{"id":28988,"date":"2021-10-07T13:56:24","date_gmt":"2021-10-07T10:56:24","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=28988"},"modified":"2025-01-22T10:14:20","modified_gmt":"2025-01-22T08:14:20","slug":"2021-holiday-marketing-your-ultimate-guide-for-the-shopping-season","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/2021-holiday-marketing-your-ultimate-guide-for-the-shopping-season\/","title":{"rendered":"2021 Holiday Marketing: Your Ultimate Guide for the Shopping Season"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"28988\" class=\"elementor elementor-28988\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b9ea0a1 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6b9ea0a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1e68afea\" data-id=\"1e68afea\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f36d4ef elementor-widget elementor-widget-text-editor\" data-id=\"f36d4ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Adcore\u2019s marketing and advertising specialists joined forces to create this 2021 ultimate holiday guide, covering everything you need to know for the coming holiday season. We have read, compared, and analyzed all top media channels\u2019 recommendations and added our own best practices into one practical guide. So, let\u2019s get started!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adc02c4 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"6adc02c4\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6adc02c4\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__6adc02c4\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__6adc02c4\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d6e0e07 elementor-widget elementor-widget-html\" data-id=\"d6e0e07\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f16d024 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2f16d024\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">E-Commerce exploded this year. <span class=\"s1\">While <\/span>store sales decreased by 7.4%<span class=\"s1\">, <\/span>e-commerce sales expanded by 25.7%! <span style=\"font-weight: 400;\">Therefore, with the increase in demand and competition, preparing your online shop for the 2021 shopping season is more important than ever before.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">During the holiday seasons, people are shopping with intent. Meaning, consumers are highly focused on their shopping goals. They are not just casually browsing &#8211; people are actively searching for specific gifts, ideas, and deals.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">For example, in the UK, the average household spends around <\/span><a href=\"https:\/\/www.statista.com\/topics\/3157\/uk-christmas-shopping\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">\u00a3500 on gifts<\/span><\/a><span style=\"font-weight: 300;\"> during the traditional holiday season, equalling Americans who spend <\/span><a href=\"https:\/\/www.alliantcreditunion.org\/money-mentor\/how-much-are-americans-spending-this-holiday-season\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">about $650<\/span><\/a><span style=\"font-weight: 300;\">.<\/span><\/p><p><span style=\"font-weight: 300;\">In other words &#8211; this is the golden time for us marketers and advertisers; people are knocking on our doors and want our products. The least we can do is make all the necessary preparations beforehand. Thus, when the storm comes, we will confidently leverage the holiday season to gain more sales, new clients, new brand ambassadors, and, finally, boost our revenue as never before.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d52b410 elementor-widget elementor-widget-image\" data-id=\"6d52b410\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"397\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-4@2x-768x476.png\" class=\"attachment-medium_large size-medium_large wp-image-28991\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-4@2x-768x476.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-4@2x-300x186.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-4@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d266cb8 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1d266cb8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><h2><span style=\"font-weight: 300;\">2021 most important e-commerce dates to note:\u00a0\u00a0<\/span><\/h2><ul><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Halloween (October 31)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Singles Day (November 11)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Black Friday (November 26)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Hanukkah (week of November 28)\u00a0<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Cyber Monday (November 29)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Europe: Sinterklaas (December 5), St. Nicholas (December 6)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Free shipping day (December 14)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Christmas (December 25)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">Boxing Day (December 26)<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 300;\">New Year (December 31)<\/span><\/li><\/ul><p>\u00a0<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f9a37d elementor-widget elementor-widget-image\" data-id=\"8f9a37d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"508\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Holiday-Guide-2021-IG-3-e1635389341157-768x610.png\" class=\"attachment-medium_large size-medium_large wp-image-28992\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Holiday-Guide-2021-IG-3-e1635389341157-768x610.