{"id":29051,"date":"2021-10-12T19:19:27","date_gmt":"2021-10-12T16:19:27","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29051"},"modified":"2025-05-20T11:20:28","modified_gmt":"2025-05-20T08:20:28","slug":"dont-try-to-impress-on-tiktok-user-generated-content-guide-for-marketers","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/dont-try-to-impress-on-tiktok-user-generated-content-guide-for-marketers\/","title":{"rendered":"Don\u2019t Try to Impress on TikTok \u2013 User Generated Content Guide for Marketers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29051\" class=\"elementor elementor-29051\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3522c5a1 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3522c5a1\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-411df436\" data-id=\"411df436\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1eea7681 elementor-widget elementor-widget-text-editor\" data-id=\"1eea7681\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>It doesn\u2019t take a seasoned marketer to know that user-generated content is huge in content marketing right now. In this article, I\u2019ll be going through the User Generated Content (UGC) basics, followed by an interview with Lusil, a talented and experienced Creative Content Designer from <a href=\"https:\/\/www.lightricks.com\/\" target=\"_blank\" rel=\"noopener\">Lightricks<\/a>, a company that develops video and image editing mobile apps.<\/p><p>As of 2019, Lightricks\u2019 apps have been downloaded over 350 million times. In other words, they know what they\u2019re doing, and we\u2019re here to learn from them!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8dff4ab elementor-widget elementor-widget-html\" data-id=\"8dff4ab\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\"><span class=\"hs-cta-node hs-cta-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" id=\"hs-cta-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" target=\"_blank\" rel=\"noopener\"><img fetchpriority=\"high\" decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26\" style=\"border-width:0px;\" height=\"250\" width=\"450\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, 'f2d6d0da-b3fd-4b8c-b3a3-1257fb44de26', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-28966ed elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"28966ed\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;fas fa-circle&quot;,&quot;library&quot;:&quot;fa-solid&quot;},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tThe Complete TikTok UGC Guide for Marketers\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__28966ed\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__28966ed\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__28966ed\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-7326e727 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7326e727\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-4bb1dc18\" data-id=\"4bb1dc18\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-56289c58 elementor-widget elementor-widget-image\" data-id=\"56289c58\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-77a235b7 elementor-widget elementor-widget-heading\" data-id=\"77a235b7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Don\u2019t make Ads - Make TikToks. We\u2019ve all heard that catchphrase before, but how does a slogan become a successful marketing campaign?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5b2f906b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5b2f906b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1abe1bd1\" data-id=\"1abe1bd1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-740bb4c4 elementor-widget elementor-widget-text-editor\" data-id=\"740bb4c4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>What&#8217;s So Captivating About TikTok?<\/h2><p>By now, you have all heard of TikTok &#8211; the wildly popular short-form video platform that has taken the world by storm. The Chinese-owned app has been downloaded more than <a href=\"https:\/\/www.oberlo.com\/blog\/tiktok-statistics\" target=\"_blank\" rel=\"noopener\">2 billion times<\/a>, thanks to the app\u2019s ability to empower people to create, share and discover highly engaging video content.<\/p><p>TikTok is a platform that allows users to be themselves; honest and unpolished. It encourages creativity and authenticity and brings joy to millions of people across the globe.