{"id":31348,"date":"2022-06-16T20:09:36","date_gmt":"2022-06-16T17:09:36","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=31348"},"modified":"2023-07-17T17:53:18","modified_gmt":"2023-07-17T14:53:18","slug":"the-lemonade-test-how-to-build-excitement-around-your-brand","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/the-lemonade-test-how-to-build-excitement-around-your-brand\/","title":{"rendered":"The Lemonade Test: How to Build Excitement Around Your Brand?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"31348\" class=\"elementor elementor-31348\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-37576626 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"37576626\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3884546a\" data-id=\"3884546a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d2f8574 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"3d2f8574\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Try to remember the last time you happily bought an item, and you were thrilled while waiting for it. You told everybody you know about it and even started imagining using it.<\/p><p>Has there ever been such a situation where you ended up receiving the product and immediately understood you aren&#8217;t as excited to use it as you were while ordering it?<\/p><p>That&#8217;s right, folks, you have experienced great marketing.<br \/>Now, let&#8217;s learn how you, too, can create this rare feeling of excitement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-523bf45 elementor-toc--minimized-on-mobile elementor-widget elementor-widget-table-of-contents\" data-id=\"523bf45\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h2&quot;,&quot;h3&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;marker_view&quot;:&quot;bullets&quot;,&quot;icon&quot;:{&quot;value&quot;:&quot;&quot;,&quot;library&quot;:&quot;&quot;},&quot;minimized_on&quot;:&quot;mobile&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:0,&quot;sizes&quot;:[]},&quot;minimize_box&quot;:&quot;yes&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor-pro - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-table-of-contents .elementor-toc__header-title{color:var(--header-color)}.elementor-widget-table-of-contents.elementor-toc--collapsed .elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tHow to Build Excitement Around Your Brand?\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__523bf45\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__523bf45\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__523bf45\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1af8fd9 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1af8fd9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Emotional copywriting &#8211; make them feel<\/h2><p>If we, as marketing professionals, want to take a given product and make people eager to buy and have it, we must make our audience do the one thing that is much more than effective thinking.<\/p><p>We must make our audience feel something.<\/p><p>An emotional trigger makes your audience care more and lets you plan and act according to your strategy.<\/p><p>As emotions dominate and impact our buying decisions, we must take that advantage and use emotional copywriting as a significant part of our marketing toolbox.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3096740 elementor-widget elementor-widget-image\" data-id=\"3096740\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"640\" height=\"428\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/ben-white-4K2lIP0zc_k-unsplash-1024x684.jpeg\" class=\"attachment-large size-large wp-image-31389\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/ben-white-4K2lIP0zc_k-unsplash-1024x684.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/ben-white-4K2lIP0zc_k-unsplash-300x200.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/ben-white-4K2lIP0zc_k-unsplash-768x513.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/ben-white-4K2lIP0zc_k-unsplash-1536x1025.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/ben-white-4K2lIP0zc_k-unsplash-2048x1367.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bedd980 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"bedd980\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>We buy experiences, not products<\/h2><h3>The Lemonade Test<\/h3><p>Imagine you&#8217;re walking down the street, and you see a lemonade shop.<\/p><p>How excited are you about the lemonade?<\/p><p>I guess your answer will be based on your thirst, the heat, and whether you like lemonade. Not much of that can be affected by a particular marketing professional.<\/p><p>Let&#8217;s try putting the same lemonade glass in another scenario:<\/p><p>You&#8217;re walking down the same street, and you see a little juice shop; it&#8217;s beautiful. The owner greets you with a smile, and you stop to pet their cute little dog and have a little chat. You&#8217;re enjoying this moment, filled with humor and joy.<\/p><p>Are you now more likely to purchase a fresh cup of lemonade to top this little moment?