{"id":29054,"date":"2021-07-06T14:13:47","date_gmt":"2021-07-06T11:13:47","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29054"},"modified":"2025-04-24T11:00:13","modified_gmt":"2025-04-24T08:00:13","slug":"9-rules-of-thumb-in-design-for-non-designers","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/9-rules-of-thumb-in-design-for-non-designers\/","title":{"rendered":"9 Rules of Thumb in Design for Non-Designers"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29054\" class=\"elementor elementor-29054\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-53b98a05 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"53b98a05\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5b3cda7a\" data-id=\"5b3cda7a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac7e3ef elementor-widget elementor-widget-text-editor\" data-id=\"6ac7e3ef\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Have you ever had to create designs \u2013 even though you weren&#8217;t a trained graphic designer? As a non-designer, you might look at your designs not as polished and professional as you&#8217;d hope for. But don&#8217;t worry, I\u2019ve got your back.<\/p><p>By following these \u00a0basic 9 rules, anyone (and I really mean, ANYONE) can make\u00a0 Facebook ads, websites, logos, and creative assets that seem as if a trained professional created them.<\/p><p>Allow me to help you bring your brand\u2019s message and its identity into the spotlight.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-399c02a elementor-widget elementor-widget-table-of-contents\" data-id=\"399c02a\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;marker_view&quot;:&quot;bullets&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t9 Rules of Thumb in Design for Non-Designers\t\t\t<\/h4>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__399c02a\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-316aa2d1 elementor-widget elementor-widget-text-editor\" data-id=\"316aa2d1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>1. Aligning text<\/h2><p>Align all your text to the left, unless you have a good enough reason to align it to the center (ask yourself \u2018why?\u2019 rather than \u2018does it look good?\u2019).<\/p><ul><li><strong>It\u2019s more professional<\/strong><br \/>Especially if you have a lot of text.<\/li><li><strong>It\u2019s more readable <\/strong><br \/>Usually, your text is the most important thing in your design. Don\u2019t make it hard to read. Simplicity is key.<\/li><\/ul><h3><strong>Which newsletter looks more professional?<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c1992a0 elementor-widget elementor-widget-image\" data-id=\"c1992a0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"564\" height=\"318\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Which-newsletter-looks-more-professional.jpg\" class=\"attachment-large size-large wp-image-29057\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Which-newsletter-looks-more-professional.jpg 564w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Which-newsletter-looks-more-professional-300x169.jpg 300w\" sizes=\"(max-width: 564px) 100vw, 564px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-66b12d26 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"66b12d26\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-f87ddd\" data-id=\"f87ddd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7e675c9 elementor-widget elementor-widget-image\" data-id=\"7e675c9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-23a0e7ac elementor-widget elementor-widget-heading\" data-id=\"23a0e7ac\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">By following these basic 9 rules, anyone can make Facebook ads, websites, logos, and creative assets that seem as if a trained professional created them.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59158666 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59158666\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7e104d0\" data-id=\"7e104d0\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a805d29 elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"a805d29\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29054#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bc3033c MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"bc3033c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>2. Don\u2019t use goofy or playful fonts<\/h2><p>If the font you chose can be used on an ice cream package or on a comic book, you probably picked the wrong font.<\/p><ul><li><strong>It\u2019s not professional<\/strong><br \/>You\u2019ll never see a bank use a goofy font. Even the ones that have a \u2018playful\u2019 brand identity show it with their color palette rather than their font (see PEPPER for example).<\/li><li><strong>It\u2019s hard to read <\/strong><\/li><\/ul><h3>Which gift card looks more expensive?<\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fdab51b elementor-widget elementor-widget-image\" data-id=\"fdab51b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/giftcard-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29058\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/giftcard-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/giftcard-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/giftcard-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/giftcard-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/giftcard-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-49c3e99 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"49c3e99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>3. When to use colored text<\/h2><p>If in doubt &#8211; black and white should be your default choice.<\/p><ul><li><strong>Colorful text can cause eye strain<\/strong><br \/>Some combinations such as blue and red or red and green may tire the eyes.<\/li><li><strong>Keep in mind the colorblind <\/strong><\/li><\/ul><p>Make sure your combination consists of a very light color and a very dark color.<\/p><p>Having green text on a purple background might sound like a great idea, but color blindness makes different colors look very similar, if not the same. Remember! Contrast is your best friend when coloring text.