{"id":29874,"date":"2022-04-09T18:24:59","date_gmt":"2022-04-09T15:24:59","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=29874"},"modified":"2023-08-17T15:39:44","modified_gmt":"2023-08-17T12:39:44","slug":"googles-automated-discounts-revolutionary-shopping-feature","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/googles-automated-discounts-revolutionary-shopping-feature\/","title":{"rendered":"Google\u2019s Automated Discounts Revolutionary Shopping Feature"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"29874\" class=\"elementor elementor-29874\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-31891d1f elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"31891d1f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-40e0d96b\" data-id=\"40e0d96b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-69a3bfa8 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"69a3bfa8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Google is testing a new pricing tool that uses real-time data and AI to entice shoppers into sales called <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/10295759#zippy=%2Cprice-token-technical-instructions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Ads Automated Discounts<\/span><\/a><span style=\"font-weight: 400;\">. Shopping has become more digital than ever before, and Google Ads has set its sight on fine-tuning <\/span><a href=\"https:\/\/ads.google.com\/intl\/en_id\/home\/resources\/reach-larger-new-audiences\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">targeted ads<\/span><\/a><span style=\"font-weight: 400;\"> in real-time using AI.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">According to data that Google has shared, more and more people are searching online before setting foot in a retail store, if they do at all. Consumers are using shopping services and researching, then purchasing items online.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google predicts that internet-first behavior will continue to be a trend in shopping, which makes online advertising and eCommerce a critical part of any successful business going forward. Google Ads expands its services to offer Automated Discounts based on data visible to their AI.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513d57b8 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"513d57b8\" data-element_type=\"widget\" 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.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__513d57b8\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__513d57b8\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__513d57b8\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8edf00 elementor-widget elementor-widget-html\" data-id=\"a8edf00\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a79023 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"5a79023\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Are Automated Discounts?<\/span><\/h2><p><span style=\"font-weight: 400;\">Online shopping allows consumers to compare prices from different businesses and select their preferred retailer. Using Google Ads Automated Discounts, AI automatically calculates the cost of your product and then advertises using the parameters established by the business.<\/span><\/p><p><span style=\"font-weight: 400;\">The Google Ads optimized price gets displayed in targeted ads and follows the consumer to your eCommerce store, where the exact pricing is available to any user for a limited amount of time. Google Ad Automated Discounts aims to adjust pricing for the individual based on consumer behavior and market demand.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Integrating Automated Discounts into typical Google Ads increases the ROAS (Return on Ad Spend), revenue, and profit while respecting pricing limitations and client restrictions.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How It All Works<\/span><\/h2><p><span style=\"font-weight: 400;\">Automated Discounts uses the Google machine learning engine to help optimize discounts and maximize online sales goals. AI follows your parameters and works for you instead of a single human adjusting the price on ads after consuming large amounts of data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The basic version of how it works is that a merchant, business, or ad agency feeds the cost of goods sold (COGS) to the system, then sets the minimum and maximum price range allowed for sale. Google\u2019s AI system considers market prices, price elasticity, and seasonality trends to provide optimized discounts and improve conversions (whether or not clicks become a sale).\u00a0\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">Does Google Ads Automated Pricing Work<\/span><\/h4><p><span style=\"font-weight: 400;\">Inside numbers from Google report a 46% increase in ROAS on average when using the promotion annotation. Ad conversions increased by an average of 28%.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Optimum pricing varies several times throughout the day and gets adjusted based on Google\u2019s AI data and your established price range. Pricing is not specific to the individual user, even if targeted ads are why a user came to the site.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f7e952 elementor-widget elementor-widget-template\" data-id=\"9f7e952\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Google is testing Dynamic Repricing which uses real-time data and AI to entice shoppers into sales. Shopping has now become even more digital<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e4924f0 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"e4924f0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Who Should Use Google Ads Automated Discounts?<\/span><\/h2><p><span style=\"font-weight: 400;\">Most agencies, advertisers, PPC specialists, CMOs, and business owners understand that having the best price on a product can mean a higher chance of consumers buying your product. In many situations, this means that a person at your business is analyzing trends, considering and calculating overhead costs of goods, and then determining the best price to result in a sale.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The truth is that there are too many factors and market fluctuations for any human being to keep up on to maximize pricing and profits by adjusting for real-time trends. Google Ads Automated Discounts allows advertisers and businesses with at least 1000 clicks per day on a product to participate in the pilot program.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How To Set Up Google Ads Automated Discounts<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Ads intends for the automated pricing tool to be available for any business entity to use. That said, Google Ads Automated Discounts is currently in the <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/10295759#zippy=%2Cprice-token-technical-instructions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">beta phase<\/span><\/a><span style=\"font-weight: 400;\"> and only available to a select number of businesses.