{"id":30456,"date":"2021-02-01T01:00:35","date_gmt":"2021-01-31T23:00:35","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=30456"},"modified":"2023-07-17T18:06:28","modified_gmt":"2023-07-17T15:06:28","slug":"tiktok-ads-how-to-start-advertising-on-tiktok","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/tiktok-ads-how-to-start-advertising-on-tiktok\/","title":{"rendered":"TikTok Ads \u2013 How to Start Advertising on TikTok?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30456\" class=\"elementor elementor-30456\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2b8cdcd5 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2b8cdcd5\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2d6e6b33\" data-id=\"2d6e6b33\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-414cc540 elementor-widget elementor-widget-text-editor\" data-id=\"414cc540\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>When it comes to new social marketing platforms, it can be hard to understand what is worth investing time and money in and what is just a fleeting trend. Recently, TikTok has been catching the eye of many advertisers especially since it <strong>managed to outstrip many <\/strong><strong>famous players<\/strong> such as LinkedIn, Reddit, Snapchat, Twitter, and Pinterest. \u00a0<\/p><p>Whilst writing this article, TikTok Ads are available in more than 50 countries and new markets are being launched every quarter.<\/p><p>With more than <a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/#:~:text=Monthly%20Active%20Users%20%E2%80%93%20TikTok%20has,of%20now%20(September%202020).\" target=\"_blank\" rel=\"noopener\">\u00a0<\/a><a href=\"https:\/\/wallaroomedia.com\/blog\/social-media\/tiktok-statistics\/#:~:text=Monthly%20Active%20Users%20%E2%80%93%20TikTok%20has,of%20now%20(September%202020).\" target=\"_blank\" rel=\"noopener\">850 million monthly active users<\/a> which are spread in 150 countries, TikTok seems to be the new social app everyone is talking about. Altogether, it is a great platform to start advertising on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-50a36ac elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"50a36ac\" data-element_type=\"widget\" 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.elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTikTok Ads \u2013 How to Start Advertising on TikTok?\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__50a36ac\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__50a36ac\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__50a36ac\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-88b2cd0 elementor-widget elementor-widget-text-editor\" data-id=\"88b2cd0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>\u201cSame same but different. But still the same\u201d<\/h3><p>For those who work with Facebook Ads Manager, you won\u2019t feel in unknown water when launching your first campaigns as the platform <strong>looks quite similar<\/strong> to its competitor.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4999681 elementor-widget elementor-widget-shortcode\" data-id=\"4999681\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\"><div class=\"tenor-gif-embed\" data-postid=\"4956158\" data-share-method=\"host\" data-width=\"100%\" data-aspect-ratio=\"2.394230769230769\"><a href=\"https:\/\/tenor.com\/view\/the-interview-james-franco-david-skylark-same-but-different-but-still-same-gif-4956158\" target=\"_blank\" rel=\"noopener\">The Interview James Franco GIF<\/a> from <a href=\"https:\/\/tenor.com\/search\/theinterview-gifs\" target=\"_blank\" rel=\"noopener\">Theinterview GIFs<\/a><\/div><script type=\"text\/javascript\" async src=\"https:\/\/tenor.com\/embed.js\"><\/script><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-34a50583 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"34a50583\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-206aaea4\" data-id=\"206aaea4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-716e1009 elementor-widget elementor-widget-image\" data-id=\"716e1009\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1241cafb elementor-widget elementor-widget-heading\" data-id=\"1241cafb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">If you\u2019re thinking about advertising on TikTok, now is the time to start and we\u2019re gonna tell you how in this article.