{"id":33506,"date":"2022-08-16T17:37:46","date_gmt":"2022-08-16T14:37:46","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=33506"},"modified":"2023-07-18T10:10:48","modified_gmt":"2023-07-18T07:10:48","slug":"what-is-google-tag-manager-and-why-should-you-start-using-it","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/what-is-google-tag-manager-and-why-should-you-start-using-it\/","title":{"rendered":"What Is Google Tag Manager and Why Should You Start Using It"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33506\" class=\"elementor elementor-33506\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container 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i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__4103001\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e75a92 elementor-widget elementor-widget-text-editor\" data-id=\"7e75a92\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">By now, you have likely heard of Google Tag Manager and may wonder what it is and why you should consider it as a website manager. We are here to explain everything about this exciting and handy tool, including what it is, who should use it, how you should use it, and other essential information.\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">What Are Tags?<\/span><\/h2><p><span style=\"font-weight: 400;\">Tags<\/span><span style=\"font-weight: 400;\">, or web tags, are bits of code, transparent pixels, or images added to web pages that tell third-party applications what to do with those pages. Tags can tell another application to perform a task related to marketing, data collection, tracking, or content.<\/span><\/p><p><span style=\"font-weight: 400;\">Most tags come from the vendors of other applications who want to integrate with a website somehow. Most commonly, this integration is for analytics purposes. When a website receives a visitor, the tag can share information with third-party analytics software regarding that visit.<\/span><\/p><h2><span style=\"font-weight: 400;\">Who Should Use Tag Management?<\/span><\/h2><p><span style=\"font-weight: 400;\">If you are a website manager with more tags and integrations than you can handle, you should be using Google Tag Manager. <\/span><span style=\"font-weight: 400;\">Tag management<\/span><span style=\"font-weight: 400;\"> involves creating, integrating, maintaining, tracking, and marketing tags on your website.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">While you can manage your tags independently, this requires refined skill and technical know-how. As a result, most website managers instead opt to use a Tag Management System (TMS) to manage tags on their websites. A TMS is an application that helps you handle tagging for the multiple technologies that interact with your website via tags.\u00a0\u00a0<\/span><\/p><h2><span style=\"font-weight: 400;\">Tag Management and Consent Management<\/span><\/h2><p><span style=\"font-weight: 400;\">Your TMS should integrate with your consent management platforms. These platforms interact with your TMS by deploying tags that visitors to your website agree to receive.<\/span><\/p><p><span style=\"font-weight: 400;\">Consent management platforms keep website visitors from receiving trackers or cookies until they agree to receive them. Once users agree to these trackers or cookies, your consent management platform allows your website to fire tags that set cookies. If you\u2019re using a TMS, you set cookies on your tags within your TMS.<\/span><\/p><p><span style=\"font-weight: 400;\">A TMS is vital to data collection, analytics, and online marketing efforts. With so many potential tags, trackers, and integrations, website managers must effectively and efficiently manage tags to streamline their processes.<\/span><\/p><h2><span style=\"font-weight: 400;\">Getting Started with Google Tag Manager<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Tag Manager is a free TMS<\/span><span style=\"font-weight: 400;\"> and is somewhat easier to use when compared with other potential TMSs.<\/span><\/p><p><span style=\"font-weight: 400;\">To use Google Tag Manager, you embed pieces of tag management code throughout your website, ensuring there is tag management code on each page. Once you\u2019ve signed up for Google Tag Manager, you will select a container name. A container is a code you will add to your website that allows Tag Manager to do its job.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve selected a name and chosen the appropriate platform for your site, you will see the piece of the container you must add to each of your website pages. Google Tag Manager will instruct you where to place these container snippets on your website pages.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you have embedded this code on each of your pages, you can create and manage all of your tags through Google Tag Manager rather than coding each tag yourself manually.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Google Tag Manager is an excellent tool for adding, monitoring, and removing tags from your website. You\u2019ll be able to navigate between tags, triggers, and variables through an easy-to-use online interface that allows you to manage all of your website\u2019s tags in one place.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f819c elementor-widget elementor-widget-text-editor\" data-id=\"c0f819c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Operating Google Tag Manager<\/span><\/h2><p><span style=\"font-weight: 400;\">You have signed up for Google Tag Manager and embedded the right container snippets into your website pages. Now you are ready to interact with Google Tag Manager. There are three sections of Google Tag Manager to understand.<\/span><\/p><h3><span style=\"font-weight: 400;\">1. Tag<\/span><\/h3><p><span style=\"font-weight: 400;\">The first section is the tag section, which is an interface that allows you to create, publish, monitor, and remove tags from your website. With Google Tag Manager, you can integrate many configurations of tags because the platform supports all Google products plus a ton of third-party applications.<\/span><\/p><p><span style=\"font-weight: 400;\">You can create custom tags in the tag section if you find that Google Tag Manager does not support the particular tag configuration you\u2019re attempting to use. You\u2019ll be able to add and manage tags in HTML, image, or function form.