{"id":28917,"date":"2021-02-15T22:35:02","date_gmt":"2021-02-15T20:35:02","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28917"},"modified":"2025-08-04T11:31:04","modified_gmt":"2025-08-04T08:31:04","slug":"what-are-ctv-and-ott-ads-master-the-next-gen-of-advertising","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-are-ctv-and-ott-ads-master-the-next-gen-of-advertising\/","title":{"rendered":"What Are CTV And OTT Ads? Master the Next-Gen of Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28917\" class=\"elementor elementor-28917\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6a21bda0 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6a21bda0\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-693d929e\" data-id=\"693d929e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5f7cc045 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"5f7cc045\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;collapse_subitems&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tWhat Are CTV And OTT Ads?\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5f7cc045\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__5f7cc045\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__5f7cc045\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fabfa0c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5fabfa0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Increasingly, viewers are rejecting traditional TV in favor of flexible digital streaming options. According to Google, the definition of television itself is changing, as <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/consumer-insights\/consumer-trends\/trending-visual-stories\/connected-tv-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">most people<\/span><\/a><span style=\"font-weight: 400;\"> consider streaming services like YouTube and Netflix to be a part of it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Given this trend, the ability to translate viewer information into targeted advertising through streaming platforms and apps is the marketing wave of the future.<\/span><\/p><h3><span style=\"font-weight: 400;\">What&#8217;s The Fuss All About?<\/span><\/h3><p><span style=\"font-weight: 400;\">Let me start with short guided imagery; you are at home, relaxing on the couch while listening to your favorite artist on YouTube, or the new video of that Youtuber you&#8217;ve been following recently. Then, an ad pops up, something about Nike&#8217;s new sneakers, which look neat. Most likely, you will skip the ad as you usually do or decide to check the promotion quickly.\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Whether you will buy the Nikes eventually or not, it doesn&#8217;t matter right now. But the fact that you watched an ad on your TV screen and had a choice to <\/span><b>make an action<\/b><span style=\"font-weight: 400;\"> &#8211; these are the big news for us digital marketers.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-575ea06a elementor-widget elementor-widget-image\" data-id=\"575ea06a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"700\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/All-GIF-GIF-NEW.gif\" class=\"attachment-full size-full wp-image-28920\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e32a819 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"e32a819\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This shoppable TV advertising is called Connected TV (CTV) ads, and it is already predicted to be the next big thing by Google. Rather than traditional time-slot ads, CTV ads provide a means of <\/span><b>driving immediate sales<\/b><span style=\"font-weight: 400;\"> and embedding targeted advertising into user interfaces.<\/span><\/p><p><span style=\"font-weight: 400;\">This article will cover everything you need to know about CTV ads, the market potential, the advantages, who should use them, and how to create your first CTV campaigns.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563cac33 elementor-widget elementor-widget-shortcode\" data-id=\"563cac33\" data-element_type=\"widget\" data-contact-form-type=\"What are CTV ads?\" data-contact-form-screen-id=\"lets_talk\" data-contact-form-program-type=\"Blog subscribers\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\">\n\t\t<span class=\"hs-cta-node hs-cta-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" id=\"a404af71-9cba-4f72-9ea0-44f1eccd4e5a\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/a404af71-9cba-4f72-9ea0-44f1eccd4e5a.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, 'a404af71-9cba-4f72-9ea0-44f1eccd4e5a', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45487f54 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"45487f54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Digitilized TV Vs. Linear TV- Important Terms<\/span><\/h2><p><span style=\"font-weight: 400;\">In recent years, streaming technology has drastically changed the way television operates and created different methods to consume content on the big screen. If you consider utilizing digital TV ads for your marketing strategy, you should understand the differences between these methods.\u00a0<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e00cfa6 elementor-widget elementor-widget-image\" data-id=\"6e00cfa6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"512\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-1-1024x819.jpg\" class=\"attachment-large size-large wp-image-30200\" alt=\"Linear TV vs. Over The Top TV vs. Linear TV\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-1-1024x819.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-1-300x240.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-1-768x615.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-1-1536x1229.