{"id":28778,"date":"2022-05-30T16:18:17","date_gmt":"2022-05-30T13:18:17","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28778"},"modified":"2025-04-24T10:53:12","modified_gmt":"2025-04-24T07:53:12","slug":"what-is-audio-advertising","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-audio-advertising\/","title":{"rendered":"What Is Audio Advertising? Getting Started With Audio Ads"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28778\" class=\"elementor elementor-28778\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37576626 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37576626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3884546a\" data-id=\"3884546a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-179ac76b MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"179ac76b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">People on the go aren&#8217;t typically consuming their content visually. Instead, they&#8217;re putting in their earbuds and listening to a playlist, podcast, or radio show. As a result, the number of people worldwide who get their content through audio services, such as radios or streaming services, increases annually.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For that reason, you should always consider using audio ads to reach consumers. Continue reading for a crash course in audio advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32d734bc elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"32d734bc\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tGetting Started With Audio Ads\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__32d734bc\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__32d734bc\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__32d734bc\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3d2f8574 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3d2f8574\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Is Audio <\/span><span style=\"font-weight: 400;\">Advertising?<\/span><\/h2><p><span style=\"font-weight: 400;\">Audio ads can be included in any form of audio content. They help advertisers reach consumers who listen to the radio, stream music, or subscribe to podcasts. Because of the large number of consumers <\/span><a href=\"https:\/\/www.edisonresearch.com\/the-infinite-dial-2021-2\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">who subscribe to some form of audio content<\/span><\/a><span style=\"font-weight: 400;\">, it&#8217;s essential to know the specifics of how this form of advertising works and how it can benefit you.<\/span><\/p><h3><span style=\"font-weight: 400;\">Radio Advertising<\/span><\/h3><p><span style=\"font-weight: 400;\">Radio ads have always been a great way to reach customers. In fact, more than 80% of US adults still listen to the radio regularly. The broad reach of traditional radio is why many businesses still choose to use radio as an advertising medium.<\/span><\/p><h3><span style=\"font-weight: 400;\">Digital Audio<\/span><\/h3><p><span style=\"font-weight: 400;\">Digital audio advertisements are the ads you hear when you&#8217;re streaming music or listening to an online radio station. Approximately 40% of internet users subscribe to some form of streaming audio service, which makes digital audio advertising a fruitful option.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Podcasts<\/span><\/h3><p><span style=\"font-weight: 400;\">Podcasts are a subcategory of digital audio that makes up quite a large subset of advertising audiences. As of 2021, more than one-third of internet users regularly listened to podcasts. Moreover, they make up nearly 20% of digital audio ad spending due to their popularity.<\/span><\/p><h2><span style=\"font-weight: 400;\">How Do Audio Ads Work?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Audio advertisements are placed within the radio or digital audio content in order to reach consumers. The ads can be placed before, during, or after a session or episode. <\/span><a href=\"https:\/\/voice123.com\/blog\/voice123\/the-most-effective-length-for-an-audio-commercial\/#:~:text=Consider%20these%20guidelines%3A,Spot%20%E2%80%93%20120%20to%20150%20words\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Typical ad lengths<\/span><\/a><span style=\"font-weight: 400;\"> are 15, 30, or 60 seconds long.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Some services allow listeners to skip past ads. For example, if you&#8217;re a paid Spotify subscriber and your podcast is interrupted by an ad, you can easily skip past it by fast-forwarding. However, listeners who don&#8217;t pay for a subscription or listen to traditional or online radio generally don&#8217;t have the option to skip ads.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What Are the Benefits of Audio Ads?<\/span><\/h2><p><span style=\"font-weight: 400;\">Audio ads offer a number of benefits for companies in terms of cost, reach, and effectiveness.<\/span><\/p><h3><span style=\"font-weight: 400;\">Cost<\/span><\/h3><p><span style=\"font-weight: 400;\">Audio ads <\/span><a href=\"https:\/\/fitsmallbusiness.com\/radio-advertising-costs\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">aren&#8217;t costly<\/span><\/a><span style=\"font-weight: 400;\"> to make, so they won&#8217;t take up a massive chunk of your advertising budget. They can also be created remotely, which means an ad with multiple people or voices doesn&#8217;t necessarily have to be recorded in one place.<\/span><\/p><h3><span style=\"font-weight: 400;\">Trustworthiness<\/span><\/h3><p><span style=\"font-weight: 400;\">Globally, radio and podcasts are two of the most trusted mediums for advertising. More than 50% of Millennials, Gen Z, and Gen X consider digital and radio audio ads trustworthy. Boomers didn&#8217;t have quite the same faith in digital audio ads, but most consider traditional radio ads a valid source for product information.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Audience Reach<\/span><\/h3><p><span style=\"font-weight: 400;\">Digital audio often reaches younger crowds more efficiently than older crowds. Focusing advertising on twenty and thirty-somethings is a great way to build brand interest and loyalty. Younger generations are also usually quicker to spread the word about a product or service online than older generations.<\/span><\/p><h3><span style=\"font-weight: 400;\">Targeting<\/span><\/h3><p><span style=\"font-weight: 400;\">The benefit of all digital and audio ads is that they can be targeted and scaled in a very granular fashion. For example, if you want to market a keto-friendly cereal, you could target your advertising to run during an exercise or dieting podcast. That means you can avoid wasting money on listeners who are unlikely to have an interest in your product.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f3cbf elementor-widget elementor-widget-template\" data-id=\"76f3cbf\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">The number of people who get their content through audio services increases annually. Learn how marketers are utilizing audio ads.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ea5e3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"78ea5e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What are Google Audio Ads?