{"id":33947,"date":"2022-08-29T17:55:56","date_gmt":"2022-08-29T14:55:56","guid":{"rendered":"https:\/\/www.adcore.com\/blog\/?p=33947"},"modified":"2023-07-17T14:08:14","modified_gmt":"2023-07-17T11:08:14","slug":"apple-rumored-to-build-the-most-privacy-forward-sophisticated-demand-side-platform","status":"publish","type":"post","link":"https:\/\/www.adcore.com\/blog\/apple-rumored-to-build-the-most-privacy-forward-sophisticated-demand-side-platform\/","title":{"rendered":"Apple Rumored To Build The Most Privacy-Forward, Sophisticated Demand Side Platform"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"33947\" class=\"elementor elementor-33947\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d7b9be2 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d7b9be2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-62e6fcc5\" data-id=\"62e6fcc5\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-33a8a33 elementor-widget elementor-widget-text-editor\" data-id=\"33a8a33\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h2><span style=\"font-weight: 400;\">Everything You Need To Know In 50 Words Or Less<\/span><\/h2><p><b>A new job posting at Apple suggests that the tech giant may have intentions of entering the digital advertisement space. Apple is searching for a senior manager with 8+ years of technical experience and a proven track record of launching advertising-related products. However, Apple hasn&#8217;t confirmed plans to build any DSP.\u00a0<\/b><\/p><h2><span style=\"font-weight: 400;\">Tell Me More<\/span><\/h2><p><span style=\"font-weight: 400;\">After crippling the digital ads industry, Apple takes steps to enter for itself. In recent years, Apple has been butting heads with online advertising giants, mainly Facebook. In fact, Apple&#8217;s April 2021 update, which allowed iPhone users to block certain apps from tracking them, is estimated to have cost Facebook over $10 billion in revenue.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">At the time, iPhone users praised the company for prioritizing customer privacy over corporate greed. However, Apple&#8217;s motives may not have been as altruistic. According to DigiDay, Apple is searching for a senior manager to help them build a privacy-forward and sophisticated demand-side platform.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">A demand-side platform, or DSP, is an interface that allows digital advertisers to run, manage, and optimize digital ad campaigns. DSPs allow marketers to purchase ad impressions in real-time and are a vital technology in digital advertisements.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apple has an existing advertisement business but remains relatively small, especially next to advertising giants Facebook and Google. Additionally, Apple&#8217;s existing advertisement business has been criticized for being &#8220;expensive&#8221; and &#8220;dreadful.&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Paulina Klimenko, chief growth officer at PubMatic, called the probable DSP the &#8220;next logical step in [Apple&#8217;s] evolution&#8221; as the company has already built a network of products and services connected with user data.\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">However, Apple still hasn&#8217;t officially disclosed whether or not they will be building a demand side platform to expand their advertising business. Additionally, it&#8217;s unknown whether the new DSP will only distribute advertisements on iOS devices or if the service will extend to third-party properties.<\/span><\/p><p><span style=\"font-weight: 400;\">Additional to the rumors, sources within Apple have briefed media outlets on possible new opportunities for advertising with Apple. In addition, other anonymous sources from Apple have indicated that since early 2022, there has been an increase in App Store providers&#8217; recruiting talent for its Ad Platform.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e912f01 elementor-widget elementor-widget-text-editor\" data-id=\"e912f01\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">DigiDay speculates that the news of Apple&#8217;s recruitment efforts for a new DSP and new advertising opportunities might explain why Apple is expected to have an unprecedented presence at the Cannes Lions International Festival of Creativity. At the festival, Apple is rumored to hold discrete facilities where they can host media executives.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Apple&#8217;s new DSP has been hit with reasonable criticism. The criticism was for suppressing the ability of third-party digital advertising companies to track user data for advertisement purposes while expanding their own advertisement business. In response, Apple denied any allegations that its privacy features were intended to bolster its ad business.