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Holiday-Guide-2021-IG-3-e1635389341157-300x238.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Holiday-Guide-2021-IG-3-e1635389341157-1024x814.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Holiday-Guide-2021-IG-3-e1635389341157.png 1081w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168e4412 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"168e4412\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><span style=\"font-weight: 400;\">We have divided our recommendations into three levels:<\/span><\/p><ol><li><span style=\"font-weight: 300;\">Campaign level recommendations<\/span><\/li><li><span style=\"font-weight: 300;\">Marketing level recommendations<\/span><\/li><li><span style=\"font-weight: 300;\">Business level recommendations<\/span><\/li><\/ol><h3><span style=\"font-weight: 400;\">Campaign level recommendations<\/span><\/h3><h2><span style=\"font-weight: 300;\">1. Start your campaigns early<\/span><\/h2><p><span style=\"font-weight: 300;\">According to Google&#8217;s <\/span><span style=\"font-weight: 300;\">recent study<\/span><span style=\"font-weight: 300;\">, 43% of shoppers start shopping for their gifts in November. In addition, 33% of all shoppers expect to be able to get deals <\/span><i><span style=\"font-weight: 300;\">before Black Friday<\/span><\/i><span style=\"font-weight: 300;\">. Therefore, running early bird and monthly sales events will help you gain cheaper exposure and a relatively high ROAS.<\/span><\/p><p><span style=\"font-weight: 300;\">If you run a Black Friday event, start it a week earlier since there is a 113% increase in searches for Black Friday deals during this week.<\/span><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-41285d62 elementor-widget elementor-widget-image\" data-id=\"41285d62\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"230\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-8@2x-768x276.png\" class=\"attachment-medium_large size-medium_large wp-image-28993\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-8@2x-768x276.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-8@2x-300x108.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-8@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7177b950 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7177b950\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Source: Google, 2018<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d9b8833 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5d9b8833\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">2. Get inspired from previous years<\/span><\/h2><p><span style=\"font-weight: 300;\">There&#8217;s no need to invent the wheel. Instead, try searching for inspiration from different brands. For example, you can go to <\/span><span style=\"font-weight: 300;\">Facebook&#8217;s Ad Library<\/span><span style=\"font-weight: 300;\">, <\/span><span style=\"font-weight: 300;\">Google Media Gallery<\/span><span style=\"font-weight: 300;\">, or <\/span><span style=\"font-weight: 300;\">Pinterest<\/span><span style=\"font-weight: 300;\"> to explore other brands&#8217; successful creatives and sales.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6c986ac0 elementor-widget elementor-widget-image\" data-id=\"6c986ac0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"296\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Slide-9-2nd-Image-768x355.png\" class=\"attachment-medium_large size-medium_large wp-image-28994\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Slide-9-2nd-Image-768x355.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Slide-9-2nd-Image-300x139.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Slide-9-2nd-Image.png 777w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2aee41a2 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2aee41a2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Source: Pinterest\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64a4a9a9 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"64a4a9a9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">3. Increase and monitor your budgets<\/span><\/h2><p><span style=\"font-weight: 300;\">The Holidays season is expensive due to the increase in advertising demand, so the costs are higher accordingly. Therefore, make sure you allocate enough budget, especially on the sale days such as Black Friday, Cyber Monday, and Singles Day.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">According to Adcore Research, the average increase in budget in Q4 compared to Q3 was 63% in 2020, and the average cost per click (CPC) for e-commerce related campaigns increased by 37.5%.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Adjust your budgets to match growth in searches for holiday peaks. Also, adjust your remarketing budgets because your media will become more expensive, and your audience is more likely to grow at this time of the year.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38ca0a9a elementor-widget elementor-widget-image\" data-id=\"38ca0a9a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"230\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-10@2x.png\" class=\"attachment-large size-large wp-image-28995\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-10@2x.png 1000w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-10@2x-300x108.