<\/p><h3><strong>Which banner is easier to read? <\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0bd4cbd elementor-widget elementor-widget-image\" data-id=\"0bd4cbd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lilachbanner-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29059\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lilachbanner-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lilachbanner-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lilachbanner-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lilachbanner-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/lilachbanner-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-427a3e3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"427a3e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>4. The importance of hierarchy<\/h2><p>There are three separate sections that create a visual hierarchy of text: The headline, subheading, and body. Having these distinct sections makes the design visually stimulating and easy to navigate, allowing readers to quickly scan for information.<\/p><ul><li><strong>We are scanning, not reading<\/strong><\/li><li><strong>The right hierarchy makes long paragraphs easier to read<\/strong><\/li><\/ul><h3>Pro-Tip<\/h3><p>Don\u2019t be afraid to use different font sizes, weight, or color.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf513c4 elementor-widget elementor-widget-image\" data-id=\"cf513c4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/youreadthisfirst-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29060\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/youreadthisfirst-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/youreadthisfirst-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/youreadthisfirst-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/youreadthisfirst-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/youreadthisfirst-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0cfccff MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"0cfccff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>\u00a0<\/strong><strong>Which webinar title feels shorter? <\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2306c76 elementor-widget elementor-widget-image\" data-id=\"2306c76\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/webinar-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29061\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/webinar-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/webinar-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/webinar-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/webinar-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/webinar-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3db5983 elementor-widget elementor-widget-shortcode\" data-id=\"3db5983\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-068ce47d-d785-4a80-aa7e-741de9710c62\">\n\t\t<span class=\"hs-cta-node hs-cta-068ce47d-d785-4a80-aa7e-741de9710c62\" id=\"068ce47d-d785-4a80-aa7e-741de9710c62\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/068ce47d-d785-4a80-aa7e-741de9710c62\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-068ce47d-d785-4a80-aa7e-741de9710c62\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/068ce47d-d785-4a80-aa7e-741de9710c62.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, '068ce47d-d785-4a80-aa7e-741de9710c62', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-035bae9 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"035bae9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>5. The power of \u2018white space\u2019<\/h2><p>White (or \u2018empty\u2019) space is simply unmarked space around or between visual elements in a design. Make good use of spacing! A telltale sign of an amateur designer is a shortage (or misuse) of white space.<\/p><ul><li><strong>Don\u2019t overwhelm the viewer with information<\/strong><\/li><li><strong>The emptier space you use, the fancier your design looks<\/strong><br \/>That simple, and yet super effective.<\/li><\/ul><h3><strong>In which story does the product look more luxurious?<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e493a3d elementor-widget elementor-widget-image\" data-id=\"e493a3d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/story-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29062\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/story-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/story-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/story-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/story-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/story-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e4cd68 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1e4cd68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>6. Avoid runts at all costs!<\/h2><p>A runt happens when the last line of a paragraph ends with a single word.<\/p><ul><li><strong>Avoid leaving one word per line<br \/><\/strong>Use a different font size or extra conjunction to avoid this problem.<\/li><\/ul><h3><strong>Which banner is easier to read &amp; follow? <\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0ddea5 elementor-widget elementor-widget-image\" data-id=\"f0ddea5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/runts-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29063\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/runts-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/runts-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/runts-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/runts-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/runts-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-426f2a7 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"426f2a7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>7. Always use margins<\/h2><p>Margins separate the content from the edge of the page, which frame and define the area type of the design. If you\u2019ve ever done any banner design, you\u2019ll appreciate how much a good mount can increase a banner\u2019s impact.