{"id":28954,"date":"2021-11-02T22:51:45","date_gmt":"2021-11-02T20:51:45","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28954"},"modified":"2025-04-24T11:00:52","modified_gmt":"2025-04-24T08:00:52","slug":"googles-performance-max-campaign-the-future-is-here","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/googles-performance-max-campaign-the-future-is-here\/","title":{"rendered":"Google Performance Max Campaign \u2013 The Future Is Here"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28954\" class=\"elementor elementor-28954\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-26e02a70 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"26e02a70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__534e4ee9\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__534e4ee9\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__534e4ee9\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28896aa3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"28896aa3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\"><strong>January 2022<\/strong>\u00a0&#8211; by the end of September 2022, <a href=\"https:\/\/www.adcore.com\/blog\/google-ads-to-replace-smart-shopping-and-local-campaigns-with-performance-max\/?ref=pmax-the-future-is-here\" target=\"_blank\" rel=\"noopener\">Shopping and Local Campaigns will cease to exist<\/a> as Google Ads will automatically upgrade them to Performance Max. The transition will happen gradually throughout the year.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Beginning in April 2022, advertisers will be able to transform all their existing Shopping campaigns with Google\u2019s one-click tool. <\/span><span style=\"font-weight: 400;\">From June, one click will be available for Local Campaigns as well.\u00a0<\/span><\/p><p><strong>November 2021<\/strong> &#8211; Google rolled out the Performance Max campaigns to <a href=\"https:\/\/blog.google\/products\/ads-commerce\/performance-max\/\" target=\"_blank\" rel=\"noopener\">all advertisers worldwide<\/a>.<\/p><p>Our current recommendation is to use the Google Performance Max campaign for Lead Generation objectives. E-commerce accounts are not the best practice in the near quarter unless you have a one-pager landing page or your product selection is narrow.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6981795a elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"6981795a\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider .elementor-divider{display:flex}.elementor-widget-divider .elementor-divider__text{font-size:15px;line-height:1;max-width:95%}.elementor-widget-divider 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.elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1f2796f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1f2796f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The new Performance Max campaign type in Google Ads, originally introduced at the Google Marketing Livestream event for digital marketing and advertising professionals, is the biggest game-changer from the recently added features to the Google Ads platform.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57adce88 elementor-widget elementor-widget-video\" data-id=\"57adce88\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=9l-bhL9l1OQ&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-video .elementor-widget-container{overflow:hidden;transform:translateZ(0)}.elementor-widget-video .elementor-wrapper{aspect-ratio:var(--video-aspect-ratio)}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{height:100%;width:100%;display:flex;border:none;background-color:#000}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-wrapper{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-wrapper iframe,.elementor-widget-video .elementor-wrapper video{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .elementor-open-inline .elementor-custom-embed-image-overlay{position:absolute;top:0;right:0;bottom:0;left:0;background-size:cover;background-position:50%}.elementor-widget-video .elementor-custom-embed-image-overlay{cursor:pointer;text-align:center}.elementor-widget-video .elementor-custom-embed-image-overlay:hover .elementor-custom-embed-play i{opacity:1}.elementor-widget-video .elementor-custom-embed-image-overlay img{display:block;width:100%;aspect-ratio:var(--video-aspect-ratio);-o-object-fit:cover;object-fit:cover;-o-object-position:center center;object-position:center center}@supports not (aspect-ratio:1\/1){.elementor-widget-video .elementor-custom-embed-image-overlay{position:relative;overflow:hidden;height:0;padding-bottom:calc(100% \/ var(--video-aspect-ratio))}.elementor-widget-video .elementor-custom-embed-image-overlay img{position:absolute;top:0;right:0;bottom:0;left:0}}.elementor-widget-video .e-hosted-video .elementor-video{-o-object-fit:cover;object-fit:cover}.e-con-inner>.elementor-widget-video,.e-con>.elementor-widget-video{width:var(--container-widget-width);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-44ea63d0 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"44ea63d0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Why google performance max is important?<\/h2><p><span style=\"font-weight: 400;\">It may seem like just another campaign type, but if you have been paying attention, Performance Max is a lot more. For the last five years, Google\u2019s strategy has been aiming toward creating a fully automated Google Ads platform. This is part of Google\u2019s bigger vision; full automation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In this article we will cover everything you need to know about the Performance Max campaign, how it works, the requirements needed, and a step-by-step guide on how to get started. So let\u2019s dive in. