{"id":33695,"date":"2022-08-19T15:58:23","date_gmt":"2022-08-19T12:58:23","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=33695"},"modified":"2023-08-17T17:41:09","modified_gmt":"2023-08-17T14:41:09","slug":"understanding-google-ads-policy-how-to-prevent-your-ads-from-getting-disapproved","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/understanding-google-ads-policy-how-to-prevent-your-ads-from-getting-disapproved\/","title":{"rendered":"Understanding Google Ads Policy &#038; How To Prevent Your Ads From Getting Disapproved"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33695\" class=\"elementor elementor-33695\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">What is Google Ads? Google Ads is a powerful platform of reaching new customers where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. The ads can be placed in the results of search engines like Google Search and also in other areas like non-search websites, mobile apps, and videos. If you want to get a better understanding of Google Ads, there are a few things you must know about Google\u2019s Ad Policy before you get started.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4103001 elementor-toc--content-ellipsis elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"4103001\" data-element_type=\"widget\" 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.elementor-toc__toggle-button--collapse,.elementor-widget-table-of-contents:not(.elementor-toc--collapsed) .elementor-toc__toggle-button--expand{display:none}.elementor-widget-table-of-contents .elementor-widget-container{min-height:var(--box-min-height);border:var(--box-border-width,1px) solid var(--box-border-color,#9da5ae);border-radius:var(--box-border-radius,3px);background-color:var(--box-background-color);transition:min-height .4s;overflow:hidden}.elementor-toc__header{display:flex;align-items:center;justify-content:space-between;padding:var(--box-padding,20px);background-color:var(--header-background-color);border-bottom:var(--separator-width,1px) solid var(--box-border-color,#9da5ae)}.elementor-toc__header-title{font-size:18px;margin:0;color:var(--header-color);flex-grow:1}.elementor-toc__toggle-button{cursor:pointer;display:inline-flex}.elementor-toc__toggle-button i{color:var(--toggle-button-color)}.elementor-toc__toggle-button 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.elementor-toc__list-wrapper{margin-top:.5em;margin-inline-start:var(--nested-list-indent,1em)}.elementor-toc__list-item-text{transition-duration:var(--item-text-transition-duration)}.elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}.elementor-toc__list-item-text-wrapper{display:flex;align-items:center}.elementor-toc__list-item-text-wrapper:before,.elementor-toc__list-item-text-wrapper i{margin-inline-end:8px;color:var(--marker-color)}.elementor-toc__list-item-text-wrapper svg{margin-inline-end:8px;fill:var(--marker-color);height:var(--marker-size,.5em);width:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper i{font-size:var(--marker-size,.5em)}.elementor-toc__list-item-text-wrapper:before{font-size:var(--marker-size,1em)}.elementor-toc--content-ellipsis .elementor-toc__list-item-text{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.elementor-toc__list-items--collapsible>.elementor-toc__list-wrapper>.elementor-toc__list-item>.elementor-toc__list-wrapper{display:none}.elementor-toc__heading-anchor{position:absolute}.elementor-toc__body .elementor-toc__list-item-text{color:var(--item-text-color);-webkit-text-decoration:var(--item-text-decoration);text-decoration:var(--item-text-decoration);transition-duration:var(--item-text-transition-duration)}.elementor-toc__body .elementor-toc__list-item-text:hover{color:var(--item-text-hover-color);-webkit-text-decoration:var(--item-text-hover-decoration);text-decoration:var(--item-text-hover-decoration)}.elementor-toc__body .elementor-toc__list-item-text.elementor-item-active{color:var(--item-text-active-color);-webkit-text-decoration:var(--item-text-active-decoration);text-decoration:var(--item-text-active-decoration)}ol.elementor-toc__list-wrapper{counter-reset:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item{counter-increment:item}ol.elementor-toc__list-wrapper .elementor-toc__list-item-text-wrapper:before{content:counters(item,\".\") \". \"}<\/style>\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTable of Contents\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-down\"><\/i><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__4103001\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><i aria-hidden=\"true\" class=\"fas fa-chevron-up\"><\/i><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__4103001\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<i class=\"elementor-toc__spinner eicon-animation-spin eicon-loading\" aria-hidden=\"true\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-531fafb elementor-widget elementor-widget-html\" data-id=\"531fafb\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\"><span class=\"hs-cta-node hs-cta-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\" id=\"hs-cta-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/aa5199cd-0148-476a-b0c2-6bd8c49b1b3e.png\"  alt=\"Open Google agency account\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, 'aa5199cd-0148-476a-b0c2-6bd8c49b1b3e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45ac27c elementor-widget elementor-widget-text-editor\" data-id=\"45ac27c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h2><span style=\"font-weight: 400;\">Before Getting Started<\/span><\/h2><p><span style=\"font-weight: 400;\">To make sure the platform approves your ads, follow these tips:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Read Google&#8217;s advertising policies carefully. Ensure you understand all the requirements for each type of ad you want to run.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Follow Google&#8217;s guidelines for creating accurate, honest, and transparent ads.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Use high-quality images and videos that meet Google&#8217;s standards.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Test your ads before you submit them. Testing will help you catch any potential problems so you can fix them before Google disapproves your ad.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If Google disapproves of your ad, don&#8217;t give up. First, review Google&#8217;s policies again and make the necessary changes. Then, resubmit your ad for approval.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">If Google still disapproves of your ad, file an appeal.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The final step is to consult a Google representative.<\/span><\/li><\/ol><p><span style=\"font-weight: 400;\">By following these tips, you can be confident that Google will approve your ads, and they will reach your target audience.