{"id":28971,"date":"2021-10-13T01:20:05","date_gmt":"2021-10-12T22:20:05","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28971"},"modified":"2025-04-24T10:27:01","modified_gmt":"2025-04-24T07:27:01","slug":"the-5-second-rule-how-to-double-the-number-of-leads-on-your-landing-page","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/the-5-second-rule-how-to-double-the-number-of-leads-on-your-landing-page\/","title":{"rendered":"The 5 Second Rule &#8211; How to Double the Number of Leads on Your Landing Page?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28971\" class=\"elementor elementor-28971\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-41ba0706 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"41ba0706\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4faf2675\" data-id=\"4faf2675\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1ce35913 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1ce35913\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span data-preserver-spaces=\"true\">There&#8217;s no substitute for a first impression.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">It takes us about 5 seconds to form an opinion or a conclusion about something, which in other words is known as the\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.youtube.com\/watch?v=nI2VQ-ZsNr0\" target=\"_blank\" rel=\"noopener\"><em><span data-preserver-spaces=\"true\">5 Second Rule<\/span><\/em><\/a><em><span data-preserver-spaces=\"true\">.<\/span><\/em><\/p><p><span data-preserver-spaces=\"true\">Hence for us marketers, the first 5 seconds a user spends on a landing page are critical. That&#8217;s how long it takes them to decide whether they&#8217;d like to stay or leave our site.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">In this short post, I want to talk about one principle that can improve your &#8220;score&#8221; when it comes to these critical five seconds.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">But to understand what this score is made of; I&#8217;d like you to look at the first 4 questions an average user asks themselves when they land on an unfamiliar landing page:\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">1. What are they talking about on this page anyway?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">2. Is it relevant to me?<\/span><\/p><p><span data-preserver-spaces=\"true\">3. Can this site be trusted?<\/span><\/p><p><span data-preserver-spaces=\"true\">4. Okay, so what am I supposed to do now?<\/span><\/p><p><span data-preserver-spaces=\"true\">Pretty trivial questions, right?<\/span><\/p><p><span data-preserver-spaces=\"true\">And yet, a lot of sites sometimes forget about them and do the exact opposite, which of course, ends up costing them a poor conversion rate and traffic that escapes as soon as it enters the site.<\/span><\/p><p><span data-preserver-spaces=\"true\">So, to pass the test (that the user is making you take), you must adhere to a terribly simple rule that is more significant than you could possibly imagine:<\/span><\/p><h2>The iron rule for improving conversions: keep it simple<\/h2><p><span data-preserver-spaces=\"true\">Every page on your site has a purpose: A\u00a0<\/span><em><span data-preserver-spaces=\"true\">lead generation page<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0is supposed to collect leads, a\u00a0<\/span><em><span data-preserver-spaces=\"true\">category page<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0in an e-commerce store should get users to enter a product page; the\u00a0<\/span><em><span data-preserver-spaces=\"true\">product page<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0should make them add the product to the cart, the\u00a0<\/span><em><span data-preserver-spaces=\"true\">shopping cart page<\/span><\/em><span data-preserver-spaces=\"true\">\u00a0should bring them into the checkout process, and so on and so forth.<\/span><\/p><p><span data-preserver-spaces=\"true\">The principle of simplicity says that before we focus on the elements that improve our conversion ratio (i.e., a title&#8217;s copy, background image, whether to add a video or not, whether to place a form with three or two fields, and whether to make a button green or red), we first need to make sure that the overall experience of our page is simple and that a user can answer the 4 questions I mentioned above.<\/span><\/p><p><span data-preserver-spaces=\"true\">1. Simplicity will help a user quickly understand what the landing page&#8217;s topic is.<\/span><\/p><p><span data-preserver-spaces=\"true\">2. Simplicity will also help them decide whether that topic is relevant to them or not.<\/span><\/p><p><span data-preserver-spaces=\"true\">3. Simplicity creates trust. Visually noisy pages, on the other hand, appear cheap. Minimalism conveys luxury and reliability.<\/span><\/p><p><span data-preserver-spaces=\"true\">4. Finally, simplicity will help the user quickly understand the following action they need to take to move forward.<\/span><\/p><p><span data-preserver-spaces=\"true\">Champions tip: To know if your site passes the 5-second test or not, let an outsider look at the site for 5 seconds and then ask them, &#8220;what&#8217;s the main benefit that this site can give you?&#8221;<\/span><\/p><h3><span data-preserver-spaces=\"true\">The ugliest site in the world<\/span><\/h3><p><span data-preserver-spaces=\"true\">To illustrate, tell me what you think of the following\u00a0<\/span><a class=\"editor-rtfLink\" href=\"https:\/\/www.lingscars.com\/\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">site<\/span><\/a><span data-preserver-spaces=\"true\">:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-70366445 elementor-widget elementor-widget-image\" data-id=\"70366445\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"333\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lingscars-optimization.jpeg\" class=\"attachment-large size-large wp-image-28974\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lingscars-optimization.jpeg 1000w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lingscars-optimization-300x156.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lingscars-optimization-768x400.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3cfdd7de MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3cfdd7de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">So the truth is that this is not a good example because this site made 106 million dollars(!!) in 2015, but you can agree with me that when you first visit it, you really have no idea what you are supposed to do on it.