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-601c8f8 elementor-widget elementor-widget-html\" data-id=\"601c8f8\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\"><span class=\"hs-cta-node hs-cta-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" id=\"hs-cta-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" style=\"border-width:0px;\" height=\"250\" width=\"450\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, 'f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a9b60fd MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2a9b60fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What is Google Performance Max? \u00a0<\/h2><p><span style=\"font-weight: 400;\">Performance Max is a new campaign type in Google Ads that maximizes your performance across all Google inventory using machine learning. <\/span><\/p><p><span style=\"font-weight: 400;\">This fully automated campaign type requires advertisers to merely provide an asset bank of ad creatives such as copy, call to action, images, or videos. These in turn will activate Google\u2019s Smart Bidding process across multiple channels, based on the advertiser\u2019s goals.<\/span><\/p><h2>Main Benefits\u00a0<\/h2><h3>Goal-focused campaign<\/h3><p><span style=\"font-weight: 400;\">Performance Max puts your marketing goals in focus as the primary target for maximizing the campaign\u2019s performance. <\/span><\/p><p><span style=\"font-weight: 400;\">Based on your goals, Google\u2019s machine learning will find your customers wherever they are across Google properties.\u00a0<\/span><\/p><h3>Better performance\u00a0\u00a0<\/h3><p><span style=\"font-weight: 400;\">Google Ads claims to use its best machine learning and attribution technology to find your customer at the right time with the right ad for even stronger performance.\u00a0<\/span><\/p><h3>Steer automation<\/h3><p><span style=\"font-weight: 400;\">With inputs from Google\u2019s new Audience Signals, which we will elaborate on soon, to accelerate the campaign ramp-up period and deliver better results faster.<\/span><\/p><h3>More time to focus on strategy<\/h3><p><span style=\"font-weight: 400;\">Google\u2019s automation frees up time to become more strategic and focus on high-impact planning and optimizations like improving creative assets.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fb48ba elementor-widget elementor-widget-template\" data-id=\"4fb48ba\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">The new Performance Max campaign type in Google Ads is the biggest game-changer from the recently added features to the Google Ads platform.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-25f77d5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"25f77d5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What Are Google \u201cPerformance Max\u201d Campaigns?<\/h2><p><span style=\"font-weight: 400;\">Basically, all of an advertiser\u2019s manual work with targeting, bidding, and ad copy, is now fully automated.\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The goals-based campaign unlocks maximum performance across all Google properties. The targeting is based on the conversion goals that you select in the campaign setup, so your marketing objectives are always prioritized above all else. <\/span><\/p><p><span style=\"font-weight: 400;\">The algorithm has full visibility into auction data across Google\u2019s properties and the creatives are completely automated and based on your assets.\u00a0<\/span><\/p><h2>Google Audience Signals<\/h2><p><span style=\"font-weight: 400;\">This is the first time Google uses Audience Signals to reach your most valuable audiences. <\/span><\/p><p><span style=\"font-weight: 400;\">You are now able to provide signals about who\u2019s most relevant to your business, by directly indicating the audiences that are most likely to convert, speeding up the campaign learning period.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76c51908 elementor-widget elementor-widget-image\" data-id=\"76c51908\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Googles-Audience-Signals.png\" title=\"Googles-Audience-Signals.png\" alt=\"Googles-Audience-Signals.png\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4baa6421 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4baa6421\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Pre-start checklist\u00a0<\/h2><p><span style=\"font-weight: 400;\">Since it\u2019s a goal-based campaign, first make sure you have specific conversion goals &#8211; driving online sales for example.<\/span><\/p><h3>Requirements\u00a0<\/h3><p><span style=\"font-weight: 400;\">\u2713 Google Ads Conversion Tracking implemented<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Text Ads:<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb 3 x 30 character headline<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb 2 x 90 character descriptions<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb 1 x 90 character headline<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Image Ads:<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb 1 x 600&#215;316 landscape<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb 1 x 300&#215;300 square<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb 1 x 314&#215;314 square (for campaigns with Store <\/span><span style=\"font-weight: 400;\">Visits goal)<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb 1 x 128&#215;128 logo<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb Recommended: 1200 \u00d7 628<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb Max file size: 5,120KB<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Video Ads:\u00a0<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb At least 10 seconds in length<\/span><\/p><h3>Also, you are needed to provide:<\/h3><p><span style=\"font-weight: 400;\">\u2713 Marketing objective\/campaign goal (using the new Unified Goals framework)<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Geo-targets<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Budget (the recommended budget is at least $10k per month and the recommend \u00a0 <\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">\u00a0 \u00a0 campaign timeframe is at least 4 weeks)<\/span><\/p><h3>Optional requirements:<\/h3><p><span style=\"font-weight: 400;\">\u2713 Feeds<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb Google My