<\/span><\/p><h2><span style=\"font-weight: 400;\">Common Reasons for Disapproval<\/span><\/h2><p><span style=\"font-weight: 400;\">Google Ads disapprovals are common. The review process is automated, so the human understanding of humor and context is lost. Most disapprovals end up approved, but it&#8217;s still annoying. Here are some common reasons for the system to disapprove of an ad. Be sure to read the <\/span><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6008942?hl=en\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Google Ads Policy<\/span><\/a><span style=\"font-weight: 400;\"> for more information.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Destination Not Working<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">This issue means Google&#8217;s crawlers can\u2019t reach a site, which is common disapproval. Check your URL and ensure it is accessible. Look for a 404 &#8220;page not found&#8221; error and for multiple redirects, which can cause significant slowdowns. You might need to change some code on your site to allow the robots.txt crawler file.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Destination Mismatch<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Your ad URL must match the URL of your landing page. Make sure these match up, including HTTP or HTTPS. The ads must accurately state where the user will land. Redirections from the expected URL to a different page are not allowed.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Capitalization<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Google is particular about the use of proper capitalization. For example, you should capitalize all proper nouns and not write in all caps or use random capitalization. You can use non-standard capitalization for things like brand names and trademarks, but you may have to request approval.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Punctuation and Symbols<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">People must use punctuation for its true purpose, not to draw attention or perpetuate a gimmick. Emojis are prohibited.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Malicious Software<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Your ad may neither promote sites that host malware or spyware nor direct users to pages that install software without consent or install software containing viruses.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Sensitive Events<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Ads may not reference sensitive events, such as natural disasters, tragedies, or conflicts. Profiting from these events isn\u2019t ethical.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Trademarks in the Ad Text<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Google prohibits the use of trademarked terms in ad text unless you have explicit permission from the owner of the trademark.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Copyrighted Content<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">You can\u2019t use copyrighted content in your ad text without the copyright owner&#8217;s explicit permission.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Image Quality<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Images must be clear and legible, with high resolution, which means no gifs, moving images, or altered image backgrounds. In addition, you may not add text overlay to the image.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Misrepresentation<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">You can&#8217;t utilize clickbait, bait-and-switch, inaccurate prices, or scams.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Inappropriate Content<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Your ad may not contain profanity, violence, adult content, or illegal drugs.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Unsupported Language<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Google supports 50 languages. Using another language as the primary language of the ad will result in disapproval.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c5ccb74 elementor-widget elementor-widget-template\" data-id=\"c5ccb74\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29329\" class=\"elementor elementor-29329\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-486a9019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"486a9019\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-6ed64254\" data-id=\"6ed64254\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-281ae6ce elementor-widget elementor-widget-image\" data-id=\"281ae6ce\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"20\" height=\"14\" src=\"https:\/\/www.adcore.com\/blog\/wp-content\/uploads\/2022\/04\/Group-10466.svg\" class=\"attachment-full size-full wp-image-28055\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4dc8e19 elementor-widget elementor-widget-heading\" data-id=\"4dc8e19\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><p class=\"elementor-heading-title elementor-size-default\">Google Ads are a powerful way to reach new customers, but if Google disapproves your ad, you could miss out on potential business.<\/p>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a8646b elementor-widget elementor-widget-html\" data-id=\"7a8646b\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\"><span class=\"hs-cta-node hs-cta-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\" id=\"hs-cta-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/6962858\/aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img\" id=\"hs-cta-img-aa5199cd-0148-476a-b0c2-6bd8c49b1b3e\" style=\"border-width:0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/6962858\/aa5199cd-0148-476a-b0c2-6bd8c49b1b3e.png\"  alt=\"Open Google agency account\"\/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(6962858, 'aa5199cd-0148-476a-b0c2-6bd8c49b1b3e', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c0f819c elementor-widget elementor-widget-text-editor\" data-id=\"c0f819c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Dishonest Behavior<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Ads may not contain any content that promotes dishonest, unfair, or unethical behavior.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Dangerous Products or Services<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Ads can\u2019t promote anything that is unsafe or <\/span><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/6014299?hl=en&amp;ref_topic=1626336\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">poses a risk<\/span><\/a><span style=\"font-weight: 400;\"> to the consumer.