{"id":28758,"date":"2023-12-20T12:52:32","date_gmt":"2023-12-20T10:52:32","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28758"},"modified":"2024-01-03T16:50:57","modified_gmt":"2024-01-03T14:50:57","slug":"what-is-marketing-automation-and-why-do-you-need-it","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-marketing-automation-and-why-do-you-need-it\/","title":{"rendered":"What Is Marketing Automation and Why Do You Need It?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28758\" class=\"elementor elementor-28758\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4581fe1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4581fe1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f5bc885\" data-id=\"5f5bc885\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-291aab13 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"291aab13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">The use of marketing has significantly evolved over the years. Marketing is no longer empowering only businesses. Today, it\u2019s all about the needs of consumers and how they shape marketing decisions and products.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The rise of inbound and data analytics disrupted the global digital marketing industry. From that moment on, traditional marketing practices were no longer effective or competitive. Instead, it all came down to empowering consumers, understanding their behavior, and tracking their activities.<\/span><\/p><p><span style=\"font-weight: 400;\">The behavior of potential customers is now in the spotlight, and marketing automation is what brands need to create a holistic picture of their prospects.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1eb860ed elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"1eb860ed\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tWhat Is Marketing Automation and Why Do You Need It?\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1eb860ed\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1eb860ed\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1eb860ed\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83b82f5 elementor-widget elementor-widget-template\" data-id=\"83b82f5\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">The behavior of potential customers is now in the spotlight, and marketing automation is what brands need to create a holistic picture of their prospects.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a668469 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5a668469\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Whether you\u2019re new to the digital marketing industry or looking to automate your marketing efforts, this guide will help you capitalize on marketing automation, save time and money on repetitive action, and fine-tune your <\/span><a href=\"https:\/\/phonexa.com\/lms-sync\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lead management<\/span><\/a><span style=\"font-weight: 400;\"> process.<\/span><\/p><h2><span style=\"font-weight: 400;\">Marketing Automation Explained<\/span><\/h2><p><span style=\"font-weight: 400;\">It\u2019s no secret that brands have similar goals. They\u2019re looking to increase revenue, accelerate business growth, optimize investments, improve retention, and personalize customer experiences. The latter is what brands struggled with the most because it meant turning the mic over to their clients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Among other things, marketing automation has been one of the top five tried and true methods used to deliver personalized experiences to consumers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-158f74c7 elementor-widget elementor-widget-image\" data-id=\"158f74c7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t<figure class=\"wp-caption\">\n\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"512\" height=\"351\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/the-ultimate-marketing-automation-stats.png\" class=\"attachment-large size-large wp-image-28761\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/the-ultimate-marketing-automation-stats.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/the-ultimate-marketing-automation-stats-300x206.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t<figcaption class=\"widget-image-caption wp-caption-text\"><\/figcaption>\n\t\t\t\t\t\t\t\t\t\t<\/figure>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d932f15 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2d932f15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/www.emailmonday.com\/marketing-automation-statistics-overview\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">EmailMonday<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u201cThe Ultimate Marketing Automation Stats\u201d<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-208c759e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"208c759e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">However, each of the goals brands are pursuing consists of a series of challenges like streamlining processes, investing in specific technologies and solutions, or aligning the work of sales and marketing departments. That\u2019s precisely what marketing automation solutions offer today.<\/span><\/p><p><span style=\"font-weight: 400;\">But before we get into that, let\u2019s start with a short and clear definition.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What is Marketing Automation?