{"id":29133,"date":"2023-07-15T19:49:55","date_gmt":"2023-07-15T16:49:55","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29133"},"modified":"2025-05-20T11:19:50","modified_gmt":"2025-05-20T08:19:50","slug":"6-powerful-ad-copy-tips-how-to-write-effective-copy-that-sells","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/6-powerful-ad-copy-tips-how-to-write-effective-copy-that-sells\/","title":{"rendered":"6 Powerful Ad Copy Tips: How to Write Effective Copy That Sells?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29133\" class=\"elementor elementor-29133\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a255b9 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"9a255b9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64854348\" data-id=\"64854348\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b5531a3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5b5531a3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>If you\u2019re a PPC specialist, you probably already know what NOT to write in ads given ad policies and restrictions. But have you ever been frustrated to see no results after doing all the necessary optimizations? Keep reading for tips and tricks on how to effectively write good PPC copy that <em>actually<\/em> sells.<\/p><p>Navigating through the complex maze of crafting compelling and policy-compliant ad copy can sometimes be a perplexing endeavor, spurring even the seasoned specialists to seek additional help. Here, the expertise of <a title=\"https:\/\/essaypro.com\/custom-term-paper\" href=\"https:\/\/essaypro.com\/custom-term-paper\" target=\"_blank\" rel=\"noopener\" data-ogsc=\"\">EssayPro<\/a> essay writing service can be invaluable, ensuring that your ad copy is not only adherent to all policies but also strikingly resonant with your target demographic, effortlessly melding regulatory compliance with strategic engagement to optimize your campaigns.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1277aba9 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"1277aba9\" data-element_type=\"widget\" data-settings=\"{&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;headings_by_tags&quot;:[&quot;h2&quot;],&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tHow to Write Effective Copy That Sells?\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1277aba9\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1277aba9\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1277aba9\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26db3b29 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"26db3b29\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>1. Highlight your USPs<\/h2><p>Before you start writing ads, take a moment to think about what you sell that makes you unique in the industry.<\/p><p>Do you offer cheaper pricing than competitors? Do you sell something nobody else sells? Think about what differentiates you and HIGHLIGHT it in your ads! This will set you apart from the competition and get more eyeballs on your landing page.<\/p><h2>2. Put Yourself in the Shoes of Customers<\/h2><p>The first and best advice you can give anyone managing ads is to pretend you are your own ideal customer seeing this ad. Does the ad solve your problem? Does it make you want to click on it?<\/p><p>Effective ads capture customers by directly solving their problem and giving them a quick and easy solution that addresses their needs. That\u2019s where extensive research comes in handy. Understanding the customer is important to solving their problems.<\/p><p>Find out what their pain points are and what you\u2019re offering to alleviate this and solve their problem. Most importantly, don\u2019t forget to add the keyword into your ad! (Not a rookie mistake \u2013 even experts forget sometimes).<\/p><p>If you want to take your ads to the next level, try to one-up your customers by answering their objections in headlines. For example, is this product usually known to be pricey? Let people know it\u2019s not as expensive as they think.<\/p><h3>Pro tip<\/h3><p>Use Dynamic Keyword Insertions (DKIs) in your headlines and even descriptions to ensure whatever the customer is searching is also showing up in your copy. This will draw more eyes to your ad. The more relevant the ad is to the keyword that is being searched the higher the CTR will be.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98df864 elementor-widget elementor-widget-template\" data-id=\"98df864\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Make them click! These are the best actionable tips for writing awesome ad copy. Let\u2019s dive in.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c362430 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"c362430\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>3. Positioning<\/h2><p>If you\u2019re a digital ads expert, you probably already know that position matters. However, have you ever wondered what goes first, second or third? Don\u2019t worry, we got you.<\/p><p><strong>Headline 1:<\/strong> The first headline is the main attention-grabbing one. It should directly address your customers search term and the messaging on your landing page<\/p><p><strong>Headline 2:<\/strong> Your USP and what differentiates you from competitors<\/p><p><strong>Headline 3:<\/strong> It\u2019s not always shown so you can add your brand name here or other non-essential information<\/p><p><strong>Description 1:<\/strong> Try to include your keywords here and a call to action<\/p><p><strong>Description 2:<\/strong> The second description is not always shown. Try to include a second call to action here or answer customer questions.