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Phone Number in Ad Text<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Ads may not contain phone numbers in the ad text.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Repetition<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Ads can\u2019t contain repetitive content. Too many repetitive words lead to poor quality.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Made for Kids Content<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">If your ad is for content <\/span><a href=\"https:\/\/support.google.com\/adspolicy\/answer\/9683742?hl=en&amp;ref_topic=1626336\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">made for kids<\/span><\/a><span style=\"font-weight: 400;\"> aging 13 or under, you must comply with additional policies.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Approved (Limited)<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">Your ad is approved but has limited distribution. This restriction may result from the content of your ad, such as profanity, or to your ad&#8217;s destination, such as a site that hosts malware.<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><h3><span style=\"font-weight: 400;\">Industry-Specific Disapprovals<\/span><\/h3><\/li><\/ul><p><span style=\"font-weight: 400;\">You might have additional restrictions in a regulated industry, such as finance or healthcare.<\/span><\/p><h2><span style=\"font-weight: 400;\">How To Appeal a Disapproval<\/span><\/h2><p><span style=\"font-weight: 400;\">You can often fix a problem with the ad and resubmit it. There are times, however, when you must make a formal appeal to Google.<\/span><\/p><p><span style=\"font-weight: 400;\">You may appeal a verdict if you think Google mistakenly disapproved your ad. However, remember that you might not receive a response; even if you do, the outcome might leave you dissatisfied.<\/span><\/p><p><span style=\"font-weight: 400;\">When you appeal, state your case clearly and concisely. Be polite and professional. You should include screenshots, links, or other supporting documentation. If you&#8217;re unsure why Google disapproved your ad, check the Ad Review Center for more information.<\/span><\/p><p><span style=\"font-weight: 400;\">The Ad Review Center shows you all the ads submitted for your account and the status of each ad. Approved ads are running, and disapproved ads are not running. Pending ads are under review.<\/span><\/p><h2><span style=\"font-weight: 400;\">Request a Review<\/span><\/h2><p><span style=\"font-weight: 400;\">If a display ad has been disapproved, how do you submit a request for another review?<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sign in to your Google Ads account.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the campaigns tab.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Select the ad group that contains the disapproved ad.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the Ads tab.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find the disapproved ad and hover over the status icon. A tooltip will appear with more information about the disapproval.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Click the pencil icon to edit the ad.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Make your changes and click Save.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Hover over the status icon to resubmit your ad and click the checkmark.<\/span><\/li><\/ol><h2>\u00a0<\/h2>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b65ee2 elementor-widget elementor-widget-text-editor\" data-id=\"4b65ee2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<h3><span style=\"font-weight: 400;\">Appeal an Ad Decision<\/span><\/h3><p><span style=\"font-weight: 400;\">If you want to appeal, look at the ad&#8217;s Status column and click Appeal. You can \u201cmake changes to comply with policy\u201d or \u201cdispute decision.\u201d<\/span><\/p><p><span style=\"font-weight: 400;\">To appeal, go to your Ads tab and click on the Appeal button next to your disapproved ad. Next, you must select a reason for appealing and submit your request. Google will review your appeal and get back to you within a few business days.<\/span><\/p><p><span style=\"font-weight: 400;\">You can contact Google Ads support for help if you&#8217;re still having trouble. However, this process involves talking to a Google representative and isn\u2019t guaranteed to change the ad&#8217;s status.<\/span><\/p><h3><span style=\"font-weight: 400;\">Conclusion<\/span><\/h3><p><span style=\"font-weight: 400;\">Google Ads are a powerful way to reach new customers, but if Google disapproves your ad, you could miss out on potential business. In this article, we&#8217;ve provided an overview of Google Ads policy and some tips for preventing your ads from getting disapproved. By following these guidelines, you can be sure that your ads adhere to Google Ads\u2019 policies.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is Google Ads? Google Ads is a powerful platform of reaching new customers where advertisers bid to display brief advertisements, service offerings, product listings, or videos to web users. The ads can be placed in the results of search&#8230;<\/p>\n","protected":false},"author":21,"featured_media":33811,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/","category_name":"Ad Platforms"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/advertising-policies\/","category_name":"Advertising Policies"},{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/ad-platforms\/google-ads\/","category_name":"Google Ads"},{"category_link":"https:\/\/www.adcore.com\/blog\/ppc\/","category_name":"PPC"}],"tags":[],"authors":[296],"article_types":[182],"staff_picks":[],"promotions":[],"class_list":["post-33695","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ad-platforms","category-advertising-policies","category-all","category-google-ads","category-ppc","authors-gabriala-ash","article_types-how-tos"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33695","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=33695"}],"version-history":[{"count":21,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33695\/revisions"}],"predecessor-version":[{"id":37954,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33695\/revisions\/37954"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/33811"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=33695"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=33695"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=33695"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=33695"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=33695"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=33695"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=33695"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}