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-1.jpg 1647w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-279e28aa MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"279e28aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Traditional TV<\/span><\/h3><p><span style=\"font-weight: 400;\">Traditional, or linear TV, which you are definitely familiar with, is the classic method; broadcasting content live directly to the TV receiver. Users need to subscribe to the traditional cable or satellite provider to access the content. Purchasing ads using the linear TV model requires purchasing a specific spot within the stream of content. As a result, it&#8217;s expensive and less easily targeted.<\/span><\/p><h3><span style=\"font-weight: 400;\">What Is OTT (Over-the-top)?<\/span><\/h3><p><span style=\"font-weight: 400;\">OTT or &#8220;over-the-top&#8221; content is pulled directly from the internet and streamed on any device with a screen. Therefore, it includes all multimedia devices, apps, and streaming services that deliver digital content via an internet connection. OTT providers include Netflix, Hulu, and alike. Mass media and networks are also launching their own OTT services such as Disney+.<\/span><\/p><p><span style=\"font-weight: 400;\">OTT means that the content source is the internet instead of traditional cable, antenna, or satellite connections. Desktops, mobile devices, game consoles, and smart TVs all provide OTT services.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Different OTT services offer different subscription methods. For example, some use ads instead of or as a supplement to subscription charges.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03b82b0 elementor-widget elementor-widget-template\" data-id=\"03b82b0\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">More and more people are slowly abandoning the traditional TVs in favor of streaming services like YouTube and Netflix. In the middle of this massive trend lies a great opportunity for us marketers.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-34cedb3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"34cedb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Example of OTT Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Someone streaming an episode of Hulu on their laptop might have to watch or click through several targeted ads periodically. They will encounter the same ads if they open Hulu on their mobile phone.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">OTT advertising, like traditional ads, fills the entire screen, and viewers usually need to watch the complete ad to continue watching their streaming content.<\/span><\/p><h2><span style=\"font-weight: 400;\">Understanding CTV Vs. OTT<\/span><\/h2><p><span style=\"font-weight: 400;\">In a sentence, OTT is the content delivery method and CTV is an internet-connected device. In this sense, you can use a CTV device (such as Apple TV) to stream OTT content (such as Netflix).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With regards to ads, OTT ads can and will show on a CTV, though they are not made for CTVs exclusively.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7cb27b0a elementor-widget elementor-widget-image\" data-id=\"7cb27b0a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"358\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-3-1024x573.jpg\" class=\"attachment-large size-large wp-image-30202\" alt=\"the difference between CTV and OTT\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-3-1024x573.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-3-300x168.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-3-768x430.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-3-1536x860.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-3.jpg 1650w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12385293 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"12385293\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">What Is CTV?<\/span><\/h3><p><span style=\"font-weight: 400;\">A CTV or connected TV is a <\/span><b>TV that is capable to connect to the internet<\/b><span style=\"font-weight: 400;\">. This connection might be built-in, like smart TVs, or provided through a connected device that enables apps and video streaming, such as Roku, Apple TV, Amazon Fire TV, and gaming consoles as well.<\/span><\/p><p><span style=\"font-weight: 400;\">A CTV allows viewers to access and view streaming content on a &#8220;big screen,&#8221; which is a game-changer. While mobile and even computer ads generate proven results, a small screen and handheld devices are not equipped for what CTV ads are capable of offering.<\/span><\/p><h3><span style=\"font-weight: 400;\">What Are CTV Ads?<\/span><\/h3><p><span style=\"font-weight: 400;\">CTV ads make the most of the growing convergence of digital technology with traditional TV. Simply put, these ads are personalized ads delivered through digitally connected TV devices.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">As smart TVs and similar devices become an increasingly popular option for accessing streaming services, CTV ads are poised to be the next significant movement in digital marketing.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ee5fadb elementor-widget elementor-widget-image\" data-id=\"4ee5fadb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"201\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-2-1024x321.jpg\" class=\"attachment-large size-large wp-image-30201\" alt=\"ctv and ott advertising examples\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-2-1024x321.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-2-300x94.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-2-768x241.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-2-1536x481.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-2-2048x642.