{"id":29661,"date":"2025-01-02T19:34:52","date_gmt":"2025-01-02T17:34:52","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29661"},"modified":"2025-01-07T17:33:54","modified_gmt":"2025-01-07T15:33:54","slug":"in-house-vs-agency-the-digital-advertising-battle","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/in-house-vs-agency-the-digital-advertising-battle\/","title":{"rendered":"In-House vs. Agency &#8211; The Digital Advertising Battle"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29661\" class=\"elementor elementor-29661\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7cb30953 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"7cb30953\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2fc1810\" data-id=\"2fc1810\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2a2f4b04 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"2a2f4b04\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There are two main ways that digital advertising can be handled: In-house or by a digital agency. Choosing between the two has been a hotly debated topic since the birth of advertising. This article will weigh the pros and cons of each and help CEOs, CMOs, and business owners discover what\u2019s best for their business.<\/p><p>But first, let\u2019s get on the same page. In-house digital marketing is when the people responsible for your marketing are salaried employees, who work from your company offices. Digital agencies are service providers who sit at their own offices and have a team of experts working on planning, launching, and measuring your marketing campaigns. Agencies charge a service fee, sometimes tied to a % of ad spend or based on performance (revenue).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0e951ee elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"0e951ee\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tIn-House vs. Agency \u2013 The Digital Advertising Battle\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0e951ee\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__0e951ee\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__0e951ee\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8a9579e MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"8a9579e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Digital Agencies<\/h2><p>Digital marketing agencies are teams of creative and analytical experts that service your marketing needs on behalf of your company. Most agencies work with a hybrid payment model of either a fixed minimum fee or 10-20% of ad spend (the greater of the two). Any company can work with an agency from a 1-man startup to a Fortune 500.<\/p><h4>The Advantages:<\/h4><h3><strong>1. Agency Knowledge &amp; Best Practices<\/strong><\/h3><p>Most agencies have curated best practices over years of consistent testing, optimization, and measurement. Leverage their experience from the get-go for the best campaign structure, creatives, budget allocation, ad placement, and more. Since agencies work for a variety of clients across verticals, gain insights and improvements that work for others on your accounts too.\u00a0<\/p><h3><strong>2. Technological Resources<\/strong><\/h3><p>Most agencies use a variety of software, some custom-built and others on an \u2018Enterprise plan\u2019. They leverage this to get the most out of your ad spend. Combining technology with a specialized team can make your budget go further, more effectively.<\/p><h3><strong>3. Highly Creative Atmosphere<\/strong><\/h3><p>Marketing agencies are colorful, creative places filled with energetic people. This creativity can lead to powerful and unique campaigns to take your brand to the next level.<\/p><h3><strong>4.\u00a0 Friends in High Places<\/strong><\/h3><p>Agencies will have personal relationships with people at all platforms on which you advertise. They are taken more seriously than individual companies which equates to early feature updates, better service and attention, opportunities to test Beta features, and faster response to support issues.<\/p><h3><strong>5. Scalability<\/strong><\/h3><p>Agencies have the people and resources to grow with your business, you don\u2019t worry about sourcing, hiring, and training your own staff. Tell them where you want to go and they\u2019ll have the team to get you there. They\u2019ll also always have someone available to manage your accounts, meaning you are less reliant on 1 or 2 key in-house contributors.\u00a0<\/p><p style=\"text-align: center;\"><a href=\"https:\/\/www.adcore.com\/adcore-elite-digital-marketing-agency\/?ref=blog\"><span style=\"text-decoration: underline; color: #4385f5;\"><strong>Looking for a digital advertising service?<\/strong><\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba4402c elementor-widget elementor-widget-template\" data-id=\"ba4402c\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">There are two main ways that digital advertising can be handled: In-house or by a digital agency. Choosing between the two has been a hotly debated topic since the birth of advertising.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e554b94 elementor-hidden-phone elementor-widget elementor-widget-image\" data-id=\"e554b94\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2073\" height=\"2560\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-copy-scaled-1.jpg\" class=\"attachment-full size-full wp-image-29665\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-copy-scaled-1.jpg 2073w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-copy-scaled-1-243x300.jpg 243w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-copy-scaled-1-829x1024.jpg 829w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-copy-scaled-1-768x948.jpg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-copy-scaled-1-1244x1536.jpg 1244w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/campaign-creators-8F4EX4Nw1yY-unsplash-copy-scaled-1-1658x2048.jpg 1658w\" sizes=\"(max-width: 2073px) 100vw, 2073px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1dbd71d MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1dbd71d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>In-House<\/h2><p>Having In-House Marketing is like opening a small agency in your own company. As a Manager Director or a CEO, be aware that if you aren\u2019t marketing orientated or have little marketing experience, this can be very difficult to do well.