<\/p><p><strong>Display path:<\/strong> extremely underutilized part of ad building but still so valuable! A display path is what your user sees when your ad comes up on Google. Use this to highlight your prominent keywords. This will make it more enticing for customers to click on your ad \u2013 plus the Google algorithm likes it.<\/p><h2>4. Scan the Competition<\/h2><p>Use your top 5 keywords to see what other brands are doing:<\/p><p><strong>Step 1:<\/strong> Go to your keywords and figure out what your 5 best converting keywords are.<\/p><p><strong>Step 2:<\/strong> Go to Incognito mode on Google Chrome and type in your keywords into Google search<\/p><p><strong>Step 3:<\/strong> Find out what your competitors are doing<\/p><p>Once you know what kind of ads you\u2019re up against, it will help you figure out how to stand out from everyone else. Use this to your advantage to build ads that are better! Do this at least once a month to keep up to date with what others are doing.<\/p><h2>5. Search Vs. Display<\/h2><p>When it comes to Display ads, if you have good visuals, you\u2019re 80% there. The remaining 20% is in the CTAs and text you use. Use your existing text ads to leverage your best-performing ads and highlight them in your display ads.<\/p><p>Usually, visitors that come from Search ads tend to be warmer leads than visitors that come from Display. Keep this in mind when writing for display ads. It\u2019s good to highlight any promotions here or things like free shipping and 24\/7 servicing.<\/p><h2>6. Write like you\u2019re Targeting a 9<sup>th<\/sup> Grader<\/h2><p>Unlike your high school essays, you won\u2019t have to use a Dictionary here. Put the Thesaurus away! Use simpler words to engage with your customers \u2013 the simpler the better. Try to also reduce explanations to singular words and use active voice in your ads.<\/p><h3>Examples of active voice:<\/h3><p><em>Monkeys adore bananas.<\/em><\/p><p><em>The cashier counted the money.<\/em><\/p><p><em>The dog chased the squirrel.<\/em><\/p><h3>Examples of passive voice:<\/h3><p><em>Bananas are adored by monkeys.<\/em><\/p><p><em>The money was counted by the cashier.<\/em><\/p><p><em>The squirrel was chased by the dog.<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c89962 elementor-widget elementor-widget-template\" data-id=\"0c89962\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29133#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3d6b1 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"bf3d6b1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Bonus: Best Performing Keywords<\/h2><p>Although keywords are specific to each industry and your ads\u2019 success doesn\u2019t purely rely on this, you can still use high-performing ads for inspiration.<\/p><p>Research has shown that the terms below are commonly found in best performing ads (organized from most engaging to least):<\/p><ul><li>Your<\/li><li>Free<\/li><li>Now<\/li><li>Get<\/li><li>Online<\/li><li>Our<\/li><li>Save<\/li><li>Best<\/li><li>Shipping<\/li><li>You<\/li><\/ul><p>Top-performing CTAs:<\/p><ul><li>Get<\/li><li>Buy<\/li><li>Shop<\/li><li>Try<\/li><li>Learn<\/li><li>Build<\/li><li>Sign up<\/li><li>Discover<\/li><li>Click<\/li><\/ul><p>Now that you have a grasp on what you need to write good PPC copy that\u2019s optimized for conversions, you can sit back and watch the sales come in! Just kidding\u2026 this is just the beginning! Read our other blogs to find out more on what you can do to optimize your ads for better results.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you\u2019re a PPC specialist, you probably already know what NOT to write in ads given ad policies and restrictions. But have you ever been frustrated to see no results after doing all the necessary optimizations? Keep reading for tips&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30440,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ads-and-creative\/","category_name":"Ads and Creative"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/content-marketing\/","category_name":"Content Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-strategies\/","category_name":"PPC Strategies"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-29133","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-and-creative","category-all","category-content-marketing","category-marketing","category-ppc","category-ppc-strategies","authors-adcore-marketing-team","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29133"}],"version-history":[{"count":17,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29133\/revisions"}],"predecessor-version":[{"id":42779,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29133\/revisions\/42779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30440"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29133"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29133"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29133"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29133"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}