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-10@2x-768x276.png 768w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5be844c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5be844c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0<\/p><p><span style=\"font-weight: 300;\">It is also the ideal time to expand to other channels. Your chances of generating more sales and a relatively low CPM will be better on Microsoft Ads. Besides Smart Shopping campaigns targeting over 140 million searches monthly, Microsoft Ads offers native ads on Outlook, Windows, Edge, Skype &amp; More &#8211; reaching over 1 billion people globally.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447737fc elementor-widget elementor-widget-image\" data-id=\"447737fc\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"673\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/MicrosoftSearchNetwork-768x807.jpg\" class=\"attachment-medium_large size-medium_large wp-image-28996\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/MicrosoftSearchNetwork-768x807.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/MicrosoftSearchNetwork-286x300.jpg 286w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/MicrosoftSearchNetwork-975x1024.jpg 975w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/MicrosoftSearchNetwork-1462x1536.jpg 1462w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/MicrosoftSearchNetwork-1950x2048.jpg 1950w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fba7280 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5fba7280\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">4. Handle disapproved products<\/span><\/h2><p><span style=\"font-weight: 300;\">Imagine you are perfectly prepared to launch your<\/span><\/p><p><span style=\"font-weight: 300;\">campaigns, but suddenly your account is being suspended merely because the shipping rates were not updated. To avoid suspension or disapproval, you must prepare and check your product feed and Google Merchant account.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">As step number one, reread the Shopping Ads Policy and make sure you know the relevant restrictions. Then, to avoid suspensions, closely monitor Google Merchant&#8217;s <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/1680021\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">diagnostics tab<\/span><\/a><span style=\"font-weight: 300;\"> during the holiday season, even once a day, and handle disapproval the moment you see them.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32a82a66 elementor-widget elementor-widget-text-editor\" data-id=\"32a82a66\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">5. Adjust your feed to the Holiday season\u00a0<\/span><\/h2><p><span style=\"font-weight: 300;\">Create a separate feed or category for holiday-related items and make sure to prioritize these items. Set a low ROAS goal for these items to make sure you increase your <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/2497703?hl=en#:~:text=Absolute%20top%20impression%20share%20(ATIS)%20is%20the%20percentage%20of%20your,indicator%20of%20your%20overall%20prominence.\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Absolute Top Impression Share (ATIS).\u00a0<\/span><\/a><\/p><p><span style=\"font-weight: 300;\">On Google Shopping Ads, add a <\/span><a href=\"https:\/\/www.adcore.com\/blog\/upgrade-your-online-shop-7-practical-tips-to-optimize-your-product-feed-bonus-tip\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Custom Label column<\/span><\/a><span style=\"font-weight: 300;\"> to your feed for holiday-related items. Then, create a separate campaign for them and prioritize it higher than all the rest. On Facebook Catalog, generate a set of these items and a dedicated campaign to push them for remarketing and similar audiences.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-414dc688 elementor-widget elementor-widget-image\" data-id=\"414dc688\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"283\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-12@2x-768x339.png\" class=\"attachment-medium_large size-medium_large wp-image-28997\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-12@2x-768x339.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-12@2x-300x133.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-12@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-121c813e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"121c813e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 300;\">If you have a Shopify-based store, you can add these products under the same collection and use them as a custom label in your feed. 3rd party tools such as <\/span><a href=\"https:\/\/www.adcore.com\/technologies\/feeditor\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Feeditor<\/span><\/a><span style=\"font-weight: 300;\"> can be very useful in generating and monitoring custom labels.