p><p><span style=\"font-weight: 400;\">This, of course, happens thanks to the tag that we\u2019ve now designated, and if you pay attention closely \u2013 there\u2019s a box in our tag that basically tells the tag manager to send a page view event together with this tag:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48bd9fcf elementor-widget elementor-widget-image\" data-id=\"48bd9fcf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"362\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-ga4-configuration.jpg\" class=\"attachment-large size-large wp-image-28622\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-ga4-configuration.jpg 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-analytics-ga4-configuration-300x212.jpg 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-46734b84 elementor-widget elementor-widget-spacer\" data-id=\"46734b84\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c51d8af MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4c51d8af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">I don\u2019t want to get into any technical explanations now, but overall \u2013 the GA4 Configuration determines the designations, whereas the GA4 Event actually sends the event.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The configuration needs to be sent on all of the pages, whereas the event needs to be sent only when some event takes place.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Since the configuration gets sent in all of the pages anyway, Google allows us to check the \u2018Send a page view event when this configuration loads\u2019 checkbox and to send a page view event in the configuration tag as well, without having to open a new tag for this.<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f553f0e elementor-widget elementor-widget-template\" data-id=\"f553f0e\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28611#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-040b74e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"040b74e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3><p><span style=\"font-weight: 400;\">In this part of the guide, I\u2019ve shown you how to open a new Google Analytics 4 account, and how to implement the basic code via Google tag manager.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In the following segment, I\u2019ll show you how to implement additional events, since they are really the foundation of the entire funnel.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Think about it \u2013 a funnel is really a succession of a number of events that are supposed to happen one after another, and we want to see how many people leave the site after each event without continuing on to the next event.<\/span><\/p><p><span style=\"font-weight: 400;\">In order to measure these events, we need to implement events, and we\u2019ll learn about this in the next guide.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>In part one of the guide I explained the options you could find in the funnel report of Google Analytics 4, and I spoke about its advantages over the old Universal Analytics funnel. However, in order for this to work,&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30818,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/google-analytics\/","category_name":"Google Analytics"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/","category_name":"Marketing Analytics"}],"tags":[],"authors":[240],"article_types":[182,179],"staff_picks":[],"promotions":[178],"class_list":["post-28611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-google-analytics","category-marketing-analytics","authors-shuki-mann","article_types-how-tos","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28611"}],"version-history":[{"count":13,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28611\/revisions"}],"predecessor-version":[{"id":30215,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28611\/revisions\/30215"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30818"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28611"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28611"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28611"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28611"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}