{"id":33030,"date":"2022-07-25T20:40:07","date_gmt":"2022-07-25T17:40:07","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=33030"},"modified":"2023-07-18T10:09:12","modified_gmt":"2023-07-18T07:09:12","slug":"what-is-first-party-data","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-first-party-data\/","title":{"rendered":"What Is First-Party Data?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33030\" class=\"elementor elementor-33030\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ee5012d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__ee5012d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__ee5012d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-481352b elementor-widget elementor-widget-text-editor\" data-id=\"481352b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">What Is First-Party Data?<\/span><\/h2><p><span style=\"font-weight: 400;\">First-party data is the information companies collect from their audiences; it usually consists of site visitors, social media followers, and customers. As such, it is relevant to marketers and businesses who want to focus on building their audience.<\/span><\/p><p><span style=\"font-weight: 400;\">The term \u201cfirst-party\u201d refers to the entity that initially collects the data for retargeting. There are minimal privacy concerns regarding first-party data because you know where it comes from, and because you\u2019re a marketer, you completely own the information.<\/span><\/p><p><span style=\"font-weight: 400;\">This data is beneficial because it helps you understand your customers better, as it has to do with interactions with your particular brand across many different consumer touchpoints.<\/span><\/p><p><span style=\"font-weight: 400;\">As you can see, it is essential to understand other forms of data and how it impacts your company\u2019s goals.<\/span><\/p><h2><span style=\"font-weight: 400;\">What Is Second-Party Data?<\/span><\/h2><p><span style=\"font-weight: 400;\">Second-party data is first-party data from another company. They get the information from their customers, which may also be related to, or benefit your interests, and they sell it to you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The primary difference here would be you obtaining the information versus another company obtaining their customer&#8217;s data and then selling it to you.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can count on this data to be accurate because it is not an aggregation of data from various sources. You&#8217;d purchase directly from the company that owns the data, forming a trustworthy partnership with them.\u00a0<\/span><\/p><p><b>Example<\/b><span style=\"font-weight: 400;\">: If the car insurance company then requests data from a car dealership that has collected information from people applying to purchase a new car, this would be secondary data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There would be mutual interest between the two companies that share an audience that could have common interests. Those buying new cars may be interested in insuring those vehicles, and those insured could be referred to a dealership if they ever need to buy a used or new automobile.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What Is Third-Party Data?<\/span><\/h2><p><span style=\"font-weight: 400;\">Third-party data refers to data gathered by a business or other entity that doesn\u2019t have any direct connection to the customer or visitor.<\/span><\/p><p><span style=\"font-weight: 400;\">This form of data is typically collected and sold to companies in an attempt to aid them in building a more effective retargeting and advertising strategy. However, its usefulness is questionable since it\u2019s not collected from your customers, and the information is available to the competition.<\/span><\/p><p><span style=\"font-weight: 400;\">First-party data will be of more use to you and will save you time. This data will give you knowledge about your site visitors and customers to better inform you on how to make a more effective strategy for optimal results.\u00a0<\/span><\/p><p><b>Example<\/b><span style=\"font-weight: 400;\">: If the car insurance company reaches out to a third-party vendor to get other people\u2019s information that may or may not have any interest in car insurance, may have changed their contact details along the way, and might be low-quality potential customers.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What Are the Differences Between First and Third-party Data?<\/span><\/h2><p><span style=\"font-weight: 400;\">The most significant difference between first-party and third-party data depends on who collected the information.<\/span><\/p><p><span style=\"font-weight: 400;\">First-party data is collected when the company that intends to use the information is also the entity managing the data.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, third-party data occurs when another company or entity collects the data and is made available by any other company.<\/span><\/p><p><span style=\"font-weight: 400;\">With third-party data, the party with the information usually acquires it from a broad pool of other interested companies and entities who have access to the data.<\/span><\/p><h2><span style=\"font-weight: 400;\">Why Is it Important?<\/span><\/h2><p><span style=\"font-weight: 400;\">Your customer base will be the source of your highest percentage of profits. Therefore, companies should invest in a more cost-effective method of reaching their audience, wherever they are on the purchasing journey.<\/span><\/p><p><span style=\"font-weight: 400;\">Aside from recency, quality, and accuracy presenting issues when using third-party data, your competitors can just as quickly obtain the same information\u2014there\u2019s no exclusivity. But getting data on unsuspecting consumers from second and third-party sources has become more challenging.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Customers demand that companies respect their privacy, that their preferences remain anonymous, and that they are not victims of spamming or consistent (and undesired) marketing ads. It is no longer possible to pour millions into buying third-party data acquired without the consumer&#8217;s consent.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In light of changing demands, these companies now face stricter regulations when collecting and using secondary and third-party data, making them less profitable.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">There has been a shift for companies to use more resources to understand first-party data better, as they no longer have the same rights to consumer information. This privacy Revolution protects the customer from exploitation as well.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">First-party data is the information companies collect from their audiences; it usually consists of site visitors, social media followers, and customers.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00465af elementor-widget elementor-widget-text-editor\" data-id=\"00465af\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Who Uses First-Party Data?<\/span><\/h2><p><span style=\"font-weight: 400;\">First-party data is a primary source of information for marketers of most businesses.<\/span><\/p><p><span style=\"font-weight: 400;\">Many companies are beginning to realize that they should try to retain the customers they already have instead of focusing their efforts on potential clients.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">That\u2019s not to say that they shouldn\u2019t dedicate a portion of their marketing strategy to customer acquisition, but it also depends on the industry. You may be able to stay afloat from positive word-of-mouth recommendations from existing clientele and second-party data transactions.