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-69882a50 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"69882a50\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-466ecc46\" data-id=\"466ecc46\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1b55b44c elementor-widget elementor-widget-text-editor\" data-id=\"1b55b44c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Having said that, with its unique ad creation features, the TikTok Ads platform is somehow different from its predecessors. Advertisers will need to <strong>rethink their advertising way in creating content<\/strong> that talks personally to their users, content that challenges them, content that they can and want to reproduce!<\/p><p>Creating content that works on TikTok requires a <strong>change in perception<\/strong> and probably is the most important key to success. Don&#8217;t miss the <a href=\"#creative\">10 tips to create TikToks that work <\/a>which we will cover further on.\u00a0\u00a0<\/p><p>But first, as an advertiser, you probably know how important it is to be familiar with the platform\u2019s algorithm. If you consider stepping into this world, you need to understand how TikTok Ads work, what\u2019s new, what they offer, and what will be the best solution for your business.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c633900 elementor-widget elementor-widget-image\" data-id=\"c633900\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"624\" height=\"176\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/TikTok-Ads-platform.png\" class=\"attachment-large size-large wp-image-30460\" alt=\"TikTok Ads platform\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/TikTok-Ads-platform.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/TikTok-Ads-platform-300x85.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e19ee2 elementor-widget elementor-widget-text-editor\" data-id=\"6e19ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Auction and Reservation Accounts<\/h2><p>Just like working with other platforms, you will need to start by creating an <a href=\"https:\/\/www.tiktok.com\/business\/en\" target=\"_blank\" rel=\"noopener\">ad manager account<\/a> and implementing a <a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6669727593823993861\" target=\"_blank\" rel=\"noopener\">tracking pixel.<\/a> Take into account that, unlike other advertising platforms, TikTok doesn\u2019t yet offer the possibility to dynamically track value.<\/p><p>When creating your account, you will need to decide whether you want an <strong>auction account<\/strong> or a <strong>reservation account<\/strong>. This will be a <strong>permanent setting<\/strong> which means you won\u2019t be able to change it in the future.<\/p><p><strong><em>What is a reservation account? <\/em><\/strong><\/p><p><strong><em>\u00a0<\/em><\/strong>A reservation account will guarantee you the volume that you have paid for. This is great, however, you must know that if this type of account comes at a higher cost as you will have to commit to flat-rate pricing which will give you<strong> less flexibility<\/strong>. On the plus side, this type of account<strong> will let you advertise with unique campaign types: <\/strong><\/p><h3>1. In-feed Ads<\/h3><p>In-Feed Ads are the video ads that appear in between videos as a user scrolls through the For You page. These types of ads will cost you between $20K and $800K depending on the targeted country.<\/p><p><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/41\" target=\"_blank\" rel=\"noopener\">Check out this In-feed ad for Nike<\/a>, featuring the Belgian soccer player Kevin DeBruyne.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6fa89ed elementor-widget elementor-widget-html\" data-id=\"6fa89ed\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@nike\/video\/6795435424132205829\" data-video-id=\"6795435424132205829\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@nike\" href=\"https:\/\/www.tiktok.com\/@nike\" rel=\"noopener\">@nike<\/a> Sometimes Kevin just has to assist De Bruyne <a title=\"magicboots\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/magicboots\" rel=\"noopener\">#MagicBoots<\/a> <a target=\"_blank\" title=\"\u266c \u201cWOAH!\u201d - Cashino\" href=\"https:\/\/www.tiktok.com\/music\/\u201cWOAH\u201d-6794387799245064193\" rel=\"noopener\">\u266c \u201cWOAH!\u201d - Cashino<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abeed74 elementor-widget elementor-widget-text-editor\" data-id=\"abeed74\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>2. Brand Takeover<\/h3><p>Have you ever opened up TikTok and received an ad right away? If so, you\u2019ve seen a Brand Takeover Ad. These ads appear when a user opens the app and TikTok completely takes over the screen for a few seconds. For these types of ads, you\u2019ll need to invest between $2K and $350K depending on where you advertise.