\u00a0<\/span><\/h2><p><i><span style=\"font-weight: 400;\">Marketing automation<\/span><\/i><span style=\"font-weight: 400;\"> is a process of simplifying, automating, and measuring repetitive marketing and sales tasks. It helps small businesses and large-scale enterprises streamline their<\/span> <a href=\"https:\/\/www.adcore.com\/blog\/getting-started-with-personalized-email-marketing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">email marketing<\/span><\/a><span style=\"font-weight: 400;\">, accounting, and lead generation processes and implement tracking and distribution solutions that deliver valuable data for strategic marketing decisions.<\/span><\/p><p><span style=\"font-weight: 400;\">In a nutshell, marketing automation is designed to eliminate human error and simplify the complexities of data. In fact, Oracle states that <\/span><a href=\"https:\/\/martech.org\/why-marketing-automation-is-crucial-to-your-success\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automation solutions<\/span><\/a><span style=\"font-weight: 400;\"> can drive around a 14.2% increase in sales productivity and a 12.2% decrease in marketing overhead.<\/span><\/p><p><span style=\"font-weight: 400;\">When used effectively, marketing automation can solve any business problem, help execute numerous campaigns across different channels, and reduce costs.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29b98cb5 elementor-widget elementor-widget-shortcode\" data-id=\"29b98cb5\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cdaeb271-3d44-4179-869a-661fc25c6475\">\n\t\t<span class=\"hs-cta-node hs-cta-cdaeb271-3d44-4179-869a-661fc25c6475\" id=\"cdaeb271-3d44-4179-869a-661fc25c6475\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/cdaeb271-3d44-4179-869a-661fc25c6475\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cdaeb271-3d44-4179-869a-661fc25c6475\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/cdaeb271-3d44-4179-869a-661fc25c6475.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, 'cdaeb271-3d44-4179-869a-661fc25c6475', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-508e4384 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"508e4384\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Save Time And Money On Repetitive Actions<\/span><\/h2><p><span style=\"font-weight: 400;\">Customer experience has become synonymous with business growth. As the number one growth driver, it also calls for the transformation of the digital environment and relationships with clients.<\/span><\/p><p><span style=\"font-weight: 400;\">Many marketing and sales experts today are overworked. That\u2019s why it\u2019s even more challenging when dealing with routine tasks like streamlining the <\/span><a href=\"https:\/\/www.adcore.com\/blog\/customer-acquisition-cost-cac-a-management-concept-worth-knowing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">customer acquisition<\/span><\/a><span style=\"font-weight: 400;\"> process, tracking engagement, and winning back lost leads, to name a few.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re in B2B, B2C, or hybrid business, marketing automation can assist with solving the most intractable problems. For instance, with <\/span><a href=\"https:\/\/phonexa.com\/pricing\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Phonexa<\/span><\/a><span style=\"font-weight: 400;\">\u2019s all-in-one solution for calls, leads, clicks, email, SMS, accounting, and more, businesses can aggregate and analyze critical data, engage prospects, keep a close eye on the customer journey, and optimize their efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at some common issues that automation solutions and tools can effectively resolve.<\/span><\/p><h3><span style=\"font-weight: 400;\">Nurture &amp; Extend Relationships With Prospects<\/span><\/h3><p><span style=\"font-weight: 400;\">Around 20% of prospects are not ready to buy right away. In other words, they require effective nurturing tactics, a.k.a. dozens of additional touchpoints across multiple channels, to become sales-ready.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There\u2019s no denying that dealing with leads that aren\u2019t converting can be frustrating. But with marketing automation at hand, the problem can be easily fixed.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how implementing marketing automation solutions can help with lead nurturing.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">1. Decrease the workload of your marketing and sales experts and improve their performance by replacing repetitive manual tasks with automated campaigns and rules.<\/span><\/p><p><span style=\"font-weight: 400;\">2. Remember the importance of behavioral segmentation to keep every stage of your lead nurturing program relevant to a specific audience.<\/span><\/p><p><span style=\"font-weight: 400;\">3. Assess the sales cycle your leads have to go through before making a purchase and ensure it\u2019s not too long.<\/span><\/p><p><span style=\"font-weight: 400;\">4. Choose <\/span><a href=\"https:\/\/www.adcore.com\/technologies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">automation tools<\/span><\/a><span style=\"font-weight: 400;\"> that allow cutting costs through integration opportunities.<\/span><\/p><p><span style=\"font-weight: 400;\">5. Determine your goals and then set up and launch lead nurturing campaigns that are triggered by predetermined criteria.<\/span><\/p><p><span style=\"font-weight: 400;\">6. Gain actionable insights into your marketing efforts from every call, lead, email, or keyword and increase conversion rates.<\/span><\/p><p><span style=\"font-weight: 400;\"><br \/>It\u2019s worth mentioning that your work is far from finished once a prospect becomes your customer. At the end of the day, brands can only drive real value by strengthening these relationships over time, which implies selling more, driving loyalty, and achieving a high retention rate.