{"id":28673,"date":"2022-04-05T12:55:59","date_gmt":"2022-04-05T09:55:59","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28673"},"modified":"2025-04-24T10:56:04","modified_gmt":"2025-04-24T07:56:04","slug":"what-is-google-ads-create-your-first-campaign-on-google","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-google-ads-create-your-first-campaign-on-google\/","title":{"rendered":"What is Google Ads? Create Your First Campaign on Google"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28673\" class=\"elementor elementor-28673\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5ec77277 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"5ec77277\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-111c52e6\" data-id=\"111c52e6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7abf9ce1 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7abf9ce1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">If you have a website or online business, you may have heard about using Google Ads as a marketing tool to increase traffic to your site. As a web user, you will have seen Google Ads in many of your online searches, although you may not have known how they work.<\/span><\/p><p><span style=\"font-weight: 400;\">We\u2019ll explore how <\/span><a href=\"https:\/\/ads.google.com\/home\/?pli=1#!\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Ads<\/span><\/a><span style=\"font-weight: 400;\"> work, whether they will benefit you, and why you would want to use them.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e0a9e7 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"78e0a9e7\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__78e0a9e7\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__78e0a9e7\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__78e0a9e7\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b0f208 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"35b0f208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Are Google Ads?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Ads, formerly called Google AdWords, are paid listings that appear on the Google search engine results page (SERP). When you enter keywords to search on Google, the first few listings displayed may have the word Ad next to them. Ad listings may also appear at the bottom of the search results page.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-413bad8f elementor-widget elementor-widget-image\" data-id=\"413bad8f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"241\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-google-ads.png\" class=\"attachment-large size-large wp-image-28676\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-google-ads.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/what-is-google-ads-300x141.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6066d961 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6066d961\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The web pages appearing with the Ad marker use Google Ads to show their sites as one of the first results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">When users search for a keyword, they usually click on one of the first results that come up in the search results. Therefore, having a website listed on top will generate more traffic and more revenue for a business in the long run.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcf98f elementor-widget elementor-widget-template\" data-id=\"8fcf98f\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">What are Google Ads? For those who are considering to start advertising on Google, let's go over the basics first.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8ce887 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"a8ce887\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Who Should Use Google Ads?<\/span><\/h2><p><span style=\"font-weight: 400;\">Websites looking to increase traffic and gain more customers to their site should use Google Ads, one of the most powerful and effective online marketing tools. You can set your budget of how much to spend on each click and cancel at any time. By understanding how to use the service to your advantage, you can watch your website\u2019s exposure grow.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Are Google Ads Important?\u00a0<\/span><\/h2><p><a href=\"https:\/\/www.statista.com\/statistics\/276738\/worldwide-and-us-market-share-of-leading-internet-browsers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">More than half<\/span><\/a><span style=\"font-weight: 400;\"> of web surfers use Google to browse the web, but most don\u2019t go past the first search results page. An average search can yield many pages of results. If your website doesn\u2019t come up on the first page of results, the average browser won\u2019t see or visit your site.<\/span><\/p><p><span style=\"font-weight: 400;\">Google Ads increases your chance of appearing as one of the top search results, increasing your chance of visitors. More visitors translates to more potential revenue.<\/span><\/p><h2><span style=\"font-weight: 400;\">How Does Google Ads Work?<\/span><\/h2><p><span style=\"font-weight: 400;\">Google uses an <\/span><a href=\"https:\/\/www.google.com\/search\/howsearchworks\/algorithms\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">algorithm <\/span><\/a><span style=\"font-weight: 400;\">to determine which websites display in the search results for specific keyword searches. However, your website can appear in the results even if it doesn\u2019t fit the algorithm by paying for Google Ads.<\/span><\/p><p><span style=\"font-weight: 400;\">Google Ads works similar to an auction, where businesses bid on keywords. Companies submit a list of keywords for which they want to appear as a search result, along with the maximum amount they\u2019d pay if a user clicks on their listing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The amount you would pay for each click is known as the Cost Per Click (CPC).<\/span><\/p><p><span style=\"font-weight: 400;\">Does that mean the advertiser with the highest bid per click gets the top search result spot? Not necessarily.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google considers many other factors when choosing which sites to display as the top Ad listings, including the website\u2019s quality. If a webpage matches the search result keywords, it may win the bid, even if another site is bidding more per click.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What\u2019s the Cost of Google Ads?<\/span><\/h2><p><span style=\"font-weight: 400;\">Google allows you to set a <\/span><a href=\"https:\/\/ads.google.com\/home\/pricing\/?subid=us-en-adon-awa-sch-c-bkc!o3~00c6bf31f51f1ae1a852dd69b8748fe9~p64241074449\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">budget <\/span><\/a><span style=\"font-weight: 400;\">so you determine how much you want to spend. Set a maximum monthly limit and you won\u2019t pay more than your budget. You\u2019ll also only pay when a visitor clicks on your site through the Google Ad link. If no one clicks on the Ad to visit your site, you won\u2019t get charged.<\/span><\/p><h2><span style=\"font-weight: 400;\">How to Use Google Ads<\/span><\/h2><p><span style=\"font-weight: 400;\">Before signing up with Google Ads, you\u2019ll need to have a website and a Google account. If you don\u2019t have an account, you will need to create a new one.