{"id":29320,"date":"2021-04-13T22:22:58","date_gmt":"2021-04-13T19:22:58","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29320"},"modified":"2025-04-24T10:59:20","modified_gmt":"2025-04-24T07:59:20","slug":"how-fonts-can-shape-the-way-we-think","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/how-fonts-can-shape-the-way-we-think\/","title":{"rendered":"When Advertising Meets Design: How Fonts Can Shape the Way We Think"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29320\" class=\"elementor elementor-29320\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-263000e5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"263000e5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-43e294bf\" data-id=\"43e294bf\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-66d2089d MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"66d2089d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Nowadays, when graphic design is an inseparable part of digital marketing, it is becoming more crucial for marketers to better understand what&#8217;s going on &#8220;behind the scenes&#8221; of design. You might be surprised, but typography is one of the most essential elements of design.<\/span><\/p><p><span style=\"font-weight: 400;\">A major problem I tend to encounter is that marketers often make design decisions that are based on their gut feeling and not on actual knowledge.<\/span><\/p><p><span style=\"font-weight: 400;\">By understanding the impression different fonts can make, you can express yourself better while bringing your brand message into the spotlight.<\/span><\/p><p><b>One of the very first things you need to consider when designing an ad or a campaign is how you want people to perceive your brand.<\/b><\/p><p><span style=\"font-weight: 400;\">Fonts come in many different shapes and styles. Categorizing them can be challenging as there are many factors to take into consideration: their looks, the era they appeared in, and their usage. For the sake of simplicity, we will refer to four major style categories.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ae5f51e elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"1ae5f51e\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1ae5f51e\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__1ae5f51e\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__1ae5f51e\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bf89df0 elementor-widget elementor-widget-image\" data-id=\"1bf89df0\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Serif-1024x578.png\" class=\"attachment-large size-large wp-image-29323\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Serif-1024x578.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Serif-300x169.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Serif-768x433.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Serif-1536x867.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Serif.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b188ed6 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7b188ed6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>1.\u00a0 Serif Fonts<\/b><\/h2><p><span style=\"font-weight: 400;\">Serif fonts are fonts that have an extending feature that looks like an anchor, and is called \u201cserif\u201d.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Serif fonts convey class, elegance, sophistication, high-end, heritage, seriousness, and romance. This classic typography is great if you want your brand to appear trustworthy, traditional, and just a little old school.<\/span><\/p><p><span style=\"font-weight: 400;\">Jewelry and Fashion brands tend to use Serif fonts for their designs. Some examples for brands that use Serif fonts as their logotype are: Vogue, Dior, Rolex, Timberland, Zara, and Maserati cars.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdd5a48 elementor-widget elementor-widget-image\" data-id=\"bdd5a48\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-80adad8 elementor-widget elementor-widget-heading\" data-id=\"80adad8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">One of the very first things you need to consider when designing an ad or a campaign is how you want people to perceive your brand.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4cbba970 elementor-widget elementor-widget-image\" data-id=\"4cbba970\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Sans-Serif-1024x578.png\" class=\"attachment-large size-large wp-image-29324\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Sans-Serif-1024x578.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Sans-Serif-300x169.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Sans-Serif-768x433.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Sans-Serif-1536x867.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Sans-Serif.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d546a73 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2d546a73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>2. Sans-Serif Fonts<\/b><\/h2><p><span style=\"font-weight: 400;\">Sans-serif fonts are fonts that do not have the extending features called &#8220;serifs&#8221; at the end of strokes. Sans-serif fonts tend to have less stroke width variation than serif fonts. They are often used to convey simplicity, clarity, and minimalism.<\/span><\/p><p><span style=\"font-weight: 400;\">This modern typography is great if you want your brand to appear innovative, and demonstrate a straightforward attitude. Using this kind of fonts is definitely playing-safe, which is not necessarily a bad thing.<\/span><\/p><p><span style=\"font-weight: 400;\">BMW, American Airlines, LG, Microsoft, Jeep, The North Face, and many more use the Sans-Serif font, Helvetica, as their logotype.