<\/span><\/p><h3><span style=\"font-weight: 400;\">Refine Your Approach To Investment<\/span><\/h3><p><span style=\"font-weight: 400;\">It\u2019s crucial for marketing, sales, and executive teams to see the results of every invested dollar. That\u2019s only fair since brands need to see the actual impact of marketing campaigns on revenue growth.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s how marketing automation helps businesses measure and assess every marketing activity accurately:\u00a0<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Record and leverage every piece of your marketing information<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Measure your marketing efforts and run A\/B tests<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test campaign strategies before you implement them<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Generate comparison reports in real-time for effective optimization and higher ROI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Check your funnel for leaks and evaluate their impact on your conversion rate, revenue, and ROI<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Integrate a marketing automation solution with your current tech stack to get a complete view of the customer journey<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">Fine-Tune Your Email Marketing<\/span><\/h3><p><span style=\"font-weight: 400;\">Gone are the days when marketing automation was only associated with emails.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Sure, email marketing has been around for quite a while. But with the changing digital environment and customer-centricity on the rise, marketers keep struggling with targeting, deliverability, and engagement &#8211; its primary metric.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Simply put, the continuous prevalence of email marketing doesn\u2019t make it easy for brands to succeed with it.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a39af2e elementor-widget elementor-widget-image\" data-id=\"1a39af2e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"512\" height=\"372\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/not-another-state-of-marketing-report.png\" class=\"attachment-large size-large wp-image-28762\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/not-another-state-of-marketing-report.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/not-another-state-of-marketing-report-300x218.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60a9d55a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"60a9d55a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/www.hubspot.com\/hubfs\/State-of-Marketing%20(2).pdf\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">HubSpot<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> \u201cNot Another State of Marketing Report\u201d<\/span><\/i><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2236808c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2236808c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Today, breaking free from outdated email marketing tactics is what brands need to do to see prospects&#8217; behavior in numerous campaigns, create compelling content, and effectively nurture and push them towards action.<\/span><\/p><p><span style=\"font-weight: 400;\">What does it mean for marketers? Let&#8217;s start by establishing how automation tools can impact your email marketing efforts.<\/span><\/p><p><span style=\"font-weight: 400;\">Valuable information, personalized messages, and long-term relationships lie at the heart of email marketing. That\u2019s why marketing experts use various methods to capture the attention of prospects and additional information about them, including their interests, specific behavior patterns, or buying cycles.<\/span><\/p><p><span style=\"font-weight: 400;\">Implementing a marketing automation solution and integrating it with your current tech stack is a surefire way to effective communication with your prospects,<\/span> <a href=\"https:\/\/www.adcore.com\/blog\/the-5-second-rule-how-to-double-the-number-of-leads-on-your-landing-page\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">nurturing<\/span><\/a> <span style=\"font-weight: 400;\">workflows, better email list segmentation, and much more.<\/span><\/p><p><span style=\"font-weight: 400;\">But before considering ways to automate emails, brands need to consolidate as much information about their prospects as possible. Some automation solutions allow killing two birds with one stone. In other words, businesses can build personas and get a solid understanding of who their clients are, what triggers their interest, and how they assess the problem-solving process.<\/span><\/p><p><span style=\"font-weight: 400;\">The best part of automating your email marketing is that everything &#8211; <\/span><i><span style=\"font-weight: 400;\">literally, everything<\/span><\/i><span style=\"font-weight: 400;\"> &#8211; can be tracked, which makes the segmentation and reporting processes easy as pie.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s look at several examples of how businesses use email automation to drive engagement and boost sales.