{"id":29105,"date":"2024-07-06T14:15:03","date_gmt":"2024-07-06T11:15:03","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29105"},"modified":"2025-01-14T14:54:01","modified_gmt":"2025-01-14T12:54:01","slug":"are-digital-marketing-agencies-still-needed-in-the-age-of-automation","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/are-digital-marketing-agencies-still-needed-in-the-age-of-automation\/","title":{"rendered":"Are Digital Marketing Agencies Still Needed in the Age of Automation?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29105\" class=\"elementor elementor-29105\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4829b8bb elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"4829b8bb\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5e29ebec\" data-id=\"5e29ebec\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-70911142 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"70911142\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Over the last few years, Google Ads, Facebook Ads and other media channels have been gradually shifting to a more \u201cdo it yourself\u201d marketing strategy on their online advertising platforms.<\/p><p>This shift has been focused on developing seamless and almost fully automated solutions for online advertisers, even with no experience, so they can easily create digital advertising campaigns by simply providing a website, business goals and some images.<\/p><p>In a nutshell, the online advertising giants are aiming for reaching a state in which any online advertiser can have a thriving and profitable online business with not much more than a website and a chair. <a href=\"https:\/\/www.adcore.com\/blog\/googles-performance-max-campaign-the-future-is-here\/\" target=\"_blank\" rel=\"noopener\">Google&#8217;s Performance Max Campaign<\/a> and <a href=\"https:\/\/adespresso.com\/blog\/facebook-automated-ads\/\" target=\"_blank\" rel=\"noopener\">Facebook Automated Ads<\/a> are two great recent examples of this automation trend.<\/p><p>This trend has been raising questions as to the necessity of digital advertising\/marketing agencies\u2019, which usually work on a hefty commission of your ad spend and by such add significant cost to your business\u2019 overall marketing costs.<\/p><h3>Should I cut the middleman?\u00a0<\/h3><p>So, some of the questions you and your business might find yourself asking are: \u201ccan I cut the middleman and actually do it myself, or are these agencies still needed?\u201d or \u201cWhat added value can digital advertising companies still generate to provide my business with that coveted competitive edge to help scale up my digital activity and gain a bigger chunk of the market?\u201d<\/p><p>While it may be tempting to go into the wild all by yourself to save your business from spending those very valuable commission bucks, you should consider what extra value you can gain by engaging with a professional digital agency that is aware and ahead of the \u201cDIY Marketing\u201d curve and has adjusted its offering and tool set accordingly:\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b68e1aa MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3b68e1aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Creative is King\u00a0<\/h2><p>leading agencies will have an in-house creative team that will create tailored creatives according to the creative best practices of each online advertising platform (Story, feed, TikTok, RDA, Discovery, and more).<\/p><p>While free creative editing platforms are a dime a dozen, they are no match to what your business can get out of a professional digital marketing-oriented creative team.<\/p><p>Not only that, when this kind of creative team is an integrated part of your digital agency, it works seamlessly with the account managers to create creatives that not only look good from a design perspective but also perform optimally on each media channel\u00a0 &#8211; creative and practical!<\/p><p>When your engagement levels, brand lift, conversion rates, and ROAS will reach new heights you never thought were possible, you will understand that hiring a digital advertising agency with an inhouse creative team was a solid investment in your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-425cba23 elementor-widget elementor-widget-image\" data-id=\"425cba23\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/backlinko.com\/clubhouse-users%20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"536\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/image_b61dd98f-85d1-4140-9ceb-bbe620204e3c20210704_215704.jpg\" class=\"attachment-large size-large wp-image-29109\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/image_b61dd98f-85d1-4140-9ceb-bbe620204e3c20210704_215704.jpg 764w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/image_b61dd98f-85d1-4140-9ceb-bbe620204e3c20210704_215704-300x251.jpg 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e26a13f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4e26a13f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Tech Savvy<\/h2><p>while anyone can raise or lower <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268632?hl=en#:~:text=Target%20CPA%20is%20a%20Google,for%20each%20and%20every%20auction.\" target=\"_blank\" rel=\"noopener\">tCPA<\/a> , <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637?hl=en\" target=\"_blank\" rel=\"noopener\">tROAS<\/a>, <a href=\"https:\/\/en-gb.facebook.com\/business\/help\/272336376749096?id=2196356200683573\" target=\"_blank\" rel=\"noopener\">Cost cap<\/a>, and other bidding algorithms provided by digital media channels, leading agencies will know how to utilize the best AdTech\/MarTech platforms out there that cover larger and necessary ground (such as <a href=\"https:\/\/www.adcore.com\/technologies\/feeditor\/\" target=\"_blank\" rel=\"noopener\">AI based feed editing technologies<\/a> or <a href=\"https:\/\/www.adcore.com\/technologies\/semdoc\/\" target=\"_blank\" rel=\"noopener\">smart actionable analysis tools<\/a>). In a world where everyone is using the same algorithms to maximize the results of their online advertising campaigns, you need a tech-savvy agency that knows how to use the right AdTech\/MarTech solutions to scale up your activity and maximize your business&#8217;s online potential.<\/p><p>Even better, find an agency that has developed its own in-house technologies they can leverage for your business\u2019 advantage &#8211; services on top of the technologies. A digital advertising agency that can combine the highest level of professionalism while intelligently scaling up your online activity in a data-driven way could end up being invaluable for taking your online activity to the next level. \u00a0<\/p><p style=\"text-align: center;\">Want to know more about our <a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Adcore+Brand&amp;utm_term=adcore%20marketing&amp;utm_campaign=Adcore+Brand+%7C+Search&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6161721672&amp;hsa_cam=19399326401&amp;hsa_grp=145664894878&amp;hsa_ad=642973568285&amp;hsa_src=g&amp;hsa_tgt=kwd-1931952573776&amp;hsa_kw=adcore%20marketing&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=Cj0KCQiAvvO7BhC-ARIsAGFyToUI8NzNH9AUND8OYHG_Ygh4BTutXUA_VSCd6I-1xSEE7eyXFrM9PqAaAnGZEALw_wcB\" target=\"_blank\" rel=\"noopener\">Elite managed service<\/a>? Talk to one of our experts\u00a0\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1175c4 elementor-widget elementor-widget-template\" data-id=\"f1175c4\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Over the last few years, many media channels have been gradually shifting to a more \u201cdo it yourself\u201d marketing strategy on their online advertising platforms.  