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25b38bf5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"25b38bf5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">OTT and CTV Advertising <\/span><span style=\"font-weight: 400;\">Examples<\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/h2><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In-Stream Video Ads (integrated into the streamed video, can\u2019t skip, 15-30 sec, before, during, or after a specific program)\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Interactive Pre-Roll Ads (before the programming content, special feature &#8211; click through the ad and visit a landing page )\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Home Screen Placement Ads (stagnant ads on the home screen)\u00a0<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">The Advertising Potential of Video Action Campaigns\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Pandemic lockdowns further encouraged the existing trend toward CTV viewership. More than 70 million households in the US are now streaming content on their connected TV Screens.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b9b1440 elementor-widget elementor-widget-image\" data-id=\"7b9b1440\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.emarketer.com\/content\/more-than-half-of-us-youtube-viewers-watch-on-ctv-device\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"531\" height=\"505\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.24.59.png\" class=\"attachment-large size-large wp-image-28924\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.24.59.png 531w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.24.59-300x285.png 300w\" sizes=\"(max-width: 531px) 100vw, 531px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d68f471 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"d68f471\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In 2021, <a href=\"https:\/\/www.marketingcharts.com\/digital\/video-115999\" target=\"_blank\" rel=\"noopener\">half of YouTube viewers<\/a> in the US watched on a connected TV. eMarketer <a href=\"https:\/\/www.emarketer.com\/content\/podcast-the-ad-platform-what-advertisers-want-digital-fastest-growing-media-channels\" target=\"_blank\" rel=\"noopener\">forecasts<\/a> that retail media and CTV will be among the fastest-growing digital ad channels this year.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">These days, TV means video .<\/span><\/p><p><span style=\"font-weight: 400;\">Consequently, as <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/streaming-video-trends-for-advertisers\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">audience demands continue to shift<\/span><\/a><span style=\"font-weight: 400;\">, advertising agencies and TV networks must shift their strategies accordingly to remain competitive. So, now is the time to set your brand up to compete on the CTV advertising stage. <\/span><span style=\"font-weight: 400;\">Making the most of the internet-TV connection, CTV accommodates even more targeted and measurable advertising options. As a result, connected TV advertising increases customer engagement, particularly with younger emerging audiences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69947814 elementor-widget elementor-widget-shortcode\" data-id=\"69947814\" data-element_type=\"widget\" data-contact-form-type=\"What are CTV ads?\" data-contact-form-screen-id=\"lets_talk\" data-contact-form-program-type=\"Blog subscribers\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\">\n\t\t<span class=\"hs-cta-node hs-cta-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" id=\"a404af71-9cba-4f72-9ea0-44f1eccd4e5a\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/a404af71-9cba-4f72-9ea0-44f1eccd4e5a.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, 'a404af71-9cba-4f72-9ea0-44f1eccd4e5a', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5c45627 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5c45627\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Drive Sales With CTV Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">Surveys and purchasing data from <\/span><a href=\"https:\/\/www.businesswire.com\/news\/home\/20210316005065\/en\/New-Consumer-Survey-CTV-Ads-Trigger-Sales-Especially-Among-Younger-Set\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Business Wire in 2021<\/span><\/a><span style=\"font-weight: 400;\"> support the claim that CTV ads drive sales. It&#8217;s difficult to argue with the facts:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Consumers want easy access to purchasing options. Over 60% of consumers regularly use a mobile device to shop while streaming CTV. Parents, in particular, appear to prefer this method.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Evidence points to audiences&#8217; willingness to view CTV ads in exchange for lower subscription rates.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Data is a commodity, one that consumers are willing to exchange for CTV ads that more closely match their viewing preferences and demographic data.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Remember that the features that set CTV ads apart include an ability to incorporate ads directly into the streaming app or platform UI.<\/span><\/p><h3><span style=\"font-weight: 400;\">The Benefits of CTV Ads<\/span><\/h3><p><span style=\"font-weight: 400;\">These days, using multiple devices concurrently is the norm rather than the exception. CTV ads are situated to take advantage of this arrangement in ways other ad campaigns simply cannot. <\/span><\/p><p><span style=\"font-weight: 400;\">Video action campaigns create what are known as shoppable TV screens; As part of a video advertisement, a URL or other link (such as a QR code) directs the viewer to a brand&#8217;s website or online store for immediate shopping. <\/span><\/p><p><span style=\"font-weight: 400;\">Viewers can easily access more information or purchase through another device <\/span><b>without interrupting their viewing<\/b><span style=\"font-weight: 400;\">. While traditional TV ad campaigns tend to rely on repetition to encourage viewers to follow up with a purchase eventually, video action ads remove this delay. <\/span><\/p><p><span style=\"font-weight: 400;\">More than any other approach, video action campaigns drive sales and generate consumer data. Google <\/span><a href=\"https:\/\/blog.google\/products\/ads-commerce\/expanding-video-action-campaigns-to-ctv\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">reports<\/span><\/a><span style=\"font-weight: 400;\"> that over 90% of these CTV conversions would be unreachable through mobile or other devices.