\u00a0<\/p><h4>The Advantages:<\/h4><h3><strong>1. Full-Time Attention<\/strong><\/h3><p>As it\u2019s their full-time job, your in-house team will dedicate 100% of their time to only your campaigns. This makes your campaigns their total focus compared to agencies who may need to juggle multiple clients. While agencies may like to set up their clients&#8217; ad structure and simply collect fees for letting them run, individuals in-house will be making daily changes and optimizations to direct your ads towards success. This is especially important if you have a lower budget, which means it will get low priority from agencies.<\/p><h3><strong>2. Fast &amp; Clear Communication<\/strong><\/h3><p>When located in the same building or even in the office next door, you can quickly share updates and changes with greater speed. You can discuss topics in-depth and explore ideas thoroughly. And fewer items fall through the cracks when a knock at the door can clarify strategy and decisions.\u00a0<\/p><h3><strong>3. Better Tracking and collaboration<\/strong><\/h3><p>If your sales funnel can take months or has multiple teams involved at various stages of the sale, in-house marketers can be effective at identifying what balls are being dropped and where improvements can be made. This is especially relevant for B2B clients, where 5+ teams can be involved in closing a deal.<\/p><h3><strong>4. Industry Expertise<\/strong><\/h3><p>Some products and services can be incredibly detailed and complex. While someone within the company can take the time to fully understand and learn the intricacies of your offering, agencies are generalists and won\u2019t manage to give this type of expert input.\u00a0<\/p><h2>So, what\u2019s best for me?<\/h2><p><strong>Digital Agencies are best if:<\/strong><\/p><ul><li>You have large budgets on multiple platforms<\/li><li>You have a high volume of sales and\/or products<\/li><li>Your business is growing and you want to expand rapidly\u00a0<\/li><\/ul><p><strong>In-House Marketing is best if:<\/strong><\/p><ul><li>You have a small budget spread across multiple platforms<\/li><li>You have a complex and lengthy sales funnel<\/li><li>You have a highly specialized product or service niche<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-239b577 elementor-widget elementor-widget-template\" data-id=\"239b577\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/29661#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686d807 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"686d807\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Maybe Both?<\/h2><p>You might be weighing the pros and cons and think that a combination of agency and in-house could be a good balance. In general, this is only recommended for very large companies. That said, having someone in-house with PPC experience who can be an educated person of contact for an agency is a good idea.\u00a0<\/p><p>For example, if you have multiple brands with different products and audiences, or if you have side activities that fall out of the scope of your main advertising activities, you may consider separating them between both in-house and agency marketers.<\/p><p><em>Note: If you choose this route make sure responsibilities are very clearly defined. Having two people making changes on the same campaigns can lead to confusion, disagreement and measurement issues. Recommended splits are per platform or per advertising type (e.g. email, social, paid media).<\/em><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>There are two main ways that digital advertising can be handled: In-house or by a digital agency. Choosing between the two has been a hotly debated topic since the birth of advertising. This article will weigh the pros and cons&#8230;<\/p>\n","protected":false},"author":21,"featured_media":30426,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-agencies\/","category_name":"Marketing Agencies"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-agencies\/","category_name":"PPC Agencies"}],"tags":[],"authors":[239],"article_types":[179],"staff_picks":[],"promotions":[419],"class_list":["post-29661","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-marketing-agencies","category-ppc-agencies","authors-yossi-elchanan","article_types-articles","promotions-elite"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29661","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29661"}],"version-history":[{"count":26,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29661\/revisions"}],"predecessor-version":[{"id":42202,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29661\/revisions\/42202"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/30426"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29661"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29661"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29661"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29661"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29661"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29661"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29661"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}