{"id":28708,"date":"2024-08-26T17:06:59","date_gmt":"2024-08-26T14:06:59","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28708"},"modified":"2025-08-04T12:03:38","modified_gmt":"2025-08-04T09:03:38","slug":"a-comprehensive-guide-to-microsoft-ads-everything-you-need-to-know","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/a-comprehensive-guide-to-microsoft-ads-everything-you-need-to-know\/","title":{"rendered":"Microsoft Ads &#8211; A Comprehensive Guide: Everything You Need to Know"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28708\" class=\"elementor elementor-28708\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-78e3ab60 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"78e3ab60\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-763244ff\" data-id=\"763244ff\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-39eadede MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"39eadede\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">So you\u2019re a marketer or small business owner who wants to start advertising on Microsoft Ads\u2014congratulations! You\u2019re about to join the ranks of <\/span><a href=\"https:\/\/trends.builtwith.com\/ads\/Microsoft-Advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">over one hundred thousand other advertisers<\/span><\/a><span style=\"font-weight: 400;\"> who are already using Microsoft Ads to reach out to potential customers.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft isn\u2019t just a search engine and the creator of your Windows operating system\u2014it\u2019s also a powerful advertising ecosystem that can help you reach your target market and achieve your business goals. <\/span><\/p><p><span style=\"font-weight: 400;\">This underdog of a search engine has some serious advantages when it comes to advertising, including lower costs per click, less competition, and access to a vast potential customer base. But you\u2019ll see all of that for yourself soon enough.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5526aa elementor-widget elementor-widget-image\" data-id=\"2d5526aa\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"256\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-1.png\" class=\"attachment-full size-full wp-image-28711\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-1.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-1-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9ac493 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"f9ac493\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To help you better understand Microsoft Ads and how to make the most of it, we\u2019ve put together this comprehensive guide. In it, we\u2019ll cover everything from the basics of Microsoft Ads to more complex topics like creating effective campaigns, choosing the right keywords, and more.<\/span><\/p><p><span style=\"font-weight: 400;\">By the end of this guide, you\u2019ll be an expert on Microsoft Ads and ready to create your first campaign.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Excited? You better be. You\u2019re about to be introduced to a new world of advertising possibilities. So without further ado, let\u2019s do this!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7897ebae elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"7897ebae\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tThe Complete Microsoft Ads Guide for Advertisers\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7897ebae\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__7897ebae\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__7897ebae\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598a38c3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"598a38c3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What Are Microsoft Ads?<\/h2><p><span style=\"font-weight: 400;\">Microsoft Ads (formerly Bing Ads) is a pay-per-click (PPC) advertising platform that allows businesses and individuals to advertise on Microsoft properties, including Bing ads, Yahoo, AOL, and MSN. Advertisers can create text, image, or video ads that appear in search results when users enter specific keywords or terms.<\/span><\/p><p><span style=\"font-weight: 400;\">You can use Microsoft Ads to achieve a variety of business goals, such as generating leads, driving traffic to your website, or increasing brand awareness.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, Microsoft Ads is an effective way to reach out to potential customers who are already interested in what you have to offer\u2014and it\u2019s a great complement to other marketing channels, such as organic search or social media.<\/span><\/p><h2>Microsoft Advertising Statistics<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b874c5a elementor-widget elementor-widget-image\" data-id=\"3b874c5a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"256\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-2.png\" class=\"attachment-large size-large wp-image-28712\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-2.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-2-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ffb8c69 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4ffb8c69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The Market Share<\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads may not be the first thing that comes to mind when you think of online advertising, but it actually has a pretty significant market share.