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">In contrast, Apple boasts of the benefits of their own privacy-forward advertisement system over their competitors. Apple&#8217;s advertisement platform does not use sensitive information for advertisement purposes and doesn&#8217;t hyper-target specific individuals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Source: <\/span><a href=\"https:\/\/digiday.com\/media\/apple-is-building-a-demand-side-platform\/amp\/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">DigiDay<\/span><\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b7f2cd8 elementor-widget elementor-widget-template\" data-id=\"b7f2cd8\" data-element_type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"section\" data-elementor-id=\"29332\" class=\"elementor elementor-29332\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6c9eca04 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6c9eca04\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4798cb28\" data-id=\"4798cb28\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-65cc919a elementor-hidden-desktop elementor-widget elementor-widget-shortcode\" data-id=\"65cc919a\" data-element_type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-shortcode\">\n<div class=\"wpcf7 no-js\" id=\"wpcf7-f28319-o1\" lang=\"en-US\" dir=\"ltr\">\n<div class=\"screen-reader-response\"><p role=\"status\" aria-live=\"polite\" aria-atomic=\"true\"><\/p> <ul><\/ul><\/div>\n<form action=\"\/blog\/wp-json\/wp\/v2\/posts\/33947#wpcf7-f28319-o1\" method=\"post\" class=\"wpcf7-form init\" aria-label=\"Contact form\" novalidate=\"novalidate\" data-status=\"init\">\n<div style=\"display: none;\">\n<input type=\"hidden\" name=\"_wpcf7\" value=\"28319\" \/>\n<input type=\"hidden\" name=\"_wpcf7_version\" value=\"5.9.6\" \/>\n<input type=\"hidden\" name=\"_wpcf7_locale\" value=\"en_US\" \/>\n<input type=\"hidden\" name=\"_wpcf7_unit_tag\" value=\"wpcf7-f28319-o1\" \/>\n<input type=\"hidden\" name=\"_wpcf7_container_post\" value=\"0\" \/>\n<input type=\"hidden\" name=\"_wpcf7_posted_data_hash\" value=\"\" \/>\n<\/div>\n<div class=\"yos mobile\">\n\t<div class=\"post-contact\">\n\t\t<p class=\"title\">Get exclusive CMO tips that I only share with email subscribers.\n\t\t<\/p>\n\t\t<div class=\"form-item\">\n\t\t\t<p class=\"input\"><span class=\"wpcf7-form-control-wrap\" data-name=\"email-001\"><input size=\"40\" maxlength=\"80\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email address\" value=\"\" type=\"email\" name=\"email-001\" \/><\/span>\n\t\t\t<\/p>\n\t\t\t<p class=\"send\"><input class=\"wpcf7-form-control wpcf7-submit has-spinner\" type=\"submit\" value=\"SUBSCRIBE\" \/>\n\t\t\t<\/p>\n\t\t<\/div>\n\t\t<p class=\"yos-img\"><img decoding=\"async\" src=\"\/blog\/wp-content\/uploads\/2022\/05\/NEW_YOS.png\" \/>\n\t\t<\/p>\n\t<\/div>\n<\/div><div class=\"wpcf7-response-output\" aria-hidden=\"true\"><\/div>\n<\/form>\n<\/div>\n<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dcf3f00 elementor-widget elementor-widget-menu-anchor\" data-id=\"dcf3f00\" data-element_type=\"widget\" data-widget_type=\"menu-anchor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.22.0 - 24-06-2024 *\/\nbody.elementor-page .elementor-widget-menu-anchor{margin-bottom:0}<\/style>\t\t<div class=\"elementor-menu-anchor\" id=\"printful\"><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>A new job posting at Apple suggests that the tech giant may have intentions of entering the digital advertisement space. Apple is searching for a senior manager with 8+ years of technical experience and a proven track record of launching&#8230;<\/p>\n","protected":false},"author":21,"featured_media":34312,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[{"category_link":"https:\/\/www.adcore.com\/blog\/all\/","category_name":"All"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/data-collection\/","category_name":"Data Collection"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/data-privacy\/","category_name":"Data Privacy"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/","category_name":"Marketing"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing-analytics\/","category_name":"Marketing Analytics"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/marketing-news\/","category_name":"Marketing News"},{"category_link":"https:\/\/www.adcore.com\/blog\/marketing\/research\/","category_name":"Research"}],"tags":[],"authors":[],"article_types":[180],"staff_picks":[],"promotions":[178],"class_list":["post-33947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-data-collection","category-data-privacy","category-marketing","category-marketing-analytics","category-marketing-news","category-research","article_types-news","promotions-microsoft-coupon"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/comments?post=33947"}],"version-history":[{"count":13,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33947\/revisions"}],"predecessor-version":[{"id":34317,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/posts\/33947\/revisions\/34317"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media\/34312"}],"wp:attachment":[{"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/media?parent=33947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/categories?post=33947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/tags?post=33947"},{"taxonomy":"authors","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/authors?post=33947"},{"taxonomy":"article_types","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/article_types?post=33947"},{"taxonomy":"staff_picks","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/staff_picks?post=33947"},{"taxonomy":"promotions","embeddable":true,"href":"https:\/\/www.adcore.com\/blog\/wp-json\/wp\/v2\/promotions?post=33947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}