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a6aed1e elementor-widget elementor-widget-image\" data-id=\"6a6aed1e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"264\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/feeditor-.gif\" class=\"attachment-large size-large wp-image-28998\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1db3fc elementor-widget elementor-widget-html\" data-id=\"f1db3fc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11c6bedb MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"11c6bedb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">6. Update your audience&#8217;s profile<\/span><\/h2><p><span style=\"font-weight: 300;\">During the holidays, many people are looking for gifts for their loved ones. It can be a gift for their parents, children, friends, and others. Meaning, our target market might be different than our target audience &#8211; a young female can be searching for a gift for an older man, so we need to reach her with our ads &#8211; and not him. This is something we need to take into consideration with our holiday gifts campaigns.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Remember that your holiday shoppers are different from your day-to-day shoppers. Use Google, Facebook &amp; Microsoft <\/span> <span style=\"font-weight: 300;\">audience insight tools to review your audience&#8217;s demographics, interests, in-market segments and target these segments.<\/span><\/p><h2><span style=\"font-weight: 300;\">7. Test your creatives and ad copy<\/span><\/h2><p><span style=\"font-weight: 300;\">You don&#8217;t want to start A\/B testing your holiday creatives on the money time day. Now is the right time to test your ads, find the right message, and generate the right creatives.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Engagement level typically picks up in early October, with several significant peaks for marketers to consider in the last quarter of the year.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Therefore, we recommend creating a 3X3 ad scheme (three messages and three creatives for each message) and let it run on both Google Display Network and Facebook ads for a couple of weeks.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Since you can&#8217;t promote your actual holiday sale, we recommend using the scheme to push new season arrivals and use the most successful combinations for the holidays as well.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ab97ba elementor-widget elementor-widget-image\" data-id=\"54ab97ba\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"277\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-15@2x-768x332.png\" class=\"attachment-medium_large size-medium_large wp-image-29000\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-15@2x-768x332.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-15@2x-300x130.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-15@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23ac67f2 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"23ac67f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.adcore.com\/lp-holiday-digital-marketing-guide-2021\/?utm_source=blog\"><span style=\"font-weight: 300;\">DOWNLOAD THE FULL HOLIDAYS GUIDE HERE!<\/span><\/a><a href=\"https:\/\/www.adcore.com\/lp-holiday-digital-marketing-guide-2021\/?utm_source=blog\"><span style=\"font-weight: 300;\">\u00a0<\/span><\/a><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc98713 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"dc98713\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">8. Enhance your feed with custom labels<\/span><\/h2><p><span style=\"font-weight: 300;\">As briefly mentioned before, custom labels can come in handy, especially during the holiday season. For example, try using Google Merchant <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/6275295?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">custom labels<\/span><\/a><span style=\"font-weight: 300;\"> to add your profit margin groups.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">They will help you set the right target ROAS goal for each product, so instead of using one tROAS goal for all products, you can spend less on low-margin products and increase purchases of high-margin products.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Setup is easy; once you add the profit margin groups to one of the custom labels, create a campaign for each group. Our recommendation is to split it into three: low, medium, and high margins. Then, for each, set its target ROAS and priority.<\/span><\/p><p><span style=\"font-weight: 300;\">Need some more ideas for feed optimization? Here you can find<\/span><a href=\"https:\/\/www.adcore.com\/blog\/upgrade-your-online-shop-7-practical-tips-to-optimize-your-product-feed-bonus-tip\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\"> 7 practical tips to optimize your product feed.<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-238674ac elementor-widget elementor-widget-image\" data-id=\"238674ac\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"277\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-16@2x-768x332.png\" class=\"attachment-medium_large size-medium_large wp-image-29001\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-16@2x-768x332.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-16@2x-300x130.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-16@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-543ecb77 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"543ecb77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">9. Adjust your smart bidding strategy\u00a0<\/span><\/h2><p><span style=\"font-weight: 300;\">Smart bidding is based on machine learning algorithms that are trained to analyze data at a vast scale. This data is meant to help you make more accurate predictions about how different bid amounts might impact conversions or conversion value across your account. The data is based on previous website traffic and campaign performance.