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In fact, <\/span><a href=\"https:\/\/www.reliablesoft.net\/top-10-search-engines-in-the-world\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft Ads is the second-largest search engine in the world<\/span><\/a><span style=\"font-weight: 400;\">, with between 2.83% and 12.31% market share (second only to Google, which has a whopping 88.28% market share) but ahead of Yahoo (with a mere 1% market share).<\/span><\/p><h3>The Target Audience\u00a0<\/h3><p><span style=\"font-weight: 400;\">Microsoft\u2019s target audience is slightly different than Google\u2019s\u2014so even if you\u2019re already advertising on Google, there\u2019s a good chance that Microsoft Ads can reach a new group of potential customers.<\/span><\/p><p><a href=\"https:\/\/startuptalky.com\/apple-vs-microsoft-marketing-strategy\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to Start Up Talky<\/span><\/a><span style=\"font-weight: 400;\">, \u201cMicrosoft\u2019s target audience age group range from 16 and older and from both urban and rural areas around the world. They also target young crowds that are usually students, employees, and professionals and are loyal to the brand.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">This tells us that Microsoft Ads is an effective way to reach out to a slightly different audience than what you\u2019re used to on Google. Google tends to focus on a more established audience while Microsoft Ads reaches out to a younger, hipper crowd\u2014which could be perfect for your business, depending on what you\u2019re selling.<\/span><\/p><h3>The Reach<\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads also has a pretty significant reach: <\/span><a href=\"https:\/\/ads.microsoft.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">over 724 million monthly unique searchers use Microsoft products each month<\/span><\/a><span style=\"font-weight: 400;\">. Furthermore, 296 million of those individual users utilize Microsoft advertising products and reap the rewards along the way.<\/span><\/p><p><span style=\"font-weight: 400;\">Moreover, <\/span><a href=\"https:\/\/www.adcore.com\/blog\/microsoft-advertising-expands-to-29-new-countries\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft advertising has recently expanded to over 29 new countries<\/span><\/a><span style=\"font-weight: 400;\">. This means that Microsoft Ads is now available in a total of 190 countries and territories\u2014which is pretty much the entire world. So if you\u2019re looking to reach a global audience, Microsoft Ads is definitely the way to go.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4051ca0 elementor-widget elementor-widget-template\" data-id=\"4051ca0\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Microsoft isn\u2019t just a search engine and the creator of your Windows operating system\u2014it\u2019s also a powerful advertising ecosystem that can help you reach your target market and achieve your business goals.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20e0021 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"20e0021\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The Effectiveness\u00a0<\/h3><p><span style=\"font-weight: 400;\">Now that we know a little bit more about Microsoft Ads, let\u2019s talk about how effective it actually is. After all, what good is an advertising platform if it doesn\u2019t actually get results?<\/span><\/p><p><span style=\"font-weight: 400;\">Well, depending on your budget, Microsoft Ads can be quite effective. In fact, if you\u2019re on a tight budget, you\u2019ll be happy to know that Microsoft Ads boasts a cheaper cost-per-click (CPC). It\u2019s difficult to say exactly how much by, but some sites claim it to be around <\/span><a href=\"https:\/\/www.theedigital.com\/blog\/google-ads-vs-microsoft-advertising\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">32.5% to 60.2% less than Google Ads<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">But that\u2019s not all\u2014Bing Ads also saw a <\/span><a href=\"https:\/\/www.warroominc.com\/institute-library\/blog\/bing-ads-vs-google-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">45% higher click-through rate (CTR) than Google in 2021<\/span><\/a><span style=\"font-weight: 400;\">, which means that your ads are more likely to be seen and clicked on by users. This may be down to less competition on Microsoft Ads, as it\u2019s not as popular as Google Ads\u2014so your ads are more likely to stand out.<\/span><\/p><p><span style=\"font-weight: 400;\">Why are we sharing all of this with you? Because we want you to know that Microsoft Ads is a viable option for your business\u2014and one that could be more effective (and more affordable) than you think.<\/span><\/p><h2>Microsoft Ads vs. Google Ads<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-153d7647 elementor-widget elementor-widget-image\" data-id=\"153d7647\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"256\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-3.png\" class=\"attachment-medium_large size-medium_large wp-image-28713\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-3.