<\/p><p>Lusil believes TikTok holds a huge advantage over other platforms;<\/p><blockquote><p><em> \u201cCompared to TikTok, the content that you get exposed to while browsing Instagram &amp; Facebook is very calculated. Creators with a small list of followers don&#8217;t get the mass exposure that they can get on TikTok. <\/em><\/p><p><em>Combine TikTok&#8217;s smart algorithm with their intuitive user interface, and you get a winning platform. Now don\u2019t get me wrong, there are many UI problems within the app, but the main winning objective is that you&#8217;re not getting any distractions from the content, since the only main interactions are like, comment and share. So simple, yet so captivating.\u201c<\/em><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d30b003 elementor-widget elementor-widget-text-editor\" data-id=\"d30b003\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>How Does TikTok\u2019s Algorithm Work?<\/h2><p>TikTok&#8217;s intelligent content discovery process allows users to find fresh videos based on their viewing preferences and habits, thanks to an algorithm that uses an interest-based graph rather than a social graph like Instagram. This means that brands that tap into audience interests can easily get discovered without having to amass large numbers of followers.<\/p><h2>What Opportunity Does TikTok Bring to the Table for Marketers?<\/h2><p>Lusil emphasizes what really matters,<\/p><blockquote><p><em>\u201cas marketing designers, all we want is to create something that can catch the viewer&#8217;s eye.\u201d<\/em><\/p><\/blockquote><p>Brands need to understand that TikTok is wired to serve users and elevate content, which is based on its algorithm system that favors high-energy, entertaining, and engaging content, regardless of the creator.<\/p><p>Let&#8217;s dive into how businesses and consumer brands build their brands on this worldwide phenomenon called TikTok.\u00a0<\/p><h2>What&#8217;s UGC and Why Does It Work?<\/h2><p><a href=\"https:\/\/instapage.com\/blog\/what-is-user-generated-content\" target=\"_blank\" rel=\"noopener\">User-Generated Content<\/a> (UGC) is a term for content that is created by people or users, instead of brands or businesses, and typically implies an element of viral spreading by waves of participants or viewers. It&#8217;s equivalent to word-of-mouth marketing in digital marketing, where users are encouraged to share their brand experiences with the public.<\/p><p>UGC is at the heart of TikTok\u2019s viral phenomenon, as the social app boasts its ability to democratize content creation and crown world-class creators out of everyday people.<\/p><p>User-Generated Content is a great marketing tool because <strong>people trust real people<\/strong>. They don&#8217;t trust high-paid celebrities or branded content but would gladly accept the recommendation of other people just like them. UGC campaigns are authentic and represent the voice of people who have used and benefited from a brand&#8217;s products.<\/p><p>Tesla made a whole point of having zero advertising budget, which brings their UGC a lot of attention:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1474b1b elementor-widget elementor-widget-html\" data-id=\"1474b1b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ev_life\/video\/6948030624145886470\" data-video-id=\"6948030624145886470\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@ev_life\" href=\"https:\/\/www.tiktok.com\/@ev_life\" rel=\"noopener\">@ev_life<\/a> Uber Tesla Everywhere <a title=\"tesla\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tesla\" rel=\"noopener\">#Tesla<\/a> <a title=\"model\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/model\" rel=\"noopener\">#Model<\/a> <a title=\"3\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/3\" rel=\"noopener\">#3<\/a> <a title=\"lifestyle\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lifestyle\" rel=\"noopener\">#Lifestyle<\/a> <a title=\"uber\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/uber\" rel=\"noopener\">#Uber<\/a> <a title=\"ubereats\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/ubereats\" rel=\"noopener\">#ubereats<\/a> <a title=\"chickfila\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/chickfila\" rel=\"noopener\">#chickfila<\/a> <a target=\"_blank\" title=\"\u266c SugarCrash! - ElyOtto\" href=\"https:\/\/www.tiktok.com\/music\/SugarCrash-6920125567752734722\" rel=\"noopener\">\u266c SugarCrash! - ElyOtto<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ab43d7 elementor-widget elementor-widget-text-editor\" data-id=\"1ab43d7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><em>\u201cUGC is usually imitated by brands and companies. There is a different approach when it comes to the platform you decide to advertise on. For a TV or Youtube-oriented ad, brands would usually try to impress the audience by showing famous celebrities, high-quality footage, thought-out scripts, or anything else that may indicate that the production was professional.