<\/p><ul><li><strong>Small margins = crowded composition<\/strong><\/li><li><strong>Big margins = clean design<\/strong><\/li><\/ul><h3><strong>Which ad looks cropped? <\/strong><strong>And which one looks fine?<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ee72d7a elementor-widget elementor-widget-image\" data-id=\"ee72d7a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/cropped-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29064\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/cropped-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/cropped-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/cropped-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/cropped-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/cropped-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4ed9f10 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4ed9f10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>8. Alignment is crucial<\/h2><p>When you\u2019re aligning design elements, never eyeball and guess. Alignment is a design principle that refers to lining up text or graphics on a page. You probably won\u2019t notice when elements in a design are aligned, but you will almost definitely notice when they aren\u2019t.<\/p><ul><li><strong>Use guidelines, rulers, or margins<\/strong><\/li><\/ul><h3><strong>Which ad looks messy? <\/strong><strong>And which one looks professional?<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d62da33 elementor-widget elementor-widget-image\" data-id=\"d62da33\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/align-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29065\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/align-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/align-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/align-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/align-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/align-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26a6859 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"26a6859\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>9. Use authentic images<\/h2><p>As it turns out, cheesy stock photos can be a huge turnoff because they&#8217;re so impersonal. Simply put, most stock photos don&#8217;t do a good job on their own and may hurt your brand or message.<\/p><ul><li><strong>Try alternative stock sites<\/strong><strong><br \/><\/strong>A good stock site is Unsplash that features photography by hobbyists<\/li><li><strong>Invest in a photoshoot day!<\/strong><\/li><\/ul><h3><strong>Which site feels more credible? <\/strong><strong>And which one feels just a little\u2026 off?<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d59f6b4 elementor-widget elementor-widget-image\" data-id=\"d59f6b4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/site-01-scaled-1-1024x576.jpg\" class=\"attachment-large size-large wp-image-29066\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/site-01-scaled-1-1024x576.jpg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/site-01-scaled-1-300x169.jpg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/site-01-scaled-1-768x432.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/site-01-scaled-1-1536x865.jpg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/site-01-scaled-1-2048x1153.jpg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87a8a93 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"87a8a93\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>I hope you\u2019ll use these tips to go out and deliver a memorable design!<\/p><h3><strong>Who do you think should know this information?<\/strong><\/h3>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2855817 elementor-widget elementor-widget-shortcode\" data-id=\"2855817\" data-element_type=\"widget\" data-contact-form-screen-id=\"download_link\" data-contact-form-type=\"elite\" data-contact-form-file=\"https:\/\/www.adcore.com\/wp-content\/uploads\/2021\/07\/9-Thumb-Rules-of-Design-For-Non-Designers-2.pdf\" data-contact-form-program-type=\"Blog_subscribers\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-068ce47d-d785-4a80-aa7e-741de9710c62\">\n\t\t<span class=\"hs-cta-node hs-cta-068ce47d-d785-4a80-aa7e-741de9710c62\" id=\"068ce47d-d785-4a80-aa7e-741de9710c62\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/068ce47d-d785-4a80-aa7e-741de9710c62\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-068ce47d-d785-4a80-aa7e-741de9710c62\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/068ce47d-d785-4a80-aa7e-741de9710c62.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, '068ce47d-d785-4a80-aa7e-741de9710c62', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Have you ever had to create designs \u2013 even though you weren&#8217;t a trained graphic designer? As a non-designer, you might look at your designs not as polished and professional as you&#8217;d hope for. But don&#8217;t worry, I\u2019ve got your&#8230;<\/p>\n","protected":false},"author":21,"featured_media":29260,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ads-and-creative\/","category_name":"Ads and Creative"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"}],"tags":[],"authors":[174],"article_types":[179],"staff_picks":[102],"promotions":[418],"class_list":["post-29054","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-and-creative","category-all","category-ppc","authors-elena-ivanov","article_types-articles","staff_picks-staff-pick","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29054","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29054"}],"version-history":[{"count":20,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29054\/revisions"}],"predecessor-version":[{"id":29434,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29054\/revisions\/29434"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/29260"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29054"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29054"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29054"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29054"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29054"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29054"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29054"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}