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-3-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3928f9b4 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3928f9b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The war of all wars. The two giants of the online advertising world. Microsoft Ads vs. Google Ads is a topic that has been debated time and time again, with Google coming out on top every single time. But is that really the case? Let\u2019s take a closer look.<\/span><\/p><h3>Why Consider Advertising On Bing Ads?<\/h3><p><span style=\"font-weight: 400;\">Google Ads is indeed more popular than Microsoft Ads\u2014much more popular. However, that doesn\u2019t necessarily mean it\u2019s better for <\/span><b><i>everyone<\/i><\/b><span style=\"font-weight: 400;\">. As we mentioned earlier, Microsoft Ads can be cheaper and more effective than Google Ads.<\/span><\/p><p><span style=\"font-weight: 400;\">Bing Ads is the underdog in the world of PPC advertising, and that\u2019s precisely why you should consider it for your business. By advertising on Microsoft Ads, you\u2019re getting in on the ground floor of an extremely promising platform. Of course, it\u2019s not the first choice, but that doesn\u2019t mean it can\u2019t be the best choice <\/span><b><i>for you<\/i><\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Hesitant about making the switch from Google Ads? We understand. Google has been the go-to choice for online advertising for years, and it\u2019s not easy to make a change. But sometimes, the best thing you can do for your business is to take a leap of faith\u2014and Microsoft Ads just might be worth that leap.<\/span><\/p><p><span style=\"font-weight: 400;\">We discuss more insights into Bing Ads in our previous article, \u201c<\/span><a href=\"https:\/\/www.adcore.com\/blog\/are-bing-ads-worth-it-insights-into-microsofts-ads-platform\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Are Bing Ads Worth It: Insights Into Microsoft Ads Platform<\/span><\/a><span style=\"font-weight: 400;\">.\u201d And yes, as it turns out, Alex\u2019s grandma is still being ad targeted for knitting patterns. (It\u2019s only funny if you click the link!)<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-85a1c31 elementor-widget elementor-widget-template\" data-id=\"85a1c31\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28708#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9049da1 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9049da1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>The Benefits of Microsoft Ads\u00a0<\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads offers a few benefits that Google Ads doesn\u2019t\u2014and vice versa. Here\u2019s a quick overview of some of the key benefits of Microsoft Ads:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cheaper cost-per-click (CPC)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher click-through rate (CTR)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Recently expanded to over 29 new countries<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Less competition, more room for growth<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Great device targeting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Higher engagement<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater transparency<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increased granular control<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It offers a few features that Google Ads doesn\u2019t<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If you can\u2019t beat &#8217;em, join&#8217; em\u2019 Bing also allows you to import your Google Ads campaigns directly into Microsoft Ads\u2014so you can get started quickly and easily.<\/span><\/li><\/ul><p><b><br \/>And here are some of the benefits of Google Ads:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Much more popular<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">More features and options<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Better integrations<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Greater flexibility<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Capabilities that allow for a range of targeting<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Maintain full control<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use any budget<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Fast results<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Incredibly user-friendly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">High conversions<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>It\u2019s clear that Google Ads is the king of PPC advertising and PPC campaigns. But all of the above is susceptible to just how well you know Google Ads. If you\u2019re not an expert, your campaigns will likely suffer\u2014and so will your conversions.<\/span><\/p><p><span style=\"font-weight: 400;\">At the end of the day, it really depends on what you\u2019re looking for in an advertising platform. If you want something cheaper, with less competition, and more room to grow\u2014Microsoft Ads is a great choice. But if you\u2019re looking for more features and options, then Google Ads is the way to go.<\/span><\/p><h2>Who Should Use Microsoft Ads?