{"id":29119,"date":"2021-07-04T17:29:33","date_gmt":"2021-07-04T14:29:33","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29119"},"modified":"2025-08-04T12:05:42","modified_gmt":"2025-08-04T09:05:42","slug":"are-bing-ads-worth-it-insights-into-microsofts-ads-platform","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/are-bing-ads-worth-it-insights-into-microsofts-ads-platform\/","title":{"rendered":"Are Bing Ads Worth It? Insights into Microsoft\u2019s Ads Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29119\" class=\"elementor elementor-29119\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-da90f70 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"da90f70\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-67490e85\" data-id=\"67490e85\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-72c476 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"72c476\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Step back and review all the channels you\u2019re using to advertise on and consider Microsoft Advertising with higher conversion rates, lower cost per click, and more purchasing power. Let\u2019s talk about Microsoft Advertising.<\/p><p>If you\u2019re managing pay-per-click (PPC) activity for yourself or for your hard-earned clients, this is relevant to you. Let\u2019s talk about digital marketing and Microsoft Advertising. Are Bing Ads really worth it?<\/p><p>Everybody and my Grandma has heard of Google Ads and Facebook Advertising (or at least she has been targeted at some point when showing me knitting patterns) but what about Microsoft Advertising?\u00a0<\/p><h2>Add an Additional Pillar to Your Marketing Strategy<\/h2><p>If you\u2019re a CEO, CMO, Digital Advertising Specialist, Account Manager, or anyone managing PPC activity then we\u2019re all very aware that we want to capture the largest audience possible at the top of the funnel.<\/p><p>Makes sense right? As successful marketers, we\u2019re used to considering Google Ads and Facebook Advertising to have a larger audience and we do what we can to be proficient at using these two channels first.<\/p><p>As a marketer, you probably want to be successful on Google Ads and Facebook Advertising. If you\u2019re managing a smaller budget you have limited options, and it is probably a good idea to stick to these initially.<\/p><p>If you\u2019re ready to grow and take your advertising to the elite level and expand your skillset, audience, reach, and further your success, it might be time to think about adding Microsoft Advertising to your marketing strategy as an additional pillar to reach your marketing goals.\u00a0<\/p><h2>What is Microsoft Advertising?\u00a0<\/h2><p><a href=\"https:\/\/ads.microsoft.com\/\" target=\"_blank\" rel=\"noopener\">Microsoft Advertising<\/a>, formerly known as Bing Ads, is a platform that supports pay-per-click advertising. The Microsoft search network <a href=\"https:\/\/about.ads.microsoft.com\/en-us\/insights\/planning-tools\/microsoft-search-network-data\" target=\"_blank\" rel=\"noopener\">connects about 200 million Windows 10 users<\/a>. Microsoft Advertising is used and can be found on Microsoft Edge, Bing, Yahoo, and AOL.<\/p><p>Here is a fun and obvious question. Guess what\u2019s installed on your fancy new Windows computer when you turn it on for the first time? It\u2019s Microsoft Edge, and the default search engine is Bing. Congratulations! You\u2019ve found the search engine. Now what?<\/p><p>Do you remember earlier when I was talking about my Grandma? Well guess who is using the pre installed Microsoft search engines on their computer, tablet, and phone? That\u2019s right, she\u2019s part of that audience, along with many other Microsoft users. We sometimes forget that other search engines like Bing, Yahoo and AOL are out there but the network is active and people need services and products. There are multiple channels that support people getting those things in our modern world.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d353c6a elementor-widget elementor-widget-template\" data-id=\"d353c6a\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">If you\u2019re ready to grow and expand your skillset, audience, reach, and further your success, it's time to think about adding Microsoft Advertising to your marketing strategy.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a4acfb9 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7a4acfb9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>\u201cThe proof is in the pudding\u201d<\/h2><p>As Omri Brill, Adcore&#8217;s CEO likes to say, \u201cThe proof is in the pudding\u201d. So, let\u2019s look at the numbers, shall we? The Microsoft Search Network and the Microsoft Audience Network reaches over half a billion people worldwide according to ComScore.<\/p><p>In the United States, Microsoft Advertising takes up 37% of the search share, and to the north, Canada takes up 21% of the search share on desktop traffic alone. That\u2019s a massive chunk of the pie (or pudding) and it\u2019s a very strong case to reconsider your advertising channel budget allocation to Microsoft Advertising.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-47b9342 elementor-widget elementor-widget-image\" data-id=\"47b9342\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"480\" height=\"310\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/The-proof-is-in-the-pudding.gif\" class=\"attachment-large size-large wp-image-29122\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76b9c71f MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"76b9c71f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Diversify Your Advertising Portfolio<\/h2><p>If data-driven decisions and performance are important to you then listen up! If you swipe or scroll up a bit, I talked about being successful on Google Ads and Facebook Advertising first. Remember? There are a few reasons for that. Let\u2019s consider your marketing channels like pillars that are part of your digital advertising foundation.<\/p><p>As time goes on patterns can shift as you tweak and introduce new ideas to your digital advertising strategy. The more diverse your advertising channel portfolio is (Google Ads, Facebook Advertising, Microsoft Advertising), the more chances and opportunities you\u2019ll have to successfully expand or reach more relevant quality people.<\/p><p>If we take one of those pillars away, what happens? We significantly interrupt the foundation and whatever we\u2019ve built has a higher chance of collapsing. Considering to allocate a percentage of monthly ad spend towards Microsoft Advertising should be part of every professional&#8217;s marketing strategy.<\/p><p>Step back and review all the channels you\u2019re using to advertise on and consider Microsoft Advertising with higher conversion rates, lower cost per click, and more purchasing power. The answer to the title of this article, \u201cAre Bing Ads Worth It?\u201d is absolutely YES (if you were still wondering).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cfc9b83 elementor-widget elementor-widget-image\" data-id=\"cfc9b83\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"480\" height=\"204\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/yup.gif\" class=\"attachment-large size-large wp-image-29123\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-447a78c elementor-widget elementor-widget-template\" data-id=\"447a78c\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29119#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d5eac7 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"72d5eac7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At Adcore we\u2019ve been successfully producing results for our clients and using the most relevant channels to meet client goals. Adcore is performance and results-driven. It\u2019s also why we have implemented Microsoft Advertising campaign management possibilities in <a href=\"https:\/\/www.adcore.com\/technologies\/\" target=\"_blank\" rel=\"noopener\">Adcore\u2019s Marketing Cloud Technology as well.\u00a0<\/a><\/p><p>If you\u2019re ready to join the elite level, it\u2019s time to diversify your channels, starting with Microsoft Ads.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Step back and review all the channels you\u2019re using to advertise on and consider Microsoft Advertising with higher conversion rates, lower cost per click, and more purchasing power. Let\u2019s talk about Microsoft Advertising. If you\u2019re managing pay-per-click (PPC) activity for&#8230;<\/p>\n","protected":false},"author":21,"featured_media":32289,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/microsoft-ads\/","category_name":"Microsoft Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[239],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-29119","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-microsoft-ads","category-ppc","category-ppc-basics","authors-yossi-elchanan","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29119","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29119"}],"version-history":[{"count":16,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29119\/revisions"}],"predecessor-version":[{"id":31928,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29119\/revisions\/31928"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/32289"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29119"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29119"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29119"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29119"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29119"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29119"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29119"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}