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Why is that?\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Because it does not maintain the principle of simplicity.<\/span><\/p><p><span data-preserver-spaces=\"true\">How do you do that in practice?<\/span><\/p><p><span data-preserver-spaces=\"true\">First, you need to ask yourself what you want the user to think\/feel\/understand\/know when they arrive on the page and what action you want them to perform. Then, once you&#8217;ve defined the action, every time you come to add an image\/video\/form\/banner\/link or anything else &#8211; ask yourself whether it is beneficial for the user or simply in their way.\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">Of course, not all pages are the same, so the principle of simplicity will be expressed differently on each page. Getting a user to visit your homepage and want them to make a purchase? That&#8217;s no problem. But the purpose of the homepage is to kindly welcome the user to your site while giving them a pleasant feeling so that they will continue to browse the site. Thus, not sure it would be a good idea to add a pop-up inviting them to join your newsletter the minute they&#8217;ve landed on your site.<\/span><\/p><p><span data-preserver-spaces=\"true\">Did a user land on your product page? Excellent. Encourage them to add the product to their shopping cart. This is not the time to encourage them to share your page:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21d51096 elementor-widget elementor-widget-image\" data-id=\"21d51096\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"535\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/3-1024x856.jpeg\" class=\"attachment-large size-large wp-image-28975\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/3-1024x856.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/3-300x251.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/3-768x642.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/3.jpeg 1027w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d70fcdd MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2d70fcdd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Here is an excellent example from a site that went to the other extreme:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d50fe3 elementor-widget elementor-widget-image\" data-id=\"11d50fe3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"216\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/4-1024x346.png\" class=\"attachment-large size-large wp-image-28976\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/4-1024x346.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/4-300x101.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/4-768x259.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/4.png 1300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3df7ade5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3df7ade5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">Ostensibly, what is this supposed to be anyway? Where is the picture of the product? Where is the famous Shutterstock picture of the student looking at his cellphone that we keep seeing on startup sites? (I&#8217;m kidding, of course).\u00a0<\/span><\/p><p><span data-preserver-spaces=\"true\">That&#8217;s precisely the point. These guys want users to perform one and only one action &#8211; download their plugin to Chrome.<\/span><\/p><p><span data-preserver-spaces=\"true\">Everything else is a bonus, so they didn&#8217;t invest in the design.<\/span><\/p><h2>What causes pages to appear complex rather than simple?<\/h2><p><span data-preserver-spaces=\"true\">There are a lot of possible causes, and I don&#8217;t wish to delve into all of them in this post, but I will list the main ones that can be easily corrected:<\/span><\/p><h3><span data-preserver-spaces=\"true\">1.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">Vacant areas<\/span><\/strong><\/h3><p><span data-preserver-spaces=\"true\">To highlight a particular element, it is unnecessary to do it in bright marker colors. Instead, the <\/span><a class=\"editor-rtfLink\" href=\"https:\/\/en.wikipedia.org\/wiki\/Gestalt_psychology\" target=\"_blank\" rel=\"noopener\"><span data-preserver-spaces=\"true\">Gestalt theory<\/span><\/a><span data-preserver-spaces=\"true\">\u00a0should be used, which means, among other things, that you have to put enough vacant spaces around something to highlight it. Remember that minimalism indicates prestige (and therefore also conveys credibility), which helps users concentrate on the page&#8217;s more essential elements.<\/span><\/p><h3><span data-preserver-spaces=\"true\">2. <\/span><strong><span data-preserver-spaces=\"true\">Color hierarchy<\/span><\/strong><\/h3><p><span data-preserver-spaces=\"true\">The page should have only one prominent CTA. For example, even when Amazon gives a user the option to edit their shopping cart, it makes sure that the main action (&#8220;proceed to checkout&#8221;) stands out more:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1cd3d695 elementor-widget elementor-widget-image\" data-id=\"1cd3d695\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"494\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/good-call-to-action-color-amazon-1024x790.png\" class=\"attachment-large size-large wp-image-28977\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/good-call-to-action-color-amazon-1024x790.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/good-call-to-action-color-amazon-300x232.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/good-call-to-action-color-amazon-768x593.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/good-call-to-action-color-amazon.png 1200w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11a21ce elementor-widget elementor-widget-template\" data-id=\"11a21ce\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">It takes us about 5 seconds to form an opinion or a conclusion about something, which in other words is known as the\u00a05 Second Rule.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3518f127 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3518f127\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span data-preserver-spaces=\"true\">3.\u00a0<\/span><strong><span data-preserver-spaces=\"true\">A unified layout <\/span><\/strong><\/h3><p><span data-preserver-spaces=\"true\">Each page is made up of several different areas. Make sure the layout is neat, and even if the elements are other in size, place them in identical imaginary squares.