<\/em><\/p><p><em>When imitating UGC or native content, we believe in making content that blends inside the platform. For example, we make tutorials on how to use our different apps, hacks, tips, and so on &#8211; in a way that is acceptable inside the platform. The ad won\u2019t \u201cfeel\u201d like another annoying ad you are exposed to on every social platform.\u201d <\/em><\/p><\/blockquote><h2>Why Do UGC Ads Perform Better Than Traditional Ads?<\/h2><p>It\u2019s a known fact that TikTok UGC content outperforms other ad formats in driving attention on mobile devices. Therefore, brands should study authentic storytelling principles from popular User-Generated TikTok videos and develop new ways to engage with creators and other active users.<\/p><p>Not only do most of the consumers value UGC higher than regular brand posts or promotions, but it\u2019s also cheaper to produce (or rather \u201cuse\u201d) and super convenient to share with your followers and fans.<\/p><p>As <a href=\"https:\/\/www.adweek.com\/brand-marketing\/infographic-how-millennials-and-baby-boomers-consume-user-generated-content-175307\/\" target=\"_blank\" rel=\"noopener\">Adweek<\/a> disclosed, more than 50% of millennials base their decision to buy a product on recommendations from their family and friends. This is where UGC can shine since it is exactly that: a personal recommendation.<\/p><p>Organic traffic is one of the best ways to get new clients. It assures viewers of your brand&#8217;s credibility, increasing the likelihood that they&#8217;ll prioritize you when making a purchase.<\/p><p>Modern-day consumers require social proof before buying from a brand. They wouldn&#8217;t just choose a brand because it runs creative ad campaigns. They want to see people like them interacting with your product and having fun before making a purchase.<\/p><p>Since it\u2019s easier to influence the average consumer with organic content created by other users, you might be missing out on an effective marketing strategy if you\u2019re not working with UGC.<\/p><h2>How to Generate Your Own UGC?<\/h2><p>User-Generated Content is the future for connecting brands to their target audiences. In-feed Native Video allows for better, original, and interactive ads, which are designed to trigger more in-depth interactions from the users.<\/p><p>The first rule you should follow is to make sure your images and videos are beautifully produced and done. The second key rule &#8211; make quality content. Remember, it brings your audience joy to share what they think is interesting with friends and in their community. Lusil&#8217;s advice is to<\/p><blockquote><p><em> &#8220;focus on whether a piece of content works or not\u2014in other words, whether it raises brand awareness or results in leads.&#8221;<\/em><\/p><\/blockquote><p>Using fun tracks is a great way to directly entertain the users instead of just asking them to buy your products.<\/p><p>Avoid using popular songs that don&#8217;t offer free commercial purpose rights. A great alternative is to use TikTok&#8217;s music library, or else you can get sued.<\/p><h2>How Do Marketers Encourage Their Audience to Create Native UGC?<\/h2><h3>1. Tell Your Audience What Content You Want<\/h3><p>The best part about using UGC content is the opportunity to inspire more UGC content (and therefore free advertising!) When coming up with your social media campaign, consider how to get your audience more involved.<\/p><p>You could be asking them a question, creating a social competition, or using a photo or video as a callout for them to respond. Whatever it is, it creates a cycle of more content to utilize, saving you the time and expense of professional shoots.<\/p><p>A great example is the latest Instagram campaign by <a href=\"https:\/\/macpaw.com\/cleanmymac\" target=\"_blank\" rel=\"noopener\">Clean My Mac<\/a>.<\/p><p>UGC often comes in the form of challenges or duets. This way, people are more likely to engage with your campaign as well as your products.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-24a3579 elementor-widget elementor-widget-html\" data-id=\"24a3579\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"instagram-media\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/CPqYsuAop3x\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"13\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/CPqYsuAop3x\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\"> View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/CPqYsuAop3x\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by CleanMyMac X (@cleanmymac)<\/a><\/p><\/div><\/blockquote> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49cc209 elementor-widget elementor-widget-text-editor\" data-id=\"49cc209\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Or, for example, how &#8220;Plunge&#8221; uses Joe Rogan to promote their world-class <a href=\"https:\/\/www.jpost.com\/special-content\/7-best-ice-bath-tubs-for-cold-water-therapy-748352\" target=\"_blank\" rel=\"noopener\">Ice Bath Tubs<\/a> through his content.