<\/p><p><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/19\" target=\"_blank\" rel=\"noopener\">Check out this Brand Takeover ad for Balenciaga<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c0faaf elementor-widget elementor-widget-image\" data-id=\"4c0faaf\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"624\" height=\"312\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/Brand-Takeover-Ad.png\" class=\"attachment-large size-large wp-image-30461\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/Brand-Takeover-Ad.png 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/Brand-Takeover-Ad-300x150.png 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1e132d elementor-widget elementor-widget-text-editor\" data-id=\"b1e132d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>3. TopView<\/h3><p>TopView Ads were built on Brand Takeovers. What makes them different is that instead of the user being bombarded with an ad as soon as he opens the app \u2014 TopView Ads are the first in-feed post after 5 seconds. In order to advertise with these types of ads, you\u2019ll need to invest between $3K and $425K\u00a0 according to where you want to advertise.<\/p><p><a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/ebay-474\" target=\"_blank\" rel=\"noopener\">Here&#8217;s a great example of a Top View ad with eBay.<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7b808dc elementor-widget elementor-widget-html\" data-id=\"7b808dc\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@ebay\/video\/6941467712644320518\" data-video-id=\"6941467712644320518\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@ebay\" href=\"https:\/\/www.tiktok.com\/@ebay\" rel=\"noopener\">@ebay<\/a> We\u2019re back with the FINAL matchup for <a title=\"sneakershowdown\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/sneakershowdown\" rel=\"noopener\">#SneakerShowdown<\/a> <a target=\"_blank\" title=\"\u266c original sound - ebay\" href=\"https:\/\/www.tiktok.com\/music\/original-sound-6941469139861097221\" rel=\"noopener\">\u266c original sound - ebay<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8af88f2 elementor-widget elementor-widget-text-editor\" data-id=\"8af88f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>4. Branded Hashtag challenge<\/h3><p>Hashtag Challenges ads are TikTok&#8217;s special signature. The ads appear on the Discovery page and encourage users to participate in a challenge. For a Hashtag challenge, you will need to invest between $10K and $340K depending on the country that you\u2019d like to target.<\/p><p>The British brand Tangle Teezer found a great way to talk to its audience with the <a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\/37\" target=\"_blank\" rel=\"noopener\">#powersintheteeth hashtag challenge<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3c0c71c elementor-widget elementor-widget-html\" data-id=\"3c0c71c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@tangleteezer\/video\/6813658061446581510\" data-video-id=\"6813658061446581510\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@tangleteezer\" href=\"https:\/\/www.tiktok.com\/@tangleteezer\" rel=\"noopener\">@tangleteezer<\/a> How fabulous is @ashleynocera\u2019s hair?! \ud83d\ude0d\ud83d\udc96 <a title=\"powersintheteeth\" target=\"_blank\" href=\"https:\/\/www.tiktok.com\/tag\/powersintheteeth\" rel=\"noopener\">#Powersintheteeth<\/a> <a target=\"_blank\" title=\"\u266c #PowersInTheTeeth - Tangle Teezer\" href=\"https:\/\/www.tiktok.com\/music\/PowersInTheTeeth-6803615198667081730\" rel=\"noopener\">\u266c #PowersInTheTeeth - Tangle Teezer<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f0179ee elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"2f0179ee\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/30456#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfaab5a elementor-widget elementor-widget-text-editor\" data-id=\"dfaab5a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>5. Branded Effect<\/h3><p>Similar to Snapchat\u2019s branded lenses, this type of campaign allows advertisers to design their own custom filters, stickers, and other 2D\/3D\/AR content for TikTok users to use in their videos. To advertise your branded effect, be ready to invest between $13K and $195K depending on where you advertise.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-75804786 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"75804786\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-302e5bdd\" data-id=\"302e5bdd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-92bdf2a elementor-widget elementor-widget-shortcode\" data-id=\"92bdf2a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<span class=\"hs-cta-node hs-cta-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" id=\"2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, '2611f040-2af7-4f36-a6d3-4d63a3be73a0', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b722b1e elementor-widget elementor-widget-text-editor\" data-id=\"4b722b1e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>What is an auction account?