<\/span><\/p><p><span data-preserver-spaces=\"true\">This is how it&#8217;s done right:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ded0d1 elementor-widget elementor-widget-image\" data-id=\"67ded0d1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"458\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-right.jpeg\" class=\"attachment-large size-large wp-image-28978\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-right.jpeg 835w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-right-300x215.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-right-768x550.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-271eb82b MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"271eb82b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span data-preserver-spaces=\"true\">This is how you <\/span><strong><span data-preserver-spaces=\"true\">shouldn&#8217;t\u00a0<\/span><\/strong><span data-preserver-spaces=\"true\">do it:<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d5f7ec3 elementor-widget elementor-widget-image\" data-id=\"1d5f7ec3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"466\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-wrong.jpeg\" class=\"attachment-large size-large wp-image-28979\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-wrong.jpeg 825w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-wrong-300x219.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/layout-wrong-768x559.jpeg 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c73e33d MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"c73e33d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span data-preserver-spaces=\"true\">Targeted text\u00a0<\/span><\/h2><p><span data-preserver-spaces=\"true\">You shouldn&#8217;t just keep writing. Instead, give the user a headline that will make it clear to them &#8220;what we&#8217;re talking about&#8221; (question number 1), a sub-headline that will provide more information, and then a CTA (call-to-action).<\/span><\/p><p><span data-preserver-spaces=\"true\">Users don&#8217;t want to see on your main screen lengthy texts without a point. Note the differences between these two homepages:\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-356910c2 elementor-widget elementor-widget-image\" data-id=\"356910c2\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"351\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1-1024x562.jpeg\" class=\"attachment-large size-large wp-image-28980\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1-1024x562.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1-300x165.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1-768x421.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1-1536x843.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1.jpeg 1679w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2830b76a elementor-widget elementor-widget-image\" data-id=\"2830b76a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"348\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/2-1024x556.jpeg\" class=\"attachment-large size-large wp-image-28981\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/2-1024x556.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/2-300x163.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/2-768x417.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/2-1536x833.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/2.jpeg 1620w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c6b2b0 elementor-widget elementor-widget-template\" data-id=\"8c6b2b0\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/28971#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-136724f3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"136724f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><strong><span data-preserver-spaces=\"true\">Conclusion\u00a0<\/span><\/strong><\/h2><p><span data-preserver-spaces=\"true\">You can write a lot more about landing pages&#8217; UX, but the purpose of this post is to talk about simplicity, so I covered it briefly and well, simply.<\/span><\/p><p><span data-preserver-spaces=\"true\">So, before you tell your graphic designer to add the fantastic video you made or the stunning photo slider showcasing your entire beautiful collection for 2021, think about whether it maintains the principle of simplicity or whether the user could manage just fine without it.<\/span><\/p><p><span data-preserver-spaces=\"true\">This is true on desktop but especially on mobile, where the screen is smaller and users&#8217; patience runs low, so seemingly trivial elements can create unwanted noise and impair conversion.<\/span><\/p><p><strong><span data-preserver-spaces=\"true\">Champions Tip:<\/span><\/strong><span data-preserver-spaces=\"true\">\u00a0when planning the page, start by creating a design for mobile and then convert it to desktop. This will help you give up on elements much more quickly than starting with a desktop and then converting to mobile.<\/span><\/p><p><span data-preserver-spaces=\"true\">Good luck!<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no substitute for a first impression. It takes us about 5 seconds to form an opinion or a conclusion about something, which in other words is known as the\u00a05 Second Rule. Hence for us marketers, the first 5 seconds&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31256,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/cro\/","category_name":"CRO"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"}],"tags":[],"authors":[240],"article_types":[179],"staff_picks":[],"promotions":[418],"class_list":["post-28971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-cro","category-marketing","authors-shuki-mann","article_types-articles","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28971","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28971"}],"version-history":[{"count":10,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28971\/revisions"}],"predecessor-version":[{"id":30230,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28971\/revisions\/30230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31256"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28971"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28971"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28971"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28971"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28971"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28971"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28971"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}