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fa5040 elementor-widget elementor-widget-text-editor\" data-id=\"5fa5040\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><h3>2. Reach Out to a TikTok Influencer<\/h3><p>Another way to generate UGC is to invest in TikTok influencer marketing ads. This type of ad might not be as cheap as the previous one, but it enables brands to partner with TikTok creators to create and share sponsored content with their audience.<\/p><p>Marketers who don\u2019t believe in the power of UGC will try to restrict creators with all sorts of &#8216;rules&#8217;, which might easily result in content that looks and sounds the same. Give influencers and users enough space to create their own content!<\/p><p>Keep in mind that organic User-Generated Content usually does a better job of convincing new users.<\/p><p>By partnering with high-profile TikTok creators\u2014each one with more than one million fans\u2014<a href=\"https:\/\/eu.gymshark.com\/\" target=\"_blank\" rel=\"noopener\">Gymshark<\/a> was able to reach 19.8 million fans and an 11.11% engagement rate. The hashtag #gymshark66 has earned more than 122 million views.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-df6baf1 elementor-widget elementor-widget-html\" data-id=\"df6baf1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@twinmelody\/video\/6654950064126954757\" data-video-id=\"6654950064126954757\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@twinmelody\" href=\"https:\/\/www.tiktok.com\/@twinmelody\" rel=\"noopener\">@twinmelody<\/a> <p>SNOW TWINS SLOWMO\u2744\ufe0f\ud83d\udc9cNIEVE \u2603\ufe0fLoving our @gymshark  outfits\ud83d\ude0d <a title=\"slowmo\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/slowmo\" rel=\"noopener\">#slowmo<\/a> <a title=\"twins\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/twins\" rel=\"noopener\">#twins<\/a> <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" rel=\"noopener\">#foryou<\/a> <a title=\"gymshark66\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/gymshark66\" rel=\"noopener\">#gymshark66<\/a> <a title=\"yes\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/yes\" rel=\"noopener\">#yes<\/a><\/p> <a target=\"_blank\" title=\"\u266c sonido original - Twin Melody \" href=\"https:\/\/www.tiktok.com\/music\/sonido-original-6654580583693323013\" rel=\"noopener\">\u266c sonido original - Twin Melody <\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f183113 elementor-widget elementor-widget-text-editor\" data-id=\"f183113\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><h3>3. Target the Community by Creating a Relatable Profile or User<\/h3><p>Some brands and businesses create a persona that users can connect to. A brand&#8217;s values can be adopted by other people, thus creating a community. Building a community means brands can connect with users while at the same time building a loyal consumer base. This is perhaps the best way of marketing without coming off as too commercial. Brands can actively be engaged with the platform by commenting on and re-posting brand-positive videos.<\/p><p>Users and brands can quickly build a community of like-minded people.<\/p><p><a href=\"https:\/\/www.tiktok.com\/@spotify?lang=en&amp;is_copy_url=1&amp;is_from_webapp=v1\" target=\"_blank\" rel=\"noopener\">Spotify&#8217;s TikTok <\/a>is a great example of high-quality engaging content makers.<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7574f6 elementor-widget elementor-widget-html\" data-id=\"f7574f6\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@spotify\/video\/6979671638992293126\" data-video-id=\"6979671638992293126\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@spotify\" href=\"https:\/\/www.tiktok.com\/@spotify\" rel=\"noopener\">@spotify<\/a> <p>Big Room or House? An impossible decision \ud83e\udd2f @alok <\/p> <a target=\"_blank\" title=\"\u266c It Dont Matter by Alok Sofi Tukker and INNA - Spotify\" href=\"https:\/\/www.tiktok.com\/music\/It-Dont-Matter-by-Alok-Sofi-Tukker-and-INNA-6979671534084311814\" rel=\"noopener\">\u266c It Dont Matter by Alok Sofi Tukker and INNA - Spotify<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b006619 elementor-widget elementor-widget-text-editor\" data-id=\"b006619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><h3>4. Have a Great Product or Service<\/h3><p>As Seth Godin mentioned in his timeless classic, the \u2018Purple Cow\u2019: \u201cwhen something&#8217;s not going to work, recognize the sunk costs and <u>move on<\/u>. At the point that you know your product&#8217;s future isn&#8217;t going to be remarkable, it&#8217;s time to change route immediately. Why? Because unless people are going to be fascinated by it, they&#8217;re not going to talk about it, so investing in this &#8220;dying product&#8221; isn&#8217;t worthwhile.