Business<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb Google Merchant Center\u00a0<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb Dynamic Ads feed\u00a0<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb Business data feeds\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Signals (optional)<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb First-party Audiences, incl. Remarketing lists<\/span><\/p><p style=\"padding-left: 40px;\"><span style=\"font-weight: 400;\">\u25cb Google Audiences, incl. custom audiences<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Dynamic remarketing tag implementation<\/span><\/p><p><span style=\"font-weight: 400;\">\u2713 Customer lists\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1df5661d elementor-widget elementor-widget-image\" data-id=\"1df5661d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"494\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Google-Ads-Performance-Max-Beta-Product-Deck-Global-2021-1-scaled-1-1024x791.jpg\" class=\"attachment-large size-large wp-image-28959\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Google-Ads-Performance-Max-Beta-Product-Deck-Global-2021-1-scaled-1-1024x791.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Google-Ads-Performance-Max-Beta-Product-Deck-Global-2021-1-scaled-1-300x232.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Google-Ads-Performance-Max-Beta-Product-Deck-Global-2021-1-scaled-1-768x593.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Google-Ads-Performance-Max-Beta-Product-Deck-Global-2021-1-scaled-1-1536x1187.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Google-Ads-Performance-Max-Beta-Product-Deck-Global-2021-1-scaled-1-2048x1582.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d45cb20 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1d45cb20\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Launch your Performance Max campaign\u00a0<\/h2><p><span style=\"font-weight: 400;\">Create your first Performance Max campaign which will show as a campaign type selection if your marketing objective is \u201cSales\u201d, \u201cLeads\u201d, or \u201cLocal store visits and promotions\u201d.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e025e84 elementor-widget elementor-widget-image\" data-id=\"2e025e84\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2000\" height=\"1130\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/E02578809_AW_Blog_Post_GIF_Sep20_v04.gif\" class=\"attachment-full size-full wp-image-28960\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bfc7bcf MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1bfc7bcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Select the campaign\u2019s settings as listed above and upload the creatives.\u00a0<\/span><\/p><p>From here, ads will automatically serve across Search, Maps, Display, Gmail, Discover feed, YouTube, and Shopping ad inventory.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414b3f49 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"414b3f49\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>How to upgrade your Smart Shopping Campaigns (SSC)?\u00a0\u00a0<\/h2><p>As Google continues the transition to Performance Max Campaigns, you should consider upgrading your current Smart Shopping Campaigns to PMax now.\u00a0<\/p><p>According to Google&#8217;s latest data, advertisers who upgrade their SSC to PMax with a Google Merchant Center Feed,\u00a0 see a <a href=\"https:\/\/blog.google\/products\/ads-commerce\/performance-max\/\" target=\"_blank\" rel=\"noopener\">12% average increase in conversion value<\/a> at the same or even better ROAS.\u00a0<\/p><p>Once you create your PMax campaign, you will get access to the new inventory, different types of ad formats, and insights into your audience:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3481cb4a elementor-widget elementor-widget-image\" data-id=\"3481cb4a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"256\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-02-03-at-18.14.04-1024x409.png\" class=\"attachment-large size-large wp-image-28961\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-02-03-at-18.14.04-1024x409.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-02-03-at-18.14.04-300x120.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-02-03-at-18.14.04-768x307.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-02-03-at-18.14.04-1536x613.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Screen-Shot-2022-02-03-at-18.14.04-2048x817.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fca8249 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6fca8249\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span data-preserver-spaces=\"true\">How to upgrade to Performance Max with GMC feed?\u00a0\u00a0<\/span><\/h2><p><span data-preserver-spaces=\"true\">In the campaign type, select PMax to replace your current Smart Shopping Campaign.<\/span><\/p><p><span data-preserver-spaces=\"true\">Use the same Item IDs, budget, and ROAS for your existing Shopping campaigns.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">After you replace all your SSC,\u00a0<\/span><strong><span data-preserver-spaces=\"true\">make sure to pause them<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0for a faster ramp-up time for Performance Max.\u00a0<\/span><\/p><h3><strong>Performance Max learning period &amp; best practices<\/strong><\/h3><p><span data-preserver-spaces=\"true\">The learning period is 1-2 weeks after launching the new PMax campaign. Exclude this period when you evaluate the campaign&#8217;s performance.<\/span><\/p><p><span data-preserver-spaces=\"true\">Meaning you shouldn&#8217;t make any changes or try to estimate the results for at least one week.\u00a0 \u00a0<\/span><\/p><h3><strong>Google also released several best practices to note:\u00a0<\/strong><\/h3><p><span data-preserver-spaces=\"true\">1. Avoid campaign overlapping &#8211; That&#8217;s a crucial point. Make sure you don&#8217;t have any overlapping SSC when running PMax.