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The size of a TV screen, combined with the arrangement of TV viewing and timing, creates a perfect conversion storm. CTV video action ads also generate much clearer data on who responds to particular types of advertising and specific ads. Moreover, actual sales conversions can be directly linked to particular CTV ads.<\/span><\/p><p><span style=\"font-weight: 400;\">To break down the advantages, keep in mind that CTV ads offer:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ff033de elementor-widget elementor-widget-image\" data-id=\"7ff033de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1962\" height=\"1057\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-4.jpg\" class=\"attachment-full size-full wp-image-30203\" alt=\"ctv adventages\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-4.jpg 1962w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-4-300x162.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-4-1024x552.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-4-768x414.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-4-1536x827.jpg 1536w\" sizes=\"(max-width: 1962px) 100vw, 1962px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45defc11 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"45defc11\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">As the CTV advertising industry evolves, it has already become a far more accessible option to small to medium-sized businesses.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How Do CTV Ads Work?<\/span><\/h2><p><span style=\"font-weight: 400;\">Unlike traditional advertising, CTV advertising provides full access based not on scheduled programming or active content viewing but user patterns and preferences.<\/span><\/p><p><span style=\"font-weight: 400;\">Because they are not subject to timed programming restrictions, embedded CTV ads can run for any length of time. <\/span><\/p><p><span style=\"font-weight: 400;\">Generally, targeted strategies involve delivering 15-or 30-second ads, with timing and content personalized to the viewer based on their digital profile.<\/span><\/p><p><span style=\"font-weight: 400;\">On a large screen, the potent combination of action and sound has the greatest creative impact. Knowing how your target audience will consume your streaming ads makes it much easier to design it to make the most of the medium. In CTV ads, this &#8220;big screen&#8221; effect is paired with the potential for more comprehensive platform integration advertising.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-664b4bd elementor-widget elementor-widget-template\" data-id=\"664b4bd\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28917#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d7bc61 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9d7bc61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Which Platforms To Use For CTV Ads?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">When deciding where to invest CTV advertising monies, keep in mind the top-performing CTV services.<\/span> <span style=\"font-weight: 400;\">If you are already a digital advertiser, Google is probably the simplest way to start with your first CTV campaign. Currently, Google Ads supports only YouTube and Hulu and both are available on DV360.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75622cc2 elementor-widget elementor-widget-image\" data-id=\"75622cc2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"416\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-5-1024x665.jpg\" class=\"attachment-large size-large wp-image-30204\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-5-1024x665.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-5-300x195.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-5-768x499.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-5-1536x997.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/CTV-5.jpg 1650w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69df73b3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"69df73b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">With other CTV providers, it gets pricier. Currently, the cost of Amazon video ads starts at $35,000, close to traditional TV ad campaigns and out of reach for many smaller businesses.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, a Roku app in development will make it even easier to purchase CTV ad campaigns through Shopify. They plan to offer significantly lower rates than traditional TV campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Hulu is developing a similar ad platform. Partnerships between CTV providers and eCommerce brands appear likely to continue to increase access to effective CTV ad campaigns.<\/span><\/p><p><span style=\"font-weight: 400;\">Products like these have the potential to make CTV ad campaigns accessible to smaller businesses. A subscription or pay-as-you-go model will benefit small brands and streaming service providers.<\/span><\/p><h2><span style=\"font-weight: 400;\">Who Should Use CTV Ads?\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">So, which businesses benefit from CTV ads? The short answer is most.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For-profit businesses benefit from the ability to target audiences that match a brand&#8217;s ideal consumer base and to convert ad viewing into immediate sales. Specifically, retail and sales-driven brands benefit from CTV video action advertising.<\/span><\/p><p><span style=\"font-weight: 400;\">More than just expanding advertising reach, CTV ads hold the potential to allow even small businesses to expand their reach to the exact audiences they want to target.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Unfortunately, one of the greatest barriers to entry for CTV ad campaigns on the bigger streaming platforms, for now, remains cost.