<\/h3><p>Auction accounts are <strong>more flexible<\/strong> and unlike Reservation Accounts, there aren\u2019t any flat rates to be paid. Just like on Facebook or Google Ads, the pricing on TikTok will be based on a mix of bids and competition. With this type of account, you will only be able to have In-Feed ads and you&#8217;ll need to choose between one of the 4 bidding models:<\/p><ul><li><strong>CPC<\/strong><\/li><\/ul><p>As for other advertising platforms, with this bidding model, you will pay per click.<\/p><ul><li><strong>oCPC<\/strong><\/li><\/ul><p>With oCPC your bid is the cost you are willing to pay per result. The system will deliver your ads to users who are more likely to take the action you want at a cost that is as close to your bid as possible. This bidding strategy is similar to targeting CPA on other platforms.<\/p><p><em>Note: You will set your bid for the amount you are willing to spend per result (conversion), but your actual billing is based on clicks, not results.<\/em><\/p><ul><li><strong>CPM<\/strong><\/li><\/ul><p>With this bidding, you set the price you are willing to pay for 1000 impressions. The system will deliver the ads to get the most exposure and reach as many customers as possible within your budget set.<\/p><ul><li><strong>oCPM<\/strong><\/li><\/ul><p><span style=\"font-weight: 400;\">This bidding method is the price you will pay to create 1000 impressions, targeting users that are likely to complete a conversion or app install event. This bidding method is a default bidding method for Conversion and App Install Advertising Objectives.<\/span><\/p><ul><li><strong>CPV<\/strong><\/li><\/ul><p>With CPV, you set the price that you are willing to pay for one thousand 6-second or 2-second video views.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5bb762 elementor-widget elementor-widget-text-editor\" data-id=\"f5bb762\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>10 tips to create TikToks that work<\/h2><p>As I mentioned already, on TikTok there is no secret, the key to success will be your creatives (creativity?)!<\/p><p>This doesn\u2019t mean that you\u2019ll have to invest all you have to make a great video. On the contrary, a successful video will need to <strong>look organic<\/strong>. What you will need to invest in is C-R-E-A-T-I-V-I-T-Y. Think of something that users will want to watch and reproduce. So forget about the studio, just pick up your phone and start filming with these tips in mind:<\/p><h3><strong>1. Keep it short<\/strong><\/h3><p>TikTok users are used to 15-sec videos. Don\u2019t make it longer since you might lose your audience&#8217;s attention.<\/p><h3><strong>2. Bring the beat<\/strong><\/h3><p>According to one of our TikTok sources, ads that have a faster beat work better!<\/p><h3><strong>3. Plain is lame<\/strong><\/h3><p>Bring your colors and play with contrasts!<\/p><h3><strong>4. People<\/strong><\/h3><p><a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6709434465828995077\" target=\"_blank\" rel=\"noopener\">TikTok says it best<\/a>: <em>\u201cShowcase your product with video of people using your product. Since the people viewing your ads as well&#8230; People, it makes sense to include them into your media. It makes us humans feel like you&#8217;re human (we hope you are).\u201d<\/em><\/p><h3><strong>5. Keep it simple<\/strong><\/h3><p>The best ads are the ones that look genuine and organic. So forget about the ads that were created for other platforms or for TV, just use what anyone would have under their hand.<\/p><h3><strong>6. Go with the trend<\/strong><\/h3><p>\u00a0Use trends that already exist and adapt them\u2026 or you can go crazy and try to launch a trend with a hashtag challenge!<\/p><h3><strong>7. Stay in the safe zone<\/strong><\/h3><p>This safe zone will ensure your ad\u2019s key message is clearly visible. All text and graphics should stay in that green zone.<\/p><h3><strong>8. Keep<\/strong><b> the frame in mind when you create your ads<\/b><\/h3><p><b><span style=\"font-weight: 400;\">Make sure your key elements are in the green area.