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">2. Feed the beast &#8211; PMax algorithms rely on data. Meaning that the more assets and audiences you include, the better your campaign&#8217;s performance will be.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">3. Work with multiple goals &#8211; as your campaigns evolve, set more goals to drive better results. For example, try segmenting your audience and setting a goal for each subset with conversion value rules. Remember to update your conversion settings periodically\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e2a1ab9 elementor-widget elementor-widget-html\" data-id=\"e2a1ab9\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\"><span class=\"hs-cta-node hs-cta-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" id=\"hs-cta-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" style=\"border-width:0px;\" height=\"250\" width=\"450\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, 'f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e7f3041 elementor-widget elementor-widget-template\" data-id=\"e7f3041\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28954#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58709989 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"58709989\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>Further outlook<\/h3><p><span style=\"font-weight: 400;\">Google Ads Performance Max campaign is a direct extension of the general change of what we see as the PPC manager\u2019s role. <\/span><\/p><p><span style=\"font-weight: 400;\">Google Ads&#8217; continuous effort towards full advertising automation, turns the traditional PPC campaign management role almost redundant. But b<\/span><span style=\"font-weight: 400;\">efore you pack your bags to become a TikTok influencer, there\u2019s still much more work to be done as a PPC manager.<\/span><\/p><p><span style=\"font-weight: 400;\">Fortunately, this change finally frees up the time to focus on comprehensive thinking and improving the marketing funnel as a whole.<\/span><\/p><h3>What PPC managers should now spend their time on<\/h3><p><span style=\"font-weight: 400;\">1. Focusing on optimization of all your business assets &#8211; some examples are <a href=\"https:\/\/www.adcore.com\/blog\/7-practical-tips-to-optimize-your-product-feed\/\" target=\"_blank\" rel=\"noopener\">optimizing your product feed<\/a>, creating marketing videos, or updating your Google My Business profile.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">2. Focusing on marketing strategy &#8211; by generating a better fit between your audience segments and your messaging, ads, and value proposition. This can help you or your clients to gain a competitive market advantage.<\/span><\/p><p><span style=\"font-weight: 400;\">3. Focus on user experience &#8211; update your website, landing page, or app to improve your visitors\u2019 experience, making it memorable and valuable. This will minimize the chances of a user leaving without converting.<\/span><\/p><p><span style=\"font-weight: 400;\">4. Focus on website optimization &#8211; improve the process of converting website traffic into new leads or customers. By concentrating on user behavior from a visit to checkout, you can find failure points and fix them to increase previously missed revenue.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">5. Think of it this way: since the invention of washing machines, we have saved countless hours of work and put laundrymen out of business, but we definitely still need washing machine technicians.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fdfd823 elementor-widget elementor-widget-shortcode\" data-id=\"7fdfd823\" data-element_type=\"widget\" data-contact-form-type=\"Google\u2019s Performance Max Campaign: The Future Is Here\" data-contact-form-screen-id=\"lets_talk\" data-contact-form-program-type=\"Blog subscribers\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-af8841fd-c4c8-4da4-85df-bef8df4b5392\">\n\t\t<span class=\"hs-cta-node hs-cta-af8841fd-c4c8-4da4-85df-bef8df4b5392\" id=\"af8841fd-c4c8-4da4-85df-bef8df4b5392\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/af8841fd-c4c8-4da4-85df-bef8df4b5392\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-af8841fd-c4c8-4da4-85df-bef8df4b5392\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/af8841fd-c4c8-4da4-85df-bef8df4b5392.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, 'af8841fd-c4c8-4da4-85df-bef8df4b5392', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>January 2022\u00a0&#8211; by the end of September 2022, Shopping and Local Campaigns will cease to exist as Google Ads will automatically upgrade them to Performance Max. The transition will happen gradually throughout the year. Beginning in April 2022, advertisers will&#8230;<\/p>\n","protected":false},"author":21,"featured_media":32291,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/shopping-and-pmax\/","category_name":"Shopping and Pmax"}],"tags":[],"authors":[173,239],"article_types":[183],"staff_picks":[],"promotions":[418],"class_list":["post-28954","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-google-ads","category-ppc","category-shopping-and-pmax","authors-ilana-avtsin","authors-yossi-elchanan","article_types-guides","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28954","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28954"}],"version-history":[{"count":24,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28954\/revisions"}],"predecessor-version":[{"id":37911,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28954\/revisions\/37911"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/32291"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28954"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28954"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28954"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28954"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28954"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28954"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28954"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}