\u201d<\/p><p>When you have a great product, people would gladly interact with it or show it off to their friends and community. A great example of a UGC video that went viral is <a href=\"https:\/\/www.tiktok.com\/@everydayalex?lang=en\" target=\"_blank\" rel=\"noopener\">@everydayalex<\/a>\u2019s call to Heinz\u2019 customer service. Alex had a question about the recipe on the back of the bottle, that looked to him a little off.<\/p><p>The entertaining exchange between Alex and Heinz\u2019 customer service generated almost 4 million views, and 3 more entertaining videos of him cooking their recipes, including a ketchup cake (what?).<\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-927a9a1 elementor-widget elementor-widget-html\" data-id=\"927a9a1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@everydayalex\/video\/6970057555255053574\" data-video-id=\"6970057555255053574\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@everydayalex\" href=\"https:\/\/www.tiktok.com\/@everydayalex\" rel=\"noopener\">@everydayalex<\/a> <p>Heinz has good customer service <a title=\"fyp\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/fyp\" rel=\"noopener\">#fyp<\/a> <a title=\"comedy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy\" rel=\"noopener\">#comedy<\/a> <a title=\"food\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/food\" rel=\"noopener\">#food<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Alex Biron\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6970057457599073029\" rel=\"noopener\">\u266c original sound - Alex Biron<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12990a0 elementor-widget elementor-widget-shortcode\" data-id=\"12990a0\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<span class=\"hs-cta-node hs-cta-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" id=\"2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, '2611f040-2af7-4f36-a6d3-4d63a3be73a0', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bffa263 elementor-widget elementor-widget-text-editor\" data-id=\"bffa263\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><em>&#8220;Lightricks has a <u>great<\/u> product. Their apps have an incredibly simple tool for creating social media content.&#8221;<\/em><\/p><\/blockquote><p>When asked about their process, Lusil tells us that<\/p><blockquote><p><em> \u201cWhen creating a new ad, I usually try to follow viral trends, so when someone comes across the ad, they see something familiar. <\/em><em>That\u2019s a <u>great<\/u> way to boost the ad and show off the app. Another noteworthy way to engage the viewer is by making a tutorial. Either way, I always keep it focused and simple. The message should be clear. Have fun, use your creativity. Try combining a tutorial with a viral sound or trend. Maximize your parameters for guaranteed success!\u201d<\/em><\/p><\/blockquote>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-12d23ee elementor-widget elementor-widget-html\" data-id=\"12d23ee\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@videoleap_by_lightricks\/video\/6924720626116611329\" data-video-id=\"6924720626116611329\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@videoleap_by_lightricks\" href=\"https:\/\/www.tiktok.com\/@videoleap_by_lightricks\" rel=\"noopener\">@videoleap_by_lightricks<\/a> <p>Masking tutorial \ud83e\udd29 <a title=\"videoleap\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/videoleap\" rel=\"noopener\">#videoleap<\/a> <a title=\"lightricks\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lightricks\" rel=\"noopener\">#lightricks<\/a> <a title=\"tutorial\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/tutorial\" rel=\"noopener\">#tutorial<\/a>\ufffc<\/p> <a target=\"_blank\" title=\"\u266c I&#039;m So Pretty - chunkymonkeeyy\" href=\"https:\/\/www.tiktok.com\/music\/I&#039;m-So-Pretty-6905188965973084930\" rel=\"noopener\">\u266c I'm So Pretty - chunkymonkeeyy<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b56e3e elementor-widget elementor-widget-text-editor\" data-id=\"7b56e3e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote><p><em>&#8220;But there are some common mistakes designers fall for when it comes to imitating UGC; \u201cAs graphic designers, we love to design text and experience with different fonts, but that\u2019s not what works on TikTok. If you\u2019re trying to imitate native content, use the tools the app gives you. TikTok users (mostly gen-z) skip the professionally created videos as it\u2019s obvious to them that they are \u201cadvertising content\u201d. Surprisingly, the visuals don\u2019t have to be \u2018pretty\u2019!