{"id":29177,"date":"2024-09-30T14:28:10","date_gmt":"2024-09-30T11:28:10","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29177"},"modified":"2025-08-04T11:51:48","modified_gmt":"2025-08-04T08:51:48","slug":"an-essential-google-ads-guide-for-e-commerce-beginners","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/an-essential-google-ads-guide-for-e-commerce-beginners\/","title":{"rendered":"Google Ads for E-Commerce: An Essential Guide"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29177\" class=\"elementor elementor-29177\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-17f6c07b elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"17f6c07b\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b28da\" data-id=\"b8b28da\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6ac62a79 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6ac62a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>No one can deny the incredible growth rates of e-commerce sales, with online shopping reigning as one of the most popular activities. In the year of COVID, <a href=\"https:\/\/www.statista.com\/statistics\/379046\/worldwide-retail-e-commerce-sales\/#:~:text=In%202020%2C%20retail%20e%2Dcommerce,most%20popular%20online%20activities%20worldwide.\" target=\"_blank\" rel=\"noopener\">global retail e-commerce sales<\/a> amounted to $4.28 trillion and e-retail revenues are predicted to grow to $5.4 trillion in 2022. With a <a href=\"https:\/\/www.statista.com\/statistics\/216573\/worldwide-market-share-of-search-engines\/#:~:text=Ever%20since%20the%20introduction%20of,share%20as%20of%20February%202021.\" target=\"_blank\" rel=\"noopener\">market share of 92%<\/a>, there is no wonder that <a href=\"https:\/\/www.storegrowers.com\/ecommerce-metrics-benchmarks\/\" target=\"_blank\" rel=\"noopener\">Google Ads accounts for 18% of all e-commerce revenue<\/a>.<\/p><p>When it comes to growing your e-commerce sales, Google Ads is a great way to go.<\/p><p>We\u2019ve compiled a helpful Google Ads for beginners guide specifically for online store owners so that you can start promoting your business and learn how to advertise on Google like a pro.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-226cab elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"226cab\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tAn Essential Google Ads Guide for E-Commerce Beginner\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__226cab\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__226cab\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__226cab\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98f7bcf MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"98f7bcf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Why You Should Start Advertising Using Google Ads?<\/h2><p>Now more than ever, due to the pandemic, online consumerism is on a rise, with <a href=\"https:\/\/unctad.org\/news\/how-covid-19-triggered-digital-and-e-commerce-turning-point\" target=\"_blank\" rel=\"noopener\">e-commerce\u2019s share of global retail trade<\/a> going from 14% in 2019 to about 17% in 2020. This has forced many businesses to move online and cater to online consumers. If you are an online shop owner, you owe it to your business to advertise using Google Ads if you wish to expand.<\/p><p>After all, you simply can\u2019t deny Google\u2019s incredible reach, handling over<a href=\"https:\/\/www.internetlivestats.com\/google-search-statistics\/\" target=\"_blank\" rel=\"noopener\"> 40,000 search queries every second<\/a>, which make up more than 1.2 trillion web searches every single year!<\/p><p>Google enables you to target your specific audience according to their interests in your products and services. You can reach them by using keywords (words or phrases) that will direct them to your site when they search for products or services that you provide.<\/p><p>You can also target them by location, age, specific devices, and more criteria. Google also offers advertisers an incredible range of ad formats to spice up their ads that are mostly text-based. These include ad formats that are specifically made to suit the requirements of specific types of businesses, ad extensions, user reviews, location targeting, site links, and more.<\/p><p>By using Google Ads you\u2019re able to control your marketing budget and pay only when someone clicks your ad (otherwise known as PPC).<\/p><p><span style=\"font-weight: 400;\">To enhance the impact of your campaigns without the overhead of managing every detail, consider <a href=\"https:\/\/www.mavlers.com\/white-label-ppc-services\/\" target=\"_blank\" rel=\"noopener\">white label PPC outsourcing services<\/a>. These services bring in advanced expertise and management, giving you access to proven strategies, campaign optimization, and performance tracking, all while maintaining the flexibility to scale as your needs evolve.<\/span><\/p><h2>Pull &amp; Push Marketing &#8211; Google Ads Vs. Facebook Ads<\/h2><p>When it comes to PPC (pay-per-click) businesses are able to choose between the largest media channels for advertising: Google Ads or Facebook Ads. In a nutshell, each has its advantages and both can be significant in driving traffic to your site, and maximizing your reach.<\/p><p>With that being said, their reach is different, with Google in the lead with a whopping <a href=\"https:\/\/review42.com\/resources\/google-statistics-and-facts\/#:~:text=Mind%2DBlowing%20Google%20Statistics%20and,billion%20Google%20searches%20per%20day.