\u00a0<\/h2><p><a href=\"https:\/\/www.k6agency.com\/microsoft-advertising\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">According to A6 Agency,<\/span> <span style=\"font-weight: 400;\">Microsoft Advertising users mainly are:<\/span><\/a><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Married (51%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Between the age of 35 to 54 (40%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Earn an income above $100,000 (25%)<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>The statistics above show us that if you are targeting married people, or people in the middle-age bracket, Microsoft Advertising should be one of your main priorities. Also, since a quarter of users earn more than $100,000 annually, we can infer that these individuals have purchasing power and are more likely to convert.<\/span><\/p><p><span style=\"font-weight: 400;\">That being said, however, anyone can use and benefit from Microsoft Ads. If you\u2019re looking for an advertising platform that\u2019s cheaper than Google Ads and offers a variety of features, Microsoft Ads is a great choice\u2014regardless of your target audience.<\/span><\/p><p><b>If you\u2019re thinking about using Microsoft Ads, we recommend that you:<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Research the platform thoroughly<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand the different features and options<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consider your advertising goals<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Determine your budget<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experiment with different campaigns<\/span><\/li><\/ul><h2>How do Microsoft Ads Work?<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48021444 elementor-widget elementor-widget-image\" data-id=\"48021444\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"256\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-4.png\" class=\"attachment-medium_large size-medium_large wp-image-28714\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-4.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/A-Comprehensive-Guide-to-Microsoft-Ads-4-300x150.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7443ea76 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7443ea76\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Microsoft PPC Campaigns: The Cost\u00a0<\/h3><p><span style=\"font-weight: 400;\">Similar to Google Ads, Microsoft Advertisements is a Pay-Per-Click (PPC) platform, which means that you are only charged when someone clicks on your ad. You can set a daily budget for your campaign, and you will never be charged more than that amount.<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft Ads are free to sign up for, and you can set your own budget. The average CPC on Microsoft Ads is between $0.60 and $0.80, but this can vary depending on your industry and the keywords you are bidding on.<\/span><\/p><h3>Microsoft PPC Campaigns: The Keywords<\/h3><p><span style=\"font-weight: 400;\">Keywords are an essential part of any PPC campaign. They help to determine when and where your ad will be shown. When choosing keywords for your Microsoft Ads campaign, you\u2019ll want to consider three main factors:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Relevance:<\/b><span style=\"font-weight: 400;\"> How closely related are your keywords to your product or service?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bid: <\/b><span style=\"font-weight: 400;\">How much are you willing to pay per click?<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Quality Score:<\/b><span style=\"font-weight: 400;\"> How relevant and valuable is your ad?<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>For those who aren\u2019t sure what keywords are, they are basically the words or phrases that people use when they search for something on the internet. Therefore, in order for your ad to be shown, it must be relevant to the keywords that someone is searching for. For instance, if you sell shoes, your ad might be displayed when someone searches for \u201cshoes near me\u201d or \u201cbuy shoes.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">Choosing the right keywords is essential to the success of your campaign. If you select keywords that are too general, your ad will be shown to people who aren\u2019t interested in what you\u2019re selling. The best way to find the right balance is to experiment with different keywords and see what works best for your business.<\/span><\/p><h3>Microsoft PPC Campaigns: The Ad Placement\u00a0<\/h3><p><span style=\"font-weight: 400;\">Now that you know how Microsoft Ads works and what keywords are, it\u2019s time to discuss where your ads will appear.<\/span><\/p><p><span style=\"font-weight: 400;\">Your ads will generally be shown on the Microsoft Search Network, including Bing, AOL, Yahoo, and other search engines. This can be on top of the search results, on the side of the page, or at the bottom of the page. The ideal placement for your ad is usually towards the top of the page since consumers are more likely to notice it there.<\/span><\/p><h3>What Tools Do Microsoft Ads Offer?<\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads offers a variety of features and tools that can help you create successful campaigns. Here are some of the most popular features:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Ad Preview &#8211;<\/b><span style=\"font-weight: 400;\"> This shows you a sneak peek of your ad\u2019s appearance before it goes live.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keyword Planner &#8211;<\/b><span style=\"font-weight: 400;\"> This tool helps you to research and choose the right keywords for your campaign.