\u201d<\/em><\/p><\/blockquote><p>If you believe in your product, and you think it can perform better, the next Seth Godin quote might come in handy: \u201cInstead of trying to use your technology and expertise to make a better product for your users\u2019 standard behavior, experiment with inviting the users to change their behavior to make the product work dramatically better.\u201d<\/p><h2>How to Successfully Imitate UGC?<\/h2><p>A key attraction of TikTok is its simplicity. Setting up a business profile and posting organic content is where most brands get started, and it\u2019s really easy to do. And better still, engagement rates are super high on TikTok, so posting simple but high-quality videos provides a great opportunity to get discovered and grow your followers quickly \u2013 especially when tapping into the latest platform trends.<\/p><p>The most unpopular posts are those which make users feel that advertisers are intruding on the good time they\u2019re having on the platform. Now, more than ever, when ads are easily skippable, brands must understand the community they\u2019re talking to and come up with effective communication strategies.<\/p><p>While <a href=\"https:\/\/www.tiktok.com\/@sweetnniceicecream\" target=\"_blank\" rel=\"noopener\">@sweetnniceicecream<\/a> puts a \u2018one-man show\u2019 that attracts millions of users by following TikTok trends:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1ff21 elementor-widget elementor-widget-html\" data-id=\"3c1ff21\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@sweetnniceicecream\/video\/6967066665695710470\" data-video-id=\"6967066665695710470\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@sweetnniceicecream\" href=\"https:\/\/www.tiktok.com\/@sweetnniceicecream\" rel=\"noopener\">@sweetnniceicecream<\/a> <p>Comment \u201c\ud83c\udf66\u201d if u like this. This took hours I hope my boss likes it lol <a title=\"icecream\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/icecream\" rel=\"noopener\">#icecream<\/a> <a title=\"sweetnnice\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sweetnnice\" rel=\"noopener\">#SweetNNice<\/a> <a title=\"snacktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/snacktok\" rel=\"noopener\">#snacktok<\/a> <a title=\"comedy\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/comedy\" rel=\"noopener\">#comedy<\/a> <a title=\"dojacat\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/dojacat\" rel=\"noopener\">#dojacat<\/a> <a title=\"canadianfoodie\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/canadianfoodie\" rel=\"noopener\">#canadianfoodie<\/a><\/p> <a target=\"_blank\" title=\"\u266c Doja Cat SWEET N NICE Remix - Sweet N\u2019 Nice\" href=\"https:\/\/www.tiktok.com\/music\/Doja-Cat-SWEET-N-NICE-Remix-6967033847087172358\" rel=\"noopener\">\u266c Doja Cat SWEET N NICE Remix - Sweet N\u2019 Nice<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b50b3c elementor-widget elementor-widget-text-editor\" data-id=\"7b50b3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/www.tiktok.com\/@drinksupercoffee\" target=\"_blank\" rel=\"noopener\">@Drinksupercoffee<\/a> does a pretty good job at making us laugh:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b6763a2 elementor-widget elementor-widget-html\" data-id=\"b6763a2\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@drinksupercoffee\/video\/6961456856044670214\" data-video-id=\"6961456856044670214\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@drinksupercoffee\" href=\"https:\/\/www.tiktok.com\/@drinksupercoffee\" rel=\"noopener\">@drinksupercoffee<\/a> <p>Reply to @elanafinn  Ask and you shall receive <a title=\"workfromhome\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/workfromhome\" rel=\"noopener\">#workfromhome<\/a> <a title=\"morningcoffee\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/morningcoffee\" rel=\"noopener\">#morningcoffee<\/a> <a title=\"notthemaincharacter\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/notthemaincharacter\" rel=\"noopener\">#NotTheMainCharacter<\/a><\/p> <a target=\"_blank\" title=\"\u266c original sound - Super Coffee\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6961457037611911942\" rel=\"noopener\">\u266c original sound - Super Coffee<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e94347e elementor-widget elementor-widget-text-editor\" data-id=\"e94347e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>What makes a successful UGC campaign? UGC works in similar ways to a traditional ad campaign. The most important thing is having a focused message. If you have five or six messages you want to send to the audience, it will ultimately result in a 15-minute-long TV commercial. You should focus on one message or theme and create effective content around it. UGC works in the same way. If you give influencers or users a definitive brief, they\u2019d be able to send a clearer message to their followers and fans.