\" target=\"_blank\" rel=\"noopener\">5.4 billion Google searches per day<\/a>. With Google Ads, you\u2019re paying to have your listing featured on Google\u2019s SERP (search engine result page) in what is termed paid search. With Facebook, on the other hand, with <a href=\"https:\/\/investor.fb.com\/investor-news\/press-release-details\/2021\/Facebook-Reports-Fourth-Quarter-and-Full-Year-2020-Results\/default.aspx\" target=\"_blank\" rel=\"noopener\">1.84 billion daily active users<\/a>, we\u2019re talking about paid social which also includes Facebook-owned Instagram.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdf0714 elementor-widget elementor-widget-template\" data-id=\"cdf0714\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Whether you\u2019ve already tried advertising with Google Ads or are new to the platform having only used Facebook Ads, here are the guidelines to get you started.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa2f1e4 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"aa2f1e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Facebook is a discovery network, meaning it can help people to discover new products, solutions, and brands and start to engage with them, even if they haven&#8217;t specifically searched for them. Or in other words, push marketing. Google, on the other hand, is what you\u2019d call <a href=\"https:\/\/blog.hubspot.com\/marketing\/push-vs-pull-marketing\" target=\"_blank\" rel=\"noopener\">pull marketing<\/a>, meaning people need to actively search for your product, brand, or solution with the intent of reading more about it or purchasing it.<\/p><p>This is why Facebook Ads suit small-medium businesses and businesses with no brand searches, and why businesses that are looking to grow and take their company to the next step need to start advertising with Google.<\/p><p>There is no doubt both platforms will help elevate your business\u2019 ROI (return on investment) but once you\u2019ve tried out Facebook ads, it\u2019s time to take a step forward and join the bigger league.<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=Adcore+Brand&amp;utm_term=adcore%20marketing&amp;utm_campaign=Adcore+Brand+%7C+Search&amp;utm_source=adwords&amp;utm_medium=ppc&amp;hsa_acc=6161721672&amp;hsa_cam=19399326401&amp;hsa_grp=145664894878&amp;hsa_ad=642973568285&amp;hsa_src=g&amp;hsa_tgt=kwd-1931952573776&amp;hsa_kw=adcore%20marketing&amp;hsa_mt=p&amp;hsa_net=adwords&amp;hsa_ver=3&amp;gad_source=1&amp;gclid=Cj0KCQiAvvO7BhC-ARIsAGFyToUI8NzNH9AUND8OYHG_Ygh4BTutXUA_VSCd6I-1xSEE7eyXFrM9PqAaAnGZEALw_wcB\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline; color: #0000ff;\">Want to learn more about what Adcore can do to help your business grow? Let\u2019s talk.<\/span><\/a><\/p><h2>Getting Started: How to Advertise on Google<\/h2><p>Now it\u2019s time to get down to business. Whether you\u2019ve already tried advertising with Google or are new to the platform having only used Facebook ads, here are some guidelines to get you started:<\/p><h3><strong>1. Open a Merchant Center <\/strong><\/h3><p>Right after you&#8217;ve created a Google Ads account, you\u2019ll need to open your <a href=\"https:\/\/www.google.com\/intl\/en_us\/retail\/solutions\/merchant-center\/\" target=\"_blank\" rel=\"noopener\">Merchant Center<\/a>, which will enable millions of online consumers to discover and potentially purchase your products.<\/p><p>The Google Merchant Center enables you to manage the way your in-store and online product inventory appears on Google. The center is equipped with useful features and deep reporting tools so that you can get your products to the audience that will be most likely to buy them.<\/p><p>To start selling your products, make sure to go through these steps:<\/p><h4><strong>A. Create your Google <a href=\"https:\/\/www.google.com\/intl\/en_us\/retail\/solutions\/merchant-center\/\" target=\"_blank\" rel=\"noopener\">Merchant Center<\/a> account:<\/strong><\/h4><p>Here, you will have to fill out your business information.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7ae35204 elementor-widget elementor-widget-image\" data-id=\"7ae35204\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"357\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account.png\" class=\"attachment-large size-large wp-image-29180\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-300x172.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d5a7d0e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4d5a7d0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choose whether you want your customers to check out on your website, at your local store, or both.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50c9b7da elementor-widget elementor-widget-image\" data-id=\"50c9b7da\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"343\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-1-.png\" class=\"attachment-large size-large wp-image-29181\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-1-.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-1--300x165.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-673bd191 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"673bd191\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Finally, add the tools that you use. Currently the available options are Shopify or PayPal.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45d33f1b elementor-widget elementor-widget-image\" data-id=\"45d33f1b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"197\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-2-.png\" class=\"attachment-large size-large wp-image-29182\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-2-.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-2--300x95.