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Therefore, If you are expecting a sudden shift in conversion rate (more than 30% in a few days) during the promotional events, adjust your target CPA\/target ROAS goals accordingly to ensure you capture the entire exposure.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Having said that, if you expect to see a gradual increase in conversion rate over a more extended period (for example, November and December), then no immediate changes are required to your smart bidding strategy.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be219ea elementor-widget elementor-widget-template\" data-id=\"be219ea\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Adcore\u2019s marketing and advertising specialists joined forces to create this ultimate holiday guide, covering everything you need to know for the coming holiday season.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68cf3c5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"68cf3c5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">10. Add relevant interests and keywords to your campaigns<\/span><\/h2><p><span style=\"font-weight: 300;\">Search behaviors tend to change towards the holiday season. One great example of this is the word \u201cideas,\u201d which is highly searched during the holidays and peaked on Halloween.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Add phrases including &#8216;Black Friday&#8217; or &#8216;Christmas deals&#8217; to your search campaigns. <\/span><a href=\"https:\/\/www.printful.com\/blog\/high-value-seo-keyword-guide-for-black-friday-cyber-monday\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Here <\/span><\/a><span style=\"font-weight: 300;\">you can find more high-value keywords ideas. Add &#8216;Christmas gifts&#8217; and &#8216;sales&#8217; to your campaign&#8217;s interest lists.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Another great action would be to add relevant in-market audiences. In-market audiences allow you to find customers researching specific products and categories and actively considering buying something like you offer. Add <\/span><a href=\"https:\/\/support.google.com\/displayvideo\/answer\/6213232?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">in-market audience<\/span><\/a><span style=\"font-weight: 300;\"> for gifts and occasion gifting to reach more shoppers.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795e2a09 elementor-widget elementor-widget-image\" data-id=\"795e2a09\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"292\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-18@2x-768x350.png\" class=\"attachment-medium_large size-medium_large wp-image-29002\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-18@2x-768x350.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-18@2x-300x137.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-18@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d30d97e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4d30d97e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">11. Selling globally? Localize your ads<\/span><\/h2><p><span style=\"font-weight: 300;\">If you sell globally, it&#8217;s not enough to copy-paste your existing campaigns and hope to have the same results in each country. Different markets behave differently for many reasons, such as competition, culture, regulation, digitalization, GDP, and much more. Meaning you have to localize your campaigns.<\/span><\/p><p><span style=\"font-weight: 300;\">Localization can involve adapting messaging, using appropriate images, native ad copy translation, changing your pricing and discount offerings, and more. Invest a reasonable amount of time and find local service providers that can help you with this effort, ensuring you do not run snowy ads in Australia during December, where it&#8217;s 30 degrees outside.<\/span><\/p><h3><span style=\"font-weight: 400;\">Marketing level recommendations<\/span><\/h3><h2><span style=\"font-weight: 300;\">12. Make your ads and website festive<\/span><\/h2><p><span style=\"font-weight: 300;\">A festive-looking website will get visitors into holiday shopping mode, <\/span><a href=\"https:\/\/www.facebook.com\/business\/news\/6-tips-to-get-your-business-holiday-ready\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">helping you to sell more<\/span><\/a><span style=\"font-weight: 300;\">. Giving your ads and website a seasonal touch will make them more appealing for the festive period. These are some recommendations you can use:<\/span><\/p><p><span style=\"font-weight: 300;\">&#8211; Background of snowy houses and cities.<\/span><\/p><p><span style=\"font-weight: 300;\">&#8211; Pictures of smiling families and people.<\/span><\/p><p><span style=\"font-weight: 300;\">&#8211; Holiday decorations and ornaments<\/span><\/p><h2><span style=\"font-weight: 300;\">13. Make sure people know your brand\u00a0<\/span><\/h2><p><span style=\"font-weight: 300;\">Your target audience needs to be familiar with your brand before they even think of making a purchase. Create an awareness campaign using Google Discovery ads, Facebook Awareness, and Native Ads (such as Outbrain &amp; Taboola) to tell your story.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">We recommend building your audience and driving brand consideration before the time that most shoppers are ready to buy, especially as information is vital to their purchase decision. Make people engage with your content, so once you offer them your great product or promotion, they will be expecting you.