<\/p><p>It&#8217;s not the lemonade you&#8217;re purchasing but the expansion of feeling something good. As they&#8217;re mixed, the combination makes them the same.<\/p><p>Let&#8217;s try another situation and learn about another emotion, shall we?<\/p><p>You&#8217;re walking down the same street and see a little lemonade stand.<\/p><p>Honestly, it&#8217;s a little wonky.<\/p><p>But your eyes aren&#8217;t attracted to that; they&#8217;re focused on three little kids standing in the stand. While you talk, they tell you they&#8217;re saving up for summer camp.<\/p><p>As memories come up of you being a little kid, enjoying the summer with your friends, come to mind \u2013 one question arises:<\/p><p>Would you like a cup of lemonade?<\/p><p>You&#8217;re still not buying the lemonade, are you?<\/p><p>Yet again, it&#8217;s the feeling of connection that you&#8217;re purchasing. Helping others or a cause you care about dramatically affects how people spend their money.<\/p><p>Hopefully, you&#8217;re not too thirsty; we have much more to learn.<\/p><h2>Dig deep to understand your audience&#8217;s emotional state<\/h2><p>You might see the importance of the users&#8217; emotional state and tell yourself \u2013 ok, how do I make this work for me?<\/p><p>Don&#8217;t worry \u2013 there&#8217;s so much we can do to make our products more appealing by affecting how our customers feel.<\/p><p>Getting started requires familiarizing yourself with the way your audience thinks. Answer these questions in your mind:<\/p><p>&#8211; What are they eager to receive?<br \/>&#8211; In what way does your product meet this need?<\/p><p>When selling a product based on its features, you sell lemonade to the thirsty.<\/p><p>If you&#8217;re looking to make your product stand out for the masses -even those that aren&#8217;t highly thirsty at this exact moment &#8211; you must dig deeper to understand your target audience. That is the key to knowing which emotion will be the most effective!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-76f3cbf elementor-widget elementor-widget-template\" data-id=\"76f3cbf\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Try to remember the last time you happily bought an item, and you were thrilled while waiting for it. How do marketers create this rare feeling of excitement? <\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78ea5e3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"78ea5e3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Creating a feeling of joy<\/h2><p>To motivate the product&#8217;s purchase, advertisers routinely use classical conditioning to get consumers to associate their product with a specific emotion or reaction subconsciously.<\/p><p>As we mentioned, if we make a person feel joy, they might want to purchase a product we&#8217;re showing to prolong that feeling.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62f2fb3 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"62f2fb3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>When will we use this practice?<\/h3><p>Think of the reason someone would buy your product. What will it help your audience to accomplish?<br \/>Examples of products that create a feeling of joy are vacations, gadgets, or a nice meal.<\/p><p>They all are meant to provide a person with a feeling of joy.<\/p><h3>How do we use this practice?<\/h3><p>The three main points are ensuring the stimuli are enjoyable, relevant to the product itself, and believable.<\/p><h3>How do we combine all three?<\/h3><p>Create a continuation of the experience. A vacation is enjoyable because of the memories, the people, the views, the smells, and the tastes. Those are the things you want to focus on.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9cee35e elementor-widget elementor-widget-image\" data-id=\"9cee35e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/brooke-cagle-WHWYBmtn3_0-unsplash-1024x683.jpeg\" class=\"attachment-large size-large wp-image-31388\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/brooke-cagle-WHWYBmtn3_0-unsplash-1024x683.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/brooke-cagle-WHWYBmtn3_0-unsplash-300x200.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/brooke-cagle-WHWYBmtn3_0-unsplash-768x512.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/brooke-cagle-WHWYBmtn3_0-unsplash-1536x1024.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/brooke-cagle-WHWYBmtn3_0-unsplash-2048x1365.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f57d0de elementor-widget elementor-widget-template\" data-id=\"f57d0de\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/31348#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d62011 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"7d62011\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2>Creating a feeling of connection<\/h2><p>As marketing professionals, we aim to make viewers notice and care about what we&#8217;re showing them. But unfortunately, with ads becoming so frequent, users become more and more indifferent to them.