<\/span><\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ab46dae elementor-widget elementor-widget-image\" data-id=\"ab46dae\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"345\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/TikTok-interface.webp\" class=\"attachment-large size-large wp-image-30463\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/TikTok-interface.webp 624w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2021\/02\/TikTok-interface-300x166.webp 300w\" sizes=\"(max-width: 624px) 100vw, 624px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bdea882 elementor-widget elementor-widget-text-editor\" data-id=\"bdea882\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><strong>9. Be compliant with TikTok ads policy<\/strong><\/h3><p>We mean it! TikTok&#8217;s creative review team is really strict with the policy. No exceptions are made. The list is long so we recommend you read their<a href=\"https:\/\/ads.tiktok.com\/help\/article?aid=6684149081637388293\" target=\"_blank\" rel=\"noopener\"> policy page<\/a> as it is the best place to learn about it. We can already tell you that TikTok doesn\u2019t like it when you show too much (or just a little) skin!<\/p><h3><strong>10. Look at what worked for others and add your twist<\/strong><\/h3><p>if our previous tips are not enough, TikTok offers a large range of case studies on its <a href=\"https:\/\/www.tiktok.com\/business\/en\/inspiration\" target=\"_blank\" rel=\"noopener\">inspiration page<\/a>.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bd044b3 elementor-widget elementor-widget-shortcode\" data-id=\"bd044b3\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n\t\t<!--HubSpot Call-to-Action Code -->\n\t\t<span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<span class=\"hs-cta-node hs-cta-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" id=\"2611f040-2af7-4f36-a6d3-4d63a3be73a0\">\n\t\t<!--[if lte IE 8]>\n\t\t<div id=\"hs-cta-ie-element\"><\/div>\n\t\t<![endif]-->\n\t\t<a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0\" target=\"_blank\" rel=\"noopener\">\n\t\t<img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-2611f040-2af7-4f36-a6d3-4d63a3be73a0\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/2611f040-2af7-4f36-a6d3-4d63a3be73a0.png\"  alt=\"New call-to-action\"\/>\n\t\t<\/a>\n\t\t<\/span>\n\t\t<script charset=\"utf-8\" src=\"\/\/js.hubspot.com\/cta\/current.js\"><\/script>\n\t\t<script>\n\t\thbspt.cta.load(6962858, '2611f040-2af7-4f36-a6d3-4d63a3be73a0', {});\n\t\t<\/script>\n\t\t<\/span>\n\t\t<!-- end HubSpot Call-to-Action Code -->\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b4ea74d elementor-widget elementor-widget-text-editor\" data-id=\"b4ea74d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While TikTok has still a long way to go, its debut in the PPC world is quite remarkable. We recommend you to go have a look at the platform to familiarize yourself with it and start having fun filming your creatives by applying our <\/span><span style=\"font-weight: 400;\">10<\/span><span style=\"font-weight: 400;\"> tips!<\/span><\/p><p><span style=\"font-weight: 400;\">\u00a0<\/span>As <strong>TikTok advertising partners<\/strong>, we can lead you to get great results on TikTok Ads. Whether you are looking for new ways to increase revenue and traffic or generate brand awareness in scale, we have the tools and knowledge to guide you through from strategy to action.<\/p><p>Contact us today for free consultation!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>When it comes to new social marketing platforms, it can be hard to understand what is worth investing time and money in and what is just a fleeting trend. Recently, TikTok has been catching the eye of many advertisers especially&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/tiktok-ads\/","category_name":"TikTok Ads"}],"tags":[],"authors":[252],"article_types":[182,179],"staff_picks":[],"promotions":[178],"class_list":["post-30456","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-tiktok-ads","authors-charlotte-akirav","article_types-how-tos","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/30456","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=30456"}],"version-history":[{"count":6,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/30456\/revisions"}],"predecessor-version":[{"id":31340,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/30456\/revisions\/31340"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31339"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=30456"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=30456"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=30456"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=30456"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=30456"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=30456"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=30456"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}