<\/span><\/p><h3 class=\"p1\">The buyer\u2019s\u2019 journey shapping strategy<\/h3><p><span style=\"font-weight: 300;\">One type of such marketing strategy is the buyers&#8217; journey shaping strategy. This strategy is highly recommended for familiarizing your target audience with your brand, and it consists of three stages:<\/span><\/p><ol><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Build your audience<\/span><span style=\"font-weight: 300;\"> by using short videos. These teasers can provide valuable information (much more than regular image ads) and use cases, advantages and evoke positive feelings for the brand and products. Use the video viewers\/clickers as audiences for your next campaign.<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand consideration<\/span><span style=\"font-weight: 300;\"> &#8211; present your products and upcoming promotions, creating a feeling of excitement and readiness. Optimize to reach, or website clicks to generate the highest possible engagement.<\/span><\/li><li style=\"font-weight: 300;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand activation<\/span><span style=\"font-weight: 300;\"> &#8211; target your audience with special sales and discounts. Use Search, GDN, Facebook Ads and optimize them to sales and ROAS.<\/span><\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6da72493 elementor-widget elementor-widget-image\" data-id=\"6da72493\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"248\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-23@2x-768x298.png\" class=\"attachment-medium_large size-medium_large wp-image-29003\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-23@2x-768x298.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-23@2x-300x116.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-23@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a2b667d elementor-widget elementor-widget-html\" data-id=\"a2b667d\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-519c593 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"519c593\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">14. Plan a festive event<\/span><\/h2><p><span style=\"font-weight: 300;\">Whether it&#8217;s for a sale or a cyber party, a festive event gives your audience a good reason to engage with your brand just before they plan to visit your competitors. Everyone is looking to buy something and waits for the right time and place to make the purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Providing your audience a reason to visit your website at a particular time, because you celebrate &#8220;Crazy November&#8221; in your store, gives them this reason. More than that, your emails, creatives, and designs will stand out in the crowd, advertising an event and not another holiday sale.<\/span><\/p><h2><span style=\"font-weight: 300;\">15. Create gift guides<\/span><\/h2><p><span style=\"font-weight: 300;\">As mentioned earlier, many people would visit your site looking for gifts for their loved ones and not necessarily to purchase something for their use. Looking for a gift can be very frustrating since it&#8217;s tough to know which gift would be best for someone and what they would like or need the most.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">According to <\/span><a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/9720\/2020_retailguide_en-us.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Google<\/span><\/a><span style=\"font-weight: 300;\">, the average online shopping journey has 140+ touchpoints. So telling people what&#8217;s hot and creating dedicated categories for gifts based on age, budget, or any other affinity can increase the conversion rates quite a lot.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dd078d7 elementor-widget elementor-widget-image\" data-id=\"4dd078d7\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"640\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1a5bd8_67e7b89d98d54132a3e7fe425b3c4b55_mv2-1024x1024.webp\" class=\"attachment-large size-large wp-image-29005\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1a5bd8_67e7b89d98d54132a3e7fe425b3c4b55_mv2-1024x1024.webp 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1a5bd8_67e7b89d98d54132a3e7fe425b3c4b55_mv2-300x300.webp 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1a5bd8_67e7b89d98d54132a3e7fe425b3c4b55_mv2-150x150.webp 150w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1a5bd8_67e7b89d98d54132a3e7fe425b3c4b55_mv2-768x768.webp 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/1a5bd8_67e7b89d98d54132a3e7fe425b3c4b55_mv2.webp 1080w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6032d214 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6032d214\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Source: toponlinefinds<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-16d9f555 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"16d9f555\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 300;\">16. Get your tracking ready<\/span><\/h2><p><span style=\"font-weight: 300;\">When the hordes of shoppers come, you will have no time to handle tracking issues. Thus, it&#8217;s crucial to look over your performance closely, so make sure you implement and test your tracking as soon as possible. Tracking pixels, events, data layers &#8211; all should be up to date.