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53c80608 elementor-widget elementor-widget-image\" data-id=\"53c80608\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"316\" height=\"512\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/gramarly.png\" class=\"attachment-large size-large wp-image-28763\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/gramarly.png 316w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/gramarly-185x300.png 185w\" sizes=\"(max-width: 316px) 100vw, 316px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-986fd2d MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"986fd2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/view.send.grammarly.com\/?qs=9eace2722508d2aaf0a0a8ecf0c0c8c632716e0a1f18b258cd95313320d8ae2e6b156f6391e3a285edc06c7889e747e13cab7361e1a18c967682c072599429e96b5ee76e73221209aa819f6de8c74e2a6222dc70f4817418\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Grammarly<\/span><\/i><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cff4c15 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1cff4c15\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The period of big sales typically starts shortly before the specific holiday season. That is a classic example of how brands use special dates or occasions to sweeten the deals with incentives and convince prospective clients to buy their products.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-230a02cc elementor-widget elementor-widget-image\" data-id=\"230a02cc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"291\" height=\"512\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/bobbi-brown.png\" class=\"attachment-large size-large wp-image-28764\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/bobbi-brown.png 291w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/bobbi-brown-171x300.png 171w\" sizes=\"(max-width: 291px) 100vw, 291px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70074f3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"70074f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/www.bobbibrown.co.uk\/\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Bobbi Brown<\/span><\/i><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56f25b4 elementor-widget elementor-widget-template\" data-id=\"56f25b4\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28758#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12f38716 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"12f38716\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The target audience of this email newsletter is interested one-time clients. It demonstrates part of the brand\u2019s nurturing program that offers additional incentives. By understanding how leads interact with your emails, tracking their behavior on your website, and identifying the needs of each persona, brands can get granular with their segmentation.<\/span><\/p><p><span style=\"font-weight: 400;\">In a nutshell, that\u2019s how businesses create opportunities for interactive engagement, deeper conversations, better conversions, and meaningful relationships.<\/span><\/p><h3><span style=\"font-weight: 400;\">Get Insights And Value From Every Lead<\/span><\/h3><p><span style=\"font-weight: 400;\">The first thing you need to remember about marketing automation is that you\u2019re just playing a guessing game without it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">To succeed, every marketer needs three things: statistics, statistics, and more statistics. While leads prefer to learn at their own pace and be reached when they\u2019re ready to make purchase decisions, marketers need to have a well-constructed strategy to put it into practice.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Implementing effective lead management and distribution system is crucial for every business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Not to exaggerate, but without a lead management system in place, brands can&#8217;t launch cost-effective campaigns to generate traffic, drive leads, nurture them, and close new deals.<\/span><\/p><p><span style=\"font-weight: 400;\">Here\u2019s the thing: businesses need actionable insights to create profitable and efficient campaigns. That\u2019s only possible with specific lead management features like analytics and tracking. Luckily, many automation solutions offer it as part of their marketing suite.<\/span><\/p><p><span style=\"font-weight: 400;\">Let\u2019s take a closer look at what a lead management system has to offer and how it can help your business succeed.<\/span><\/p><ul><li><b>Follow your leads:<\/b><span style=\"font-weight: 400;\"> Lead tracking feature helps brands identify traffic sources and understand campaign effectiveness through duplicate lead percentage and number of sold leads.<\/span><\/li><li aria-level=\"1\"><b>Tap into lead details: <\/b><span style=\"font-weight: 400;\">With a lead management system in place, marketers can concentrate only on relevant data and track customer journeys effectively.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Deliver leads promptly:<\/b><span style=\"font-weight: 400;\"> Brands can leverage automated lead distribution with the help of custom-set configurations and a ping-tree service that also minimizes errors.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Generate more high-quality leads:<\/b><span style=\"font-weight: 400;\"> The ability to choose from various web form templates and build specific forms enables businesses to create flawless lead funnels and adjust their lead distribution process.<\/span><\/li><\/ul><ul><li aria-level=\"1\"><b>Use predictive models: <\/b><span style=\"font-weight: 400;\">As part of the lead management system, predictive modeling helps to put consolidated lead data to work and display probable outcomes that allow for building effective strategies and campaigns.<br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\"><br \/>Ultimately, lead management software enables companies to identify channels and traffic sources where leads originate, track their activity, determine their average lifetime, and reveal attribution for all inbound leads.