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Editor &#8211;<\/b><span style=\"font-weight: 400;\"> A desktop application that allows you to manage your campaigns.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automated Bidding &#8211;<\/b><span style=\"font-weight: 400;\"> This feature allows you to set a bid amount and let Microsoft Ads automatically adjust it based on your goals.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competition Tab &#8211;<\/b><span style=\"font-weight: 400;\"> Shows you how your ads are performing compared to your competitors, and provides you with actionable competitive recommendations.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Conversion Tracking &#8211;<\/b><span style=\"font-weight: 400;\"> Allows you to track how many people are taking action on your ad, such as clicking through to your website or making a purchase. Works both offline and online.<\/span><\/li><\/ul><p><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/tools\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">You can find a complete list of Microsoft tools here!\u00a0<\/span><\/a><\/p><h3>Types of Microsoft Ads Campaigns\u00a0<\/h3><p><span style=\"font-weight: 400;\">Microsoft Ads offers eight different types of campaigns:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expanded Text Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Responsive Search Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Product Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Multimedia Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Audience Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Microsoft Advertising in Bing Smart Search<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dynamic Search Ads<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">App Install Ads<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Each type of campaign has its own set of features and benefits, so it\u2019s essential to choose the right campaign type for your business goals. <\/span><\/p><p><a href=\"https:\/\/help.ads.microsoft.com\/#apex\/ads\/en\/50879\/0-500\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">You can find out more about each campaign type here.<\/span><\/a><\/p><h2>How to Set Up Your First Campaign With Microsoft Ads<\/h2><p><span style=\"font-weight: 400;\">Now that you know all about Microsoft Ads, it\u2019s time to create your first campaign! The process is actually pretty simple:<\/span><\/p><h3>Step #1 Create an Account or Sign In!<\/h3><p><span style=\"font-weight: 400;\">First, <\/span><a href=\"https:\/\/login.live.com\/login.srf?wa=wsignin1.0&amp;rpsnv=13&amp;ct=1651325997&amp;rver=7.3.6963.0&amp;wp=MBI_SSL&amp;wreply=https%3a%2f%2fads.microsoft.com%3a443%2fsignup&amp;lc=2057&amp;id=288120&amp;aadredir=1&amp;lw=1&amp;fl=email%2cflname\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">head to this link<\/span><\/a><span style=\"font-weight: 400;\"> and sign in to your Microsoft Advertising account. If you don\u2019t have an account yet, click sign up at the bottom of the box and create one.<\/span><\/p><p><span style=\"font-weight: 400;\">When you\u2019re in, follow the on-screen instructions to finish creating your account. You\u2019ll need to provide some basic information about your business, such as your business name, website, and time zone.<\/span><\/p><h3>Step #2 Selecting the Right Keywords<\/h3><p><span style=\"font-weight: 400;\">You must pick your target keywords before you create a Microsoft Ads campaign. As we mentioned earlier, these are the words or phrases that you want your ad to show up for when people search.<\/span><\/p><p><span style=\"font-weight: 400;\">There are a few different ways to find the right keywords for your business. The first is to use <\/span><a href=\"https:\/\/about.ads.microsoft.com\/en-us\/solutions\/tools\/keyword-planner\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Microsoft\u2019s Keyword Planner tool<\/span><\/a><span style=\"font-weight: 400;\">. This tool allows you to research keywords and see how much competition there is for each one.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Microsoft will suggest a list of keywords based on your business information, but you can also use it to research specific terms that you want to target.<\/span><\/p><h3>Step #3 Create Your Ad\u00a0<\/h3><p><span style=\"font-weight: 400;\">Once you\u2019re all set up and have found your keywords, you can create your first Bing Ad!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To begin, go to your \u201cCampaigns\u201d page and then select the \u201cCreate Campaign\u201d button in the center of your screen.<\/span><\/p><p><span style=\"font-weight: 400;\">Then, establish your PPC advertising goals. For example, one of your goals could be gaining more website visitors, while another could be generating more sales. Microsoft\u2019s trusty setup wizard will be there to guide you through the process and help you choose the correct settings for your campaign.<\/span><\/p><p><span style=\"font-weight: 400;\">After choosing your settings, it\u2019s time to create your ad! The ad creation process is pretty straightforward&#8211;just fill in the blanks with your business information, such as your website URL, company name, and tagline. Then, write your ad copy and choose which keywords you want your ad to show up for.