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7aae99 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3e7aae99\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>B. Verify your website<\/strong><\/h4><p>Enter a valid URL to claim your website and click continue. \u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e19dc50 elementor-widget elementor-widget-image\" data-id=\"6e19dc50\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"137\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-Verify-your-website-.png\" class=\"attachment-large size-large wp-image-29183\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-Verify-your-website-.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Create-Google-Merchant-Center-Account-Verify-your-website--300x66.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-68ec8f3b MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"68ec8f3b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>C. Add your products to the Merchant Center<\/strong><\/h4><p>Here you are required to upload a feed containing your products\u2019 listing. You can use a Google Sheets document, Scheduled Fetch, FTP file upload (or other data files), or an API connection.<\/p><p>Note that every merchant platform has different requirements thus if you already have a products feed, it must comply with Google Merchant Center\u2019s specifications. \u00a0<\/p><p>Our recommendation is to use either Scheduled Fetch, which is a URL-hosted file on your website, or a data file such as FTP which can be uploaded from your computer. These types of feed setups will enable you the specific adjustments for each platform, and real-time updates of your merchandise, save you time on editing, and eliminate the need for a developer.<\/p><p>To do so, a third-party <a href=\"https:\/\/www.adcore.com\/technologies\/feeditor\/\" target=\"_blank\" rel=\"noopener\">feed management platform<\/a> will come in handy.<\/p><p>Note: If you don\u2019t have a <a href=\"If%20you%20any%20need%20help%20or%20wish%20to%20learn%20more%20about%20feed%20optimization,%20you%20are%20welcome%20to%20contact%20us.\" target=\"_blank\" rel=\"noopener\">link to a dynamic product feed<\/a> and you choose to upload a static file (Google sheets), be aware that it needs to be updated every 30 days.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b6e0155 elementor-widget elementor-widget-image\" data-id=\"4b6e0155\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"350\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Add-feed-to-merchant-center.png\" class=\"attachment-large size-large wp-image-29184\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Add-feed-to-merchant-center.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Add-feed-to-merchant-center-300x168.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71195f56 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"71195f56\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4><strong>D. Link your Merchant Center to your Google Ads account.<\/strong><\/h4><p>After you created your Google Ads account go to your Merchant Center account \u00e0 settings \u00e0 \u00a0Linked accounts. Select Google Ads and enter your Google Ads customer ID. you can find the customer ID at the top of any Google Ads page when you&#8217;re signed in, near your email address. Click Link.<\/p><h3>2. Adjust your Product feed<\/h3><p>As mentioned before, if you don\u2019t have a <a href=\"https:\/\/support.google.com\/merchants\/answer\/7439058?hl=en\" target=\"_blank\" rel=\"noopener\">product feed<\/a> yet you\u2019re going to need it to run ads. To upload your product data to the Google Merchant Center begin by <a href=\"https:\/\/www.adcore.com\/blog\/upgrade-your-online-shop-7-practical-tips-to-optimize-your-product-feed-bonus-tip\/\" target=\"_blank\" rel=\"noopener\">creating a product feed<\/a> where you\u2019ll be able to submit your data. Once the feed is registered, you can then update the existing feed without needing to register it once more.<\/p><p>You should be aware of the fact that most of the popular platforms nowadays, including Shopify, WooCommerce and Wix have apps that can help you to generate a feed in seconds and link it to your Google Merchant account. For example, Shopify has an <a href=\"https:\/\/apps.shopify.com\/effortless-feed\" target=\"_blank\" rel=\"noopener\">Effortless Marketing app<\/a> that you can download for free and use to generate and edit your product feed straight from your online store, so you don\u2019t have to do it yourself.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-13dcc2de elementor-widget elementor-widget-image\" data-id=\"13dcc2de\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"336\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-1024x538.png\" class=\"attachment-large size-large wp-image-29185\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-1024x538.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-300x158.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-768x403.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed.png 1430w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-57d2120b elementor-widget elementor-widget-image\" data-id=\"57d2120b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"304\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-2-1024x487.png\" class=\"attachment-large size-large wp-image-29186\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-2-1024x487.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-2-300x143.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-2-768x366.