{"id":29649,"date":"2022-05-08T10:01:40","date_gmt":"2022-05-08T07:01:40","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29649"},"modified":"2023-09-26T17:40:24","modified_gmt":"2023-09-26T14:40:24","slug":"no-need-for-a-developer-how-to-automate-your-product-feed","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/no-need-for-a-developer-how-to-automate-your-product-feed\/","title":{"rendered":"No Need For A Developer: How To Automate Your Product Feed"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29649\" class=\"elementor elementor-29649\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6e3288d5 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"6e3288d5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2afdea34\" data-id=\"2afdea34\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-689ab5a1 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"689ab5a1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Whether you are managing or advertising an online eCommerce shop, you are probably familiar with product feed in one way or another. In the time of performance marketing, it\u2019s important to understand what is exactly a product feed, how to use it in your digital advertising campaigns, and most importantly drive more sales by using it correctly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d230107 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"d230107\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button svg{height:1em;width:1em;fill:var(--toggle-button-color)}.elementor-toc__spinner-container{text-align:center}.elementor-toc__spinner{font-size:2em}.elementor-toc__spinner.e-font-icon-svg{height:1em;width:1em}.elementor-toc__body{padding:var(--box-padding,20px);max-height:var(--toc-body-max-height);overflow-y:auto}.elementor-toc__body::-webkit-scrollbar{width:7px}.elementor-toc__body::-webkit-scrollbar-thumb{background-color:#babfc5;border-radius:10px}.elementor-toc__list-wrapper{list-style:none;padding:0}.elementor-toc__list-item{margin-bottom:.5em}.elementor-toc__list-item.elementor-item-active{font-weight:700}.elementor-toc__list-item .elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tHow to Automate Your Product Feed?\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d230107\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__d230107\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__d230107\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9a006da MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"9a006da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>More and more eCommerce businesses are now understanding the importance of having a quality product feed that contains all the relevant information regarding their products. Those include informative titles and descriptions, all the relevant attributes of the products as color, brand and size, product availability, and much more.<\/p><p>On top of that, our dynamic world forces eCommerce businesses to react fast to changes and update their products&#8217; feed accordingly \u2013 change titles, update inventory, add promotions prices, and then update it on all of the advertising platforms. Sounds like a lot of work, right?<\/p><p>Luckily, if you learn how to create product feeds correctly while using the right tools, all these workloads will be done with almost zero effort.<\/p><p>In this article, you will find the tips you need to get the most out of your product feed and <strong>turn it<\/strong> <strong>into a super feed using automation tools<\/strong> that ultimately will boost your sales and profit.<\/p><h2><span style=\"color: #000000;\">So, what is a Product Feed?<\/span><\/h2><p>A product feed, also known as Data Feed, is a txt. or XML file that contains a list of all your products and the products\u2019 information. With one click you can use this Data Feed, which is an online file, to send all the information about your products to multiple platforms such as Google, Facebook, and a lot of other websites. This is what a product feed looks like:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-490f8c20 elementor-widget elementor-widget-image\" data-id=\"490f8c20\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"430\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/new_feeditor-copy-1024x688.png\" class=\"attachment-large size-large wp-image-28797\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/new_feeditor-copy-1024x688.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/new_feeditor-copy-300x202.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/new_feeditor-copy-768x516.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/new_feeditor-copy-1536x1032.png 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/new_feeditor-copy-2048x1377.png 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-39d8a6c6 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"39d8a6c6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\">Why you should use Automation?<\/span><\/h2><p>If you have multiple SKUs (stock-keeping units) in your merchant store, an automated and simple product feed tool will help you manage your inventory efficiently while saving time and effort.<\/p><p>Remember that it is vital to provide the most up-to-date information to all of your marketing channels. Thus, if you frequently make changes in the product catalog information such as inventory and pricing updates, an automated feed is a great thing to have. You can update the information in bulk and your customer will see the correct information in real-time.<\/p><p>Also, if you advertise on multiple channels like Google, Facebook, eBay, or Amazon, <a href=\"https:\/\/www.adcore.com\/technologies\/?ref=no-need-developer\" target=\"_blank\" rel=\"noopener\">automated feed tools<\/a> can tailor your feed according to each platform\u2019s requirements.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2dc4fc1d elementor-widget elementor-widget-image\" data-id=\"2dc4fc1d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"536\" height=\"248\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Feed-Automation-platforms.png\" class=\"attachment-large size-large wp-image-29653\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Feed-Automation-platforms.png 536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/Feed-Automation-platforms-300x139.png 300w\" sizes=\"(max-width: 536px) 100vw, 536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43f7ed61 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"43f7ed61\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\">How to turn your Product feed into a Super Feed?\u00a0\u00a0<\/span><\/h2><h3>1. Search Terms Optimization<\/h3><p>Make sure you are adding relevant terms to your product\u2019s title and description, based on what your customers search for. When a user is searching for a certain term that appears in your feed, it increases your ad rank and the possibility of your ad to show. Adding relevant search terms will increase the likelihood of a user clicking on your ad and eventually purchasing the item. Therefore, make sure you add the same keywords that you are targeting in your eCommerce campaigns. You should also include synonyms that users might use to describe the product and mix different combinations.