So, are digital agencies still needed?<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a030880 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"a030880\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Partner up with the best<\/h2><p>The more partnerships an agency has with media channels, the better. These partners have elite access to resources, market-specific insights, hands-on support by dedicated agency teams, the newest BETA\u2019s, and much more. In a data-driven world, any bit of extra data the media channels are willing to share from their \u201cblack-box\u201d can give you that extra advantage to beat the competition to the punch and make smart strategic decisions for your business.<\/p><p>While doing it yourself in an automated world might sound easy, the level of support and guidance a small (or even large) business will receive by itself from the media channels is far from ideal, but with a top-notch agency in your corner, you will be covered. So lookout to see if your agency is a Google Premier Partner, Facebook Marketing Partner, Microsoft Ads Partner, or more.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-4721539b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4721539b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-6b21fb60\" data-id=\"6b21fb60\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3fe9ebea elementor-widget elementor-widget-image\" data-id=\"3fe9ebea\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"221\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/07\/Partner-Badges-2022-Elite.png\" class=\"attachment-large size-large wp-image-30315\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/07\/Partner-Badges-2022-Elite.png 667w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/07\/Partner-Badges-2022-Elite-300x103.png 300w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-40cc093c\" data-id=\"40cc093c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2049a309 elementor-widget elementor-widget-image\" data-id=\"2049a309\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/07\/Partner-RGB-150x150.png\" class=\"attachment-thumbnail size-thumbnail wp-image-30314\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e973e9 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"31e973e9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Good and experienced hands helming the machine<\/h2><p>From the invention of the wheel, through the industrial revolution, all the way to nowadays\u2019 digital transformation of business (which has been peaking due to COVID-19), there has always been a claim that the human aspect is redundant.<\/p><p>While this might be true to some extent, even the greatest ship needs the best hands at the helm to steer through the everchanging waters. Machines are only as good as the hands operating them and the same goes for digital marketing agencies.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5f44b01c elementor-widget elementor-widget-image\" data-id=\"5f44b01c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/backlinko.com\/clubhouse-users%20\" target=\"_blank\" rel=\"noopener\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"480\" height=\"270\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Picture18.gif\" class=\"attachment-large size-large wp-image-29113\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-66bf6d5 elementor-widget elementor-widget-template\" data-id=\"66bf6d5\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29105#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-589dcf83 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"589dcf83\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Having access to top-notch advertising technologies, media channel resources, and cutting edge creatives is nice, but has no added value by itself, and a great digital advertising agency will know the best way to utilize these gems to your business\u2019 advantage. There are many instances in which media channels\u2019 recommendations, especially when they are automatically applied, could lead a novice \u201cDIY\u201d marketer down a rabbit hole of non-profitable increased advertising costs.<\/p><p>If you wish to avoid this and find the sweet spot between your business goals being met and optimally leveraging the different algorithms the media channels have to offer, you need a partner that is confident enough to sometimes go astray from the media channels\u2019 best practices with some out-of-the-box daring thinking.<\/p><h3>To sum it up<\/h3><p>The increased focus digital media channels have been putting on making online marketing more automated, accessible and user-friendly brings to question the necessity of certain traditional aspects of digital advertising agencies\u2019 work.<\/p><p>This in itself doesn\u2019t make your agency obsolete, but it does mean that in order to better serve your business\u2019 best interest they should be actively diversifying their offering and tool kit to be in line with the automated \u201cDIY\u201d online marketing trend. \u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.adcore.com\/elite-service\/?ref=blog-switch-agency\" target=\"_blank\" rel=\"noopener\">Want to know more about our Elite managed service? Talk to one of our experts\u00a0<\/a>\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Over the last few years, Google Ads, Facebook Ads and other media channels have been gradually shifting to a more \u201cdo it yourself\u201d marketing strategy on their online advertising platforms. This shift has been focused on developing seamless and almost&#8230;<\/p>\n","protected":false},"author":21,"featured_media":32290,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-agencies\/","category_name":"Marketing Agencies"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-automation\/","category_name":"Marketing Automation"}],"tags":[],"authors":[246],"article_types":[179],"staff_picks":[],"promotions":[419],"class_list":["post-29105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-marketing-agencies","category-marketing-automation","authors-barak-frank","article_types-articles","promotions-elite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29105"}],"version-history":[{"count":18,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29105\/revisions"}],"predecessor-version":[{"id":42324,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29105\/revisions\/42324"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/32290"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29105"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29105"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29105"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29105"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}