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Effortless-Marketing-Feed-2.png 1395w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-564926ff MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"564926ff\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>3. Run your first three campaigns<\/h3><p>Now that you\u2019ve got your account set up it\u2019s time to make some magic! You\u2019ll be surprised to know that with Google Ads you can create and manage as many as 10,000 campaigns per account, 20,000 ad groups per campaign, and 50 test ads per ad group. Google enables you to choose between <a href=\"https:\/\/www.adcore.com\/blog\/5-must-have-google-ads-campaigns-for-e-commerce\/?ref=beginners-ecommerce-guide\" target=\"_blank\" rel=\"noopener\">different campaign types<\/a> according to your marketing and brand goals and the time you\u2019ve got to invest in your campaign management.<\/p><h4>A. Create a Smart Shopping Campaign<\/h4><p>The most important type of campaign to start with is a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/7674740?hl=en\" target=\"_blank\" rel=\"noopener\">Smart Shopping campaign<\/a> which automatically pulls your product data from your feed and uses it to create Shopping ads that are specifically made for your target audience. Then the campaign knows where to place your ads across different Google surfaces using your chosen bidding strategies.<\/p><p>To create your first shopping campaign you can use Google\u2019s essential <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3455481?hl=en\" target=\"_blank\" rel=\"noopener\">step-by-step guide.\u00a0<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c8ec649 elementor-widget elementor-widget-image\" data-id=\"3c8ec649\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"552\" height=\"277\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Picture8.png\" class=\"attachment-large size-large wp-image-29187\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Picture8.png 552w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Picture8-300x151.png 300w\" sizes=\"(max-width: 552px) 100vw, 552px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7961982e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7961982e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>B. Create a Dynamic Search Ad Campaign<\/h4><p>The second campaign type you should create as part of your must-have first three campaigns is a <a href=\"https:\/\/support.google.com\/google-ads\/answer\/3249700?hl=en\" target=\"_blank\" rel=\"noopener\">Dynamic Search Ads campaign. <\/a>This type of campaign automatically generates search ads as well as relevant keywords based on your website\u2019s content.\u00a0 Thus, it can direct your target audience to the specific product or category they\u2019ll be interested in on your website.<\/p><p>This type of campaign is perfect for advertisers with well-established sites or large inventories and has the power to connect them to the customers who are looking for precisely what it is they\u2019re selling. All that you\u2019ll be required to add are several descriptions and Google will automatically generate relevant ads with dynamic URLs and headlines adjusted to the specific search term.<\/p><p>For example, let\u2019s say you sell black and white t-shirts. If someone will search for \u2018black T-shirts\u2019, the dynamic search ad will direct to your black t-shirts page copying the page title to the ad. \u00a0\u00a0<\/p><p>The same ad will direct to your white t-shirts page, once someone will search for \u2018white T-shirts\u2019.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc4c37a elementor-widget elementor-widget-image\" data-id=\"dc4c37a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"406\" height=\"360\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Dynamic-Search-Ad.png\" class=\"attachment-large size-large wp-image-29188\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Dynamic-Search-Ad.png 406w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Dynamic-Search-Ad-300x266.png 300w\" sizes=\"(max-width: 406px) 100vw, 406px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c31c6bd MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2c31c6bd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h4>C. Create an Own Brand Campaign<\/h4><p>Finally, the third campaign you need to create is an Own Brand campaign for search. Built to engage with people who search for your brand name, making sure they will reach the right page and that competitors won\u2019t be able to put their ads when people search for your brand. Brand searches are highly converting since people are actually looking to purchase your brand or from your store and this is why this campaign is crucial.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-296623df elementor-widget elementor-widget-image\" data-id=\"296623df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"381\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Own-brand-campaign.png\" class=\"attachment-large size-large wp-image-29189\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Own-brand-campaign.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Own-brand-campaign-300x183.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-22165b80 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"22165b80\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>4. Optimize Google\u2019s Audiences<\/h3><p>Now that we\u2019ve covered the most important Google Ads campaign types, you can use your campaign data to learn your audience, gain better insights into your audience and adjust your campaigns and bids accordingly.<\/p><p>Start by building your audiences according to criteria, like their age, the number of interactions they\u2019ve had on your site, how many times they\u2019ve visited your site and whether they added items to their cart. Once you\u2019ve done that, advertise to those particular audiences with dedicated ads or add them to existing campaigns, adjusting your bids accordingly.