{"id":29346,"date":"2021-04-08T22:48:37","date_gmt":"2021-04-08T19:48:37","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29346"},"modified":"2023-12-21T09:15:21","modified_gmt":"2023-12-21T07:15:21","slug":"how-apples-ios-14-release-googles-new-privacy-policy-will-affect-digital-advertising","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/how-apples-ios-14-release-googles-new-privacy-policy-will-affect-digital-advertising\/","title":{"rendered":"How Apple\u2019s iOS 14 Release &#038; Google\u2019s New Privacy Policy Will Affect Digital Advertising"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29346\" class=\"elementor elementor-29346\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-747705cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"747705cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-1f363ff5\" data-id=\"1f363ff5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73f2d291 elementor-widget elementor-widget-image\" data-id=\"73f2d291\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-79bf85a2 elementor-widget elementor-widget-heading\" data-id=\"79bf85a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">As always with change, there will be those who are impacted more and those who will be impacted less. How's iOS 14 will affect our digital advertising? <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6deee831 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6deee831\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d1e0c39\" data-id=\"3d1e0c39\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5c855320 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5c855320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Many people from different sectors have been approaching me lately and raising concerns about the recent privacy changes led by Apple and Google.<\/span><\/p><p><span style=\"font-weight: 400;\">To sum it up in one word: \u201cPANIC\u201d, and in two words: \u201cDON\u2019T PANIC\u201d. As always with change, there will be those who are impacted more and those who will be impacted less. As long as your business is prepared for the change, you should be fine.<\/span><\/p><p><span style=\"font-weight: 400;\">For those of you who just landed from Mars, Apple\u2019s iOS 14.5, announced by Apple on its <\/span><a href=\"https:\/\/www.wired.com\/story\/apple-ios-14-safari-privacy-ad-tracking\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">virtual WWDC in June 2020<\/span><\/a><span style=\"font-weight: 400;\">, presented a new App Tracking Transparency (ATT) policy requiring developers to ask for permission when they collect certain information (known as IDFA) from other companies\u2019 apps and websites for advertising purposes.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This means advertisers will no longer be able to deliver personalized ads and track the effectiveness of their ad campaigns without users\u2019 consent.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google has taken it one step further, announcing on Jan 27, 2021 that they will stop measuring IDFA altogether.<\/span><\/p><p><span style=\"font-weight: 400;\">These changes come in the midst of the precedents set by recent online privacy legislation like California\u2019s <\/span><a href=\"https:\/\/www.effectivespend.com\/blog\/ccpa-compliance-what-digital-marketers-need-to-know\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CCPA<\/span><\/a><span style=\"font-weight: 400;\"> and Europe\u2019s GDPR, probably as an attempt to prevent additional government regulation.<\/span><\/p><p><span style=\"font-weight: 400;\">For the average person, the end of the pixel tracking era may sound like the end of user data based marketing, but if you read between the lines, the implications for advertisers are limited for specific industries and probably for a limited time, until new methods of data collection and analysis will be widely implemented.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Who will be the winners and losers from this tectonic change:<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><ul><li><span style=\"font-weight: 400;\">We expect Facebook Ad campaigns\u2019 performance to decline, at least temporarily, due to the limited effectiveness of personalized advertising and the limited reporting of results moving forward. That being said, Facebook is making several changes to comply with iOS 14, so we expect numbers to bounce back in the near future.<\/span><\/li><li><span style=\"font-weight: 400;\">As a result, we expect advertisers to allocate more budgets towards Google, which seems to have suffered less from these changes, thanks to its ability to collect user data in other ways and to the wide reach of its own networks: Android, YouTube, Google Search, Analytics, Google Play and more.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">Thanks to a more diversified ad network and less reliance on mobile ad revenue, Google isn\u2019t as directly impacted by the new iOS policies and might even earn from Facebook\u2019s loss.<\/span><\/li><li><span style=\"font-weight: 400;\">While Google Search ad campaigns\u2019 performance will probably not be affected, we expect interest-based targeting campaigns (Display, Discovery, YouTube) will experience a decline in performance due to the data lost. These types of campaigns are usually associated more with upper-funnel marketing, such as branding and awareness activities.<\/span><\/li><li><span style=\"font-weight: 400;\">Industries that rely heavily on IDFA, such as Gaming, gambling, and other App-related industries, will be impacted the most, especially those who target iOS apps and users.<\/span><\/li><\/ul><p>Despite the present somewhat gloomy outlook for digital marketers, the future still seems bright:<\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Initial data post the iOS 14 release indicates that over 70% of users are accepting data sharing. These stats are also supported by a study showing that <\/span><a href=\"https:\/\/www.accenture.com\/content\/dam\/accenture\/final\/industry\/consumer-goods-and-services\/document\/Accenture-Resilient-Consumer-Study-2023.pdf\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">83% of consumers are willing to share their data<\/span><\/a><span style=\"font-weight: 400;\"> if it means they\u2019ll get a more personalized experience.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The major online media networks have already taken actions to better ensure their users\u2019 data privacy, allowing them to collect data and hopefully avoid any future issues from a user privacy perspective or further government regulation.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">We believe that privacy related legislation will not continue to be a major concern since <\/span><a href=\"https:\/\/blog.globalwebindex.com\/trends\/internet-privacy-consumer-opinion-shifting\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">public\u2019s concerns around privacy are declining<\/span><\/a><span style=\"font-weight: 400;\">, according to GWI.<\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">As for Adcore and our clients, we see these changes as a growth opportunity for our business. Our technologies are geared towards e-commerce and by such revolve more around Google Search and Shopping, which probably will not be affected significantly. If any, Adcore\u2019s fast reaction to this change provides us and our clients with a competitive advantage.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-49685413 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"49685413\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f830d7f\" data-id=\"5f830d7f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a70b91 elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"3a70b91\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29346#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Many people from different sectors have been approaching me lately and raising concerns about the recent privacy changes led by Apple and Google. To sum it up in one word: \u201cPANIC\u201d, and in two words: \u201cDON\u2019T PANIC\u201d. As always with&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31334,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[242],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-29346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-marketing-news","category-research","authors-omri-brill","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29346","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29346"}],"version-history":[{"count":13,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29346\/revisions"}],"predecessor-version":[{"id":38682,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29346\/revisions\/38682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31334"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29346"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29346"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29346"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29346"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29346"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29346"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29346"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}