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b42b8c3 elementor-widget elementor-widget-image\" data-id=\"6b42b8c3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"254\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/grow-your-business-with-google-ads.png\" class=\"attachment-large size-large wp-image-28677\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/grow-your-business-with-google-ads.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/grow-your-business-with-google-ads-300x149.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3f17e565 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3f17e565\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">1. Go to <\/span><a href=\"https:\/\/ads.google.com\/home\/#!\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Ads.google.com<\/span><\/a><span style=\"font-weight: 400;\"> and click on the Start Now button on the upper right.<\/span><\/p><p><span style=\"font-weight: 400;\">2. Create a new ad campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">3. Select the goal of your campaign, whether it\u2019s to get more inquiries, more website sales, customers to your business, or raise brand awareness. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230de5d3 elementor-widget elementor-widget-image\" data-id=\"230de5d3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"311\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-campaign-objective.png\" class=\"attachment-large size-large wp-image-28678\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-campaign-objective.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-campaign-objective-300x182.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6859194c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6859194c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">4. Choose the type of campaign: search, display, or video.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3bb749c2 elementor-widget elementor-widget-image\" data-id=\"3bb749c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"280\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-campaign-type.png\" class=\"attachment-large size-large wp-image-28679\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-campaign-type.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/google-campaign-type-300x164.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a24027c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"a24027c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">5. Customize your campaign with the settings options and set the budget. You can also choose a location if you only want to target specific demographics.<\/span><\/p><p><span style=\"font-weight: 400;\">6. Set up the ad groups and enter your keywords.<\/span><\/p><p><span style=\"font-weight: 400;\">7. Create the ad.<\/span><\/p><h2><span style=\"font-weight: 400;\">Creating a Google Ad<\/span><\/h2><p><span style=\"font-weight: 400;\">Create an ad that catches potential visitors\u2019 attention to entice them to click on your link. You\u2019ll need to set up:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Headline &#8211; Up to 25 characters that will display on the top of your site\u2019s description in the search results.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Ad Body &#8211; Enter up to two lines of a description of what your site has to offer that matches the keywords.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Landing Page &#8211; The URL behind the link that will display in the results.\u00a0<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a39fbd elementor-widget elementor-widget-template\" data-id=\"2a39fbd\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28673#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1a99e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3c1a99e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How to Track Google Ads Success<\/span><\/h2><p><span style=\"font-weight: 400;\">How do you gauge if Google Ads is working for you? After you launch your first campaigns, you will be able to track your ads\u2019 performance on Google Ads with different metrics such as impressions, <\/span><a href=\"https:\/\/www.adcore.com\/blog\/what-is-click-through-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CTR<\/span><\/a><span style=\"font-weight: 400;\">, CPA, and more. <\/span><a href=\"https:\/\/analytics.google.com\/analytics\/web\/provision\/#\/provision\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Analytics <\/span><\/a><span style=\"font-weight: 400;\">will show you how many visitors clicked on your links and the performance of each keyword. Use the analytics results to determine if you should edit your ad campaign and change any keywords.<\/span><\/p><h2><span style=\"font-weight: 400;\">Things to Know About Google Ads<\/span><\/h2><p><span style=\"font-weight: 400;\">Google evaluates your website\u2019s quality and content in addition to your keyword bid amount. Bidding a\u00a0 high amount on a keyword doesn\u2019t mean your site will appear at the top of the results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google\u2019s algorithm assigns an Ad Rank to your site, calculated from your keyword bid amount and your site\u2019s quality score. The Quality Score calculates how relevant your page is to the keywords. This score means that if your site is not relevant to the keywords, it may receive a low ranking despite your bid.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Main Takeaways<\/span><\/h3><p><span style=\"font-weight: 400;\">Google Ads can boost your site\u2019s exposure, traffic, and sales by displaying your site as one of the top search results. By choosing a bid amount per click that fits your budget and setting a maximum monthly amount to spend, Google Ads can be a very cost-effective marketing campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To make Google Ads work for you, make sure the keywords you choose are relevant to your site and utilize their analytics to adjust your campaign if necessary.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you have a website or online business, you may have heard about using Google Ads as a marketing tool to increase traffic to your site. As a web user, you will have seen Google Ads in many of your&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30869,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[250],"article_types":[179,183],"staff_picks":[],"promotions":[418],"class_list":["post-28673","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-google-ads","category-ppc-basics","authors-adcore-marketing-team","article_types-articles","article_types-guides","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28673","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28673"}],"version-history":[{"count":17,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28673\/revisions"}],"predecessor-version":[{"id":30324,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28673\/revisions\/30324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30869"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28673"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28673"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28673"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28673"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28673"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28673"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28673"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}