<\/p><p>For example: Brand + Product Type, Product type + Brand + For Gender, Product Type + Attribute (Color \/ Size).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-739d6cc elementor-widget elementor-widget-template\" data-id=\"739d6cc\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">At times, all you need to do to drive more sales to your eCommerce store is to improve your product feed's quality. Learn how to do it effortlessly.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-802cfe5 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"802cfe5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>2. Customize Your Product Feed To The Platform<\/strong><\/h3><p>As mentioned above, the content of your product feed is generated from the website and contains specific data. This is not enough for some platforms. Google Shopping, for instance, requires a column called Google Product_Category attribute in the product feed file.<\/p><p>Field names vary between platforms as well. For example, the product image column in the product feed is named <em>Image<\/em>. However, Facebook Catalog requires the field to be named <em>image_link<\/em> whilst Google Merchant Center only identifies it under the name <em>image_URL<\/em>. This means you will need to create 3 different feeds. It\u2019s quite tiring and as mentioned before, with automated product feed tools, you won\u2019t have to.<\/p><p>You can customize the product feed to fit all the platforms\u2019 requirements which will save you a lot of time and effort. That means that you can easily manage all the information you send to all your advertising platforms in one place. Amazing, isn\u2019t it?<\/p><p><strong style=\"text-align: center; color: #021321; font-size: 24px;\">3. Feed Enrichment<\/strong><\/p><p>The more information you add \u2013 the better! Although there are only several columns required per platform, add optional information to your product feed. Go over each advertising platform column checklist \u2013 and make sure to add it and offer your customer all the possible information about the product.<\/p><p>Add brand, color, dimensions, material, price, promotion price, shipping time, carrier, and basically the information that is important to your clients to complete their purchase. Don\u2019t forget &#8211; Customers need to know <strong>what<\/strong> they buy <strong>when<\/strong> it will get to them, and <strong>how<\/strong> much it will cost. Adding all this data will give you a good starting point in comparison to your competitors that do not offer this information.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fb531f elementor-widget elementor-widget-html\" data-id=\"8fb531f\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"Start optimizing your feed for free \"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-563048b MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"563048b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>4. Live Feed Updates<\/strong><\/h3><p>eCommerce businesses frequently update their product feed due to the changes in item quantity, out-of-stock, prices, and product attributes. Updating these changes for all products manually takes a lot of time. On top of that, when you&#8217;re advertising on multiple platforms, you&#8217;ll need to update them for each platform.<\/p><p>When you have frequent changes, an advanced automated feed tool is almost trivial. As everything is online, the update will happen instantly and live. You can schedule a daily and hourly update that sends all changes to your digital platforms at once. So basically, imagine a scenario where a client purchases the last unit of one of your items, the quantity immediately updates in the feed to 0 and automatically marks the item as \u2018out of stock\u2019 on every platform catalog you presented it on. In fact, it will save you a LOT of time and headache when dealing with manual data work.<\/p><h3><strong>5. Clustering<\/strong><\/h3><p>Clustering is when you apply filters and rules to manipulate your feed into creating groups based on specific characteristics. With the help of advanced product feed tools, you can create different types of clusters that will improve your sales and profit.<\/p><p>For example, you can create clusters by top-selling items, non-selling items, and all the rest. Then you can advertise each group using a different bid strategy that will help you reach your goals. Another example is to create clusters based on product profit margins \u2013 low, medium, and high-profit margin, and then use different bid strategies per group. In fact, by using automated tools, you can carry out various advertising strategies to optimize your business\u2019 performance and KPI\u2019s.<\/p><h3><span style=\"color: #000000;\"><strong>To sum it up <\/strong><\/span><\/h3><ul><li>Make sure you add relevant search terms.<\/li><li>Customize your data per platform.<\/li><li>Enrich and add as much information as possible.<\/li><li>Use the schedule and live updates to keep your product information up-to-date.<\/li><li>Leverage your feed to carry out advertising strategies to reach optimal goals.<\/li><\/ul><p>And most importantly, don\u2019t forget to integrate tools that will automate complex processes that will save you time. Now that you know what an automated products feed is, why it\u2019s important and how to optimize it, it\u2019s time to turn it into a super feed!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Whether you are managing or advertising an online eCommerce shop, you are probably familiar with product feed in one way or another. In the time of performance marketing, it\u2019s important to understand what is exactly a product feed, how to&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31347,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/","category_name":"E-Commerce"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/e-commerce-basics\/","category_name":"E-Commerce Basics"},{"category_link":"https:\/\/www.adcore.com\/blog\/e-commerce\/shopping-feeds\/","category_name":"Shopping Feeds"}],"tags":[],"authors":[243],"article_types":[182,179],"staff_picks":[],"promotions":[],"class_list":["post-29649","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-e-commerce","category-e-commerce-basics","category-shopping-feeds","authors-shani-lachmanovich","article_types-how-tos","article_types-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29649"}],"version-history":[{"count":20,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29649\/revisions"}],"predecessor-version":[{"id":38303,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29649\/revisions\/38303"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31347"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29649"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29649"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29649"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29649"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}