<\/p><h3>5. Collect data to switch to algorithms<\/h3><p>To fully maximize your Google Ads campaign performance, you should aim to quickly switch to automated solutions. Google\u2019s fully automated bidding solutions include <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268632?hl=en&amp;ref_topic=6294205\" target=\"_blank\" rel=\"noopener\">tCPA<\/a> which helps maximize your conversions and sales and <a href=\"https:\/\/support.google.com\/google-ads\/answer\/6268637?hl=en\" target=\"_blank\" rel=\"noopener\">tROAS <\/a>which helps boost your revenue. These solutions drive the best results, with tCPA driving 31% more conversions than manual CPC (cost per click) at a similar CPA (cost per action) while tROAS drives 35% more conversion value compared to manual CPC.<\/p><p>Note that in order to start using these advanced automation tools, a minimum of conversions is required and you do have to have enough data for them to work properly. This means that while your campaign is running, Google collects data, allowing you to activate the advanced algorithms.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f00563 elementor-widget elementor-widget-image\" data-id=\"71f00563\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"623\" height=\"299\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/tCPA-and-tROAS.png\" class=\"attachment-large size-large wp-image-29190\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/tCPA-and-tROAS.png 623w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/tCPA-and-tROAS-300x144.png 300w\" sizes=\"(max-width: 623px) 100vw, 623px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6adee071 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"6adee071\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>6. Set up your campaign goals<\/h3><p>You could refer to this last step as one of \u201cGoogle Adwords tricks.\u201d Setting up your campaign goals helps guide you to the specific features you\u2019ll need for your campaign to succeed. Whenever you create a campaign, you can create a goal that will align with what you want to get out of your campaign.<\/p><p>Even though it could be tempting in e-commerce to merely choose the \u201cSales\u201d value which will tell you how many sales you\u2019ve made, we believe it\u2019s vital that you also set less direct but high valued campaign objectives such as \u2018add to cart\u2019 or \u2018registrations\u2019. People who added items to their cart or registered to your website are not buyers yet but they have a much higher chance to be in the future with the help of re-marketing campaign for example. Thus, they are very important to your ultimate goal and should be nurtured in your purchase funnel.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6868362 elementor-widget elementor-widget-template\" data-id=\"6868362\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29177#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e349e7 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"4e349e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>With a Little Help from My Friends<\/h3>\n<p>While with Facebook you need to make constant changes, when using Google Ads, history and stability have a very positive influence. Take into account that you shouldn\u2019t make any drastic changes once the campaign is up and well-targeted.<\/p>\n<p>Our Google Ads for beginners guide may have sounded pretty straightforward but the world of Google Ads is far bigger than this article could ever delve into. We suggest you take a stab at creating your first three campaigns and see how it goes but we can guarantee that if you really want to jump into the deep waters of Google Ads you\u2019ll be needing some help.<\/p>\n<p>That\u2019s where we come into the picture. Adcore\u2019s Elite\u2019s team of experts can help your business grow with Google Ads by creating, optimizing and automating your Google Ads campaigns using AI proprietary software that can analyze your Google Ads accounts in real-time.<\/p>\n<p>There is just no doubt that you should be using Google Ads if you want to make a huge difference to your online advertising strategy and increase your engagement rates, clientele and ROI. But like we said, it\u2019s not all fun and games and can be pretty tricky, particularly for businesses that wish to run several campaigns simultaneously or to expand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>No one can deny the incredible growth rates of e-commerce sales, with online shopping reigning as one of the most popular activities. In the year of COVID, global retail e-commerce sales amounted to $4.28 trillion and e-retail revenues are predicted&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31330,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"}],"tags":[],"authors":[250],"article_types":[183,179],"staff_picks":[102],"promotions":[418],"class_list":["post-29177","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-e-commerce","category-google-ads","authors-adcore-marketing-team","article_types-guides","article_types-articles","staff_picks-staff-pick","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29177","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29177"}],"version-history":[{"count":24,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29177\/revisions"}],"predecessor-version":[{"id":43264,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29177\/revisions\/43264"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31330"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29177"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29177"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29177"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29177"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}