<\/span><\/p><h2><span style=\"font-weight: 300;\">17. It&#8217;s time for a quick website review<\/span><\/h2><p><span style=\"font-weight: 300;\">In May 2021, Google announced that <\/span><span style=\"font-weight: 300;\">core web vitals<\/span><span style=\"font-weight: 300;\"> would <\/span><a href=\"https:\/\/developers.google.com\/search\/docs\/advanced\/experience\/page-experience\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">become ranking factors<\/span><\/a><span style=\"font-weight: 300;\"> for SEO and PPC. Meaning, metrics such as Largest Contentful Paint (LCP), First Input Delay (FID), and Cumulative Layout Shift (CLS) will affect your organic ranking on search results and your Quality Score (QS) on Google Ads.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">To diagnose and fix any user experience issues, use website analytics tools such as <\/span><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">GTmetrics<\/span><\/a><span style=\"font-weight: 300;\">, <\/span><a href=\"https:\/\/developers.google.com\/speed\/pagespeed\/insights\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Google PageSpeed<\/span><\/a><span style=\"font-weight: 300;\">, and <\/span><a href=\"https:\/\/www.uptrends.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Uptrends<\/span><\/a><span style=\"font-weight: 300;\"> to improve your website&#8217;s ranking on Google.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f86f9d9 elementor-widget elementor-widget-image\" data-id=\"f86f9d9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"512\" height=\"157\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-7.png\" class=\"attachment-large size-large wp-image-29006\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-7.png 512w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/unnamed-7-300x92.png 300w\" sizes=\"(max-width: 512px) 100vw, 512px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-714dff2f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"714dff2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p class=\"p1\">Source: web.dev<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1d4f85f5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1d4f85f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Business level recommendations<\/span><\/h3><h2><span style=\"font-weight: 400;\">18. Adjust your offering to fit shopper&#8217;s need\u00a0<\/span><\/h2><p><span style=\"font-weight: 300;\">Especially during the holidays, people are impatient and know that if their experience with your brand isn&#8217;t answering their needs, they will quickly move on to your competitor. And it can be merely because your competitor&#8217;s shipping included complimentary wrapping or a gift card.<\/span><\/p><p><span style=\"font-weight: 300;\">The change in customer needs and behavior requires our business to adjust its offering and service. One example is shipping: no one will buy gifts for Christmas if they are not 100% sure that the gift will arrive before Christmas Eve.\u00a0<\/span><\/p><p><span style=\"font-weight: 300;\">Including shipping deadlines at the home page and cart will help you to increase sales and customer satisfaction. In addition, if you ship your products via a 3rd party company, all companies publish their <\/span><a href=\"https:\/\/www.cnet.com\/tech\/services-and-software\/get-it-there-by-christmas-2020-holiday-shipping-deadlines\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">shipping deadlines online<\/span><\/a><span style=\"font-weight: 300;\"> so you can easily access them.<\/span><\/p><p><span style=\"font-weight: 300;\">Another example is gift cards and wrapping. If someone is buying a gift &#8211; they would be happy to receive it wrapped as a present, with no mark for the price they paid and the exact instructions regarding how to return it, if needed.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54db635f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"54db635f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.adcore.com\/lp-holiday-digital-marketing-guide-2021\/?utm_source=blog\"><span style=\"font-weight: 300;\">DOWNLOAD THE FULL HOLIDAYS GUIDE HERE!\u00a0<\/span><\/a><\/h4>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-330d1750 elementor-widget elementor-widget-image\" data-id=\"330d1750\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"251\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-29@2x-768x301.png\" class=\"attachment-medium_large size-medium_large wp-image-29007\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-29@2x-768x301.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-29@2x-300x118.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-29@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-15ee70fd MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"15ee70fd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">19. Sell people what they want to buy\u00a0<\/span><\/h2><p><span style=\"font-weight: 300;\">The best way to understand consumer intent is to scroll TikTok for hours (seriously, you should try it). But many other resources provide insights about shopping trends and patterns. One of them is the <\/span><a href=\"https:\/\/nrf.com\/topics\/retail-holiday-and-seasonal-trends\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">National Retail Federation&#8217;s Holiday and Seasonal Trends website<\/span><\/a><span style=\"font-weight: 300;\">. It&#8217;s constantly updated and full of new, helpful consumer data. Try adjusting your website content and offers according to these latest trends.