<\/span><\/p><p><span style=\"font-weight: 400;\">This means that any CTV ad campaign must be strategically planned to optimize the use of particular types of connected TV ads. YouTube, in part due to its development as an ad-supported video streaming service, is almost custom-built to accommodate the CTV ad market.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5224c98a MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5224c98a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">YouTube CTV Ads<\/span><\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50edd414 elementor-widget elementor-widget-video\" data-id=\"50edd414\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=dvcZcDjYgAI&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6bf923f3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6bf923f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">YouTube currently has a pay-per-view pricing system. This means that you establish a daily budget, and then you pay according to the number of views your ads have until you reach that budget. Specifically, this platform points to several significant advantages for CTV ads, including access to Google <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/marketing-strategies\/video\/connected-tv-ads\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">demographic audience information.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3815c864 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3815c864\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">A pick into YouTube CTV Ads\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Though currently available only in the US, Google\u2019s YouTube product already showing impressive results. By utilizing YouTube TV Ads and ads on YouTube TV, big brands like Netflix, Lavatza and NBC reported a dazzling increase in brand awareness and YoY brand revenue growth.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Although YouTube\u2019s advertising tools aren&#8217;t available to the rest of the world yet and might change further down the road, here\u2019s a glimpse into how the campaign creation will look like.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-782fa3ad elementor-widget elementor-widget-shortcode\" data-id=\"782fa3ad\" data-element_type=\"widget\" data-contact-form-type=\"What are CTV ads?\" data-contact-form-screen-id=\"lets_talk\" data-contact-form-program-type=\"Blog subscribers\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\">\n\t\t<span class=\"hs-cta-node hs-cta-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" id=\"a404af71-9cba-4f72-9ea0-44f1eccd4e5a\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-a404af71-9cba-4f72-9ea0-44f1eccd4e5a\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/a404af71-9cba-4f72-9ea0-44f1eccd4e5a.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, 'a404af71-9cba-4f72-9ea0-44f1eccd4e5a', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f96ae6f elementor-widget elementor-widget-image\" data-id=\"f96ae6f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"538\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-11-30-at-17.35.12-1024x860.png\" class=\"attachment-large size-large wp-image-28928\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-11-30-at-17.35.12-1024x860.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-11-30-at-17.35.12-300x252.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-11-30-at-17.35.12-768x645.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-11-30-at-17.35.12.png 1048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6ab26319 elementor-widget elementor-widget-image\" data-id=\"6ab26319\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"488\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.48-1024x781.png\" class=\"attachment-large size-large wp-image-28929\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.48-1024x781.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.48-300x229.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.48-768x586.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.48.png 1062w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f3d8d85 elementor-widget elementor-widget-image\" data-id=\"7f3d8d85\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"484\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.55-1024x774.png\" class=\"attachment-large size-large wp-image-28930\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.55-1024x774.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.55-300x227.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.55-768x580.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2021-12-01-at-17.17.55.png 1032w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Increasingly, viewers are rejecting traditional TV in favor of flexible digital streaming options. According to Google, the definition of television itself is changing, as most people consider streaming services like YouTube and Netflix to be a part of it. Given&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30191,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/content-marketing\/","category_name":"Content Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"}],"tags":[],"authors":[250],"article_types":[179,183],"staff_picks":[],"promotions":[418],"class_list":["post-28917","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-content-marketing","category-marketing","authors-adcore-marketing-team","article_types-articles","article_types-guides","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28917","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28917"}],"version-history":[{"count":20,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28917\/revisions"}],"predecessor-version":[{"id":42316,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28917\/revisions\/42316"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30191"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28917"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28917"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28917"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28917"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}