<\/span><\/p><h3><span style=\"font-weight: 400;\">Identify Revenue Opportunities With Analytics<\/span><\/h3><p><span style=\"font-weight: 400;\">As one of the critical aspects of marketing automation, analytics shows brands how to gauge performance and yield good results.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While it helps marketers make sense of data, it also enables them to collect and package it and identify blind spots. Analytics software has a lot to offer to businesses, like granular reporting that helps with effective budget allocation, better campaign effectiveness, publisher quality assessment, information on lost traffic, and much more.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4760cb53 elementor-widget elementor-widget-image\" data-id=\"4760cb53\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"251\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/phonexa.png\" class=\"attachment-large size-large wp-image-28765\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/phonexa.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/phonexa-300x147.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc4659c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"bc4659c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">Source: <\/span><\/i><a href=\"https:\/\/support.phonexa.com\/en\/articles\/5186651-fraud-analytics-lead-uniqueness\" target=\"_blank\" rel=\"noopener\"><i><span style=\"font-weight: 400;\">Phonexa<\/span><\/i><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-65da1bfc MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"65da1bfc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This report provides information on lead uniqueness. The charts demonstrate the ratio between duplicate and unique leads. The detailed information about the uniqueness is displayed in the pop-up window after pointing to a specific pie chart.<\/span><\/p><p><span style=\"font-weight: 400;\">It\u2019s worth mentioning that analytics is also a valuable tool for PPC and SEO experts looking to enhance customer experience and boost conversions. Call and lead analytics, in particular, can bring all your digital efforts together and help you get a complete view of the customer journey from the first click to the call center or checkout page.<\/span><\/p><h2><span style=\"font-weight: 400;\">Does Your Brand Need Marketing Automation?<\/span><\/h2><p><span style=\"font-weight: 400;\">It\u2019s no secret that digital marketing is a very dynamic industry, which also explains why customer expectations keep changing and shifting.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Every technological advancement impacts the way businesses operate and interact with their clients. Today, delivering the best possible customer experience and matching the interests and needs of clients looks a lot like survival of the fittest.<\/span><\/p><p><span style=\"font-weight: 400;\">Success now takes a lot more than coming up with a unique product idea or design. In fact, it\u2019s starting to look a lot like a Martech race that requires every insight and prediction a brand can get.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Marketing automation is at the junction of digital marketing, technology, and offline space, offering every solution a business needs for envisioning its future and ensuring present success.<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you\u2019re in eCommerce, home service, insurance, healthcare, travel, or real estate business, marketing automation is what you need to retain and extend customer relationships.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12b73d31 elementor-widget elementor-widget-shortcode\" data-id=\"12b73d31\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-cdaeb271-3d44-4179-869a-661fc25c6475\">\n\t\t<span class=\"hs-cta-node hs-cta-cdaeb271-3d44-4179-869a-661fc25c6475\" id=\"cdaeb271-3d44-4179-869a-661fc25c6475\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/cdaeb271-3d44-4179-869a-661fc25c6475\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-cdaeb271-3d44-4179-869a-661fc25c6475\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/cdaeb271-3d44-4179-869a-661fc25c6475.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, 'cdaeb271-3d44-4179-869a-661fc25c6475', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The use of marketing has significantly evolved over the years. Marketing is no longer empowering only businesses. Today, it\u2019s all about the needs of consumers and how they shape marketing decisions and products. The rise of inbound and data analytics&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30852,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-automation\/","category_name":"Marketing Automation"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[],"class_list":["post-28758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-marketing-automation","authors-adcore-marketing-team","article_types-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28758"}],"version-history":[{"count":14,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28758\/revisions"}],"predecessor-version":[{"id":38773,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28758\/revisions\/38773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30852"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28758"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28758"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28758"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28758"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}