<\/p><p>Posts that feel real and relatable are made by real and ordinary people. Brands, who do not fit that profile, must be able to compensate by inviting more people and creators to participate in their activities.<\/p><p>Don\u2019t fear social media!<\/p><blockquote><p><em>\u05f4Here\u2019s what\u2019s really exciting: we are only scratching the surface of what UGC content will do for the marketing industry in the coming years\u05f4, Lusil sums up. <\/em><\/p><\/blockquote><p>Don\u2019t fear social media. Work WITH it. After all, people + technology = always better.<\/p><p>And if that doesn\u2019t work, you can always try showing off your cat!<\/p><p>Like Milo, the cat who made 10.5 million people watch him choose Evian as his favorite water brand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-063b4be elementor-widget elementor-widget-html\" data-id=\"063b4be\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@mrmilothechonk\/video\/6933753205457227013\" data-video-id=\"6933753205457227013\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@mrmilothechonk\" href=\"https:\/\/www.tiktok.com\/@mrmilothechonk\" rel=\"noopener\">@mrmilothechonk<\/a> <p>Should I tell him he can leave the box?\ud83d\ude05 <a title=\"foryou\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryou\" rel=\"noopener\">#foryou<\/a> <a title=\"foryoupage\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/foryoupage\" rel=\"noopener\">#foryoupage<\/a> <a title=\"lol\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/lol\" rel=\"noopener\">#lol<\/a> <a title=\"catsoftiktok\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/catsoftiktok\" rel=\"noopener\">#catsoftiktok<\/a> <a title=\"viral\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/viral\" rel=\"noopener\">#viral<\/a><\/p> <a target=\"_blank\" title=\"\u266c Spongebob - Dante9k\" href=\"https:\/\/www.tiktok.com\/music\/Spongebob-6787142837377959937\" rel=\"noopener\">\u266c Spongebob - Dante9k<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbadfc elementor-widget elementor-widget-shortcode\" data-id=\"7dbadfc\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<span class=\"hs-cta-node hs-cta-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" id=\"2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, '2611f040-2af7-4f36-a6d3-4d63a3be73a0', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>It doesn\u2019t take a seasoned marketer to know that user-generated content is huge in content marketing right now. In this article, I\u2019ll be going through the User Generated Content (UGC) basics, followed by an interview with Lusil, a talented and&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/social-media\/","category_name":"Social Media"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/tiktok-ads\/","category_name":"TikTok Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/video-marketing\/","category_name":"Video Marketing"}],"tags":[],"authors":[174],"article_types":[179,183],"staff_picks":[],"promotions":[178],"class_list":["post-29051","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-marketing","category-social-media","category-tiktok-ads","category-video-marketing","authors-elena-ivanov","article_types-articles","article_types-guides","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29051","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29051"}],"version-history":[{"count":21,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29051\/revisions"}],"predecessor-version":[{"id":42780,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29051\/revisions\/42780"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31412"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29051"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29051"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29051"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29051"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29051"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29051"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29051"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}