<\/p><p>Often, users don&#8217;t notice our ads, and when they do \u2013 they don&#8217;t remember the message. And when they do remember \u2013 it&#8217;s not easy to make them care and trust it.<\/p><p>When we want to promote a product that needs the users&#8217; attention, consideration, and care, a personal approach could be the key.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f186019 elementor-widget elementor-widget-image\" data-id=\"f186019\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"640\" height=\"427\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/toa-heftiba-fbCxL_wEo5M-unsplash-1024x683.jpeg\" class=\"attachment-large size-large wp-image-31387\" alt=\"\" srcset=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/toa-heftiba-fbCxL_wEo5M-unsplash-1024x683.jpeg 1024w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/toa-heftiba-fbCxL_wEo5M-unsplash-300x200.jpeg 300w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/toa-heftiba-fbCxL_wEo5M-unsplash-768x512.jpeg 768w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/toa-heftiba-fbCxL_wEo5M-unsplash-1536x1024.jpeg 1536w, https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/06\/toa-heftiba-fbCxL_wEo5M-unsplash-2048x1365.jpeg 2048w\" sizes=\"(max-width: 640px) 100vw, 640px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1feb3e8 MicroFont elementor-widget elementor-widget-text-editor\" data-id=\"1feb3e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3>What should we do?<\/h3><p>We must understand that people trust and care about people, not brands.<\/p><p>By showing a more personal side, we can break the indifference, make them notice, and consider our message.<\/p><p>Think of talking to your customers as having a conversation with a friend. Consider their personality and talk about their needs or desires.<\/p><h3>When will we use this practice?<\/h3><p>Think of a reason someone would buy your product.<\/p><p>Do they need any help? Is there a problem they need to fix? How much do they care about the product?<\/p><p>Some products don&#8217;t need the customer to care \u2013 they need the product quickly and without much effort put into the decision-making process.<\/p><p>However, products that require the audience to think makes them also care about the brand they&#8217;re buying.<\/p><h3>How do we use this practice?<\/h3><p>Think about who would the audience want to buy this product from?<\/p><p>How would this persona impact their decision?<\/p><p>Do they need to trust you? Create a connection by showing your credibility and experience.<\/p><p>Do they need to visualize how the product will impact them? Show them the impact, talk about it, and make your ad about the product&#8217;s result \u2013 not the product itself.<\/p><p>How do we combine all three?<br \/>Create a continuous tone that is focused on what the audience needs to see. Step into their shoes and put all the focus on what they care about most.<\/p><h3>Final Thoughts\u00a0<\/h3><p>To create effective marketing, we must start by focusing on our audience. Then, we can close th<span lang=\"EN-US\">e<\/span> gap <span lang=\"EN-US\">between<\/span> where our audience is now and where it <span lang=\"EN-US\">wants to be.<\/span><\/p><p>We must remember not to try to make every person on earth a customer, as our products are designed to provide customers with what they need.<\/p><p>Some people have no use for our product and, therefore, are harder to acquire as customers.<\/p><p>Initially, we must identify a target audience with a need we can meet and find the gap (trusting, caring, seeing the impact, being emotionally stimulated, and so on). Then, we have to test different ways to close that gap.<\/p><p>Good luck!<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Try to remember the last time you happily bought an item, and you were thrilled while waiting for it. You told everybody you know about it and even started imagining using it. Has there ever been such a situation where&#8230;<\/p>\n","protected":false},"author":21,"featured_media":31376,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[279],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-31348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-marketing","category-research","authors-aviv-braun","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/31348","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=31348"}],"version-history":[{"count":21,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/31348\/revisions"}],"predecessor-version":[{"id":31978,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/31348\/revisions\/31978"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/31376"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=31348"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=31348"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=31348"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=31348"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=31348"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=31348"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=31348"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}