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Audio Ads allow users to provide <\/span><a href=\"https:\/\/www.revlocal.com\/resources\/library\/blog\/this-is-why-you-need-a-cross-platform-advertising-strategy\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">cross-platform advertisements<\/span><\/a><span style=\"font-weight: 400;\"> that adjust to each consumer&#8217;s behavior. For example, if a user is listening to an audio streaming app while at work, Google can provide an audio-only ad. Or, if the user is actually interacting with the platform&#8217;s interface, Google can show the user a video ad instead.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In 2020, Google launched new features for its advertising service that help advertisers\u2019 content become more profitable. These new features allow advertisers to reach their intended audiences, enable content creators to monetize their content, and give listeners a better experience.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57d0de elementor-widget elementor-widget-template\" data-id=\"f57d0de\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28778#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8939038 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"8939038\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What are YouTube Audio Ads?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">YouTube is historically known as a streaming video platform. However, in 2020, YouTube launched an audio ad service as part of its goal of reaching audio listeners. <\/span><\/p><p><span style=\"font-weight: 400;\">YouTube&#8217;s audio ads are designed to deliver an ad in visual and audio format. So whether users watch or listen to content, they will all get the same message.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Should You Know Before Starting an Audio Campaign?<\/span><\/h2><p><span style=\"font-weight: 400;\">When it comes to strategy, audio ads are very similar to other forms of digital advertising. With that in mind, there are some specific and very important things you should remember when designing and launching your campaigns.\u00a0\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Who Will Hear Your Ads?<\/span><\/h3><p><span style=\"font-weight: 400;\">Different subgroups of the population have varied listening habits. For example, Boomers are less likely to listen to podcasts than younger generations. However, the median age for traditional radio listeners is 48, which means ads targeted toward older generations will likely be more effective on the radio than digitally.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Radio Is Declining, But Podcasts Are Up<\/span><\/h3><p><span style=\"font-weight: 400;\">Although traditional radio still holds a large portion of the advertising market, its popularity is on the decline. Conversely, the podcast ad market is thriving. Since early 2020, podcasts have seen a 42% increase in global listening.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In 2021, advertisers spent $1.33 billion on podcast ads, which was an increase of almost $75 million from 2020. On the other hand, radio ad spending is expected to decrease and plateau in the upcoming years.<\/span><\/p><h3><span style=\"font-weight: 400;\">Where Is Your Audience?<\/span><\/h3><p><span style=\"font-weight: 400;\">There are several audio streaming platforms available for advertisers. Still, you&#8217;ll need to do solid market research regarding your targeted demographic to know where your audience is. Spotify, YouTube, Apple, Pandora, and Amazon are the most common platforms.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Spotify currently tops the list with nearly 45 million paid subscribers as of 2021. YouTube Premium has seen a dramatic spike since 2019 and is projected to rival Spotify and surpass Apple Music by 2025. Pandora has remained consistent in subscriber count but continues to have the lowest number of subscribers of the most popular platforms.<\/span><\/p><h2><span style=\"font-weight: 400;\">Get Started With Audio Ads<\/span><\/h2><p><span style=\"font-weight: 400;\">If you want to get started with audio ads, you should do a few things before settling on your advertising strategy.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Study the Market\u00a0<\/span><\/h3><p><span style=\"font-weight: 400;\">Your market demographic is unique to your industry and business. What works for one organization may or may not work for yours. It&#8217;s essential to understand your intended audience&#8217;s needs and the niche you hope to fill, then base your audio ads on those things.<\/span><\/p><h3><span style=\"font-weight: 400;\">Study Your Competition<\/span><\/h3><p><span style=\"font-weight: 400;\">Performing a <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/competitive-analysis-kit\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">competitive analysis<\/span><\/a><span style=\"font-weight: 400;\"> is a great way to figure out what type of ads might work best for you. A direct competitor&#8217;s ads and advertising strategy can provide a lot of insight into what works and what doesn&#8217;t when it comes to audio ads for your industry.<\/span><\/p><h3><span style=\"font-weight: 400;\">Study the Platforms<\/span><\/h3><p><span style=\"font-weight: 400;\">It\u2019s essential to do detailed research to understand who uses which platforms, how often, and why. YouTube, Spotify, Amazon, and Apple all have various offerings, but the consumer base that frequents those platforms is not necessarily ubiquitous.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once you&#8217;ve thoroughly researched the things that make audio ads successful, you&#8217;ll be ready to get started creating your first ad. Remember, finding the proper targeting method may take some trial and error. However, once you find the right approach for your organization, you&#8217;ll be able to reach a whole new swath of potential customers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>People on the go aren&#8217;t typically consuming their content visually. Instead, they&#8217;re putting in their earbuds and listening to a playlist, podcast, or radio show. As a result, the number of people worldwide who get their content through audio services,&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30827,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[250],"article_types":[183],"staff_picks":[],"promotions":[418],"class_list":["post-28778","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-ppc","category-ppc-basics","authors-adcore-marketing-team","article_types-guides","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28778","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28778"}],"version-history":[{"count":12,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28778\/revisions"}],"predecessor-version":[{"id":30429,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28778\/revisions\/30429"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30827"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28778"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28778"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28778"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28778"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28778"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28778"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28778"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}