<\/span><\/p><h3><span style=\"font-weight: 400;\">2. Triggers<\/span><\/h3><p><span style=\"font-weight: 400;\">The triggers section tells your web pages when to fire tags in response to some event on your site. Events may include clicking links, viewing pages, or submitting web forms.<\/span><\/p><p><span style=\"font-weight: 400;\">Once you\u2019ve created a new tag, you must set its trigger. With Google Tag Manager, you\u2019ll see several types of triggers from which you can choose. You can also set filters on your triggers, telling your website to only fire tags under certain circumstances.<\/span><\/p><h3><span style=\"font-weight: 400;\">3. Variables<\/span><\/h3><p><span style=\"font-weight: 400;\">The variables section tells the tag which data to collect. Tag Manager includes many variables built into the platform, allowing you to select the most helpful information to collect using tags.<\/span><\/p><p><span style=\"font-weight: 400;\">If you find Google Tag Manager does not have a built-in variable for what you want your website to do, you can define your own variables.<\/span><\/p><h2><span style=\"font-weight: 400;\">Google Tag Manager vs Google Analytics<\/span><\/h2><p><span style=\"font-weight: 400;\">So, what is the difference between Google\u2019s Tag Manager and Analytics products? While Tag Manager and Analytics interact, they are not the same. Tag Manager is a TMS specifically for managing a website\u2019s tags.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">On the other hand, Google Analytics is a total website monitoring and analysis tool used to track information on your website. You can track the number of visitors, how visitors interact with your site, how long visitors spend on your site, and what happens when visitors leave your site.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Google Tag Manager is an intermediary between your website and Google Analytics (as well as other tracking applications).<\/span><\/p><p><span style=\"font-weight: 400;\">Google Analytics receives data from Google Tag Manager by way of tags. You do not need Google Tag Manager to use Google Analytics. You can embed code for Google Analytics directly onto your site without going through Google Tag Manager.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, if you manage tags from multiple third-party applications, you may want to use Tag Manager.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7aa435a elementor-widget elementor-widget-text-editor\" data-id=\"7aa435a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Google Tag Manager Certification<\/span><\/h2><p><span style=\"font-weight: 400;\">There are many online options to receive training in Google Tag Manager. If you are interested in perfecting your Google Tag Manager skills, consider one of these online courses:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.linkedin.com\/learning\/learning-google-tag-manager\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Linkedin Learning Google Tag Manager Training<\/span><\/a><span style=\"font-weight: 400;\">: 88 minutes, certificate included<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/analytics.google.com\/analytics\/academy\/course\/5\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Tag Manager Fundamentals<\/span><\/a><span style=\"font-weight: 400;\">: 4-6 hours, certificate included<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.udemy.com\/course\/learn-google-tag-manager\/?ranMID=39197&amp;ranEAID=lKY7Geivj6U&amp;ranSiteID=lKY7Geivj6U-l.wa_MapjwD1plDvgOBhmQ&amp;LSNPUBID=lKY7Geivj6U&amp;utm_source=aff-campaign&amp;utm_medium=udemyads\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Udemy Google Tag Manager Training Course \u2013 From Zero to Hero<\/span><\/a><span style=\"font-weight: 400;\">: 3.5 hours, certificate included<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/www.analyticsmania.com\/courses\/google-tag-manager-course-for-beginners\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Analytics Mania Google Tag Manager Masterclass for Beginners 3.0<\/span><\/a><span style=\"font-weight: 400;\">: 9 hours, certificate included<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/measureschool.com\/products\/free-google-tag-manager-course\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">MeasureSchool Google Tag Manager for Beginners Free Course<\/span><\/a><span style=\"font-weight: 400;\">: 7 days, certificate included<\/span><\/li><\/ul><h2><span style=\"font-weight: 400;\">Conclusion<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Tag Manager is an excellent tool for adding, monitoring and removing tags from your website. You\u2019ll be able to navigate between tags, triggers, and variables through an easy-to-use online interface that allows you to manage all of your website\u2019s tags in one place.<\/span><\/p><p><span style=\"font-weight: 400;\">If you\u2019re interested in learning more about Google Task Manager, explore one of the many online Google Task Manager certification options.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/33506#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>By now, you have likely heard of Google Tag Manager and may wonder what it is and why you should consider it as a website manager. We are here to explain everything about this exciting and handy tool, including what&#8230;<\/p>\n","protected":false},"author":21,"featured_media":33569,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/ppc-basics\/","category_name":"PPC Basics"}],"tags":[],"authors":[296],"article_types":[179],"staff_picks":[],"promotions":[178],"class_list":["post-33506","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-all","category-google-ads","category-ppc","category-ppc-basics","authors-gabriala-ash","article_types-articles","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33506","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=33506"}],"version-history":[{"count":14,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33506\/revisions"}],"predecessor-version":[{"id":38218,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33506\/revisions\/38218"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/33569"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=33506"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=33506"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=33506"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=33506"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=33506"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=33506"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=33506"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}