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51eb048c elementor-widget elementor-widget-image\" data-id=\"51eb048c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Script-1024x578.png\" class=\"attachment-large size-large wp-image-29325\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Script-1024x578.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Script-300x169.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Script-768x433.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Script-1536x867.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Script.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-19238baf MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"19238baf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>3. Script Fonts<\/b><\/h2><p><span style=\"font-weight: 400;\">Script fonts are based on the varied and fluid strokes created by handwriting. They are often used for wedding invitations or comic book lettering and are intended for use in informal documents and children&#8217;s materials. Script fonts can be childish, playful, goofy, and unprofessional, but sometimes they can convey creativity and a more personal message.<\/span><\/p><p><span style=\"font-weight: 400;\">Using this kind of fonts can be a great way to add a playful or feminine feel to your brand.<\/span><\/p><p><span style=\"font-weight: 400;\">Brands that use Script fonts as their logotype are Disney, Barbie, Coca-Cola, Kleenex, Instagram, I\u2764 NY, and Ford.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220790b3 elementor-widget elementor-widget-image\" data-id=\"220790b3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"361\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Display-1024x578.png\" class=\"attachment-large size-large wp-image-29326\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Display-1024x578.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Display-300x169.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Display-768x433.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Display-1536x867.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Display.png 1600w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f0cf8b9 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"f0cf8b9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><b>4. Display Fonts<\/b><\/h2><p><span style=\"font-weight: 400;\">A display font is a font that is intended for use at large sizes for headlines, rather than for passages of body text. Display fonts will often have more eccentric and variable designs than the simple and restrained fonts we just went through. Using Display fonts can really bring out the brand&#8217;s personality, without having to say much.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Want to make a bold statement and create a brand identity people won\u2019t soon forget? A display font is a great way to do it.<\/span><\/p><p><span style=\"font-weight: 400;\">Display fonts are usually very informative, quirky, creative, and loud. Brands that use Display fonts as logotypes are IBM, Harry Potter, ToysRus, McDonald&#8217;s, Lego, The New York Times, and Fanta.<\/span><\/p><p><strong>So, are the fonts you\u2019re currently using convey the message you want to tell the world?<\/strong>\u00a0<\/p><p>Think about what you want to put out there and remember that the message you wish to convey should be consistent with your brand\u2019s identity and campaigns!\u00a0<\/p><p>Oftentimes your brand\u2019s appearance will be the first point of contact with your audience, prior to the actual content. If you want to be known for your brand\u2019s credibility and integrity, use sans-serif fonts and calm colors. If you want to emphasize your brand\u2019s trendy and youthful persona, use an unconventional font with bright colors.\u00a0<\/p><p>These guidelines are of course very general; Sometimes the core of your brand is not so plain and might be a bit more complex. With that being said, every rule has an exception, and in order to know how to break the guidelines, you need to know how to use them beforehand.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-227be551 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"227be551\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-23d6432d\" data-id=\"23d6432d\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-567f5f7 elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"567f5f7\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29320#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Nowadays, when graphic design is an inseparable part of digital marketing, it is becoming more crucial for marketers to better understand what&#8217;s going on &#8220;behind the scenes&#8221; of design. You might be surprised, but typography is one of the most&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31327,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ads-and-creative\/","category_name":"Ads and Creative"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"}],"tags":[],"authors":[174],"article_types":[179],"staff_picks":[],"promotions":[418],"class_list":["post-29320","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ads-and-creative","category-all","category-ppc","authors-elena-ivanov","article_types-articles","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29320"}],"version-history":[{"count":19,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29320\/revisions"}],"predecessor-version":[{"id":33551,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29320\/revisions\/33551"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31327"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29320"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29320"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29320"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29320"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}