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Pilot Requirements<\/span><\/h3><p><span style=\"font-weight: 400;\">Some requirements are to meet before a business can participate in the Google Ads Automated Discounts Pilot program. To qualify, companies must:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Actively be advertising using <\/span><a href=\"https:\/\/ads.google.com\/home\/how-it-works\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Shopping Ads<\/span><\/a><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have a product that aggregates over 1,000 clicks per week<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be able to honor Google\u2019s pricing for:<\/span><ul><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A minimum of 30 minutes during a user session<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"2\"><span style=\"font-weight: 400;\">A minimum of 48 hours after the user adds the product to their cart<\/span><\/li><\/ul><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Have committed web engineering resources<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Be <\/span><a href=\"https:\/\/support.google.com\/google-ads\/answer\/1722022?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">tracking conversions through Google<\/span><\/a><span style=\"font-weight: 400;\"> to integrate the discounts properly<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2bdb6c1 elementor-widget elementor-widget-html\" data-id=\"2bdb6c1\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-07499f20-f95a-4bda-8a2d-38b12063f398\"><span class=\"hs-cta-node hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\" id=\"hs-cta-07499f20-f95a-4bda-8a2d-38b12063f398\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-07499f20-f95a-4bda-8a2d-38b12063f398\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/07499f20-f95a-4bda-8a2d-38b12063f398.png\"  alt=\"New call-to-action\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, '07499f20-f95a-4bda-8a2d-38b12063f398', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-689b415 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"689b415\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Integration Steps<\/span><\/h3><p><span style=\"font-weight: 400;\">If your business meets the<\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/10295759#zippy=%2Cprice-token-technical-instructions\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\"> minimum requirements for participation<\/span><\/a><span style=\"font-weight: 400;\"> in the Google Ads Automated Discounts feature, integration can be simple for your products. Four significant steps are required to integrate Google Ads Automated Discounts into your website and ad traffic.\u00a0<\/span><\/p><h4><span style=\"font-weight: 400;\">1. Implement the free tool from Google Ads called conversion tracking.<\/span><\/h4><p><span style=\"font-weight: 400;\">Google Ad Conversion Tracking shows you what happens after a customer interacts with your ads.<\/span><\/p><p><span style=\"font-weight: 400;\">2. Set the minimum and maximum parameters for the price range of each product.<\/span><\/p><p><span style=\"font-weight: 400;\">Set the minimum allowed sell price using the auto pricing minimum and the maximum using price.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">3. Establish the cost of goods sold (COGS) for each product.<\/span><\/p><p><span style=\"font-weight: 400;\">Option A: Set your COGS in your feed for items you want to discount automatically.<\/span><\/p><p><span style=\"font-weight: 400;\">Option B: Let Google\u2019s AI estimate the COGS for you.<\/span><\/p><p><span style=\"font-weight: 400;\">4. Use a <\/span><a href=\"https:\/\/cloud.google.com\/iot\/docs\/how-tos\/credentials\/jwts\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">JSON web token<\/span><\/a><span style=\"font-weight: 400;\"> to integrate pricing controls on your website.<\/span><\/p><p><span style=\"font-weight: 400;\">Option A: New pricing gets passed along to the customer as a discount.<\/span><\/p><p><span style=\"font-weight: 400;\">Option B: New pricing gets passed using existing coupons or promotions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The business will always control the price range allowed and does not get set by Google. Google is a tool to show optimized pricing to reach consumers and convert them to a purchase.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The Merchant Center allows businesses to start, pause, restart, and stop automated discounts by product. In theory, the cost of using Google Ads Automated Pricing should be insignificant compared to the time, effort, and cost of manual real-time price optimization.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Automated Discounts Reporting<\/span><\/h3><p><span style=\"font-weight: 400;\">A feature of the Google Ads Automated Discounts is that you can measure the performance of your price optimization using the <\/span><a href=\"https:\/\/support.google.com\/merchants\/answer\/188924?visit_id=637722542162782898-1745640785&amp;rd=1\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Merchant Center<\/span><\/a><span style=\"font-weight: 400;\">. The Merchant Center controls all pricing, and your representative handles products. Various reports can track incremental performance by comparing treatment to control groups.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What to Expect When You Join<\/span><\/h2><p><span style=\"font-weight: 400;\">Suppose you meet the requirements and have qualified to participate in the Google Ads Automated Discounts beta program. In that case, you can expect additional options and reports to appear in your Merchant Center. Information leaks from the pilot program reveal detailed onboarding through training guides, regular access to Google technical experts to help address questions and troubleshoot issues, and reporting with real-time market trends.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Google is testing a new pricing tool that uses real-time data and AI to entice shoppers into sales called Google Ads Automated Discounts. Shopping has become more digital than ever before, and Google Ads has set its sight on fine-tuning&#8230;<\/p>\n","protected":false},"author":21,"featured_media":32292,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[],"class_list":["post-29874","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-google-ads","category-marketing","category-marketing-news","authors-adcore-marketing-team","article_types-articles"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29874","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=29874"}],"version-history":[{"count":17,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29874\/revisions"}],"predecessor-version":[{"id":37904,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/29874\/revisions\/37904"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/32292"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=29874"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=29874"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=29874"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=29874"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=29874"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=29874"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=29874"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}