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-634464fe elementor-widget elementor-widget-image\" data-id=\"634464fe\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-30@2x-768x432.png\" class=\"attachment-medium_large size-medium_large wp-image-29008\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-30@2x-768x432.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-30@2x-300x169.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/slide-30@2x.png 1000w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ec0dbf MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4ec0dbf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">20. Go global\u00a0<\/span><\/h2><p><span style=\"font-weight: 300;\">According to Outbrain&#8217;s recent <\/span><a href=\"https:\/\/www.outbrain.com\/blog\/wp-content\/uploads\/2021\/09\/OB-Holiday-Guide-2021-Eng.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">survey<\/span><\/a><span style=\"font-weight: 300;\">, 52% &#8211; 92% of all online shoppers have purchased products outside their home market. Therefore, reaching global shoppers by implementing cross-border strategies can be a key for an outstanding sales season!<\/span><\/p><h2><span style=\"font-weight: 400;\">21. Arrange quick shipment and set expectations\u00a0<\/span><\/h2><p><span style=\"font-weight: 300;\">Shipment price and delivery time are critical factors in your customer&#8217;s purchase decision. Therefore, make sure you emphasize your shipping time. The best way to do so is to pop a message mentioning whether the package will arrive before or after Christmas. Don&#8217;t let shipping issues surprise you or your clients.<\/span><\/p><h2><span style=\"font-weight: 400;\">[Bonus] How to bring your customers back after the holidays?<\/span><\/h2><p><span style=\"font-weight: 300;\">Spending money to acquire new clients makes sense. However, acquiring new customers <\/span><span style=\"font-weight: 300;\">costs a lot more<\/span><span style=\"font-weight: 300;\"> than encouraging past customers to return. More than that, Increasing customer retention rates by just 5% can <\/span><a href=\"https:\/\/hbr.org\/2014\/10\/the-value-of-keeping-the-right-customers\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">boost your profits by up to 95%<\/span><\/a><\/p><p><span style=\"font-weight: 300;\">The real challenge after the holidays is converting these one-time buyers into long-term customers, and the secret is customer service.<\/span><\/p><p><span style=\"font-weight: 300;\">During the holiday season, you will probably receive many service requests which you have to manage correctly. Good service is what will keep your customers coming back and make them ambassadors of your brand. In fact, <\/span><a href=\"https:\/\/blog.hubspot.com\/service\/customer-acquisition-study\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">93% of customers<\/span><\/a><span style=\"font-weight: 300;\"> are likely to buy again from companies where they\u2019ve experienced positive customer service.<\/span><span style=\"font-weight: 300;\"><br \/><\/span><span style=\"font-weight: 300;\">In addition to expanding your service working hours and staff, implementing intelligent solutions such as <\/span><a href=\"https:\/\/www.gorgias.com\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 300;\">Gorgias<\/span><\/a><span style=\"font-weight: 300;\"> can help you increase client satisfaction, and these Returning customers will become the base for your success in 2022.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fe90b89 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fe90b89\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2399f5b\" data-id=\"2399f5b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Adcore\u2019s marketing and advertising specialists joined forces to create this 2021 ultimate holiday guide, covering everything you need to know for the coming holiday season. We have read, compared, and analyzed all top media channels\u2019 recommendations and added our own&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30296,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/content-marketing\/","category_name":"Content Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ads-and-creative\/","category_name":"Ads and Creative"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-strategies\/","category_name":"PPC Strategies"}],"tags":[],"authors":[250],"article_types":[183],"staff_picks":[],"promotions":[],"class_list":["post-28988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-content-marketing","category-ads-and-creative","category-all","category-marketing","category-ppc","category-ppc-strategies","authors-adcore-marketing-team","article_types-guides"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=28988"}],"version-history":[{"count":30,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28988\/revisions"}],"predecessor-version":[{"id":42387,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/28988\/revisions\/42387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30296"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=28988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=28988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=28988"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=28988"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=28988"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=28988"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=28988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}