<\/span><\/p><p><b><i>Hint:<\/i><\/b> <span style=\"font-weight: 400;\">Not sure what to write in your ad? Take a look at your competitors\u2019 ads and see what they\u2019re doing. Then, try to create an ad that\u2019s better than theirs! Or, if you have the budget, ask a professional!\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Finally, hit \u201cSave,\u201d and your Bing Ad will go live!<\/span><\/p><h2>Tips for Succeeding With Microsoft Ads\u00a0<\/h2><p><span style=\"font-weight: 400;\">That all sounds easy enough, right? Now that you know the basics of Microsoft Ads, it\u2019s time to get started with your first campaign! But to ensure you\u2019re as successful as possible, we thought we\u2019d leave you with a few extra tips:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Make sure your ads are relevant to your keywords &#8211;<\/b><span style=\"font-weight: 400;\"> If they\u2019re not, you could end up wasting money on clicks that don\u2019t convert.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keep your ad copy short and sweet &#8211;<\/b><span style=\"font-weight: 400;\"> People have short attention spans, so try to get your point across in as few words as possible.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Advertise on Microsoft Ads year-round &#8211;<\/b><span style=\"font-weight: 400;\"> Just because the holidays are over doesn\u2019t mean people stop searching for your products or services! Keep your Bing Ads running all year long to ensure you\u2019re consistently generating leads and sales.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Bid on competitor keywords &#8211;<\/b><span style=\"font-weight: 400;\"> If you\u2019re unsure which keywords to target, start by bidding on your competitors\u2019 keywords. Chances are if they\u2019re running ads, those keywords are converting well for them.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Use negative keywords &#8211; <\/b><span style=\"font-weight: 400;\">Negative keywords allow you to exclude certain words or phrases from your ad campaigns. This ensures that your ads only show up when people search for terms relevant to your business.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Test, test, test &#8211;<\/b><span style=\"font-weight: 400;\"> Always be testing! Try different ad copy, images, and even landing pages to see what works best for your business. Bing Ads makes it easy to A\/B test various elements of your campaigns, so take advantage of that feature.<\/span><\/li><\/ul><h3>Final Thoughts\u00a0<\/h3><p><span style=\"font-weight: 400;\">Microsoft advertising may not be as extensive as Google Ads, but it\u2019s still a powerful tool that can help you reach your target audience. And now that you know the basics of how to set up and run a campaign, there\u2019s no reason why you shouldn\u2019t give it a try!<\/span><\/p><p><span style=\"font-weight: 400;\">We won\u2019t lie and say that Microsoft Ads is for every single business out there because it isn\u2019t. However, if you\u2019re in a competitive industry and you\u2019re looking for another avenue to reach your customers, Microsoft Ads is definitely worth considering.<\/span><\/p><p><span style=\"font-weight: 400;\">Plus, there\u2019s absolutely nothing stopping you from running ads on both Microsoft Ads and Google Ads. In fact, we recommend it! By advertising on both platforms, you\u2019ll reach an even wider audience, and you\u2019ll be able to compare your results to see which platform performs better for your business.<\/span><\/p><p><span style=\"font-weight: 400;\">So get to it, and keep these tips in mind to ensure your Microsoft Ads campaigns are as successful as possible! And if you need any help along the way, don\u2019t hesitate to reach out to us at Adcore. We\u2019ll be more than happy to help you navigate the world of Microsoft advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>So you\u2019re a marketer or small business owner who wants to start advertising on Microsoft Ads\u2014congratulations! You\u2019re about to join the ranks of over one hundred thousand other advertisers who are already using Microsoft Ads to reach out to potential&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30850,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[250],"article_types":[183],"staff_picks":[102],"promotions":[178],"class_list":["post-28708","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-microsoft-ads","category-ppc-basics","authors-adcore-marketing-team","article_types-guides","staff_picks-staff-pick","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28708","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28708"}],"version-history":[{"count":20,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28708\/revisions"}],"predecessor-version":[{"id":42185,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28708\/revisions\/42185"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30850"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28708"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28708"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28708"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28708"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28708"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28708"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28708"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}