{"id":30941,"date":"2022-05-28T15:25:09","date_gmt":"2022-05-28T12:25:09","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=30941"},"modified":"2025-04-24T10:53:34","modified_gmt":"2025-04-24T07:53:34","slug":"what-is-cpm-calculating-cost-per-thousand-impressions","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-cpm-calculating-cost-per-thousand-impressions\/","title":{"rendered":"What Is CPM? Calculating Cost-per-Thousand Impressions"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"30941\" class=\"elementor elementor-30941\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2490f8b8 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"2490f8b8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ad47b58\" data-id=\"4ad47b58\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a95a538 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"a95a538\" 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a95a538\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__a95a538\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__a95a538\" class=\"elementor-toc__body elementor-toc__list-items--collapsible\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f915907 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"f915907\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">If you are involved in marketing or promotion in any way, knowing how to get your brand and products out there to a wide audience is an essential skill. However, you also need to make sure that you do not overstretch your budget. As such, learning the correct measurements and costs of advertisements is a must.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">After reading this article, you will not only understand what CPM is but you will know how to keep track of it and utilize it for your business.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Is Cost-per-Thousand Impressions (CPM)?<\/span><\/h2><p><span style=\"font-weight: 400;\">Cost-per-thousand impressions or CPM (also known as \u201ccost per mille\u201d) is the price an advertiser pays to a web platform for every thousand views, also called impressions, that they get on their web page.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, the average display ad CPM is around $2.00. This CPM indicates that you pay $2.00 for every 1,000 views your advertisement received.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Who Should Use CPM?<\/span><\/h2><p><span style=\"font-weight: 400;\">CPM is used in the marketing and advertising field, and it is<\/span><span style=\"font-weight: 400;\"> the most frequent pricing <\/span><span style=\"font-weight: 400;\">metric used in digital marketing and online advertisements.<\/span><\/p><p><span style=\"font-weight: 400;\">It does not aim to target a specific audience but is useful for campaigns trying to reach the broadest possible audience.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Is CPM Important?<\/span><\/h2><p><span style=\"font-weight: 400;\">CPM is important because if you are going to get your advertising campaign off the ground, you must raise widespread awareness among potential consumers. To do this, you need to determine what kind of advertisement reaches the most people.<\/span><\/p><p><span style=\"font-weight: 400;\">For instance, if you have ads on two different websites, and the CPM on Website A is lower than on Website B, you have determined that Website A is the more cost-effective place to advertise. You have paid less to reach more people.<\/span><\/p><h2><span style=\"font-weight: 400;\">How Do I Calculate CPM?<\/span><\/h2><p><span style=\"font-weight: 400;\">There are simple formulas to use when calculating CPM-related costs for your campaign. <\/span><span style=\"font-weight: 400;\">You can calculate CPM using the following formula: <\/span><b>the total cost of the campaign <\/b><span style=\"font-weight: 400;\">divided by the <\/span><b>total number of impressions divided by 1,000 <\/b><span style=\"font-weight: 400;\">equals <\/span><b>your CPM.<\/b><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0de230 elementor-widget elementor-widget-image\" data-id=\"e0de230\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"149\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/CPM-1024x238.png\" class=\"attachment-large size-large wp-image-31007\" alt=\"How to Calculate CPM?\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/CPM-1024x238.png 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/CPM-300x70.png 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/CPM-768x179.png 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/05\/CPM.png 1075w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-721bc3f elementor-widget elementor-widget-template\" data-id=\"721bc3f\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">CPM (Cost-per-thousand impressions) is the price you pay for exposing your ads. Learn how to keep track of it and utilize it for your business.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a137589 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"a137589\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">What Is a Good CPM?<\/span><\/h2><p><span style=\"font-weight: 400;\">What constitutes a good CPM depends on your campaign goals and whether you have reached the minimum number of consumers you intended to reach.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, you need to make sure that you are reaching an audience that will later engage with your content: a low CPM means little if it doesn\u2019t lead to profit in the future.<\/span><\/p><h3><span style=\"font-weight: 400;\">Should CPM Be High or Low?<\/span><\/h3><p><span style=\"font-weight: 400;\">While the success of CPM in your advertising campaign is subjective, a good rule of thumb is to keep your CPM low. The lower your CPM, the less you pay to reach a broader audience.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">This way, you are not wasting too much of your advertising budget early in the campaign. You have a better idea of what audience and ad platform you should be focusing your attention on in the later stages of your campaign.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Can Damage My CPM?<\/span><\/h2><p><span style=\"font-weight: 400;\">Some factors that might be interfering with your CPM are:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The platforms you choose to advertise on &#8211;\u00a0 if they are not suitable for all audiences, then you will get a narrower audience and fewer impressions.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Your geographical location &#8211; specifically, if you are trying to advertise to a consumer group through a language barrier.\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Seasonal popularity of your brand or products waning at the wrong points of the year<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Platforms that use bot traffic to artificially increase their engagement<\/span><\/li><\/ul><h3><span style=\"font-weight: 400;\">How Do I optimize My CPM?<\/span><\/h3><p><span style=\"font-weight: 400;\">The best way to make the most of your budget is to pay close attention to all factors of your data to determine what performs best where and which specific audiences to target.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Others include making your ads easily viewable on both mobile and desktop devices, keeping ad density low so as not to annoy viewers, and experimenting with different ad formats.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dfd72e5 elementor-widget elementor-widget-template\" data-id=\"dfd72e5\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/30941#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b9396e1 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"b9396e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">What You Should Know<\/span><\/h3><p><span style=\"font-weight: 400;\">Cost-per-thousand impressions (CPM, \u201ccost per mille\u201d) are essential metrics used in advertising and marketing. It is the cost an advertiser pays a web platform for every one thousand views, also known as impressions, that they get on their web page.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">One important thing about CPM is that it only calculates the number of people that have seen your ad, not how many have clicked and followed it. For that kind of data, you would have to look at measurements like <\/span><a href=\"https:\/\/www.adcore.com\/blog\/what-is-click-through-rate\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CTR<\/span><\/a><span style=\"font-weight: 400;\"> (click-through rate) or <\/span><a href=\"https:\/\/www.investopedia.com\/terms\/c\/cpc.asp\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">CPC<\/span><\/a><span style=\"font-weight: 400;\"> (cost per click).\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In addition, keep in mind that CPM is an imperfect metric and does not account for factors like ads failing to load, which skew the view count.<\/span><\/p><p><span style=\"font-weight: 400;\">To learn more about marketing metrics, keep searching through <\/span><a href=\"https:\/\/www.adcore.com\/blog\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Adcore\u2019s<\/span><\/a><span style=\"font-weight: 400;\"> helpful and informational articles.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you are involved in marketing or promotion in any way, knowing how to get your brand and products out there to a wide audience is an essential skill. However, you also need to make sure that you do not&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31005,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[250],"article_types":[179],"staff_picks":[],"promotions":[418],"class_list":["post-30941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-ppc","category-ppc-basics","authors-adcore-marketing-team","article_types-articles","promotions-push"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/30941","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=30941"}],"version-history":[{"count":15,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/30941\/revisions"}],"predecessor-version":[{"id":31742,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/30941\/revisions\/31742"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31005"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=30941"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=30941"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=30941"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=30941"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=30941"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=30941"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=30941"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}