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">If you want to boost sales, create more personal advertisements, and strategize for future marketing endeavors, first-party data is the way to go.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">How do I get First-Party data?<\/span><\/h2><p><span style=\"font-weight: 400;\">An essential factor in benefiting from first-party data is selecting the best data from the correct sources. You can get first-party data from various places such as:<\/span><\/p><h3><span style=\"font-weight: 400;\">Website<\/span><\/h3><p><span style=\"font-weight: 400;\">Your company website can provide email addresses, names, transactions, and purchasing behaviors. You can also gather other behaviors like when they hover over a specific image, text, and so on.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Mobile Apps<\/span><\/h3><p><span style=\"font-weight: 400;\">As long as your company delineates which behaviors are essential to marketing tactics, mobile apps are an excellent supplement to the entire website.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Emails or SMS<\/span><\/h3><p><span style=\"font-weight: 400;\">Get access to valuable data such as click rates, open rates, bounce rates, and more. When customers engage companies through opening emails and text messages, it provides information for retargeting and promotions.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Customer Relationship Management Platform<\/span><\/h3><p><span style=\"font-weight: 400;\">Marketers can receive more personal information about a customer\u2019s purchase history, contributing to solid analysis and measurement. What\u2019s selling and what\u2019s not\u2014that\u2019s what you can learn from this source.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Call Centers<\/span><\/h3><p><span style=\"font-weight: 400;\">Customers create new accounts, call in for support, voice their discontent, what they\u2019re happy about, and more during phone conversations with company representatives.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Benefits of First-Party Data\u00a0<\/span><\/h2><p><span style=\"font-weight: 400;\">Here are the benefits of respecting consumer privacy and collecting first-party data from your current customers:<\/span><\/p><h3><span style=\"font-weight: 400;\">Minimal Privacy Concerns<\/span><\/h3><p><span style=\"font-weight: 400;\">You collect the data from customers interacting with and performing transactions with your brand. They have given consent for you to use their information.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Predict Future Behavioral Patterns<\/span><\/h3><p><span style=\"font-weight: 400;\">Analyzing your client\u2019s previous behaviors, where they seem interested, where they became stagnant, etc., can help you predict how they\u2019ll behave in the future with other products and services.\u00a0<\/span><\/p><h3><span style=\"font-weight: 400;\">Cost-Effective<\/span><\/h3><p><span style=\"font-weight: 400;\">It\u2019s much less expensive to invest in creating ads and reaching out to customers with an existing relationship with your brand. You have a higher chance of encouraging them to continue purchasing from your company, and there\u2019s less chance of wasted efforts on establishing new relationships.<\/span><\/p><h3><span style=\"font-weight: 400;\">Personalized Ads and Content<\/span><\/h3><p><span style=\"font-weight: 400;\">Personalize the ads and content you send to specific customers based on your knowledge of their needs and interests. Use their data to help you gain more accurate audience insights to reach consumers more meaningfully.<\/span><\/p><h3><span style=\"font-weight: 400;\">Building Customer Profiles<\/span><\/h3><p><span style=\"font-weight: 400;\">Your customers interact with your brand across various platforms, making it harder to build one profile. Your job is to merge all their profiles into a singular view for every individual. That gives you a well-rounded view of the person, making it easier to market and strike at the correct times.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/33030#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa435a elementor-widget elementor-widget-text-editor\" data-id=\"7aa435a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">How To Collect First-Party Data<\/span><\/h2><p><span style=\"font-weight: 400;\">You\u2019ll have to enable a pixel on your company website to collect your consumer\u2019s data. This tool will retrieve information about the customer\u2019s activity from multiple sources. An integrated DMP (data management platform) can help with these efforts.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">You can also obtain information from the customer relationship management platform or CRM. When they purchase, sign up for the email list, agree to receive texts, etc., you gain unique access to their behavior patterns when buying from your company.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Final Thoughts<\/span><\/h2><p><span style=\"font-weight: 400;\">Remember that first-party data is the safest, most ethical, and most profitable way to advertise. Selecting a program such as Google Ads to attract potential customers is the better alternative to obtaining new customer information. In addition, you would not infringe on anyone\u2019s rights to privacy and protection from exploitation.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">First-party data is more accurate, reliable, and costs less to obtain than purchasing unauthorized data from another company that can\u2019t provide specific insight to YOUR consumer base. Adding more resources to understanding and retargeting your current customers can help you reshape marketing strategies more effectively and efficiently.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>First-party data is the information companies collect from their audiences; it usually consists of site visitors, social media followers, and customers. As such, it is relevant to marketers and businesses who want to focus on building their audience. The term&#8230;<\/p>\n","protected":false},"author":21,"featured_media":33105,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/data-collection\/","category_name":"Data Collection"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/data-privacy\/","category_name":"Data Privacy"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/","category_name":"Marketing Analytics"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/reporting-basics\/","category_name":"Reporting Basics"}],"tags":[],"authors":[296],"article_types":[179,183],"staff_picks":[],"promotions":[178],"class_list":["post-33030","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-data-collection","category-data-privacy","category-marketing-analytics","category-reporting-basics","authors-gabriala-ash","article_types-articles","article_types-guides","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=33030"}],"version-history":[{"count":22,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33030\/revisions"}],"predecessor-version":[{"id":33130,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33030\/revisions\/33130"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/33105"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=33030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=33030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=33030"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=33030"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=33030"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=33030"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=33030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}